Four Leaves
Four Leaves is an Amsterdam-based premium tea boutique selling 100+ loose leaf teas and accessories via e-commerce and four Amsterdam pickup points, primarily featuring Parisian luxury brand THEODOR, and serving both individual consumers and B2B hospitality and office clients.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Four Leaves does
Four Leaves is an Amsterdam-based premium tea boutique operating primarily as a direct-to-consumer e-commerce business, with an English- and Dutch-language webshop selling loose leaf teas and accessories. The catalogue spans more than 100 varieties across ten categories — black, green, oolong, white, smoked, rooibos, fine herbs, herbal/fruit infusions, unflavored teas, and iced tea recommendations — sourced from origins including China, India, Taiwan, Japan, South Korea, Sri Lanka, Vietnam, and South Africa. The company's central brand relationship is an exclusive featuring of Maison THEODOR, a Parisian luxury tea house, with both Four Leaves and THEODOR registered as trademarks (word and image). Accessories from FINUM (tea filters), SAMADOYO (double-walled glasses), and SOLIS extend the assortment, alongside THEODOR scented candles, curated tea books, and an outlet section for cast iron, porcelain, and iced tea jars.
The business operates two go-to-market motions. The B2C motion serves individual tea enthusiasts through the webshop with domestic Dutch shipping (free above €75) and four self-pickup locations in Amsterdam, accepting iDeal, credit card, PayPal, and Klarna. Products are priced per unit with single-digit to low-twenties euro pricing on teas and premium pricing on accessories. The B2B motion supplies hotels, restaurants, banquet halls, spas, and corporate offices with customized assortments and staff training on preparation, origin, and service. Marketing is content-led, centered on an educational magazine covering tea history, varieties, preparation, and brand storytelling, supplemented by email newsletter and organic search, with no disclosed paid advertising.
The company is privately held, independently operated with no parent or subsidiary structure, headquartered at Wedderborg 68, 1082 TB Amsterdam, with 1-10 employees. No funding rounds, M&A activity, leadership changes, or financial disclosures appear in the source material. The operating model is fundamentally curation- and brand-driven — a small specialist retailer monetizing premium positioning, exclusive brand access, and editorial authority rather than scale or technology.
Four Leaves firmographics
Firmographics- Name
- Four Leaves
- Legal name
- Four Leaves
- Website
- https://fourleaves.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Four Leaves is an Amsterdam-based premium tea boutique selling 100+ loose leaf teas and accessories via e-commerce and four Amsterdam pickup points, primarily featuring Parisian luxury brand THEODOR, and serving both individual consumers and B2B hospitality and office clients.
- Ownership category
- akta.pro rank
Four Leaves industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Coffee and Tea Manufacturing (31192)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)
Keywords
Where Four Leaves is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Four Leaves business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- B2C E-commerce Retail: Direct online sales of premium loose leaf teas, accessories, and gift items to individual consumers through their e-commerce platform. Products include various tea categories (black, green, oolong, white, rooibos), accessories (tea filters, double-walled glasses, scented candles), and sale/outlet items.
- B2B Hospitality and Office Supply: Customized tea solutions for hospitality businesses (restaurants, hotels, banquet halls, spas) and corporate offices. Includes staff training, product consultation, and tailored tea assortments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Four Leaves product offering
Product offeringCore offering
Four Leaves is a premium online tea boutique selling a curated catalog of over 100 loose leaf teas and herbal/fruit infusions, with exclusive featuring of the Parisian luxury brand THEODOR. The assortment spans black, green, oolong, white, rooibos, smoked, fine herbs, herbal/fruit, and unflavored varieties sourced from China, India, Taiwan, Japan, South Korea, Sri Lanka, Vietnam, and South Africa, alongside tea accessories (filters, double-walled glasses, scented candles, books). For businesses, Four Leaves provides a separate B2B tea service for restaurants, hotels, spas, banquet halls, and offices, including customized assortments and staff training.
Product overview
Four Leaves is a premium tea boutique e-commerce platform offering a curated selection of loose-leaf teas and accessories, primarily featuring the Parisian luxury brand THEODOR. The product portfolio includes over 100 varieties of teas across ten categories: Black Teas (32+ varieties, including Assam, Darjeeling, Keemun, Ceylon, Earl Grey Royal as the best-seller, and Black Masala Chai), Green Teas (23+ varieties, including Japanese Sencha, Earl Grey Green, and Maghrebi Mint), Oolong Teas (6 varieties, including Milky Oolong, Tie Guan Yin, and Phoenix Honey Orchid), White Teas (3 varieties), Smoked Teas (7 varieties including Tarry Souchong), Rooibos (17 varieties including natural and flavored variants like Carpe Diem, Chamann, and Earl Grey Rouge), Fine Herbs (7 varieties including chamomile and verveine), Herbal and Fruit Infusions (11 varieties), Unflavored Teas (43 varieties), and Home-Made Ice Tea recommendations (12 varieties). Accessories include FINUM tea filters, double-walled borosilicate glass tea vessels (SAMADOYO brand), THEODOR scented candles, and books about tea. The sale/outlet section offers cast iron products (11 items), porcelain and pottery (12 items), and ice tea jars (3 items). For B2B customers, Four Leaves provides customized corporate tea service for hospitality and office environments, with options for loose leaf teas or tea bags and staff training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Loose Leaf Tea Collection Curated assortment of more than 100 loose leaf tea varieties spanning black teas, green teas, oolong teas, white teas, rooibos, smoked teas, fine herbs, herbal and fruit infusions, unflavored pure teas, and iced tea recommendations, including brands such as Four Leaves own-label and Maison THEODOR, for individual tea enthusiasts and gifting.
- Tea Accessories Curated tea accessory line including FINUM 'true-flavor' paper tea filters, SAMADOYO double-walled borosilicate glass tea vessels, THEODOR scented candles marketed as gifts, and a curated selection of books about tea marketed as 'Li-Tea-Rature', sold to individual consumers and as gift items.
- Sale and Outlet Items Discounted tea-related houseware assortment comprising cast iron teapots and kitchenware, porcelain and pottery pieces, and ice tea jars, sold at outlet pricing.
- B2B Corporate Tea Service Business-to-business tea service for hospitality venues and corporate offices, providing customized tea assortments (loose leaf or tea bags) plus staff training on product knowledge, quality differentiation, origin, production methods, flavor notes, and optimal preparation, with advisory on workable service forms for hospitality staff.
Companies that use Four Leaves
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Four Leaves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Four Leaves partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maison THEODORcoreFour Leaves exclusively features and sells the Parisian luxury brand THEODOR, known for high-quality ingredients and extraordinary perfumes. THEODOR is a core differentiator for Four Leaves, offering premium teas with sophisticated flavor profiles.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Four Leaves competitors and assessment
Company assessmentBroad incumbents
- Twinings: Mass-market incumbent tea brand with broad assortment including premium and specialty lines; comparable category presence but at vastly larger scale and broader (supermarket) distribution rather than boutique niche.
- Pukka Herbs: UK-based organic herbal and tea brand with DTC e-commerce and broad retail distribution; comparable in natural/organic positioning and herbal infusion assortment but at much larger scale across European grocery.
Direct peers
- Whittard of Chelsea: UK specialty tea retailer selling loose leaf teas, blends, and accessories via e-commerce and physical stores; comparable assortment depth, gift/accessory cross-sell, and DTC model.
- Simon Lévelt: Dutch specialty coffee and tea retailer with both e-commerce and physical store footprint; directly comparable as a Netherlands-based premium tea retailer with overlapping assortment and B2B hospitality supply.
- Teapigs: UK-based premium tea brand selling whole-leaf teas, matcha, and accessories via DTC e-commerce and retail; comparable premium positioning and curated assortment though with greater scale.
- Lupicia: Japanese specialty tea retailer offering curated loose-leaf teas, original blends, and gift sets through global e-commerce and physical stores; comparable premium curated assortment and gift-led merchandising.
- Mariage Frères: Parisian luxury tea house and retailer with worldwide e-commerce and physical salons; comparable as a French premium tea brand with curated rare origins, signature flavored blends, and Parisian heritage similar to THEODOR's positioning.
- Palais des Thés: French premium tea retailer and school offering curated single-origin and flavored loose leaf teas through retail stores and e-commerce; closely comparable assortment, premium positioning, and educational content marketing.
- T2 Tea: Premium specialty tea retailer with strong brand identity, large curated assortment, and global e-commerce; comparable positioning, store experience design, and gift/accessory ecosystem.
- Damman Frères: French premium tea house with a wide catalog of flavored and single-origin teas sold via e-commerce and retail; closely comparable curated, Parisian-heritage positioning and flavored-tea innovation similar to THEODOR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Four Leaves social profiles
Digital presenceFour Leaves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Four Leaves leadership team
Management profileNumber of profiles
Four Leaves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Four Leaves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Four Leaves
What does Four Leaves do?
Four Leaves is a premium online tea boutique selling a curated catalog of over 100 loose leaf teas and herbal/fruit infusions, with exclusive featuring of the Parisian luxury brand THEODOR. The assortment spans black, green, oolong, white, rooibos, smoked, fine herbs, herbal/fruit, and unflavored varieties sourced from China, India, Taiwan, Japan, South Korea, Sri Lanka, Vietnam, and South Africa, alongside tea accessories (filters, double-walled glasses, scented candles, books). For businesses, Four Leaves provides a separate B2B tea service for restaurants, hotels, spas, banquet halls, and offices, including customized assortments and staff training.
Is Four Leaves a public or private company?
Four Leaves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Four Leaves founded?
Four Leaves was founded in 2012. It employs 1 to 10 people.
Where is Four Leaves based?
Four Leaves is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Four Leaves make money?
Two revenue lines are on record. B2C E-commerce Retail is the primary driver. The others are B2B Hospitality and Office Supply.
Who are Four Leaves's main competitors?
Broad incumbents on record are Twinings and Pukka Herbs. Direct peers are Whittard of Chelsea, Simon Lévelt, Teapigs, Lupicia, Mariage Frères, Palais des Thés, T2 Tea and Damman Frères.
Does Four Leaves have an API?
No public API is recorded for Four Leaves.
What industry is Four Leaves in?
Four Leaves's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars). Its NAICS code is 31192.