Reahard & Associates
Reahard & Associates is a U.S.-based boutique consultancy, founded in 2001 and led by Ron Reahard, that delivers Finance & Insurance (F&I) training, seminars, workshops, recorded content, and dealership analysis to automotive dealerships.
- Company typePrivate
- Founded2001
- HeadquartersSoddy Daisy, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reahard & Associates does
Reahard & Associates is a privately held, for-profit professional-services firm founded in 2001, headquartered in Soddy Daisy, Tennessee. The company delivers training, recorded content, seminars, workshops, and dealership analysis services focused on the Finance & Insurance (F&I) function of automotive dealerships. Its principal customer segment is the U.S. auto dealer market, specifically dealers seeking to improve F&I product penetration, compliance, and process performance.
The company's product surface is built around in-person and recorded instructor-led training delivered to dealership personnel. Core offerings encompass F&I training programs, audio/video recordings, live seminars and workshops, and structured dealership analysis engagements. The firm operates on a boutique consulting and training-services model — revenue is generated through fees for workshops, seminar attendance, recorded content, and bespoke dealership assessments rather than through licensed software, SaaS subscriptions, or platform fees. Pricing details, package structures, and customer logos are not disclosed in the available data.
Operationally, Reahard & Associates is a micro-organization of 1–10 employees led by founder and President Ron Reahard, whose personal expertise and reputation in dealership F&I appear to be the central delivery asset. No technology stack, proprietary software platform, AI tooling, partnership ecosystem, distributor network, or investor backing is documented in the source data; the firm's website returned only a placeholder/verification page during data collection, leaving most operational, financial, and go-to-market details unobserved.
Reahard & Associates firmographics
Firmographics- Name
- Reahard & Associates
- Legal name
- Reahard & Associates
- Website
- https://go-reahard.com
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 1–10 employees
- Short description
- Reahard & Associates is a U.S.-based boutique consultancy, founded in 2001 and led by Ron Reahard, that delivers Finance & Insurance (F&I) training, seminars, workshops, recorded content, and dealership analysis to automotive dealerships.
- Ownership category
- akta.pro rank
Reahard & Associates industry classification
Industry- Product category
- Automotive F&I Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Finance, Banking & Capital Markets (EDAAAPAG)
- akta.pro secondary industries
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)
Keywords
Where Reahard & Associates is headquartered
LocationHeadquarters
- HQ city
- Soddy Daisy
- HQ country
- United States
- HQ region
- North America
Markets served
Reahard & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Reahard & Associates product offering
Product offeringCore offering
Reahard & Associates provides finance and insurance (F&I) training for automotive dealerships, including recorded training, seminars, workshops, and dealership analysis focused on finance and insurance performance.
Differentiator
Problem solved
Functional benefit
Products and services
- F&I Training Finance and insurance training for automotive dealership personnel to improve F&I performance.
- Seminars and Workshops In-person and recorded seminars and workshops focused on finance and insurance skills for dealership teams.
- Dealership Analysis Analysis of dealership finance and insurance operations to identify improvement opportunities.
Companies that use Reahard & Associates
Customer profileIdeal customer profiles1 record
Reahard & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reahard & Associates competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive: Cox Automotive is the parent of Dealertrack, Kelley Blue Book, and other auto retail services with deep F&I software, training, and compliance offerings. It is comparable to Reahard because it operates in the same dealer F&I value chain, although at vastly greater scale and breadth.
- Dealertrack: Dealertrack (a Cox Automotive brand) provides F&I menus, e-signing, and compliance solutions to U.S. dealers. Like Reahard, it serves dealership F&I teams, but it does so via integrated software rather than trainer-led seminars.
- J.D. Power: J.D. Power (which acquired DealerSocket, DrivingSales and other auto retail assets) offers dealer performance benchmarking, training content, and digital retail/F&I workflow tools. Comparable to Reahard because it addresses dealer productivity, including F&I performance, at significantly larger scale.
- Reynolds & Reynolds: Reynolds & Reynolds is a long-established provider of dealership management software and F&I solutions, including menu selling, e-contracting, and compliance tools. It is comparable to Reahard because both serve auto dealership F&I workflows, though Reynolds does so through integrated enterprise software rather than standalone training.
Direct peers
- Association of Finance & Insurance Professionals: AFIP is the primary industry association providing F&I certification, training, and compliance education to dealer F&I personnel. It overlaps directly with Reahard's training mission and serves a similar customer base in automotive dealership F&I.
- Automotive Training Institute: Automotive Training Institute is a long-running consultancy and training provider for dealership management, F&I, and fixed-ops performance. Like Reahard, it monetizes F&I expertise through workshops, seminars, and on-site coaching for auto dealers, making it the closest direct competitive analog.
Others
- National Automobile Dealers Association: NADA is the U.S. trade association representing franchised new-car dealers and operates a substantial dealership workforce training and certification arm. It is ecosystem-adjacent to Reahard because its training programs target overlapping dealer staff, including F&I managers.
Emerging players
- Dave Cantin Group: Dave Cantin Group is a newer advisory, M&A, and training firm serving auto dealers and dealer groups. It overlaps with Reahard on F&I and dealership performance training, and represents a comparable emerging competitor in the same niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Reahard & Associates social profiles
Digital presenceReahard & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reahard & Associates leadership team
Management profileNumber of profiles
Profiles1 record
Reahard & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reahard & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reahard & Associates
What does Reahard & Associates do?
Reahard & Associates provides finance and insurance (F&I) training for automotive dealerships, including recorded training, seminars, workshops, and dealership analysis focused on finance and insurance performance.
When was Reahard & Associates founded?
Reahard & Associates was founded in 2001. It employs 1 to 10 people.
Where is Reahard & Associates based?
Reahard & Associates is headquartered in Soddy Daisy, United States, in the North America region.
Who are Reahard & Associates's main competitors?
Broad incumbents on record are Cox Automotive, Dealertrack, J.D. Power and Reynolds & Reynolds. Direct peers are Association of Finance & Insurance Professionals and Automotive Training Institute. National Automobile Dealers Association is listed as an others. Dave Cantin Group is listed as an emerging player.
Does Reahard & Associates have an API?
No public API is recorded for Reahard & Associates.
What industry is Reahard & Associates in?
Reahard & Associates's product category is Automotive F&I Training Services. Its primary akta.pro industry code is EDAAAPAG, Finance, Banking & Capital Markets, with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 611430 and its SIC code is 8700.