Music and Arts University of the City of Vienna

Higher Education (Music and Performing Arts)muk.ac.at

Private performing arts university in Vienna, owned by the City of Vienna via Wien Holding, delivering over 30 Bachelor and Master programs in music, dance, acting, and singing across two faculties to international students, with 450 annual performances and government plus tuition funding.

Company typePrivate
Founded2017
HeadquartersVienna, Austria
Headcount51–100
GTM typeB2C
OfferingServices

What Music and Arts University of the City of Vienna does

Music and Arts University of the City of Vienna (Musik und Kunst Privatuniversität der Stadt Wien GmbH, "MUK") is a private performing arts university headquartered in Vienna's 1st district, operating as the only university in sole municipal ownership of the City of Vienna through Wien Holding GmbH. Founded in 1817 as the Konservatorium der Stadt Wien and renamed to its current form in 2017, the institution delivers over 30 Bachelor and Master programs across two faculties — Music and Performing Arts — covering disciplines including classical instruments, jazz, early music, voice and opera, acting, dance, and musical theatre. The university serves primarily international students recruited through admission examinations (Zulassungsprüfung), along with doctoral researchers and continuing-education professionals, through direct enrollment and Erasmus+ mobility.

The university's product surface spans academic programs, IT services (MUKaccount, MUKonline, MUKmail, MUKmoodle, MUKcard, MUKprint), a Library and Media Centre, Orchestra Management, and research centers including the ZWF Centre for Research and the Competence Centre Film | Film Music. Its core technology is conventional higher-education IT infrastructure built on Moodle (e-learning), an internal student portal, Microsoft Office 365, and Eduroam federated network access; no AI or proprietary platform technology is developed. Approximately 450 concerts and stage events are staged annually, leveraging partnerships with Wiener Musikverein, Porgy & Bess, Burgtheater, and Reaktor Wien.

MUK generates revenue through three streams: tuition fees (Studienbeiträge), public funding as a municipally-owned institution, and event/ticket revenue. GTM is sales-led via admission examinations and event-driven through its large performance calendar, supported by a multi-channel marketing mix including website, newsletter, social media, radio (Ö1 Talentebörse, "aufgeMUKt!"), and TV ("Lampenfieber"). The institution is led by Rector Dr. Andreas Mailath-Pokorny and operates with approximately 79 employees across three Vienna locations (Johannesgasse 4a, Bräunerstraße 5, and Singerstraße 26).

Music and Arts University of the City of Vienna firmographics

Firmographics

Name: Music and Arts University of the City of Vienna
Legal name: Musik und Kunst Privatuniversität der Stadt Wien GmbH
Website: https://muk.ac.at
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 51–100 employees
Short description: Private performing arts university in Vienna, owned by the City of Vienna via Wien Holding, delivering over 30 Bachelor and Master programs in music, dance, acting, and singing across two faculties to international students, with 450 annual performances and government plus tuition funding.
Ownership category
akta.pro rank

Music and Arts University of the City of Vienna industry classification

Industry

Product category: Higher Education (Music and Performing Arts)
NAICS: Fine Arts Schools (611610), Fine Arts Schools (61161), Colleges, Universities, and Professional Schools (6113)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Music Conservatories & Music Colleges (EDAHAJAC)
akta.pro secondary industries: Music Schools & Conservatory Prep (Pre-College) (EDAMANAE), Music Instruction (Instrumental & Vocal) (EDAMAAAE), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

Higher education music
Performing arts education
Music conservatory programs
University degree programs
Continuing education music

Where Music and Arts University of the City of Vienna is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices3 records

Markets served

Music and Arts University of the City of Vienna business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

Tuition Fees (Studienbeiträge): The university charges tuition fees for study programs. Fee amounts are published on the tuition fees page.
Government Funding: As a private university owned by the City of Vienna, the university receives public funding to fulfill its educational mandate.
Event Revenue: The university generates revenue from ticket sales for approximately 450 annual performances and events.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Standard tuition fees for degree programs

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Music and Arts University of the City of Vienna product offering

Product offering

Core offering

The Music and Arts University of the City of Vienna (MUK) is a private university offering more than 30 Bachelor and Master degree programs across two faculties — Music and Performing Arts — covering instrumental performance, vocal and opera training, jazz, early music, dance, drama, musical direction, and composition. The institution also delivers doctoral programs, certificate and continuing-education programs (e.g., Certificate of Performance, Ensemble Playing, Classical Operetta), youth talent development (MUK.youngstars), interdisciplinary projects (KreativLab), supporting services including a Library and Media Centre and Orchestra Management, and research centres (ZWF for scientific and artistic research; Competence Centre Film | Film Music). It hosts approximately 450 concerts and stage performances annually.

Product overview

Music and Arts University of the City of Vienna (MUK) is a private university offering over 30 Bachelor and Master programmes across two faculties: Music and Performing Arts. The institution provides a unified academic platform combining artistic education, research, and performance opportunities. Supporting services include IT infrastructure (MUKaccount, MUKonline, MUKmail, MUKmoodle, MUKcard, MUKprint), a Library and Media Centre with databases and music streaming, Orchestra Management, and research centres (ZWF for scientific/artistic research, Competence Centre Film | Film Music). Special programmes include KreativLab (interdisciplinary student projects), MUK.youngstars (youth development), and certificate programmes (Certificate of Performance, Ensemble Playing, Classical Operetta). The university hosts approximately 450 performances annually.

Differentiator

Problem solved

Functional benefit

Brands

MUK.united: Jazz ensemble of MUK students and faculty
MUK.jazz
MUK.classic.festival
MUK.youngstars
MUK.stageband
MUK.jazzorchestra
MUK.podium
KreativLab
Kreativ.Lab
GANYMED AREAL
MUK@OWA

Products and services

Bachelor and Master Degree Programs — Faculty of Music Bachelor and Master degree programs in music performance, jazz, early music, keyboard, strings, wind and percussion, conducting, and composition offered by the Faculty of Music for prospective and current students seeking professional artistic training.
Bachelor and Master Degree Programs — Faculty of Performing Arts Bachelor and Master degree programs in Singing and Opera, Musical Theatre (Musikalisches Unterhaltungstheater), Acting, and Dance offered by the Faculty of Performing Arts for students pursuing professional training in stage arts.
Doctoral Programs (PhD in Artistic and Scientific Research) Advanced doctoral programmes supporting PhD-level artistic and scientific research for candidates undertaking original research in music and performing arts.
Certificate of Performance Advanced performance-focused continuing education programme for musicians seeking intensive training and professional development.
Ensemble Playing (Zertifikatslehrgang) Certificate programme in ensemble performance, part of the Early Music Institute, focusing on chamber music skills.
Classical Operetta (Universitätslehrgang) University-level continuing education programme focused on classical operetta repertoire and performance.
MUK.youngstars Youth talent development programme for young aspiring musicians and performers, providing early-stage training and an introduction to the university's offerings.
KreativLab (Interdisciplinary Programme) Interdisciplinary project of the Faculty of Performing Arts enabling students from Dance, Voice, and Drama to collaborate across programmes, develop new artistic forms, and present results at external venues.
Library and Media Centre University library offering databases, music streaming, manuscript archives, and recording equipment rental for music research by students, faculty, and external users.
Orchestra Management Coordination service for orchestral ensembles and student performance opportunities within the university.
ZWF — Centre for Research Scientific and artistic research centre supporting doctoral programmes, artistic research projects, and annual research themes.
Competence Centre Film | Film Music Research hub focused on film music composition, hosting competitions, events, and ongoing research projects in the field.

Quantifiable outcome

Graduates go on to engagements at major stages and orchestras

Companies that use Music and Arts University of the City of Vienna

Customer profile

Segments3 records

Ideal customer profiles3 records

Music and Arts University of the City of Vienna technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Music and Arts University of the City of Vienna partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered major and minor.

OWA (Otto Wagner Areal)majorStrategic or Co-development PartnerCooperation for the GANYMED AREAL project - a new production at the Otto Wagner Areal. The university collaborates with OWA, Wien Museum, and 'wenn es soweit ist...' for this site-specific art project.
Wien MuseummajorStrategic or Co-development PartnerPartner in the GANYMED AREAL project at Otto Wagner Areal, collaborating on interdisciplinary cultural events.
Jazz & Music Club Porgy & BessmajorStrategic or Co-development PartnerMajor jazz venue partnership for MUK.jazz.afternoons, MUK.jazz.festival events, and student performance opportunities.
Wiener MusikvereinminorStrategic or Co-development PartnerHistoric concert hall partnership for student performances at major Vienna venue.
Jazzcafé ZWEminorStrategic or Co-development PartnerVenue partnership for MUK.jazz.sessions, providing performance opportunities for jazz students.
Interuniversitäres Forschungsnetzwerk Elfriede JelinekmajorStrategic or Co-development PartnerJoint research network dedicated to research on Nobel Prize winner Elfriede Jelinek, with partner institutions in Paris, Warsaw, New York, São Paulo, and Tokyo.
Reaktor WienminorStrategic or Co-development PartnerInnovation venue partnership for contemporary jazz concerts and student performances.
BurgtheaterminorStrategic or Co-development PartnerPartnership for WELT.AUTORIN.JELINEK events held at Burgtheater's Kasino am Schwarzenbergplatz.
Theater am Werk am PetersplatzminorStrategic or Co-development PartnerVenue partnership for Kreativ.Lab interdisciplinary student project performances.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Music and Arts University of the City of Vienna competitors and assessment

Company assessment

Broad incumbents

Sibelius Academy, University of the Arts Helsinki: Nordic music university integrated into the University of the Arts Helsinki. Similar positioning as a specialized music conservatory within a larger institutional framework; comparable music, jazz, and research offerings.
University of Music and Performing Arts Graz (KUG): Austria's second major public music and performing arts university, headquartered in Graz. Offers a comparable full spectrum of music, jazz, and performing arts programs and competes for the same Austrian and international student pool.
University of Music and Performing Arts Vienna (MDW): Austria's largest public university for music and performing arts, located in the same city as MUK. Operates across all the same disciplines (music, performing arts, jazz, early music) at significantly greater scale. Directly competes for Vienna-based applicants, faculty, and venue partnerships.
Hochschule für Musik Hanns Eisler Berlin: Major German public music university with comparable jazz, classical, and performing arts programs. Relevant peer for benchmarking faculty, exchange partnerships, and DACH-region applicant competition.
Mozarteum University Salzburg: Public Austrian music and performing arts university with strong international brand in classical music and opera. Comparable in offering breadth to MUK and competes for international talent in the German-speaking market.
Royal College of Music, Stockholm (Kungl. Musikhögskolan): Sweden's primary public music and performance university. Comparable in its research-led, conservatory-style education model and competes with MUK for international students from the Baltic and Nordic regions.
University of Music and Performing Arts Munich (HMTM): Large Bavarian state music university offering programs across classical, jazz, and performing arts. Comparable scale and program mix, with similar reliance on the metropolitan cultural ecosystem.

Direct peers

BIMM University: Private UK-based music and performing arts university with campuses across Europe. Direct comparable for MUK as a private, tuition-funded music institution focusing on contemporary performance and creative industries.
Liverpool Institute for Performing Arts (LIPA): Privately funded UK performing arts university co-founded by Paul McCartney. Direct peer as a non-state specialist in music and performing arts higher education, comparable in size and program breadth.
Berklee College of Music: Privately held global music college known for jazz, contemporary, and performing arts education. Closest direct peer given MUK's private status and strong jazz program; comparable tuition-driven model and global recruitment footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Music and Arts University of the City of Vienna compliance and trust

Trust signal

Compliance2 records

Music and Arts University of the City of Vienna financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Music and Arts University of the City of Vienna leadership team

Management profile

Number of profiles

Profiles7 records

Music and Arts University of the City of Vienna funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Music and Arts University of the City of Vienna M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music and Arts University of the City of Vienna

What does Music and Arts University of the City of Vienna do?

Is Music and Arts University of the City of Vienna a public or private company?

Music and Arts University of the City of Vienna is a private company. It is classified as state government owned and is currently operating.

When was Music and Arts University of the City of Vienna founded?

Music and Arts University of the City of Vienna was founded in 2017. It employs 51 to 100 people.

Where is Music and Arts University of the City of Vienna based?

Music and Arts University of the City of Vienna is headquartered in Vienna, Austria, in the Europe region.

How does Music and Arts University of the City of Vienna make money?

Three revenue lines are on record. Tuition Fees (Studienbeiträge) is the primary driver. The others are government Funding and event Revenue.

Who are Music and Arts University of the City of Vienna's main competitors?

Broad incumbents on record are Sibelius Academy, University of the Arts Helsinki, University of Music and Performing Arts Graz (KUG), University of Music and Performing Arts Vienna (MDW), Hochschule für Musik Hanns Eisler Berlin, Mozarteum University Salzburg, Royal College of Music, Stockholm (Kungl. Musikhögskolan) and University of Music and Performing Arts Munich (HMTM). Direct peers are BIMM University, Liverpool Institute for Performing Arts (LIPA) and Berklee College of Music.

Does Music and Arts University of the City of Vienna have an API?

No public API is recorded for Music and Arts University of the City of Vienna.

What industry is Music and Arts University of the City of Vienna in?

Music and Arts University of the City of Vienna's product category is Higher Education (Music and Performing Arts). Its primary akta.pro industry code is EDAHAJAC, Music Conservatories & Music Colleges, with a secondary code of EDAMANAE, Music Schools & Conservatory Prep (Pre-College). Its NAICS code is 611610 and its SIC code is 8200.