Middleby Celfrost
Middleby Celfrost is the Indian distribution subsidiary of US-based Middleby Corporation, distributing 125+ global commercial kitchen equipment brands across India and supplying its own Celfrost refrigeration line and sub-brands Midd=Kitchen (bakery) and VERO (coffee) to enterprise QSR, hotel, retail, and institutional foodservice customers.
- Company typePrivate
- Founded2004
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Middleby Celfrost does
Middleby Celfrost Innovations Pvt. Ltd. is the Indian distribution and service subsidiary of US-based Middleby Corporation (NASDAQ: MIDD), a global foodservice equipment conglomerate operating 125+ brands. Headquartered in Gurugram, Haryana, the company distributes commercial kitchen equipment from parent-group brands including Middleby Marshall (conveyor ovens), TurboChef (rapid cook ovens), Pitco and FriFri (fryers), Houno and Invoq (combi ovens), Lincat (including Cibo Plus), Cooktek (induction), Josper (charcoal ovens), Beech Oven, Carter Hoffmann (holding), BKI, Firex, Varimixer, Sveba Dahlen, Doyon, Taylor, Icetro, Marco, and others. Its proprietary Celfrost brand supplies professional refrigeration — display cabinets, storage cabinets, blast chillers, chest freezers, visicoolers, ice machines, and bakery/catering equipment — into hospitality, healthcare, and retail.
The company has developed two India-specific sub-brands: Midd=Kitchen (bakery equipment — deck ovens with steam, spiral and planetary mixers, induction cookers and fryers) and VERO (professional coffee machines engineered in Spain for Indian operating conditions). Distribution operates through a hybrid model — authorized dealers and brand centers across India supplemented by a direct enterprise sales team — backed by an in-house service organization offering installation, preventative maintenance, technical support, parts, and warranty coverage with 24x7 technical availability.
Revenue mechanics consist of hardware sales (commercial kitchen equipment to enterprise customers) plus professional services revenue (installation, maintenance, parts, and warranty support). Pricing is quote-based with no public list pricing, typical of capital equipment sales to commercial foodservice operators. The customer base spans enterprise QSR chains (KFC, Burger King, Domino's, Pizza Hut, Taco Bell, Subway, Starbucks), international and domestic hotel groups (Hilton, Radisson, ITC, Westin, Le Meridien, Swissotel, Ramada, Park Plaza), food and beverage companies (Haldiram, Amul), retail (Easyday, Aditya Birla), and entertainment (PVR). The business is single-country (India) with stated intent to expand the Celfrost brand into other emerging markets leveraging Middleby's global infrastructure.
Middleby Celfrost firmographics
Firmographics- Name
- Middleby Celfrost
- Legal name
- Middleby Celfrost Innovations Pvt. Ltd.
- Website
- https://middlebycelfrost.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Middleby Celfrost is the Indian distribution subsidiary of US-based Middleby Corporation, distributing 125+ global commercial kitchen equipment brands across India and supplying its own Celfrost refrigeration line and sub-brands Midd=Kitchen (bakery) and VERO (coffee) to enterprise QSR, hotel, retail, and institutional foodservice customers.
- Ownership category
- akta.pro rank
Middleby Celfrost industry classification
Industry- Product category
- Commercial Kitchen Equipment
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI), Blast Chiller & Specialty Refrigeration Service (HSAOAJAJ), Major Appliances Delivery, Install & Haul-Away (TLAAAKAB)
Keywords
Where Middleby Celfrost is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Middleby Celfrost business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Commercial Kitchen Equipment Distribution: Middleby Celfrost distributes global catering equipment brands (Lincat, Pitco, TurboChef, Sveba Dahlen, Firex, Midd=Kitchen, Toastmaster, Cooktek, Josper, Bakers Pride, and others) through a network of Indian distribution partners. Revenue is generated through equipment sales, installation services, and after-sales support to commercial foodservice operators.
- After-Sales Service and Support: The company provides comprehensive service including installation, preventative maintenance, technical support, parts and repair, and warranty support. This includes 24x7 technical team availability for customer service and satisfaction, contributing to ongoing customer relationship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public tiered pricing available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Middleby Celfrost product offering
Product offeringCore offering
Middleby Celfrost distributes and services global commercial kitchen and food service equipment brands in India on behalf of its parent Middleby Corporation. Its portfolio spans cooking (combi ovens, conveyor ovens, fryers, induction, charcoal ovens), refrigeration (display cabinets, blast chillers, freezers, ice machines), baking, holding, beverage and frozen dessert equipment. The company also runs the proprietary Celfrost refrigeration line plus the Midd=Kitchen bakery and VERO coffee sub-brands, and provides 24x7 installation, maintenance, parts and culinary support.
Product overview
Middleby Celfrost is a commercial kitchen equipment distributor and service provider operating in India as part of USA-based Middleby Corporation. The company distributes global catering equipment brands including Lincat, Pitco, TurboChef, Sveba Dahlen, Firex, Midd=Kitchen, Toastmaster, Cooktek, Josper, Bakers Pride, and others through a network of Indian distribution partners. The core Celfrost brand focuses on professional refrigeration products (display cabinets, storage cabinets, blast chillers, chest freezers, visicoolers, ice machines, bar refrigeration, minibars, wine coolers). The company also distributes specialized equipment across multiple categories: Houno and Invoq combi ovens, Middleby Marshall conveyor ovens including the WOW! Oven, TurboChef rapid cook ovens, Josper charcoal ovens and grills, Beech Oven stone hearth products, FriFri and Pitco commercial fryers, Lincat equipment including Cibo Plus speed ovens, Carter Hoffmann food holding equipment, BKI cooking equipment, Firex batch cooking/bratt pans, Varimixer and Escher industrial mixers, Doyon bakery equipment, Taylor and Icetro frozen dessert machines, Marco beverage systems, and VERO coffee machines. The Midd=Kitchen sub-brand provides specialized bakery equipment including deck ovens with steam, spiral and planetary mixers. Beyond equipment distribution, Middleby Celfrost offers comprehensive after-sales service including installation, preventative maintenance, technical support, and warranty services, along with culinary support resources and training programs.
Differentiator
Problem solved
Functional benefit
Brands
- Midd=Kitchen: Dedicated bakery equipment brand developed and marketed by Middleby Celfrost Innovations Pvt Ltd, created to support professional bakeries with equipment that delivers consistent results, controlled performance, and dependable operation.
- VERO
Products and services
- Celfrost Professional Refrigeration
Quantifiable outcome
- The company serves major national chains including KFC, Burger King, Domino's, Pizza Hut, Starbucks, and international hotel groups including Hilton, Radisson, and ITC
Companies that use Middleby Celfrost
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles4 records
Middleby Celfrost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Middleby Celfrost partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- LincatcoreUK-based foodservice equipment manufacturer (founded 1971) supplying specialist commercial cooking equipment including pizza ovens, induction hobs, toasters, and Cibo+ high-speed ovens through Middleby Celfrost distribution in India
- PitcocoreFryer manufacturer with over 100 years of history, recognized globally as the most trusted fryer brand, supplying quality long-lasting frying solutions with integrated oil management systems through Middleby Celfrost
- TurboChefcoreSince 1991, pioneered rapid cooking technology with ventless rapid cook ovens, ventless conveyor ovens, and ventless artisan pizza ovens, providing accelerated cooking solutions for commercial kitchens
- Sveba DahlencoreSwedish manufacturer developing, producing, and selling user-friendly ovens and baking equipment with focus on best baking results at lowest cost of ownership
- FirexcoreItalian manufacturer with 40 years of experience producing automated cooking systems including bratt pans, boiling pans, and batch cooking equipment for professional kitchens
- ToastmastercoreSince 1921, trusted commercial foodservice industry manufacturer producing countertop cooking equipment, toasters, drawer warmers, conveyor ovens, convection ovens, proofers, and smokers
- CooktekcoreLeading manufacturer of induction cooking equipment using electromagnetic fields for fast, even, and energy-efficient cooking, including cooktops, warming equipment, and delivery systems
- JospercoreSpanish manufacturer combining charcoal grills and ovens in single machines for the HoReCa sector, with 50+ years of innovation in charcoal cooking technology
- HOUNO (HOUNÖ)coreDanish manufacturer developing combi ovens since 1977, producing Invoq combi ovens and HOUNO branded equipment with Scandinavian design philosophy and premium materials
- Bakers PridecoreCommercial pizza oven manufacturer supplying high-quality deck ovens and pizza equipment through Middleby Celfrost distribution network
- Middleby MarshallcoreWorld leader in conveyor ovens for 130+ years, developer of award-winning WOW! Oven, supplying top pizza chains and independent operators with impingement and infrared conveyor cooking technology
- VarimixercoreDanish manufacturer with 100+ years of tradition producing hand-built professional mixers embodying quality craftsmanship and design, represented by the bear trademark symbol
- Beech OvencoreAustralian manufacturer (established 1958) producing stone hearth ovens, rotisseries, tandoors, duck ovens, char grills, and specialty equipment, part of Middleby Corporation since acquisition
- Carter HoffmanncoreSince 1947, industry leader in food holding equipment including modular holding cabinets, Crisp 'N Hold stations, cook and hold cabinets, and transport carts
- Marco Beverage SystemscoreGlobal leaders in innovative beverage solutions with 40+ years experience, focusing on energy-efficient beverage dispense solutions for out-of-home locations
- TaylorcoreIce cream and frozen beverage equipment manufacturer supplying soft serve machines and related equipment through Middleby Celfrost distribution
- MAK Commercial SolutionscoreUK-based commercial solutions partner working with Middleby UK to drive Varimixer professional mixing equipment brand deeper into the UK market (announced November 2023)
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Middleby Celfrost competitors and assessment
Company assessmentDirect peers
- Blue Star Limited: India-headquartered commercial refrigeration and air-conditioning company serving foodservice, retail, and institutional customers. Comparable as a domestic Indian distributor of commercial refrigeration and kitchen cooling equipment.
- Voltas Limited: Indian conglomerate subsidiary with a large commercial refrigeration and HVAC business serving foodservice, retail, and hospitality customers in India. Comparable because it competes directly in commercial refrigeration distribution and after-sales service, with overlapping customer segments.
Broad incumbents
- Rational AG: Global market leader in combi ovens for professional kitchens with direct presence in India. Comparable as a premium global commercial cooking equipment brand that competes with Middleby Celfrost's distributed HOUNO/Invoq, Lincat, and TurboChef combi ovens.
- Hoshizaki Corporation: Japanese global leader in commercial ice machines, refrigeration, and beverage equipment with operations in India. Comparable as a manufacturer-distributor of commercial refrigeration and ice equipment that competes directly with Celfrost's refrigeration product line.
- Ali Group: Italian foodservice equipment conglomerate (parent of Welbilt, Manitowoc, and others) — Middleby Corporation's largest global competitor. Comparable as a portfolio of 100+ foodservice equipment brands competing head-to-head in commercial cooking, refrigeration, and food prep.
- Carrier India (UTC Climate, Controls & Security): Carrier's Indian operations distribute commercial refrigeration, cold-chain equipment, and HVAC to foodservice and retail customers. Comparable as a multinational's Indian distribution arm competing in commercial refrigeration and after-sales service.
Regional players
- Elanpro: India-based commercial refrigeration company specializing in display cabinets, storage refrigeration, and ice machines. Comparable as a domestic Indian competitor in the same commercial refrigeration product categories as Celfrost's own-brand portfolio.
- Western Refrigeration: India-based commercial refrigeration manufacturer and supplier with pan-India presence in display cabinets, cold rooms, and kitchen refrigeration. Comparable as a domestic competitor in Celfrost's core refrigeration product categories.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Middleby Celfrost social profiles
Digital presenceMiddleby Celfrost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Middleby Celfrost leadership team
Management profileNumber of profiles
Middleby Celfrost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Middleby Celfrost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Middleby Celfrost
What does Middleby Celfrost do?
Middleby Celfrost distributes and services global commercial kitchen and food service equipment brands in India on behalf of its parent Middleby Corporation. Its portfolio spans cooking (combi ovens, conveyor ovens, fryers, induction, charcoal ovens), refrigeration (display cabinets, blast chillers, freezers, ice machines), baking, holding, beverage and frozen dessert equipment. The company also runs the proprietary Celfrost refrigeration line plus the Midd=Kitchen bakery and VERO coffee sub-brands, and provides 24x7 installation, maintenance, parts and culinary support.
Is Middleby Celfrost a public or private company?
Middleby Celfrost is a private company. It is classified as corporate owned and is currently operating.
When was Middleby Celfrost founded?
Middleby Celfrost was founded in 2004. It employs 51 to 100 people.
Where is Middleby Celfrost based?
Middleby Celfrost is headquartered in Gurugram, India, in the Asia region.
How does Middleby Celfrost make money?
Two revenue lines are on record. Commercial Kitchen Equipment Distribution is the primary driver. The others are after-Sales Service and Support.
Who are Middleby Celfrost's main competitors?
Direct peers on record are Blue Star Limited and Voltas Limited. Broad incumbents are Rational AG, Hoshizaki Corporation, Ali Group and Carrier India (UTC Climate, Controls & Security). Regional players are Elanpro and Western Refrigeration.
Does Middleby Celfrost have an API?
No public API is recorded for Middleby Celfrost.
What industry is Middleby Celfrost in?
Middleby Celfrost's product category is Commercial Kitchen Equipment. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of CRACACAI, Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry). Its SIC code is 3580.