Affentaler Winzer

What Affentaler Winzer does

Affentaler Winzer eG is a member-owned German wine cooperative (eingetragene Genossenschaft) headquartered in Bühl-Eisental in the Ortenau region of Baden, Germany, founded in December 1908 by 24 winemakers. The cooperative produces, bottles, and sells a multi-tier portfolio of wines spanning ultra-premium (KUNST:WERK / Selektion Leo Klär), premium (MEISTER:WERK), regional character (HAND:WERK), innovative cuvées (Monkey Mountain & N°1), traditional formats (Affenflasche monkey bottles since 1949; Buddelflasche miniatures since 1972), sparkling (Sekt & Secco), approachable entry wines (Blütenedition), and alcohol-free options. Grapes are sourced from member winemaker families across distinct vineyard sites on Granitverwitterungsböden, with production utilizing Barrique barrel aging and cold fermentation techniques; the 2018 merger with Winzergenossenschaft Baden-Baden added shared bottling and logistics capacity while preserving independent cellar masters (Leo Klär, Stefan Steinel).

The business operates almost exclusively through direct-to-consumer channels — an owned e-commerce storefront shipping nationwide in Germany, a physical vinothek at the Betschgräblerplatz headquarters, and a calendar of wine tastings, cellar tours, vineyard walks, weddings, and corporate conference hosting. Pricing spans €6 to €37 per 0.75L bottle across tiers, with free shipping over €50. The customer base consists primarily of individual wine enthusiasts purchasing for personal consumption, gifting, and occasions, plus a secondary segment of corporate and private event clients renting venue space. Revenue streams include wine sales, event/experience fees, and venue rental — none disclosed publicly. Distribution is domestic-focused with limited international footprint, though AWC Vienna recognition in 2024-2025 suggests nascent export traction.

The company has accumulated substantial intangible assets including the trademarked Affenflasche bottle design, 115+ years of cooperative heritage, and a continuous stream of DLG, AWC Vienna, and regional Ortenau wine competition awards. It is led by authorized representative Dr. Ralf Schäfer and employs two prominent Kellermeister. As a cooperative, ownership is held collectively by member winemaker families, with no external parent company, institutional investors, or public listing.

Name

Affentaler Winzer

Legal name

Affentaler Winzer eG

Website

https://affentaler.de

Company type

Private

Founded year

1908

Operating status

Operating

Short description

Affentaler Winzer eG is a member-owned German wine cooperative founded in 1908 in Bühl-Eisental, Baden, producing and selling a multi-tier wine portfolio — from iconic Affenflasche monkey bottles to ultra-premium KUNST:WERK selections — directly to consumers via e-commerce, vinothek, and wine events.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine cooperative
• German wine production
• Winemaker association
• Pinot Noir production
• Sparkling wine production

Headquarters

HQ city

Bühl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer sales of wines across multiple product tiers (Affenflaschen, MEISTER:WERK, KUNST:WERK, HAND:WERK, Monkey Mountain, Buddelflasche, Blütenedition, Sekt & Secco) through e-commerce and physical vinothek. Prices range from budget-friendly HAND:WERK line to premium KUNST:WERK selections.
2. Wine Experiences and Events: Revenue from wine tasting events, cellar tours, vineyard walks, conference room rentals, and wedding hosting at the winery facilities.
3. Non-alcoholic products: Sales of alcohol-free wines, mulled wine, and grape-based beverages under the 'Alkoholfrei' and seasonal lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Affentaler Winzer eG is a German wine cooperative producing and selling wines from its vineyard sites in the Ortenau region of Baden. The portfolio spans white, red, rosé, sparkling, alcohol-free, and traditional miniature wines across tiered sub-brands (Affenflaschen, MEISTER:WERK, KUNST:WERK/Selektion Leo Klär, HAND:WERK, Monkey Mountain & N°1, Buddelflasche, Sekt & Secco, Blütenedition). Sales occur through a Vinothek (winery store), a German e-commerce site, curated tasting packages, and experiential offerings such as wine tastings, cellar tours, vineyard walks, conference rooms, and weddings.

Product overview

Affentaler Winzer is a German wine cooperative (Winzergenossenschaft) producing wines from multiple product lines spanning premium to accessible tiers. The portfolio centers on the iconic Affenflaschen (cult monkey bottle) alongside structured sub-brands: KUNST:WERK and MEISTER:WERK for premium selections, HAND:WERK for regional character wines, Monkey Mountain & N°1 for innovative cuvées, and Buddelflasche for traditional small-format bottles. Additional offerings include Sekt & Secco sparkling wines, Blütenedition for approachable entry wines, plus full ranges of white wines (Riesling, Grauburgunder, Weißburgunder, Müller-Thurgau, Sauvignon Blanc, Chardonnay, Gewürztraminer, Scheurebe), red wines (Spätburgunder/Pinot Noir, Merlot, Cabernet Dorsa, Lagrein), rosé wines, alcohol-free options, and tasting packages.

Differentiator

Problem solved

Functional benefit

Brands

• MEISTER:WERK: Premium line featuring the best vineyard sites, where selected premium grapes are crafted into wine by cellar masters with intensive year-round dialogue with winemakers.
• KUNST:WERK
• HAND:WERK
• Affenflaschen
• Buddelflasche
• Monkey Mountain & N°1
• Sekt & Secco
• Blütenedition

Products and services

• Affenflaschen (Monkey Bottles) The signature cult bottle product line of Affentaler Winzer, featuring the trademarked monkey-adorned bottle shape used to bottle Affentaler Spätburgunder and other wines for individual consumers, gift purchasers, and collectors since 1949.
• MEISTER:WERK Premium wine line featuring selected grapes from the best vineyard sites, crafted with intensive dialogue between winemakers and cellar masters for individual wine consumers seeking higher-tier regional wines.
• KUNST:WERK (Selektion Leo Klär) Top-tier ultra-premium selection representing the unique terroir of the finest vineyards, featuring limited production from concentrated grapes aged in barrels and bottles; intended for collectors and connoisseurs.
• HAND:WERK Regional quality line reflecting the warmth of granite weathering soils and the power of loess soils, offering characterful wines for everyday consumption rooted in Ortenau winemaking tradition dating to the 13th century.
• Monkey Mountain & N°1 Cuvées Innovative cuvée line combining grape varieties such as Riesling, Weißburgunder, Sauvignon Blanc, Spätburgunder, Merlot, Regent, and Cabernet Dorsa into harmonious compositions balancing elegance, fullness, and fruity aromas.
• Buddelflasche (Traditionslinie) Traditional 0.25L miniature bottle line carrying high-quality wines in a classical small-format design traced back to the medieval 'vesper drink' tradition; for individual consumers and gifting.
• Sekt & Secco Sparkling wine line including German Sekt (Badisch Erzeugersekt) from selected single-variety wines, Crémant, and flavored wine-based drinks such as Zwetschgensecco and Wild Berry Spritz, sold to individual consumers.
• Blütenedition Entry-level fruity and accessible wine series identifiable by a distinctive flower on the label, designed for wine beginners seeking uncomplicated wines for casual consumption.
• Weißweine (White Wines) White wine portfolio including Riesling, Grauburgunder, Weißburgunder, Müller-Thurgau, Rivaner, Sauvignon Blanc, Chardonnay, Gewürztraminer, Scheurebe, Souvignier Gris, and Blanc de Noir, sold via e-commerce and the Vinothek.
• Rotweine (Red Wines) Red wine portfolio centered on the famous Affentaler Spätburgunder (Pinot Noir) tradition dating to the 13th century, complemented by Merlot, Cabernet Dorsa, and Lagrein varieties.
• Rosé/Weißherbst Rosé wines including Spätburgunder Rosé and cuvées with Regent and Cabernet Dorsa, plus Weißherbst (a regional specialty always made from Pinot Noir grapes).
• Alkoholfrei (Alcohol-Free) Alcohol-free wine and beverage line including Riesling alcohol-free, Rosé ZERO, Rotwein ZERO, Winterpunsch, Traube-Ingwer Shot, and alcohol-free sparkling options for health-conscious and designated-driver consumers.
• Probierpakete (Tasting Packages) Curated tasting packages combining mixed or single-variety wine selections (including grill packages and other occasions) for individual consumers wanting to sample multiple Affentaler wines.
• Wine Tastings and Vineyard Experiences Public wine tastings, cellar tours, and vineyard walks at the Betschgräblerplatz winery for individual visitors and wine enthusiasts, including themed evenings, Winzerfest, and Sundowner events.
• On-Site Conference Rooms and Event Hosting Rental of conference rooms and event spaces at the winery facility for corporate events, weddings, and private gatherings, with optional wine tastings and catering, provided to corporate and private event clients.
• Wedding Hosting at Affentaler Wedding hosting service at the winery venue offering on-site event spaces, optional wine tastings, and a distinctive Baden/Ortenau wine-region backdrop for private wedding clients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Baden-Badener Weinhaus am Mauerberg GmbHcoreStrategic or Co-development Partner · 22 October 2018On October 22, 2018, Affentaler Winzer eG completed a merger with Winzergenossenschaft Baden-Baden (now Baden-Badener Weinhaus am Mauerberg GmbH). Both cooperatives had established cooperation since 2014 in bottling and logistics. A shared bottling facility was installed at the Bühl location where wines from both operations are filled. Both wineries maintain separate winemaking under their respective cellar masters to preserve the individuality of their distinct vineyard sites.
• Naturpark SchwarzwaldminorStrategic or Co-development PartnerMarcus Graf, a member winemaker of Affentaler Winzer, collaborates with Naturpark Schwarzwald on the 'heimisch, niedrigwachsende Gräser & Blühpflanzen im Weinberg' project (native, low-growing grasses & flowering plants in the vineyard) together with Grundschule Varnhalt school.
• Grundschule VarnhaltminorStrategic or Co-development PartnerMarcus Graf collaborates with Grundschule Varnhalt on an educational vineyard project involving native grasses and flowering plants in vineyards.
• VOBA KA-Baden-Baden und PforzheimminorStrategic or Co-development PartnerMarcus Graf participates in a team-building project with VOBA KA-Baden-Baden und Pforzheim (a cooperative bank).

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Weingut Markus Molitor: Family-owned German winery producing premium Riesling, Pinot Noir (Spätburgunder), and Burgundy varietals across multiple Mosel and Rheinhessen sites. Comparable premium-tier positioning, award-driven reputation, and DTC e-commerce focus, though operating as a private estate rather than cooperative.
• Moselland eG: One of Germany's largest wine cooperatives, headquartered in the Mosel region. Directly comparable cooperative ownership model and multi-tier product portfolio ranging from entry-level to premium German wines, with similar reliance on member-grower grape supply and DTC plus wholesale distribution.
• Bergsträßer Winzer eG: Hessian wine cooperative with a comparable portfolio of regional varietals, sub-brands, DTC e-commerce, and event hosting. Same cooperative ownership model and similar scale as Affentaler Winzer.
• Winzerkeller Bad Dürkheim eG: Historic German wine cooperative in the Pfalz producing Spätburgunder, Riesling, and regional specialties with a similar multi-brand portfolio and DTC focus. Directly comparable cooperative governance and member-grower model.
• Winzergenossenschaft Mayschoss eG: One of Germany's oldest wine cooperatives (founded 1868) in the Ahr region, also famous for Spätburgunder. Strong brand heritage, cellar-tour tourism, and DTC model make it a direct structural and product peer to Affentaler Winzer.
• Durbacher Winzergenossenschaft: Neighboring Ortenau-region wine cooperative producing Spätburgunder, Riesling, and Burgundy varietals with a comparable cooperative structure and DTC focus. The closest geographic and structural peer to Affentaler Winzer, operating in the same Baden terroir with overlapping award circuits.
• Deutsches Weintor eG: Large German wine cooperative based in the Pfalz region with a multi-tier portfolio, e-commerce, and event operations. Comparable cooperative structure, broad varietal range, and similar DTC + regional retail strategy to Affentaler Winzer.

Broad incumbents

• Schloss Wachenheim AG: Major German producer of Sekt, sparkling wines, and still wines (including the Faber brand). Competes with Affentaler's Sekt & Secco range and represents a broader-incumbent German wine/sparkling group with greater scale and distribution depth.
• Rotkäppchen-Mumm Sektkellereien GmbH: Germany's leading sparkling wine producer with a portfolio including Rotkäppchen and Mumm. Overlaps with Affentaler in German wine/Sekt consumer occasions but at significantly larger scale and broader geographic reach, representing a wide incumbent competitor in the on-trade and retail channels Affentaler also serves.

Regional players

• Winzergenossenschaft Freyburg-Unstrut eG: Cooperative from the Saale-Unstrut region producing Spätburgunder, Riesling, and regional varietals with its own DTC channels. Comparable cooperative structure and product range to Affentaler, but operates in a different German wine region without direct geographic overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Affentaler
• YouTubeyoutube.com/@FabianIhle85
• Facebookfacebook.com/affentaler
• LinkedIninstagram.com/affentaler
• Instagraminstagram.com/affentaler

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affentaler Winzer