Roomzzz Aparthotel
Roomzzz Aparthotel is a privately held UK aparthotel operator running nine city-centre properties across Chester, Edinburgh, Leeds, London Stratford, Manchester, Newcastle, Nottingham, and York, plus an independent partner network, serving business, leisure, family, and long-stay guests.
- Company typePrivate
- Founded2006
- HeadquartersChester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Roomzzz Aparthotel does
Roomzzz Aparthotel is a UK privately-held aparthotel and serviced apartment operator founded in 2006, headquartered in Leeds and operating a portfolio of nine directly managed aparthotels spanning Chester, Edinburgh, Leeds (City, City West, Headingley), London Stratford, Manchester (City, Victoria at the Grade II-listed Corn Exchange), Newcastle, Nottingham, and York. The brand positions between traditional hotels and serviced apartments, offering apartment-style accommodation with kitchens, Comfort 2000 sprung mattresses, complimentary bean-to-cup coffee, hot drink and croissant breakfast, free WiFi and UK calls, 24-hour reception, and on-site gym at selected locations, while retaining hotel-style service without housekeeping burden. Roomzzz addresses the gap between hotel rooms and full serviced apartments for short and extended stays.
The business runs a multi-channel GTM: direct booking via Roomzzz.com (with a best-rate guarantee and 10% Perkzzz loyalty discount), GDS and OTA distribution (SiteMinder, Avvio, Protel, RMS Cloud, HotelRez), corporate negotiated rates for business travellers, and an independent partner-property network (Iconinc's Glassworks, Edge, Gravity, The Ascent, The Bonnie; The Ainscow Manchester; &Soul Southall) that extends reach without owned real estate. Revenue is generated predominantly through nightly apartment rentals across a tiered rate architecture — Flexible, Advance Saver, Perkzzz Advance Saver, Promotional, Mid-Stay, and Long Stay (minimum 28 nights) — supplemented by ancillary fees (pet fees of £20/pet/night or £50 for extended stay, early/late check-in at £10, cots, and city visitor levies). Targeted segments span business travellers, families, leisure guests, long-stay guests on 28+ night assignments, and pet owners, with dedicated 'Roomzzz for You' product modules (Business, Families, Long Stay, Pets, Leisure) shaping acquisition messaging.
Roomzzz Aparthotel firmographics
Firmographics- Name
- Roomzzz Aparthotel
- Legal name
- Roomzzz Aparthotels
- Website
- https://roomzzz.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roomzzz Aparthotel is a privately held UK aparthotel operator running nine city-centre properties across Chester, Edinburgh, Leeds, London Stratford, Manchester, Newcastle, Nottingham, and York, plus an independent partner network, serving business, leisure, family, and long-stay guests.
- Ownership category
- akta.pro rank
Roomzzz Aparthotel industry classification
Industry- Product category
- Serviced Apartments / Aparthotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Serviced Apartments & Aparthotels (THAGAEAB)
- akta.pro secondary industries
- Aparthotels (hotel-branded apartment stays) (THAMACAB), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Multi-Unit STR / Aparthotel Management (BPAJAIAC), Corporate Extended-Stay Hotels (THAGAEAA)
Keywords
Where Roomzzz Aparthotel is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Roomzzz Aparthotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Apartment Nightly Rentals: Core revenue from nightly apartment rentals across multiple rate types including Advance Saver (pre-paid non-refundable), Perkzzz Advance Saver (refundable up to 7 days prior), Flexible Rates (free cancellation until midday 24 hours before arrival), Promotional Rates (non-refundable), Long Stay Rates (minimum 28 nights with first 30 days non-refundable once paid), and Mid-Stay Rates. Rates are per apartment per night inclusive of VAT.
- Ancillary Charges and Fees: Revenue from add-on services and fees including early/late check-in/out fees (£10), pet fees (£20 per pet per night or £50 one-off for extended stay plus £50 cleaning fee), city visitor levies (Manchester £1 per room per night, Edinburgh 5% of NET room rate for first 5 nights), cots, and optional extras.
- Perkzzz Membership Subscriptions: Free loyalty membership (Be Our Guest tier) that unlocks exclusive rates and direct booking discounts. Higher tier 'Be Part of the Family' available after first completed stay. The programme drives repeat direct bookings with minimum 5% member discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible Rate - Best Available Rate with free cancellation |
| Subscription | Pay-as-you-go | Advance Saver Rate - Pre-paid non-refundable |
| Subscription | Pay-as-you-go | Perkzzz Advance Saver Rate - Member-only refundable advance purchase |
| Subscription | Multi-year contract | Long Stay Rate - Extended accommodation package (minimum 28 nights) |
| Subscription | Pay-as-you-go | Mid-Stay Rate - Medium-term stays |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Roomzzz Aparthotel product offering
Product offeringCore offering
Roomzzz Aparthotel operates 11 aparthotels across 9 UK cities (Chester, Edinburgh, Leeds with three locations, London Stratford, Manchester with two locations, Newcastle, Nottingham, York) plus independent partner properties, offering stylish serviced apartments for short stays (nightly), mid-stays (weekly), and extended stays of 28 nights or more. Apartments feature fully equipped kitchens, Comfort 2000 sprung mattresses, free WiFi and UK calls, complimentary breakfast, and 24-hour reception, targeted at business travellers, families, leisure guests, and long-stay residents through direct booking, GDS, OTA, and corporate rate channels. The Perkzzz loyalty programme provides members with a 10% direct booking discount and exclusive benefits.
Product overview
Roomzzz is a single-brand aparthotel and serviced apartment operator offering accommodations across 9 UK cities. The core offering is the Roomzzz Aparthotels product, supplemented by the Perkzzz Rewards loyalty programme that drives direct bookings with member-exclusive discounts. Additional value-add modules include Roomzzz for Business (corporate segment), Roomzzz for Families, Roomzzz for Long Stay, and Roomzzz for Pets, which cater to specific guest segments with tailored services.
Differentiator
Problem solved
Functional benefit
Brands
- Perkzzz: Loyalty programme offering members 10% off published rates, exclusive offers, and direct booking benefits.
Products and services
- Roomzzz Aparthotels Core aparthotel and serviced apartment product offering stylish accommodations for short stays (nightly), mid-stays (weekly), and extended stays of 28 nights or more across 9 UK cities. Apartments include fully equipped kitchens, Comfort 2000 sprung mattresses, free WiFi and UK calls, complimentary breakfast, 24-hour reception, and pet-friendly options. Targeted at business travellers, families, leisure guests, and long-stay residents.
- Perkzzz Rewards Free-to-join proprietary loyalty programme with two tiers: 'Be Our Guest' entry tier offering 10% discount on direct bookings and member-exclusive offers, and 'Be Part of the Family' tier unlocked after first completed stay offering complimentary room upgrades, guaranteed room availability, and birthday surprises. Drives direct bookings and repeat guest retention.
- Roomzzz for Business Corporate booking programme offering dedicated business rates and services for business travellers. Includes corporate negotiated rates requiring valid credit/debit card at booking and check-in, free cancellation until midday 24 hours prior to arrival, and access to aparthotels with workspace, reliable WiFi, and UK landline calls. Non-commissionable to travel agencies.
- Roomzzz for Long Stay Extended stay package for guests requiring accommodation of 28 nights or more with dedicated long-stay rates. Suitable for business relocations, project-based assignments, and extended leisure stays. First 30 days non-refundable once paid, with mid-stay rate option for week-long to multi-week stays.
Quantifiable outcome
- Family rooms accommodate up to 2 adults and 2 children, or 3 adults, in Family Grande Studios
- +1 more outcomes
Companies that use Roomzzz Aparthotel
Customer profileSegments5 records
Ideal customer profiles5 records
Roomzzz Aparthotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature1 record
Roomzzz Aparthotel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AvviocoreAvvio (an Access Group company) provides the booking engine and property management integration for Roomzzz's online reservation system. Handles booking data including first name, last name, email, phone, address, and credit card details for hotel bookings.
- ProtelcoreProtel provides hotel management system technology used by Roomzzz for property operations including booking management, guest data processing (email, name, phone, address, credit card, passport for international guests).
- SiteMindercoreSiteMinder is used as a channel management and distribution technology partner for Roomzzz's online booking operations, collecting first name and last name for reservations.
- RMS Cloud / RMS PaycoreRMS Cloud provides property management and payment processing (RMS Pay) for Roomzzz hotel operations.
- HotelRezminorHotelRez provides distribution connectivity and booking services for Roomzzz properties.
- Realex / Global PaymentscoreGlobal Payments Inc. (via Realex brand) provides payment processing services for Roomzzz, handling secure credit card, bank transfer, and other payment method processing for bookings and incidents.
- The Hotel NetworkminorThe Hotel Network provides booking distribution and analytics services for Roomzzz's online presence.
- IconinccoreIconinc is an independent partner operating multiple Roomzzz-branded or affiliated properties including The Glassworks (Leeds), The Edge (Leeds), Iconinc Gravity (Lincoln), Iconinc The Ascent (Liverpool), and Iconinc The Bonnie (Glasgow). These are partner properties under the Roomzzz network.
- The Ainscow ManchesterminorIndependent partner property listed under Roomzzz's Independent Partner Properties network in Manchester.
- &Soul SouthallminorIndependent partner property listed under Roomzzz's Independent Partner Properties network in Southall.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Roomzzz Aparthotel competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomzzz Aparthotel social profiles
Digital presenceRoomzzz Aparthotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomzzz Aparthotel leadership team
Management profileNumber of profiles
Roomzzz Aparthotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomzzz Aparthotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomzzz Aparthotel
What does Roomzzz Aparthotel do?
Roomzzz Aparthotel operates 11 aparthotels across 9 UK cities (Chester, Edinburgh, Leeds with three locations, London Stratford, Manchester with two locations, Newcastle, Nottingham, York) plus independent partner properties, offering stylish serviced apartments for short stays (nightly), mid-stays (weekly), and extended stays of 28 nights or more. Apartments feature fully equipped kitchens, Comfort 2000 sprung mattresses, free WiFi and UK calls, complimentary breakfast, and 24-hour reception, targeted at business travellers, families, leisure guests, and long-stay residents through direct booking, GDS, OTA, and corporate rate channels. The Perkzzz loyalty programme provides members with a 10% direct booking discount and exclusive benefits.
Is Roomzzz Aparthotel a public or private company?
Roomzzz Aparthotel is a private company. It is classified as unknown and is currently operating.
When was Roomzzz Aparthotel founded?
Roomzzz Aparthotel was founded in 2006. It employs 51 to 100 people.
Where is Roomzzz Aparthotel based?
Roomzzz Aparthotel is headquartered in Chester, United Kingdom, in the Europe region.
How does Roomzzz Aparthotel make money?
Three revenue lines are on record. Apartment Nightly Rentals are the primary driver. The others are ancillary Charges and Fees and perkzzz Membership Subscriptions.
Does Roomzzz Aparthotel have an API?
No public API is recorded for Roomzzz Aparthotel.
What industry is Roomzzz Aparthotel in?
Roomzzz Aparthotel's product category is Serviced Apartments / Aparthotels. Its primary akta.pro industry code is THAGAEAB, Serviced Apartments & Aparthotels, with a secondary code of THAMACAB, Aparthotels (hotel-branded apartment stays). Its NAICS code is 72111 and its SIC code is 7000.