Motorsport.tv

What Motorsport.tv does

Motorsport.tv is a private digital media platform founded in 2016 and operating as part of the Motorsport Network conglomerate. Headquartered at 650 Madison Avenue in New York with a Miami-listed location, the company provides streaming of live and on-demand motor racing video alongside comprehensive editorial coverage including news, schedules, results, standings, photo galleries, and driver/team information across more than 20 racing disciplines, including Formula 1, MotoGP, NASCAR Cup, IndyCar, WEC, IMSA, DTM, Formula E, WRC, and World Superbike. The platform operates 13+ localized international editions spanning the USA, France, Spain, Brazil, Germany, Italy, Japan, the Middle East, Turkey, Latin America, and Australia, and is accessible via web, native iOS and Android applications, and an Apple TV integration for premium F1 content.

The core product is a content publishing and distribution platform organized by racing series, featuring live text commentary during events, user-driven driver ratings, and an interactive Daily Grand Prix Game. The company's revenue model is multi-stream: digital advertising (banners, sponsored content, display ads), premium subscriptions (including the Apple TV F1 tier with a 7-day trial), and email newsletter monetization. The platform follows a freemium pricing model where free membership provides access to articles, breaking news alerts, and commenting, while premium content is gated behind subscription.

The go-to-market motion is product-led growth, relying on organic traffic from comprehensive coverage and cross-promotion within the Motorsport Network ecosystem, which includes Autosport.com, Motor1.com, InsideEvs.com, Motorsportjobs.com, Motorsportstats.com, and RideApart.com. The company employs 11-50 people and has no disclosed venture funding, revenue figures, or management team information in the available data.

Name

Motorsport.tv

Legal name

Motorsport.com

Website

https://motorsport.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorsport.tv is a private digital media platform providing live and on-demand motorsport video, news, results, and standings across 20+ racing series for global motorsport fans, operating within the Motorsport Network ecosystem with advertising, subscription, and newsletter revenue streams.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Spectator Sports (7112)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Motorsport news media
• Live race streaming
• Racing video content
• Driver ratings platform
• Motorsport digital publishing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Banner advertisements, sponsored content, and display advertising across the platform. The website features ad placements throughout the content pages.
2. Premium Subscriptions: Subscription-based premium content access including Apple TV integration for F1 viewing with 7-day trial offers
3. Newsletter/Email Marketing: Email newsletter subscriptions to deliver motorsport news and updates to subscribers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Motorsport.tv operates a digital media platform that delivers live and on-demand motorsport video, news, live text commentary, schedules, results, standings, driver/team profiles, driver ratings, and photo galleries across more than 20 racing series including Formula 1, MotoGP, NASCAR Cup, IndyCar, WEC, IMSA, DTM, Formula E, WRC, and Dakar. The platform is offered through a freemium model with a free article-and-news tier and a premium subscription tier that includes Apple TV F1 streaming with a 7-day trial, and is accessible globally via website, native iOS and Android apps, and Apple TV.

Product overview

Motorsport.tv operates a unified media platform for motorsport coverage, providing comprehensive news, live text streaming, video content, results, standings, driver ratings, and photo galleries across multiple racing disciplines. The core platform covers major series including Formula 1, MotoGP, NASCAR Cup, IndyCar, WEC, IMSA, DTM, Formula E, FIA F2, FIA F3, Super Formula, F1 Academy, Indy NXT, WRC, Dakar, Super GT, Moto2, Moto3, World Superbike, NASCAR Truck, NASCAR Euro, and Supercars. Additional offerings include a Daily Grand Prix Game fantasy feature and mobile applications for iOS and Android. The platform is part of the broader Motorsport Network ecosystem that includes Autosport.com, Motor1.com, InsideEvs.com, and other motorsport media properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport.com Digital Media Platform Comprehensive motorsport media platform providing news, live text commentary, video streaming, schedules, results, standings, photo galleries, and driver/team information across 20+ racing series (Formula 1, MotoGP, NASCAR Cup, IndyCar, WEC, IMSA, DTM, Formula E, WRC, Dakar, and others) for motorsport fans worldwide.
• Motorsport.com Mobile Applications Native iOS and Android applications delivering motorsport news, live text coverage, schedules, results, standings, and videos to motorsport fans on mobile devices.
• Daily Grand Prix Game Interactive daily fantasy-style game where users draft F1 teams and compete, available on the Motorsport.com website.
• Apple TV F1 Premium Streaming
• Motorsport.com Email Newsletter Email newsletter subscription delivering motorsport news, updates, and special offers straight to subscribers' inboxes.

Quantifiable outcome

• Access to live coverage and breaking news across multiple racing series

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ApplecoreTechnology or IntegrationApple TV integration for F1 content streaming. Motorsport.com offers Formula 1 viewing through Apple TV subscription with 7-day trial available for users.
• App StorecoreChannel Partner/ Reseller/ DistributoriOS application distribution through Apple App Store for iPhone and iPad users to access motorsport content on mobile devices.
• Google PlaycoreChannel Partner/ Reseller/ DistributorAndroid application distribution through Google Play Store for mobile access to motorsport news and content.
• Motorsport Network EcosystemflagshipStrategic or Co-development PartnerMotorsport.com is part of Motorsport Network which includes InsideEvs.com, Motor1.com, Motorsportjobs.com, Autosport.com, Motorsportstats.com, and RideApart.com for cross-platform content and audience sharing.
• Autosport.comflagshipStrategic or Co-development PartnerSister publication Autosport.com provides F1 and motorsport analysis content with cross-promotion between platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bleacher Report: Large-scale digital sports media outlet covering major US and global sports, including motorsport. Comparable in ad-supported sports content distribution and mobile-first audience model.
• ESPN: Dominant US sports media company with extensive motorsport editorial and rights coverage. Competes for motorsport fans' attention and ad dollars through digital, TV, and streaming.
• NBC Sports: Major US sports broadcaster with significant IndyCar and NASCAR rights. Competes for motorsport audiences across digital and TV, and influences the rights and distribution landscape Motorsport.tv depends on.
• The Athletic: Subscription-based digital sports media company. Comparable in monetizing engaged sports fans via recurring subscription, and adjacent in covering motorsport and F1.

Direct peers

• FloSports: Subscription sports streaming platform with deep motorsport coverage (IMSA, WRC, Superbike, etc.). Closely comparable business model — niche sports SVOD — and competes for the same motorsport fan's subscription wallet.
• RACER.com: Long-running motorsport editorial platform covering IndyCar, IMSA, NASCAR, and Formula 1. Directly comparable in targeting motorsport enthusiasts with news, analysis, and multimedia content.
• F1 TV: Formula 1's official direct-to-consumer streaming service. Directly competes with Motorsport.tv's premium F1 video offering and represents the principal rights-holder-owned alternative for motorsport streaming.
• DAZN: Global sports streaming platform carrying motorsport rights in multiple markets. Competes for premium sports streaming subscribers and for the live/OTT rights that determine editorial value.

Regional players

• Speedcafe: Australian motorsport news and media outlet focused on Supercars and international racing. Comparable motorsport editorial product, though primarily serving the Australian/NZ market.

Others

• Motorsport Images: Motorsport photography and archival media business within the Motorsport Network ecosystem. Comparable as a motorsport content supplier and adjacent in serving sponsors, publishers, and rights holders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MotorsportTV_UK
• Facebookfacebook.com/Motorsport.tvUK
• LinkedInlinkedin.com/company/motorsport-tv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport.tv