LUPICIA Fresh Tea
LUPICIA Fresh Tea is a Japan-founded specialty tea retailer operating a Shopify-powered US DTC storefront (usa.lupicia.com) and Hawaii retail locations. It sells 100+ loose-leaf and bagged teas across Black, Oolong, Green, Matcha, Wellness, and Decaf categories to tea enthusiasts, Hawaii visitors, and gifting buyers.
- Company typePrivate
- Founded-
- HeadquartersHawaii, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What LUPICIA Fresh Tea does
LUPICIA Fresh Tea (operating as LUPICIA HAWAII Online Store) is the US-market arm of the Japanese specialty tea company LUPICIA. It operates as a direct-to-consumer specialty tea retailer through a Shopify-powered e-commerce storefront (usa.lupicia.com) supplemented by physical retail locations in Hawaii, employing approximately 12 people. The catalog spans over 100 tea varieties organized by category (Black, Oolong/White, Green, Matcha, Wellness, Decaf/Low Caffeine) and by geographic origin (Japan, India, China, Taiwan), with signature SKUs including MOMO OOLONG SUPER GRADE, MOMO (Peach), RIPE MANGO OOLONG, JASMIN MANDARIN SPECIAL GRADE, and SAKURAMBO (Japanese Cherry).
The business monetizes through one-time unit-pricing of loose leaf teas (1.76oz/50g tins at $11–$18) and pre-packaged tea bags (10-count packs at $14–$15). Distribution is direct: orders ship from the US online storefront with free shipping at a $175+ threshold, while Hawaii retail locations carry exclusive SKUs unavailable elsewhere. Differentiation rests on curated geographic exclusives (Hawaii Exclusives, US Exclusives, Online Exclusives), limited-edition gifting packaging, and a Beginner Bundle offering a 10% first-purchase discount. Customer acquisition is driven by email (LUPICIA E-Newsletter), organic social (Instagram @lupiciahi), and content marketing through the Brew News blog.
The entity is privately held, with no disclosed funding rounds, M&A activity, leadership hires, AI/ML capabilities, or revenue figures. Payment processing accepts all major card networks plus Apple Pay, Google Pay, PayPal, and Shop Pay via Shopify's standard stack. There is no evidence of wholesale distribution, B2B contracts, or third-party marketplace presence beyond the owned storefront.
LUPICIA Fresh Tea firmographics
Firmographics- Name
- LUPICIA Fresh Tea
- Legal name
- LUPICIA
- Website
- https://lupiciausa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LUPICIA Fresh Tea is a Japan-founded specialty tea retailer operating a Shopify-powered US DTC storefront (usa.lupicia.com) and Hawaii retail locations. It sells 100+ loose-leaf and bagged teas across Black, Oolong, Green, Matcha, Wellness, and Decaf categories to tea enthusiasts, Hawaii visitors, and gifting buyers.
- Ownership category
- akta.pro rank
LUPICIA Fresh Tea industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (31192)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where LUPICIA Fresh Tea is headquartered
LocationHeadquarters
- HQ city
- Hawaii
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LUPICIA Fresh Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Tea Product Sales: Direct consumer sales of tea products through e-commerce storefront and physical retail locations. Revenue generated from one-time purchase transactions for loose leaf teas and tea bags across multiple varieties including Black, Oolong, White, Green, Matcha, Wellness, and Decaf/Low Caffeine categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose Leaf Tea (1.76oz/50g) |
| Unit Pricing | Pay-as-you-go | Tea Bags (10 count) |
| Unit Pricing | Pay-as-you-go | Beginner Bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LUPICIA Fresh Tea product offering
Product offeringCore offering
LUPICIA Fresh Tea is a tea retailer operating direct-to-consumer through a Shopify-powered online storefront and physical retail locations in Hawaii. The company offers over 100 premium tea varieties across categories including Black, Oolong, White, Green, Matcha, Wellness, and Decaf/Low Caffeine, sold in loose leaf and tea bag formats. Products are organized by geographic sourcing (Japan, India, China, Taiwan) and include exclusive collections such as Hawaii Exclusives, US Exclusives, and Online Exclusives.
Product overview
LUPICIA Fresh Tea is an online tea retailer operating primarily as a Shopify-based e-commerce store. The company offers over 100 tea varieties across multiple product lines including Black Tea, Oolong/White Tea, Green Tea, Matcha, Wellness, and Decaf/Low Caffeine collections. The product portfolio is organized around geographic sourcing (From Japan, From India, From China, From Taiwan) and exclusive collections (Hawaii Exclusives, Online Exclusives, US Exclusives). Core products include branded teas like MOMO OOLONG SUPER GRADE, MOMO (Peach), RIPE MANGO OOLONG, JASMIN MANDARIN SPECIAL GRADE, and SAKURAMBO (Japanese Cherry). The company also offers complementary products including Tea Accessories and Limited Design Packages for gifting. Additional services include a newsletter subscription for product updates and a beginner bundle for first-time customers.
Differentiator
Problem solved
Functional benefit
Brands
- Lupicia STEEPS: Loyalty program or mobile engagement platform for LUPICIA customers
Products and services
- MOMO OOLONG SUPER GRADE Premium oolong tea from LUPICIA's Our Favorites collection, available in 1.76oz (50g) loose leaf format at $18.00 and a 10-count tea bag format at $14.00. Targeted at tea enthusiasts seeking premium Japanese-inspired oolong.
- MOMO (Peach) Peach-flavored tea from LUPICIA's Our Favorites collection, available in 1.76oz loose leaf format at $11.00 and a 10-count tea bag format. Targeted at consumers seeking flavored teas.
- RIPE MANGO OOLONG Mango-flavored oolong tea from LUPICIA's Our Favorites collection, available in 1.76oz loose leaf format and a 10-count tea bag format starting from $14.00.
- JASMIN MANDARIN SPECIAL GRADE Premium jasmine tea with mandarin notes from LUPICIA's Our Favorites collection, available in 1.76oz loose leaf format at $17.00 and a 10-count tea bag format at $15.00.
- SAKURAMBO (Japanese Cherry) Japanese cherry-flavored tea from LUPICIA's Our Favorites collection, available in 1.76oz loose leaf format at $11.00 and a 10-count tea bag format.
- Black Tea Collection Collection of black tea varieties sourced globally, sold in loose leaf and tea bag formats. Targeted at traditional black tea drinkers.
- Oolong and White Tea Collection Collection of oolong and white tea varieties, including premium super-grade options, sold in loose leaf and tea bag formats.
- Green Tea Collection Collection of green tea varieties sourced from Japan, China, and other origins, sold in loose leaf and tea bag formats.
- Matcha Collection Collection of matcha tea products, including ceremonial and culinary grade matcha sourced primarily from Japan.
- Wellness Tea Collection Collection of wellness-focused tea varieties formulated for health benefits such as relaxation, digestion, and immunity support.
- Decaf and Low Caffeine Collection Collection of decaffeinated and low-caffeine tea options for caffeine-sensitive consumers.
- Hawaii Exclusive Teas Tea varieties exclusively available at LUPICIA Hawaii locations and the Hawaii online store, providing geographic differentiation for visitors and residents.
- Online Exclusive Teas Tea products exclusively available through the LUPICIA online storefront, not sold in physical retail locations.
- US Exclusive Teas Tea varieties that can only be purchased in the United States, providing geographic differentiation in the US market.
- Tea Accessories Accessories for tea preparation and serving, sold as standalone complementary products.
- Limited Design Packages Specially designed tea packaging presented in tins, intended for gifting occasions or self-purchase, sold as standalone packaged products.
- LUPICIA Beginners Teas Bundle Starter bundle offering 10% off first purchase for new customers, designed to help first-time buyers explore tea without overwhelming selection.
- From Japan Collection Curated collection of teas sourced from Japan, organized as a specialty locality offering.
- From India Collection Curated collection of teas sourced from India, organized as a specialty locality offering.
- From China Collection Curated collection of teas sourced from China, organized as a specialty locality offering.
- From Taiwan Collection Curated collection of teas sourced from Taiwan, organized as a specialty locality offering.
Quantifiable outcome
- 100+ teas available for year-round exploration and enjoyment
Companies that use LUPICIA Fresh Tea
Customer profileSegments4 records
Ideal customer profiles4 records
LUPICIA Fresh Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
LUPICIA Fresh Tea partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
LUPICIA Fresh Tea competitors and assessment
Company assessmentDirect peers
- Harney & Sons: Premium specialty tea brand selling loose leaf and tea bags through DTC e-commerce and retail. Directly comparable in product format, premium positioning, and breadth of catalog to LUPICIA Hawaii.
- Ippodo Tea Co. Premium Japanese tea company selling matcha and loose leaf teas to US consumers via DTC. Comparable Japanese heritage, premium positioning, and curated catalog of high-grade teas.
- Tea Forte: Premium tea brand with strong gifting and limited-edition packaging. Comparable to LUPICIA Hawaii in premium positioning, gifting SKUs, and curated catalog approach.
- T2 Tea: Specialty tea retailer with a broad, design-led catalog sold through DTC and own-store retail. Comparable in store-plus-online retail model and premium flavor-led positioning.
- Republic of Tea: Specialty tea company offering a wide variety of premium teas, wellness blends, and gift packaging through DTC and select retail. Closely matches LUPICIA's gift-oriented, broad-catalog positioning.
- Mariage Frères: French heritage premium tea brand with curated blends, gift packaging, and own-store retail. Comparable in premium positioning, gift-oriented SKUs, and DTC-plus-storehouse retail model.
- Adagio Teas: Online-first specialty tea retailer with a deep catalog of loose leaf and bagged teas plus accessories. Directly comparable business model to LUPICIA Hawaii's Shopify DTC storefront.
- Ito En: Major Japanese tea brand selling matcha, loose leaf, and bottled teas in the US. Directly comparable as a Japanese-origin premium tea brand competing for the same US specialty tea consumer.
Broad incumbents
- Bigelow Tea: Established US tea brand with broad retail distribution across bagged and loose leaf teas. Comparable as a competing tea brand occupying shelf space that LUPICIA does not, with a focus on value-tier tea buyers.
- Teavana (Starbucks): Mass-market specialty tea brand owned by Starbucks. Comparable catalog categories but operates at significantly larger scale and broader distribution than LUPICIA Hawaii.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LUPICIA Fresh Tea social profiles
Digital presenceLUPICIA Fresh Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUPICIA Fresh Tea leadership team
Management profileNumber of profiles
LUPICIA Fresh Tea subsidiaries and ownership
Company hierarchySubsidiaries1 record
LUPICIA Fresh Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUPICIA Fresh Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUPICIA Fresh Tea
What does LUPICIA Fresh Tea do?
LUPICIA Fresh Tea is a tea retailer operating direct-to-consumer through a Shopify-powered online storefront and physical retail locations in Hawaii. The company offers over 100 premium tea varieties across categories including Black, Oolong, White, Green, Matcha, Wellness, and Decaf/Low Caffeine, sold in loose leaf and tea bag formats. Products are organized by geographic sourcing (Japan, India, China, Taiwan) and include exclusive collections such as Hawaii Exclusives, US Exclusives, and Online Exclusives.
Is LUPICIA Fresh Tea a public or private company?
LUPICIA Fresh Tea is a private company. It is classified as corporate owned and is currently operating.
When was LUPICIA Fresh Tea founded?
LUPICIA Fresh Tea was founded in -1. It employs 11 to 50 people.
Where is LUPICIA Fresh Tea based?
LUPICIA Fresh Tea is headquartered in Hawaii, United States, in the North America region.
How does LUPICIA Fresh Tea make money?
One revenue line is on record: tea Product Sales.
Who are LUPICIA Fresh Tea's main competitors?
Direct peers on record are Harney & Sons, Ippodo Tea Co., Tea Forte, T2 Tea, Republic of Tea, Mariage Frères, Adagio Teas and Ito En. Broad incumbents are Bigelow Tea and Teavana (Starbucks).
Does LUPICIA Fresh Tea have an API?
No public API is recorded for LUPICIA Fresh Tea.
What industry is LUPICIA Fresh Tea in?
LUPICIA Fresh Tea's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 44529 and its SIC code is 2090.