Kellerei St. Georg

What Kellerei St. Georg does

Kellerei St. Georg is a privately held Swiss wine merchant and importer headquartered at Obergrundstrasse 110, 6002 Luzern, Switzerland. The company operates a B2B wholesale model, sourcing wines from international producers and distributing them through trade channels to business customers, who access ordering and account functionality via a gated customer login portal on the corporate website. The website also presents a dedicated "Produzenten" (producers) section, indicating formal upstream producer relationships, and rotates marketing content referencing producer regions including Portugal and Italy, alongside references to a "WineNews" publication and a "Fazio" producer brand.\n\nThe firm's business model is that of a traditional beverage importer and wholesaler: revenue is generated through the sale and distribution of third-party-produced wines to trade customers, with orders processed through phone, fax, and a dedicated order email channel ([email protected]). The website enforces an 18+ age gate consistent with Swiss alcohol-distribution regulations, and the firm signals its commitment to responsible alcohol consumption as part of its public-facing positioning. Headcount is in the 11-50 range, and the organization maintains an active "Jobs" section, suggesting ongoing hiring.\n\nNo proprietary technology, digital platform, or AI/ML capabilities are disclosed. The website functions as an informational and account-access portal rather than a transactional commerce platform. Ownership structure, founding date, management team, financial figures, funding history, and named customers are not publicly disclosed in the available source material.

Name

Kellerei St. Georg

Legal name

Kellerei St. Georg

Website

https://kellerei-st-georg.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kellerei St. Georg is a privately held Swiss wine wholesaler and importer based in Luzern, Switzerland. It sources wines from international producers and distributes them to B2B trade customers through a dedicated customer portal and order channels.

Ownership category

akta.pro rank

Product category

Wine Wholesale and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine wholesale
• Wine import
• Beverage distribution
• Wine merchant
• Alcoholic beverages

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Core offering

Kellerei St. Georg is a Swiss wine wholesaler and importer based in Luzern that distributes wines to business customers. The company maintains direct relationships with wine producers (Produzenten) and provides a customer login portal for ordering. Its website features producer brochures covering regions such as Portugal and Italy, indicating an international wine import operation.

Product overview

Kellerei St. Georg is a Swiss wine merchant/cellar business based in Luzern. The company website serves as an informational portal for the business, providing access to company information (vision and organization), producer relationships, and a customer login portal. The website does not reveal detailed product listings or service offerings in the available source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Wholesale and Import Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Hawesko Holding: Hawesko is a publicly listed German wine specialist (mail order, retail, wholesale). Comparable as a multi-channel wine merchant with an import-and-distribute model, though it operates at much greater scale and broader geographic footprint than a single-country Swiss wholesaler.
• Transgourmet Schweiz: Transgourmet is one of Switzerland's largest foodservice wholesalers, distributing wines, beers and beverages to hotels, restaurants and catering operators. Comparable as a Swiss B2B beverage distributor serving overlapping hospitality customers, though broader in scope than a wine specialist.
• Feldschlösschen Getränke: Feldschlösschen is Switzerland's largest brewery and beverage group, with a broad beverage portfolio including wine distribution. Comparable as a Swiss-based alcohol distributor serving the same on-trade and retail customers, but its focus is primarily on beer rather than curated wine importation.

Direct peers

• Peter Rütten Weinimport: Peter Rütten is a Swiss-based wine importer focused on Italian and Southern European estates, distributing to Swiss restaurants and retailers. Closely comparable as a small Swiss wine importer with a producer-curation model in Italy/Portugal that overlaps directly with Kellerei St. Georg's portfolio signals.
• Wein & Co. Wein & Co. is an Austrian wine retailer and wholesaler operating specialist wine shops and a B2B distribution arm across Austria. Comparable as a multi-channel wine merchant with importer and trade customer operations in a German-speaking Alpine market similar to Switzerland.
• Bolle & Cie: Bolle is a longstanding Swiss wine merchant and importer headquartered near Lucerne, distributing wines, spirits and specialty beverages to Swiss trade customers. Directly comparable as a Switzerland-based wine wholesaler/importer competing for the same producer portfolios and B2B customers.
• Mövenpick Wein (Schuler): Mövenpick Wein (formerly Schuler) is one of Switzerland's largest wine merchants, importing and wholesaling wines from Italy, France, Spain and the New World to Swiss retail and hospitality customers. Highly comparable to Kellerei St. Georg as a Swiss-based wine importer/wholesaler serving the same on-trade and retail channels.

Regional players

• Rotkäppchen-Mumm Sektkellereien: Rotkäppchen-Mumm is a major German sparkling wine and spirits producer with broad German and Central European distribution. Comparable as a regional wine/spirits wholesaler in the DACH region, though with a sparkling-wine-led portfolio rather than a curated still-wine range.
• Schlumberger Vertriebsgesellschaft: Schlumberger is an Austrian producer and distributor of sparkling wines and spirits, with associated wholesale operations across German-speaking Europe. Comparable as a Central European wine/spirits wholesaler, though operating from Austria rather than Switzerland and more focused on own-brand sparkling wine.

Emerging players

• Vinum (Magazin / Weinkeller AG): Vinum is a Switzerland-based wine media and event brand, also associated with curated wine distribution. Adjacent as a wine trade ecosystem participant in the Swiss market; partial overlap as a Swiss wine channel but more media/event-oriented than a pure importer/wholesaler.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kellerei-st-georg-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellerei St. Georg