New World Rafting

What New World Rafting does

New World Rafting (legal name Rafting Nouveau Monde) is a privately held, seasonally operating whitewater rafting outfitter founded in 1980 on the Rouge River in Grenville-sur-la-Rouge, Quebec. The company runs a single integrated base-camp destination approximately one hour from both Montreal and Ottawa, offering half-day, full-day, family, weekend, and Sportyak rafting descents across Class I to Class IV rapids on the Canyon and Seven Sisters sections of the river. Operations span late April through late September, with peak season from late June to late August, and employ a team of over 100 seasonal staff including guides, safety kayakers, trip leaders, kitchen and bar personnel, and reception. The company is owner-operated under Gilles Talbot and reports 45 years of continuous operation, supported by a Trustindex-verified Excellent rating across 797 Google reviews.

The on-site experience extends beyond rafting into integrated hospitality: approximately 300 tent, cabin-tent, and RV campsites; a cafeteria plus indoor bar and outdoor Tiki Bar serving 50 to 750 meals per day; and amenities including a pool, hot tubs, volleyball, billiards, and event spaces. The product portfolio is packaged into themed offerings such as the Epicurean Adventure, Combo Rafting with Rafting Montreal, Rafting and Tyroparc, Bachelor(ette) Parties, Adventure Club memberships, Corporate Packages, and School Outings. A distinctive online Group Payment Tool allows organizers to collect individual contributions from participants via shared links. Technology stack is a WordPress CMS-based marketing site plus a separate reservation platform (reservation.newworld.ca), with disclosed integration of OpenAI/ChatGPT for AI-assisted reservation features and Google Maps for wayfinding.

The business model is direct-to-consumer with per-activity unit pricing and pay-as-you-go billing across rafting, camping, food and beverage, packages, and gift certificates. Pricing is not publicly posted — quotes are handled via phone (1-800-361-5033) or email ([email protected]). The company markets through organic social (Facebook, Instagram), an email newsletter, and its own booking site, with no third-party resellers or distributor channel. Ancillary revenue and brand-building moves include a formal Rafting Guide Training Program (SEV 1 and 2 first-aid certification), a "Days for Locals" community discount program for MRC d'Argenteuil residents, and ongoing membership in the 1% for the Planet movement. Customer mix spans families, school groups, corporate groups, adventure enthusiasts, and celebration groups, with no disclosed enterprise anchor accounts.

Name

New World Rafting

Legal name

Rafting Nouveau Monde

Website

https://newworld.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

New World Rafting is a privately held, seasonal whitewater rafting outfitter on Quebec's Rouge River, serving families, schools, corporate groups, and adventure travelers within a one-hour drive of Montreal and Ottawa through guided rafting, camping, and on-site hospitality.

Ownership category

akta.pro rank

Product category

White Water Rafting and Outdoor Adventure Tourism

NAICS

Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• White water rafting
• Adventure tourism
• Outdoor recreation
• River rafting experiences
• Wilderness camping

Headquarters

HQ city

Grenville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Rafting Activities: Revenue from various rafting activities including half-day, full-day, family, and weekend rafting packages on the Rouge River.
2. Camping and Accommodations: Revenue from tent camping (up to 300 sites), cabin tents (accommodates up to 4 guests), and RV camping without hookups.
3. Food and Beverage: Revenue from cafeteria meals (breakfast, BBQ lunch, dinner), indoor bar, outdoor Tiki Bar, and beverage sales. Breakfast and dinner require advance reservation.
4. Packages and Add-ons: Revenue from adventure packages (Epicurean Adventure, Combo Rafting, Rafting & Tyroparc), Bachelor/Bachelorette parties, corporate packages, school outings, and adventure club memberships.
5. Gift Certificates: Sale of gift certificates for rafting activities and packages, available through the reservation website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New World Rafting delivers guided white water rafting trips on the Rouge River across multiple skill tiers (Family, Intermediate, Advanced, Expert) plus Sportyak self-paddling. The company sells packaged experiences (half-day, full-day, weekend, family, corporate, school, bachelor/bachelorette) along with on-site tent camping, cabin-tent camping, RV/trailer camping, restaurant/bar service, a raft guide training program, and gift certificates, all at a single integrated outdoor venue in Grenville-sur-la-Rouge, Quebec.

Product overview

New World Rafting is a white water rafting operator on the Rouge River offering a comprehensive adventure portfolio. The core offerings include half-day, one-day, family, and weekend rafting activities, plus Sportyak descents. The company provides diverse packages including the Epicurean Adventure, Rafting Combo, Rafting and Tyroparc, Bachelor(ette) Parties, Adventure Club, Corporate Packages, and School Outings. On-site amenities include camping (tent, cabin, and RV sites), a restaurant with indoor and outdoor bars (including a Tiki Bar), pool, hot tubs, and recreational facilities. Additional services include a Group Payment Tool for organizing group bookings and a Rafting Guide Training Program for certification. The company has over 45 years of experience and more than 100 certified guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Half-Day Rafting A roughly half-day guided white water rafting trip on the Rouge River, available in a morning "calm water" family-friendly format, priced per person and designed for guests seeking a shorter experience.
• One-Day Rafting A full-day guided white water rafting trip on the Rouge River, priced per person with volume-based discounts, sold primarily to individual and small-group adventurers.
• Family Rafting A dedicated guided rafting experience aimed at families with children, held on family-level rapids, priced per person with a child rate and intended to be inclusive of younger participants aged 4 and up.
• Rafting Weekend A multi-day package that combines a day of rafting with a second day of either rafting or another on-site adventure, including meals and overnight camping or cabin accommodation.
• Sportyak Self-paddled inflatable kayaks (Sportyaks) used on the river as an alternative to guided rafting, allowing individuals or pairs to progress from guided rafting to independent paddling.
• Epicurean Adventure Package A premium package that pairs a guided rafting trip with a curated dining experience, including aperitif and a multi-course meal at the on-site restaurant.
• Rafting Combo Package A bundle that combines a full-day rafting trip with another on-site adventure experience (such as a second activity) at a single combined price.
• Rafting and Tyroparc A combined package pairing a rafting trip with access to the on-site Tyroparc aerial adventure/treetop course, sold as a single-day adventure bundle.
• Bachelor(ette) Parties A dedicated guided rafting experience packaged for pre-wedding celebration groups, priced per person, including a free spot for the groom and the option to continue the celebration on-site at the restaurant and bar.
• Adventure Club Rafting A club/membership style rafting experience for returning adventure enthusiasts, structured to support repeat and progression-based rafting across seasons.
• Corporate Packages A managed corporate package that delivers a turnkey team-building or client entertainment outing for businesses, combining rafting with on-site food and beverage, lodging options, and full event coordination.
• School Outings A guided rafting experience designed for primary and secondary school groups, including meals, with per-student pricing (free for accompanying teachers and bus drivers) and a Group Payment Tool for collecting individual payments.
• Tent Camping Standard tent camping on the rafting base site, sold per night and intended as a complement to a rafting trip or as a standalone outdoor stay.
• Cabin Tent Camping Upgraded "cabin tent" or ready-to-camp accommodation on site, sold per night at a price higher than basic tent camping for guests seeking more comfort.
• RV and Trailer Camping RV and trailer camping sites on the property, sold per night, providing full-service camping for guests bringing their own recreational vehicles.
• Restaurant and Bar On-site restaurant and bar serving meals, snacks, and beverages to rafting guests, campers, and walk-in visitors, generating food and beverage product sales revenue.
• Rafting Guide Training Program An instructor-led raft guide training program offered at the company's home white water training center, certifying new raft guides against external safety standards.

Quantifiable outcome

• 45+ years of continuous operation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• 1% for the PlanetcoreStrategic or Co-development PartnerProud member of the 1% for the Planet movement. The company donates 1% of annual sales (before taxes) to the 1% for the Planet Outdoor Fund, which supports Quebec environmental organizations dedicated to protecting ecosystems, creating ecological corridors, protecting rivers and water access, and fighting climate change. Annual reports are published on initiatives supported through this contribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• 1% for the Planet: Not a competitor but a strategic partner/network that any competing rafting operator could join. Comparable businesses (e.g., MEC, Patagonia) use the same membership to signal ESG commitment in the outdoor recreation space.

Regional players

• Rafting Hautes-Gorges: Quebec-based whitewater rafting outfitter serving the Charlevoix / Hautes-Gorges region. Comparable activity (guided rafting trips) for the French-Canadian adventure tourism market but in a different geographic catchment than New World Rafting.
• Nova Scotia River Rafting (Shubenacadie River): Tidal bore rafting operator on the Shubenacadie River in Nova Scotia. Comparable guided whitewater experience but a different river type and Atlantic Canadian market.
• Whistler Rafting: BC-based rafting outfitter offering guided whitewater trips near Whistler. Comparable premium-adventure product targeting tourists, but operating in Western Canada rather than Quebec.
• Kananaskis Rafting: Canadian whitewater rafting outfitter based near Calgary/Canmore, Alberta. Similar product (guided rafting for beginners to advanced) but operates in a different province, primarily serving the Alberta market.

Direct peers

• Ottawa River Rafting: Whitewater rafting operator on the Ottawa River serving Ottawa-area demand. Direct overlap with New World Rafting's Ottawa catchment within a comparable drive radius.
• Rafting Montreal: Direct peer operating whitewater rafting near Montreal, also referenced explicitly by New World Rafting in a combo package. Competes for the same Montreal-driven demand and shares the same Rouge River ecosystem.

Emerging players

• Canadian Rafting Expeditions: Multi-day rafting expeditions operator in British Columbia offering guided rafting adventures. Overlaps in target market (adventure tourists) and product type but focuses on longer expeditions rather than day-trip operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RaftingRiviereRouge
• Instagraminstagram.com/raftingnouveaumonde
• Xx.com/NewWorldRafting
• LinkedInlinkedin.com/company/rafting-nouveau-monde---newworld-rafting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New World Rafting