Hop'la

What Hop'la does

Hop'la (legal name Coopérative agricole Hop'la) is a private agricultural cooperative founded in 2012 in Alsace, France, and headquartered at 196 route de Saverne, 67205 Oberhausbergen, approximately 10 minutes from Strasbourg. It operates a 350m² physical retail store that aggregates approximately 70 local Alsatian producers under a single roof, offering a curated assortment of fresh and transformed farm products including fruits, vegetables, meats, dairy, eggs, bakery, flowers, mushrooms, wines, and charcuterie. The cooperative is governed by a strict ethical charter prohibiting buy-and-resell and intermediaries, positioning itself as a 100% local, 100% fermier direct-to-consumer channel with full traceability of producer-to-product mapping.

The cooperative's commercial offering rests on two integrated lines: the Hop'la Magasin (retail store) and Cuisine Hop'la (an on-site kitchen preparing daily hot lunch plates and take-away meals predominantly from member-farm ingredients, with a rotating weekly menu reservable by phone or email). Supporting infrastructure includes the Carte de Fidélité loyalty program (1 point per €2 of purchase, 250 points redeemable for a €10 voucher) and a recipe blog featuring consulting chef Gérard Dehaye and food blogger Cuisine Addict. There is no proprietary technology platform, no e-commerce channel, no delivery service, and no app; the operating model is entirely physical-store-driven.

The go-to-market is direct-to-consumer B2C with pay-as-you-go unit pricing (per kilogram or per item), targeting local consumers and families in the Strasbourg metropolitan area who value short supply chains, seasonality, and traceability. Distribution is exclusively through the single Oberhausbergen storefront (Tuesday-Friday 9H-19H, Saturday 9H-18H), supplemented by digital touchpoints (Facebook, Instagram, Twitter, Pinterest, email newsletter) and earned media in regional and national press. The company employs 51-100 people, has no parent company, no external investors, no funding rounds, and is collectively owned by its member producers, with Patrick Messer serving as Directeur de publication and Loïc Sablayrolles leading communications.

Name

Hop'la

Legal name

Coopérative agricole Hop'la

Website

https://hopla-ferme.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Hop'la is an agricultural cooperative founded in 2012 in Alsace, France, operating a 350m² retail store in Oberhausbergen that unites approximately 70 local producers to sell fresh farm products and daily prepared meals directly to Strasbourg-area consumers.

Ownership category

akta.pro rank

Product category

Farm-to-Consumer Retail (Specialty Local Food Store)

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farm-to-consumer retail
• Agricultural cooperative
• Local farm products
• Prepared take-away meals
• Farm fresh produce

Headquarters

HQ city

Oberhausbergen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail sales of farm products: The cooperative generates revenue through direct retail sales of fresh farm products (fruits, vegetables, meats, dairy, eggs, flowers, etc.) sourced exclusively from its member producers, sold at fair prices to consumers in-store.
2. Prepared meals and take-away: Hop'la prepares and sells cooked meals daily (lunch menu, weekly seasonal menus) made predominantly from the products of its member farms, providing an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hop'la operates a 350m² farmer's store in Oberhausbergen (near Strasbourg) that aggregates roughly 70 local Alsatian producers under one roof, selling fresh and transformed farm products (fruits, vegetables, meats, dairy, eggs, bakery, flowers, wines, charcuterie) directly to consumers without intermediaries or buy-and-resell. Complementing the retail store, an on-site kitchen prepares daily hot take-away lunch plates and weekly rotating menus using predominantly the cooperative's own member-farm ingredients. The cooperative also runs a loyalty card program rewarding repeat purchases.

Product overview

Hop'la is an agricultural cooperative operating a unified retail + catering model. Its core offering is the Hop'la Magasin — a 350m² physical retail store in Oberhausbergen (10 minutes from Strasbourg) that unites approximately 50–70 local producers in a single point of sale, offering fresh and transformed farm products across produce, meat, dairy, bakery, flowers, and beverages. Complementing the retail store, the Cuisine Hop'la on-site kitchen prepares daily hot take-away lunches using predominantly the cooperative's own farm products, with a rotating weekly menu. Additional services include a loyalty card program (Carte de Fidélité) earning points on purchases, and a recipe blog (Recettes) featuring chef-developed recipes using member-farm ingredients. The product portfolio is entirely oriented around local, direct-from-producer farm goods and food service.

Differentiator

Problem solved

Functional benefit

Products and services

• Magasin Hop'la (Farmer's Retail Store) A 350m² physical retail store in Oberhausbergen (10 minutes from Strasbourg) aggregating roughly 70 local Alsatian agricultural producers under one roof. It offers a full assortment of fresh and transformed farm products including fruits, vegetables, meats, dairy, bakery, flowers, mushrooms, wines, and charcuterie, sold directly to consumers with no intermediaries. Open Tuesday-Friday 9H-19H and Saturday 9H-18H, with parking and shopping carts.
• Cuisine Hop'la (Daily Hot Lunch & Take-Away Meals) An on-site kitchen at the cooperative that prepares and sells hot lunch plates and take-away meals daily, predominantly using ingredients from the cooperative's own member farms. A rotating weekly menu is published and meals can be reserved by phone or email. Targeted at local consumers and workers seeking farm-sourced prepared meals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ville et Eurométropole de StrasbourgcoreStrategic or Co-development Partner · 1 January 2022Hop'la participates in 'Les RDV de l'Alimentation', an annual collaborative food education program initiated by the City and Eurométropole of Strasbourg in 2022, involving professional and associative local actors. The 5th edition (June 2026) features over 60 free or pay-what-you-want activities across the Eurométropole. Hop'la hosts in-store tastings, awareness workshops, dietetic afterworks, and farm visits.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marché de Léopold: Regional French farm-retail operation offering direct-from-producer fruit, vegetables and grocery items through physical market locations. Highly comparable to Hop'la's producer-aggregator retail model.
• Locavor: French online and in-store local-food retailer connecting regional farmers with urban consumers. Mirrors Hop'la's farm-direct mission but adds an online ordering layer absent from Hop'la's offering.
• Le Petit Producteur: French farm-direct retail concept offering local produce, dairy and meat directly from regional farmers. Comparable to Hop'la's no-intermediary, producer-led retail model, though operating in different French regions.
• La Ruche qui dit Oui: French farm-to-consumer platform that connects local producers directly with consumers via organized "ruches" (hubs). Highly comparable to Hop'la's direct-from-farmer, no-intermediary ethos, though La Ruche operates an online + pickup-hub model versus Hop'la's single physical store.
• Les Fermes de Gally: Farm-direct retail and agritourism concept in the Paris/Ile-de-France region operating farm shops selling local produce, dairy and prepared foods. Closely matches Hop'la's model of bringing multiple local producers together under one roof with a take-away food component.

Emerging players

• Grand Panier Bio: French local and organic farm-direct delivery service connecting producers with households. Overlaps with Hop'la's local-producer value proposition but operates via home delivery rather than a single retail destination.
• Day by Day: Network of French zero-waste/depot-style grocery stores stocking local and organic products in bulk. Shares the local-sourcing, ethical-retail positioning of Hop'la but emphasizes bulk refill rather than producer aggregation.

Broad incumbents

• La Vie Claire: National organic and specialty grocery chain in France. Comparable to Hop'la in offering local, traceable food products to health-conscious consumers, but operating at multi-region scale with conventional retail-store economics rather than cooperative ownership.
• Biocoop: France's largest network of organic and local-food retail cooperatives with hundreds of stores nationwide. Same producer-to-consumer cooperative DNA as Hop'la, but operating at national scale with broader assortment and supplier networks rather than a single regional anchor.
• Naturalia: French organic and natural-products retail chain with stores across major cities. Targets similar health- and provenance-conscious consumers as Hop'la but operates as a conventional specialty retailer rather than a producer cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Hopla_coop
• Facebookfacebook.com/hoplamagasin
• Instagraminstagram.com/hopla_coop
• Pinterestpinterest.com/hoplaferme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hop'la