Nolcar

What Nolcar does

Nolcar (legal entity NOL.CAR S.R.L.) is an Italian vehicle rental company headquartered in Montelupo Fiorentino, Tuscany, operating for over 25 years across two regions in central Italy. The company runs a horizontally diversified rental business spanning short-term and long-term vehicle rentals, with a fleet that includes city cars, SUVs, minibuses, commercial vans, refrigerated cells (celle frigo) for temperature-controlled logistics, electric vehicles (Smart Fortwo EQ, Mercedes-Benz eCITAN), trucks for professional transport, and — via the separate Noledil brand — earth-moving equipment. It serves three primary customer segments: private individuals seeking flexible personal transport, businesses needing fleet and commercial vehicle solutions, and transport professionals requiring long-term truck contracts.

The core technology stack is conventional rather than proprietary: an online booking platform (nolcar.net) enabling reservations in roughly three minutes, GPS tracking devices installed on rental vehicles for fleet location management, and a website-driven marketing and sales motion supplemented by phone-based personal advisory for complex long-term contracts. The company maintains GDPR-compliant data processing under EU Regulation 679/2016 and has appointed a Data Protection Officer. Long-term rental packages bundle registration, road tax, routine and extraordinary maintenance, roadside assistance, fine management, and replacement vehicles; short-term rentals itemize insurance (RCA ~€250, Kasko ~€500) and vehicle tax separately.

Nolcar distributes directly through seven physical branch locations (Montelupo Fiorentino HQ, Campi Bisenzio, Pisa/Ospedaletto, Livorno/Collesalvetti, Grosseto, Bologna/Valsamoggia, La Spezia/Vezzano) and via its website and a single phone line (0571 581330). Pricing ranges from approximately €42/day for short-term rentals to €265–€1,195/month for long-term subscriptions, with revenue mechanics split between transactional short-term fees and recurring monthly subscription income from multi-year leases. The company is privately held with no disclosed investors, funding rounds, or parent entity, operating under standard Italian S.R.L. private limited company structure.

Name

Nolcar

Legal name

NOL.CAR S.R.L.

Website

https://nolcar.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nolcar (NOL.CAR S.R.L.) is a privately held Italian vehicle rental company operating for over 25 years across Tuscany and Emilia-Romagna, offering short-term and long-term rentals of cars, vans, refrigerated cells, electric vehicles, and trucks to individual consumers, businesses, and transport professionals through seven branches and an online booking platform.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTLABAAAD

Long-Term Car Rental (Monthly/Extended Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTHADAAAE

Long-Term / Monthly Car Rental

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

SECONDARYTLABAAAA

Corporate/Enterprise Car Leasing (Closed-End/Open-End)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

Keywords

• Vehicle rental services
• Long-term car leasing
• Commercial van rental
• Short-term auto rental
• Refrigerated truck rental

Headquarters

HQ city

Montelupo Fiorentino

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Short-term Vehicle Rental: Daily rental of vehicles including cars, minibuses, vans, and refrigerated vehicles. Customers pay rental fees based on duration with options for additional services like insurance, roadside assistance.
2. Long-term Vehicle Leasing: Monthly subscription-based vehicle leasing for individuals and businesses with customizable duration (25-60 months), mileage packages, and advance payment options. Includes maintenance and support services.
3. Commercial Vehicle Rental: Specialized rental of commercial vehicles including trucks, refrigerated vans (celle frigo), and vehicles with hydraulic lifts for professional transport needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nolcar (NOL.CAR S.R.L.) is an Italian vehicle rental and leasing company offering short-term rentals and long-term rentals (24–60 months) of cars, vans, minibuses, refrigerated vehicles, electric vehicles, and commercial trucks to private customers and businesses. The company operates seven branches across Tuscany and Emilia-Romagna and combines its rental services with insurance, maintenance, and roadside assistance packages. It also operates the Noledil brand for earth-moving equipment rentals.

Product overview

Nolcar is a comprehensive mobility solutions provider offering short-term and long-term vehicle rentals across Italy. The core offerings consist of Noleggio Breve Termine for flexible daily/weekly rentals and Noleggio Lungo Termine for extended leasing contracts. The vehicle fleet spans multiple categories: passenger cars (citycars, sedans, SUVs), commercial vehicles (vans, refrigerated cells), electric vehicles, minibuses, and trucks. The company operates multiple service locations throughout Tuscany and northern Italy, serving both individual consumers and business clients. Nolcar differentiates through its specialized refrigerated transport solutions (Celle Frigo) with temperature ranges from +5°C to -20°C, electric vehicle options, and comprehensive long-term rental packages that include maintenance and roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term vehicle rental Daily and weekly rental of cars, vans, minibuses, refrigerated vehicles, electric vehicles, and commercial trucks for private customers and businesses in central Italy, structured with flexible terms, variable mileage, and optional insurance.
• Long-term rental (noleggio lungo termine) 24–60 months Long-term rental of cars, vans, and commercial vehicles for 24–60 month periods, with all-inclusive packages covering insurance, maintenance, and roadside assistance. Designed for both private customers and corporate clients needing predictable monthly costs.
• Commercial vehicle and refrigerated truck rental Rental of commercial vans and refrigerated transport vehicles for transport and logistics professionals, available on short-term and long-term terms with customizable mileage and package options.
• Electric vehicle rental Rental of electric vehicles from the company's fleet, offered to private customers and businesses seeking low-emission transportation options on short-term and long-term rental terms.
• Noledil earth-moving equipment rental Rental of earth-moving and construction equipment, including mini-excavators up to 40-ton excavators, for construction companies and earthworks operators through the related Noledil brand.

Quantifiable outcome

• Booking time reduced to 3 minutes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sixt Italy: German-headquartered premium rental brand with Italian operations. Comparable premium fleet positioning (Sixt offers BMW/BMW premium vehicles like Nolcar's BMW Z4 long-term offering), though at significantly larger scale and geographic reach.
• Hertz Italy: Italian arm of global rental giant Hertz. Overlaps with Nolcar in short-term passenger car rental across Italy but operates at much larger scale with airport-centric model and broader brand recognition.
• Avis Budget Italy: Italian operations of global rental brand Avis. Comparable traditional car rental model with multi-location presence and B2B/B2C segmentation, though operating at significantly greater scale than Nolcar's regional footprint.
• Europcar Italy: Major European rental brand operating in Italy with nationwide branch network. Overlaps with Nolcar's traditional car rental and long-term leasing offerings but operates with substantially larger fleet and brand recognition.

Direct peers

• Maggiore: Historic Italian car rental brand offering short and long-term rentals nationwide. Comparable to Nolcar's traditional rental counter model serving both consumers and businesses with diversified fleet types.
• Locauto: Italian car rental company operating short-term and long-term rentals across multiple Italian cities with diversified fleet including commercial vehicles. Closest comparable to Nolcar as a domestically-rooted Italian rental operator with both B2C and B2B offerings.
• Sicily by Car: Italian regional car rental operator with strong domestic presence. Comparable to Nolcar as an Italian-headquartered rental company combining short-term and long-term offerings with multi-branch distribution.
• ALD Automotive: Major European fleet management and long-term rental provider with significant Italian operations. Comparable to Nolcar's long-term vehicle leasing offering, though at much greater scale and with stronger corporate account penetration.
• Leasys: Italian long-term rental company owned by Stellantis, offering subscription-based mobility services for both private and corporate customers. Directly comparable to Nolcar's Noleggio Lungo Termine subscription model with maintenance-included packages.
• Arval: BNP Paribas-owned fleet leasing and mobility company with major presence in Italy. Comparable to Nolcar's long-term rental/leasing business model targeting corporate clients with maintenance-inclusive contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/autonoleggio.nolcar
• Instagraminstagram.com/autonoleggio_nolcar
• LinkedInlinkedin.com/company/nolcar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nolcar