Winzergenossenschaft Mayschoß-Altenahr
Winzergenossenschaft Mayschoß-Altenahr is a member-owned German wine cooperative founded in 1868 in the Ahr Valley, producing Spätburgunder-led wines, sparkling wines, and non-alcoholic beverages sold direct-to-consumer via e-commerce, Vinotheken stores, and on-site tasting experiences to individual consumers and regional hospitality buyers in Germany.
- Company typePrivate
- Founded1868
- HeadquartersMayschoß, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Winzergenossenschaft Mayschoß-Altenahr does
Winzergenossenschaft Mayschoß-Altenahr e.G. is a German wine cooperative (eingetragene Genossenschaft) headquartered at AhrRotweinstr. 42, 53508 Mayschoß, in the Ahr Valley wine region of Germany. Founded in 1868 with 18 original members, the cooperative claims to be the world's oldest wine cooperative and produces wines — primarily Spätburgunder (Pinot Noir) plus Frühburgunder, Domina, Riesling, Rivaner, Grauburgunder, Chardonnay, Weißburgunder, Portugieser, and Solaris — alongside Sekt/Secco sparkling wines, spirits, delicatessen items, and non-alcoholic products including the Rauschfrei range and grape juices. A three-tier star classification system (Basis, Mitte, Spitze) on labels communicates quality tiers, with bottle prices ranging approximately €4.50 to €11.90 and gift vouchers available from €25 to €450.
The business operates a multi-channel direct-to-consumer model: a proprietary e-commerce platform at wg-mayschoss.de with age verification, customer accounts, wishlists, and DHL fulfillment; physical Vinotheken stores; on-site winery sales combined with restaurant facilities; and a structured Events & Tickets offering (tastings and experiences) ticketed through Eventim. Marketing channels span the corporate website (bottom-of-funnel), newsletter signup (top-of-funnel), Instagram and Facebook (organic social, top-of-funnel), and on-site wine events (mid-funnel). The customer base is horizontally segmented, with individual wine consumers as the primary segment and Ahr Valley hospitality and food service operators as a secondary segment.
The entity reports only 6 employees and operates exclusively within Germany (single-country/domestic). The cooperative structure means it is member-owned by wine growers, with no parent company, external investors, or venture capital involvement disclosed. A Neubaupläne (new construction) section on the corporate website signals active capital investment in physical facilities. No API, no AI/ML capabilities, no patents or trademarks, no partnerships beyond ticketing, and no disclosed revenue, funding, or M&A activity are recorded in the available data.
Winzergenossenschaft Mayschoß-Altenahr firmographics
Firmographics- Name
- Winzergenossenschaft Mayschoß-Altenahr
- Legal name
- Winzergenossenschaft Mayschoß-Altenahr e.G.
- Website
- https://wg-mayschoss.de
- Company type
- Private
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winzergenossenschaft Mayschoß-Altenahr is a member-owned German wine cooperative founded in 1868 in the Ahr Valley, producing Spätburgunder-led wines, sparkling wines, and non-alcoholic beverages sold direct-to-consumer via e-commerce, Vinotheken stores, and on-site tasting experiences to individual consumers and regional hospitality buyers in Germany.
- Ownership category
- akta.pro rank
Winzergenossenschaft Mayschoß-Altenahr industry classification
Industry- Product category
- Wine Production and Retail
- NAICS
- Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Distilleries (31214)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Winzergenossenschaft Mayschoß-Altenahr is headquartered
LocationHeadquarters
- HQ city
- Mayschoß
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Winzergenossenschaft Mayschoß-Altenahr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Primary revenue from production and sale of wines from the Ahr Valley region, including red, white, and rosé wines. Products are tiered by quality classification (Basis, Mitte, Spitze) with prices ranging from approximately €4.50 to €11.90 per bottle.
- Sparkling Wine and Secco Sales: Sale of sparkling wines (Sekt) and Secco products as an additional product category.
- Specialty Products: Sale of spirits, delicatessen items, non-alcoholic grape juices, and gift vouchers. Gift vouchers available in denominations from €25 to €450.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base tier wines (* Basis) - everyday, uncomplicated wines |
| Unit Pricing | Pay-as-you-go | Mid-range wines (** Mitte) - food companion wines with typic character |
| Unit Pricing | Pay-as-you-go | Premium wines (*** Spitze) - complex, expressive top-tier wines |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Non-alcoholic products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Winzergenossenschaft Mayschoß-Altenahr product offering
Product offeringCore offering
Winzergenossenschaft Mayschoß-Altenahr is a wine cooperative that produces and sells Ahr Valley wines, including red, white, and rosé varieties led by Spätburgunder (Pinot Noir), classified into three quality tiers (Basis, Mitte, Spitze) marked by star ratings. The portfolio is extended with sparkling wines (Sekt/Secco), spirits, delicatessen, non-alcoholic beverages such as the Rauschfrei range and grape juices, and digital gift vouchers, all sold through the cooperative's own e-commerce shop, physical Vinotheken, and on-site winery experiences.
Product overview
Winzergenossenschaft Mayschoß-Altenahr is Germany's oldest wine cooperative (founded 1868), operating as a traditional e-commerce wine retailer with a unified product portfolio. The core offering consists of wines (Weine) across multiple grape varieties including Spätburgunder, Riesling, Frühburgunder, Domina, and others, categorized into three quality tiers (Basis, Mitte, Spitze) via a star rating system. Supporting product lines include sparkling wines (Sekt/Secco), spirits (Spirituosen), delicatessen (Feinkost), and non-alcoholic beverages including the Rauschfrei line and grape juices. Digital gift vouchers round out the offering. All products are sold through the company's e-commerce platform at wg-mayschoss.de with age verification requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Weine (Wines) Still wines in red, white, and rosé varieties, including Spätburgunder (Pinot Noir), Frühburgunder, Domina, Riesling, Rivaner, Grauburgunder, Chardonnay, Weißburgunder, Portugieser, and Solaris, offered across taste profiles from trocken (dry) to lieblich (sweet) and classified into three quality tiers (Basis, Mitte, Spitze) by star ratings; sold to individual consumers through the cooperative's e-commerce shop, Vinotheken, and on-site experiences.
- Sekt / Secco (Sparkling Wine) Sparkling wines and Secco produced by the cooperative from grapes including Spätburgunder, such as 2023 Rosésekt Ahr-Spätburgunder trocken with notes of red currants, strawberries, and cherries; sold to individual consumers through the e-commerce shop and on-site.
- Spirituosen (Spirits) Distilled spirits produced by the cooperative, sold to individual consumers as a complement to the wine portfolio through the e-commerce shop and on-site retail.
- Feinkost (Delicatessen) Gourmet food products sold by the cooperative to complement its wine offerings, purchased by individual consumers through the e-commerce shop.
- Alkoholfrei (Non-Alcoholic Beverages) Non-alcoholic beverages including Rauschfrei Rosé, Rauschfrei Cuvée rot, Rauschfrei Prickelnd sparkling alternatives, and red and white grape juices (Traubensaft rot and weiß) in 0.7L bottles; sold to individual consumers seeking alcohol-free options through the e-commerce shop.
- Gutscheine (Gift Vouchers) Digital gift vouchers available in denominations from €25 to €450, redeemable in the online shop for wine, sparkling wine, spirits, delicatessen, and non-alcoholic products, with personalization options and optional gift messaging; targeted at consumers buying gifts for wine enthusiasts.
Companies that use Winzergenossenschaft Mayschoß-Altenahr
Customer profileSegments2 records
Ideal customer profiles2 records
Winzergenossenschaft Mayschoß-Altenahr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winzergenossenschaft Mayschoß-Altenahr partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Winzergenossenschaft Mayschoß-Altenahr competitors and assessment
Company assessmentEmerging players
- Surely (non-alcoholic wine): Specialist German non-alcoholic wine brand; directly comparable to Mayschoß's Rauschfrei line, competing for the same growing low/no-alcohol consumer occasion.
- Vicampo: German online wine marketplace aggregating hundreds of small estates including Ahr producers; comparable DTC channel and target buyer, and an emerging channel partner/competitor for direct wine e-commerce.
- Weingut Klumpp: Baden-based German estate with DTC e-commerce, on-site tastings, and gift-voucher sales; similar size band and channel mix to Mayschoß though different region.
Direct peers
- Winzervereinigung Freyburg-Unstrut: One of Germany's largest wine cooperatives, also producer-owned, with DTC, tasting room and event operations; structurally the closest peer to the Mayschoß cooperative business model.
- Weingut Adeneuer: Boutique Ahr Valley Spätburgunder producer located near Mayschoß; directly comparable in grape focus, scale, regional DTC and on-site tasting offerings.
- Winzergenossenschaft Weingarten: Baden-region wine cooperative with member-grower ownership, DTC shop and regional heritage positioning; directly comparable cooperative governance and go-to-market structure.
- Weingut Nelles: Ahr Valley Pinot-focused estate with Vinothek and DTC sales; highly comparable in product mix (Spätburgunder-led), size band, and direct-to-consumer retail model.
- Weingut Meyer-Näkel: Family-run Ahr Valley estate widely regarded as a leading Spätburgunder (Pinot Noir) specialist in the same micro-region as Mayschoß-Altenahr; competes head-to-head for Ahr Pinot premium positioning and regional tourism traffic.
Broad incumbents
- Weingut Markus Molitor: Prominent German estate producer across Mosel/Rheingau; much larger scale and broader varietal mix but competes for premium German wine shelf space and gifting demand.
- Rotkäppchen-Mumm Sektkellereien: Germany's leading Sekt (sparkling wine) producer; overlaps with Mayschoß's Sekt/Secco line and competes for sparkling wine occasions, but at vastly larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Winzergenossenschaft Mayschoß-Altenahr social profiles
Digital presenceWinzergenossenschaft Mayschoß-Altenahr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winzergenossenschaft Mayschoß-Altenahr leadership team
Management profileNumber of profiles
Winzergenossenschaft Mayschoß-Altenahr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winzergenossenschaft Mayschoß-Altenahr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winzergenossenschaft Mayschoß-Altenahr
What does Winzergenossenschaft Mayschoß-Altenahr do?
Winzergenossenschaft Mayschoß-Altenahr is a wine cooperative that produces and sells Ahr Valley wines, including red, white, and rosé varieties led by Spätburgunder (Pinot Noir), classified into three quality tiers (Basis, Mitte, Spitze) marked by star ratings. The portfolio is extended with sparkling wines (Sekt/Secco), spirits, delicatessen, non-alcoholic beverages such as the Rauschfrei range and grape juices, and digital gift vouchers, all sold through the cooperative's own e-commerce shop, physical Vinotheken, and on-site winery experiences.
Is Winzergenossenschaft Mayschoß-Altenahr a public or private company?
Winzergenossenschaft Mayschoß-Altenahr is a private company. It is classified as management employee owned and is currently operating.
When was Winzergenossenschaft Mayschoß-Altenahr founded?
Winzergenossenschaft Mayschoß-Altenahr was founded in 1868. It employs 1 to 10 people.
Where is Winzergenossenschaft Mayschoß-Altenahr based?
Winzergenossenschaft Mayschoß-Altenahr is headquartered in Mayschoß, Germany, in the Europe region.
How does Winzergenossenschaft Mayschoß-Altenahr make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are sparkling Wine and Secco Sales and specialty Products.
Who are Winzergenossenschaft Mayschoß-Altenahr's main competitors?
Emerging players on record are Surely (non-alcoholic wine), Vicampo and Weingut Klumpp. Direct peers are Winzervereinigung Freyburg-Unstrut, Weingut Adeneuer, Winzergenossenschaft Weingarten, Weingut Nelles and Weingut Meyer-Näkel. Broad incumbents are Weingut Markus Molitor and Rotkäppchen-Mumm Sektkellereien.
Does Winzergenossenschaft Mayschoß-Altenahr have an API?
No public API is recorded for Winzergenossenschaft Mayschoß-Altenahr.
What industry is Winzergenossenschaft Mayschoß-Altenahr in?
Winzergenossenschaft Mayschoß-Altenahr's product category is Wine Production and Retail. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213.