SuperPro
SuperPro is a privately held Australian manufacturer of polyurethane automotive suspension components (bushings, control arms, sway bars, lift kits), sold direct-to-consumer and via global resellers to 4x4 owners, performance-car owners, and professional installers.
- Company typePrivate
- Founded1970
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SuperPro does
SuperPro is an Australian specialty manufacturer of automotive polyurethane suspension components, founded in 1970 and headquartered in Brisbane, Queensland, where all engineering and manufacturing are conducted on-site. The company's core technology is a proprietary thermosetting polyurethane elastomer formulated into suspension bushings, control arms, sway bars, lift kits, and related components, incorporating nine named engineering innovations (Bullet Grooves, Double-Helix Grooves, Self-Lubrication, Voiding, Knurling, Caster Offset Bushings, Tangential Grease Grooves, Extreme Factor, Turbo Style Voiding). Its catalog covers 7,000+ specialized parts fitting 175,000+ vehicle applications, including a dedicated 2,300-part Euro range, with the SKU base expanding at 18% annually.
The company sells direct-to-consumer via four regional e-commerce storefronts (Australia, UK, Europe, US) and through an authorized global reseller network, supported by content marketing (technical guides, fitment instructions) and a separate trade portal for installers. Its customer base spans 4x4 vehicle owners (primary), performance-car owners, professional installers, and racing teams. Pricing is not publicly disclosed; finance options include Afterpay and Zip Pay, and all bushings, sway bars, and suspension arms carry a Lifetime Warranty. Distribution extends to Europe, Africa, North America, and Asia. Revenue figures are not publicly disclosed and the company is privately held with no known institutional investors, M&A history, or leadership turnover in the available data.
The business model is straightforward specialty hardware manufacturing: unit-priced component sales through owned e-commerce and reseller channels, with no subscription, licensing, or recurring service revenue disclosed. The principal strategic assets are the proprietary polyurethane formulations, the breadth of vehicle-application coverage, multi-region distribution, and brand trust reinforced by a lifetime warranty.
SuperPro firmographics
Firmographics- Name
- SuperPro
- Legal name
- SuperPro Suspension
- Website
- https://superpro.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperPro is a privately held Australian manufacturer of polyurethane automotive suspension components (bushings, control arms, sway bars, lift kits), sold direct-to-consumer and via global resellers to 4x4 owners, performance-car owners, and professional installers.
- Ownership category
- akta.pro rank
SuperPro industry classification
Industry- Product category
- Automotive Aftermarket Suspension Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Truck Chassis, Axle, Suspension & Brake Systems Manufacturing (IMACABAL)
Keywords
Where SuperPro is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SuperPro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Automotive Suspension Parts Sales: SuperPro generates revenue through direct sales of polyurethane suspension bushings, control arms, sway bars, lift kits, and other suspension components to consumers, professional installers, and resellers. Products are sold as one-time purchases with a lifetime warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing with finance options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
SuperPro product offering
Product offeringCore offering
SuperPro manufactures and sells automotive polyurethane suspension bushings, control arms, sway bars, 4x4 lift kits, diff drop kits, easy-lift kits, and related suspension components. All engineering and manufacturing are performed on-site in Brisbane, Australia, producing over 7,000 specialized parts covering 175,000+ vehicle applications, sold directly via regional e-commerce stores (AU, UK, EU, US) and through a global authorized reseller network, supported by a lifetime warranty.
Product overview
SuperPro is an innovative Australian manufacturer of automotive suspension components for 4x4 and performance vehicles. The company offers a comprehensive product portfolio centered on polyurethane suspension bushings as its core product, complemented by control arms, sway bars, lift kits, and various specialized bush kits. SuperPro's offerings are organized around these main categories: suspension bushings (including sway bar bushings, trailing arm bush kits, steering rack bush kits, radius arm bush kits, and greasable shackle kits), suspension arms/control arms, sway bars and sway bar kits, 4x4 lift kits (including Formula 4x4 and Block Lift Kits), and Easy-Lift Kits for VSB14-compliant lifting. Additional offerings include differential drop kits, automotive tools, and universal parts. All products are engineered and manufactured on-site in Brisbane, Queensland, with over 7,000 specialized parts covering more than 175,000 vehicle applications. The company provides a Lifetime Warranty on all suspension bushings, sway bars, and suspension arms.
Differentiator
Problem solved
Functional benefit
Brands
- Formula 4x4 Lift Kits: A product line for 4x4 lift kits, marketed through formula4x4.com
Products and services
- Polyurethane Suspension Bushings Polyurethane suspension bushings (and bush kits for trailing arms, steering rack mounts, radius arms, sway bars, shifters, and greasable shackles) designed to improve road holding, handling, and tyre wear for passenger cars and 4WDs by achieving consistent tyre-to-road alignment under braking and cornering loads.
- Control Arms Upper and replacement suspension control arms designed to correct alignment geometry changes when lifting 4WD vehicles, particularly for Independent Front Suspension (IFS) applications.
- Sway Bars and Sway Bar Kits Anti-roll sway bars and complete sway bar kits to reduce body roll and improve vehicle stability and handling in both on-road and off-road applications.
- Sway Bar Links Sway bar link kits including heavy-duty adjustable options that connect sway bars to the suspension, available in various configurations for different vehicle applications.
- 4x4 Lift Kits (Formula 4x4 & Block Lift Kits) Suspension lift kits for 4x4 vehicles, including Formula 4x4 Lift Kits and Block Lift Kits, that raise ground clearance for improved off-road capability while maintaining handling and stability at high speeds.
- SuperPro Easy-Lift Kits VSB14-compliant 4WD lifting kits offering a safe alternative to generic spacer lifts with vehicle-specific design, durable materials, and balanced performance under 50mm lift height.
- Diff Drop Kits Differential drop kits designed to correct driveline angles when a vehicle is lifted, maintaining proper operation of the differential and driveshaft.
- Strut Top & Bearing Strut top mounts with integrated bearings for proper suspension articulation and noise reduction.
- Automotive Tools Specialized automotive tools designed to assist with the installation and fitment of SuperPro suspension components.
- Universal Parts Universal suspension parts and components suitable for various vehicle applications beyond specific model-fit products.
Quantifiable outcome
- Consistent tyre-to-road alignment under braking and cornering loads
- +3 more outcomes
Companies that use SuperPro
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SuperPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SuperPro partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
SuperPro competitors and assessment
Company assessmentDirect peers
- Pedders Suspension: Australian aftermarket suspension manufacturer and retailer with a strong 4x4 and performance focus. Direct competitor in SuperPro's home market with broader product breadth including shock absorbers and full kits.
- Whiteline: Australian aftermarket suspension components specialist (sway bars, bushings, control arms). Direct regional peer sharing SuperPro's home market, target customers, and product-led enthusiast positioning.
- Nolathane: Australia-based polyurethane bushing and suspension component manufacturer owned by Tenneco/DRiV. Direct competitor with overlapping product categories, particularly in the local 4x4 and passenger car aftermarket.
- Energy Suspension: US-based polyurethane suspension bushing manufacturer serving the performance and 4x4 aftermarket. Comparable product technology, business model, and target customer segments to SuperPro.
- Powerflex: UK-based manufacturer of polyurethane suspension bushings for automotive aftermarket. Closest direct competitor to SuperPro, offering a similarly specialised engineered polyurethane range across European and global vehicle applications.
- Prothane: US polyurethane suspension bushing specialist for passenger, SUV, and 4x4 applications. Direct peer with analogous engineering-led aftermarket positioning.
Broad incumbents
- KYB: Japanese global OEM and aftermarket suspension manufacturer (shocks, struts, mounts). Broad incumbent with deep distribution that competes for installer attention in adjacent suspension categories.
- Eibach: German-based global manufacturer of springs, sway bars, and suspension components. Broad incumbent with overlapping performance and 4x4 customer base and substantially broader international distribution.
- Bilstein: German-founded global manufacturer of high-performance shock absorbers and suspension components. Broad incumbent with overlapping performance/4x4 customer base but a different primary product focus on dampers.
- Moog (DRiV): Global aftermarket chassis parts brand owned by DRiV (Tenneco). Broader incumbent covering steering, suspension, and driveline components with substantially larger distribution and OEM relationships than SuperPro.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperPro social profiles
Digital presenceSuperPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperPro leadership team
Management profileNumber of profiles
SuperPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperPro
What does SuperPro do?
SuperPro manufactures and sells automotive polyurethane suspension bushings, control arms, sway bars, 4x4 lift kits, diff drop kits, easy-lift kits, and related suspension components. All engineering and manufacturing are performed on-site in Brisbane, Australia, producing over 7,000 specialized parts covering 175,000+ vehicle applications, sold directly via regional e-commerce stores (AU, UK, EU, US) and through a global authorized reseller network, supported by a lifetime warranty.
Is SuperPro a public or private company?
SuperPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperPro founded?
SuperPro was founded in 1970. It employs 11 to 50 people.
Where is SuperPro based?
SuperPro is headquartered in Brisbane, Australia, in the Oceania region.
How does SuperPro make money?
One revenue line is on record: automotive Suspension Parts Sales.
Who are SuperPro's main competitors?
Direct peers on record are Pedders Suspension, Whiteline, Nolathane, Energy Suspension, Powerflex and Prothane. Broad incumbents are KYB, Eibach, Bilstein and Moog (DRiV).
Does SuperPro have an API?
No public API is recorded for SuperPro.
What industry is SuperPro in?
SuperPro's product category is Automotive Aftermarket Suspension Components. Its primary akta.pro industry code is IMACABAL, Truck Chassis, Axle, Suspension & Brake Systems Manufacturing. Its NAICS code is 33633 and its SIC code is 3080.