InterDrinks

What InterDrinks does

InterDrinks, operating through its legal entity PerfectDraft Europe SAS, is a France-based direct-to-consumer e-commerce company that sells proprietary home draft beer systems. Founded in 2007 and headquartered in Lille, the company runs the PerfectDraft brand through its own localized web storefront (perfectdraft.com), dedicated iOS and Android mobile applications, and direct home delivery primarily in France and select European markets. The stated customer base consists of individual home beer enthusiasts and home entertainers; there is no disclosed B2B or wholesale channel.

The core product platform is a closed ecosystem pairing a temperature-controlled PerfectDraft beer dispenser (tireuse à bière) with proprietary 6-liter kegs. The keg catalog spans more than 50 references sourced through partnerships with established breweries including Tripel Karmeliet, Leffe (Blonde and Prestige 1240 variants), Kwak, and Victoria. The technology stack combines a web e-commerce platform, a dedicated mobile app for machine management and reordering, and a physical keg-return and bottle-deposit infrastructure supported by an Ecologic DEEE compliance registration for electronic equipment recycling.

Revenue is generated through three mechanics: one-time hardware sales of the draft machine, recurring consumable keg purchases (the core economic engine), and accessory sales such as branded glassware. Commercial tactics to lift average order value include multi-keg bundle packs (e.g., "5 kegs plus 1 free"), a 10% discount on orders of three or more kegs, free delivery thresholds, a points-based loyalty program, and a customer referral (parrainage) scheme. Payments are processed via Visa, Mastercard, PayPal, and Klarna, and the brand carries a 4.6/5 verified customer rating on eKomi.

Name

InterDrinks

Legal name

PerfectDraft Europe SAS

Website

https://interdrinks.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

InterDrinks, operating as PerfectDraft Europe SAS, is a France-based direct-to-consumer e-commerce company selling proprietary home draft beer machines and 50+ compatible kegs from partner breweries to home beer enthusiasts in France and Europe.

Ownership category

akta.pro rank

Product category

Online Beer Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Online Alcohol & Adult Beverage Delivery (CRAHAIAH)

akta.pro secondary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Home draft beer
• Beer keg retail
• Beer dispenser
• Craft beer e-commerce
• Online beer store

Headquarters

HQ city

Fry

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Keg Sales: Sale of PerfectDraft-compatible beer kegs in various sizes (6L standard) directly to consumers through e-commerce platform
2. Draft Machine Sales: Sale of PerfectDraft draft beer machines and accessories including glasses
3. Loyalty Program: Fidelity program with points accumulation for purchases, offering rewards and exclusive promotions to drive repeat customer engagement

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

InterDrinks operates the PerfectDraft direct-to-consumer e-commerce store, selling proprietary PerfectDraft home beer dispensers, a catalog of more than 50 different 6L beer kegs sourced from partner breweries (Tripel Karmeliet, Leffe, Kwak, Victoria, etc.), glassware and accessories, multi-keg bundles, and a companion iOS/Android app. The business is supported by a loyalty points program, customer referral program, keg deposit return system, and home delivery with free-shipping thresholds across France and Europe.

Product overview

PerfectDraft is a product line from InterDrinks offering home beer dispensing solutions. The core offering consists of PerfectDraft beer dispensers (tireuses) that work with specially designed 6L kegs containing draft beer. The product portfolio includes the main PerfectDraft machine, over 50 varieties of compatible kegs from partner breweries (such as Tripel Karmeliet, Leffe, Kwak, Victoria), complementary glassware and accessories, keg bundles with promotional pricing, and a mobile application for device management. The company also operates a loyalty program rewarding customer purchases. PerfectDraft positions itself as enabling consumers to enjoy premium draft beer quality at home.

Differentiator

Problem solved

Functional benefit

Products and services

• PerfectDraft Beer Dispensers Flagship PerfectDraft home draft beer dispensers (tireuses à bière) with temperature-controlled dispensing, sold to adult consumers in France and Europe who want bar-quality draft beer at home; compatible with proprietary PerfectDraft 6L kegs.
• PerfectDraft 6L Beer Kegs A catalog of more than 50 different 6L beer keg references compatible with PerfectDraft dispensers, including branded Belgian classics (Tripel Karmeliet, Leffe Blonde, Leffe Prestige 1240) and newer craft offerings (Victoria, Kwak Blonde), sold to home beer enthusiasts across France and Europe.
• PerfectDraft Glasses and Accessories Branded glassware (e.g., PerfectDraft beer glasses designed for optimal tasting) and complementary accessories for the home draft beer experience, sold to PerfectDraft dispenser owners.
• Keg Packs (Multi-Keg Bundles) Pre-configured multi-keg bundles (e.g., a 5-keg pack with 1 free keg at the customer's choice) offered at promotional pricing to consumers buying larger quantities for home use or entertaining.
• PerfectDraft Mobile Application

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Tripel KarmelietcoreOthersExclusive keg distribution partnership for Tripel Karmeliet brand through PerfectDraft keg system. Available in 6L format as a classic offering.
• Leffe (Abbey beers)coreOthersPartnership with Leffe brewery offering multiple variants including Leffe Blonde, Leffe Prestige 1240 through PerfectDraft keg system.
• KwakminorOthersDistribution of Kwak Blonde beer through PerfectDraft keg format.
• Victoria BeerminorOthersNewer brewery partnership offering Victoria beer in PerfectDraft keg format.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• BeerHawk: UK-based online craft beer retailer that operates the customer support infrastructure visible on PerfectDraft's site (support.beerhawk.co.uk links). BeerHawk is a direct sibling/parent brand in the same home draft beer and online craft beer retail space, selling kegs, machines, and curated beer selections to UK and European consumers with an overlapping catalog and D2C e-commerce model.
• Wine.com: Largest US online wine and beer retailer with extensive SKU breadth, subscription offerings, and direct shipping. Comparable to InterDrinks as a pure-play online alcohol specialist with D2C logistics, loyalty mechanics, and curated selection targeting enthusiast consumers.
• The Whisky Exchange: UK-based online specialist retailer of premium spirits, wine, and beer with deep catalog breadth and enthusiast-focused positioning. Comparable to InterDrinks as an online alcohol specialist targeting enthusiast consumers with curated selection and D2C delivery across European markets.
• Naked Wines: Online wine retailer using a subscription/loyalty-based D2C model with crowdsourced supplier funding. Comparable to InterDrinks in operating a subscription-style loyalty mechanism, D2C alcohol e-commerce, and curated producer partnerships, though focused on wine rather than draft beer.
• Beers of Europe: UK-based online alcohol retailer specializing in a vast catalog of European beers, wines, and spirits with home delivery. Directly comparable to InterDrinks/PerfectDraft as a European-focused online beer specialty retailer with broad SKU variety and direct-to-consumer delivery.

Emerging players

• Saucey: US on-demand alcohol delivery platform offering beer, wine, and spirits within short delivery windows. Comparable to InterDrinks as an emerging online alcohol delivery player, though without a hardware lock-in component and focused on US markets.
• Thirstie: US-based online alcohol marketplace and delivery platform connecting consumers with retailers for beer, wine, and spirits. Comparable as an emerging digital-first alcohol retail player competing for the same online alcohol consumer.

Broad incumbents

• Drizly: US online alcohol delivery marketplace (owned by Uber) offering beer, wine, and spirits on-demand. Broad incumbent in the online alcohol retail/delivery category that competes for the same discretionary alcohol spend, though without a hardware ecosystem and primarily US-focused.
• Total Wine & More: Largest US independent retailer of wine, beer, and spirits with both physical superstores and a robust e-commerce operation. Broad incumbent competing for premium alcohol spend; comparable for category selection breadth and loyalty-driven repeat purchase, but operates at far greater scale and primarily via omnichannel retail rather than pure D2C.
• Krups (SEB Group): SEB-owned home appliance brand that produces the Krups Beerdraft, a competing home beer keg dispenser system. Comparable to PerfectDraft as a competing home draft hardware ecosystem with proprietary keg formats, though distributed through mainstream retail rather than a dedicated D2C platform.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PerfectDraft_fr
• YouTubeyoutube.com/user/perfectdraft-france
• Facebookfacebook.com/PerfectDraftFR
• Instagraminstagram.com/perfectdraft_france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterDrinks