Precision Marketing

What Precision Marketing does

Precision Marketing LLC is a privately held laboratory distribution and marketing company founded in 2006 and headquartered in London, Kentucky. The firm operates as an intermediary between healthcare clinics across the United States and a network of strategic laboratory and service partners, reselling a broad menu of testing products and ancillary services. Its core physical product offering is Point of Care testing consumables — multi-panel drug test cups (5 to 17 panels, priced $2.09-$6.09), oral swabs, dip cards, individual test strips, and rapid strep/mono tests — sold at direct-to-manufacturer pricing with bulk discounts, plus specimen collection supplies, PPE, and disinfectants.

A second product line is the patented Rx Destroyer drug disposal system, which uses activated carbon to neutralize medications in compliance with DEA Non-Retrievable Standard 21 CFR and EPA 40CFR. The company also distributes COVID-19 diagnostics (CLIA-waived rapid serology, INDICAID antigen, and RT-PCR/TMA laboratory testing at CARES Act $100/sample pricing) and acts as a referral channel for higher-complexity lab work including toxicology, pathology, pharmacogenetics, cancer genomics, wound care, UTI/STI, and respiratory panels. Service modules include E-MedRx (in-office pharmacy dispensing setup), HealthLogic Pharmacy (topical medications program with ~$7 average copay), AccuRx (in-clinic allergy and immunotherapy testing), and BrightDrive HCS (healthcare billing, credentialing, and denial management).

The go-to-market model is sales-led: free consultations, customized solution design, FMV/unit pricing, and direct engagement via phone (606-627-2152) and a generic Outlook email address. Customer evidence is thin — only one named testimonial client (Action Recovery in Ohio) is on file — and the company is supported by 1-10 employees with no disclosed funding, institutional investors, or M&A activity. The primary contact and likely founder/operator is Christopher Good.

Name

Precision Marketing

Legal name

Precision Marketing LLC

Website

https://pmarketingllc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Precision Marketing LLC is a Kentucky-based lab distribution and marketing company that resells point-of-care testing products, Rx Destroyer drug disposal systems, COVID diagnostics, and a portfolio of referral lab and pharmacy services to healthcare clinics across the United States.

Ownership category

akta.pro rank

Product category

Healthcare Laboratory Distribution

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215), Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Point-of-Care & Decentralized Trial Testing Services (HLAGAEAK)

akta.pro secondary industries

Reference & Esoteric Testing Laboratories (HLAFAMAJ), Allergy & Immunology Diagnostic Testing Centers (Skin/Challenge/PFT) (HLAKAAAL)

Keywords

• Laboratory distribution services
• Point-of-care testing products
• Clinical lab testing services
• Drug disposal solutions
• Medical supplies distribution

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Point of Care Testing Products: Sale of rapid testing products including drug test cups, dip cards, oral swabs, and test strips. Direct-to-manufacturer pricing allows bulk discounts passed to customers. Revenue from per-unit sales of 5-panel to 17-panel cups, pregnancy tests, strep tests, and mono tests.
2. COVID Testing Services: Laboratory testing services for COVID-19 including RT-PCR, TMA, antigen, and antibody testing. Pricing governed by CARES Act at $100/sample.
3. Laboratory Testing Services: Comprehensive lab testing through strategic partnerships including toxicology, pathology, wound, nail/fungal, UTI, STI, pharmacogenetics, cancer genomics, respiratory, strep, and flu testing. Additional services include EMR interfacing, collector/phlebotomist provision, and genetic counselors.
4. Healthcare Billing Solutions: BrightDrive HCS provides denial management, insurance credentialing, payer contracting, and enrollment services for laboratory partners.
5. In-Office Pharmacy Dispensing: E-MedRx assists healthcare practices in developing compliant in-office dispensing programs, helping retain profits while providing medications to patients on-site.
6. Pharmacy Dispensing: HealthLogic Pharmacy offers topical medications through a unique Topicals Program, dispensing FDA-approved products with high insurance coverage and average $7 copay.
7. Medical Supplies: Direct-to-manufacturer pricing on medical supplies including specimen collection cups, transfer pipettes, sharps containers, biohazard bags, disinfectant products, masks, and exam gloves.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Precision Marketing LLC is a lab distribution and marketing company that supplies healthcare clinics across the United States with point-of-care diagnostic testing products (drug test cups, oral swabs, dip cards), medical supplies, DEA-compliant drug disposal solutions, and COVID-19 testing products. Through strategic laboratory partnerships, the company also coordinates comprehensive testing services including toxicology, pathology, pharmacogenetics, cancer genomics, and offers supporting service modules such as in-office pharmacy dispensing, allergy/immunotherapy testing, and healthcare billing solutions.

Product overview

Precision Marketing LLC is a lab distribution and marketing company offering a portfolio of healthcare products and services. The core product offerings include Point of Care Testing Products (multi-panel drug test cups, oral swabs, dip cards, and specialty tests), Medical Supplies (specimen collection, PPE, disinfectants), Rx Destroyer (DEA-compliant drug disposal solutions), COVID Testing Products (rapid tests and lab-based PCR/TMA), and Lab Testing Services (comprehensive testing including toxicology, pathology, pharmacogenetics, cancer genomics). These are complemented by service modules including E-MedRx (in-office pharmacy dispensing), HealthLogic Pharmacy (topical medications), AccuRx (allergy and immunotherapy testing), and BrightDrive HCS (healthcare billing solutions). The company serves clinics across the United States through laboratory partnerships, providing direct-to-manufacturer pricing and turn-key solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Rx Destroyer: Drug disposal product line that neutralizes medications on contact, compliant with DEA Non-Retrievable Standard 21 CFR and EPA 40CFR
• E-MedRx
• HealthLogic
• AccuRx
• BrightDrive HCS

Products and services

• Point of Care Testing Products Rapid point-of-care diagnostic testing products including multi-panel drug test cups (5-17 panel), oral swabs, dip cards, and individual test strips for drugs of abuse, pregnancy (hCG), strep, and mono testing. Products are priced per unit with Fair Market Value (FMV) pricing and large quantity discounts available, sold to healthcare clinics across the United States.
• Medical Supplies Medical supplies including specimen collection cups (90mL wide mouth, urine collection cups), transfer pipets, biohazard specimen transport bags, sharps containers, disinfectants (Protex Hospital Grade), surgical masks, and medical-grade exam gloves. Direct-to-manufacturer bulk pricing offered to clinics.
• Rx Destroyer DEA-compliant drug disposal solutions that neutralize medications on contact using activated carbon, meeting DEA Non-Retrievable Standard 21 CFR and EPA 40CFR requirements. Available in All-Purpose formula (for pills, tablets, creams, powders) and Liquids formula (with hardening agent). Products range from 4-ounce bottles to 30-gallon drums, with accessories including wall mounts and lock boxes.
• COVID Testing Products COVID-19 testing solutions including CLIA Waived COVID-19 IgG/IgM Rapid Serology Test and INDICAID COVID-19 Rapid Antigen Test. Laboratory-based RT-PCR/TMA testing is also available through laboratory partnerships, with results delivered within 24-48 hours at $100/sample per CARES Act pricing.
• Lab Testing Services Comprehensive laboratory testing services coordinated through strategic lab partnerships including toxicology, pathology, COVID (antibody, antigen, PCR), wound, nail/fungal, UTI, STI, pharmacogenetics, cancer genomics, respiratory, strep, and flu testing. Services include molecular PCR testing, EMR interfacing, phlebotomist/collector provision, genetic counselors, and turn-key laboratory setup with high complexity testing capabilities.
• E-MedRx In-office pharmacy dispensing solution that helps healthcare practices develop compliant dispensing programs, enabling them to purchase from any wholesaler, negotiate PBM contracts, obtain payer reimbursements, and retain profits while dispensing medications directly to patients on-site.
• HealthLogic Pharmacy Pharmacy topicals program offering alternative therapy options for providers in orthopedics, pain management, internal medicine, podiatry, and dermatology. Dispenses FDA-approved medications with high insurance coverage, average copay of $7, and offers cost advocacy services including co-payment coupons and low-cost self-pay options, with 24-48 hour patient callback, curbside pickup, home delivery, and pharmacist consultations.
• AccuRx In-office allergy and immunotherapy testing service that provides certified allergy technicians for onsite skin testing with instant results. Identifies causes of environmental allergies and contributors to systemic inflammation, with immunotherapy training the immune system to be less sensitive to allergens over time. Provided at no cost to the clinic.
• BrightDrive HCS Healthcare billing solutions including aggressive denial management, insurance credentialing across multiple states, payer contract negotiation for optimal reimbursement rates, enrollment management, and innovative business development strategies to drive revenue growth for laboratory partners.

Quantifiable outcome

• Results within 24-48 hours for COVID testing
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Rx DestroyercoreChannel Partner/ Reseller/ DistributorPrecision Marketing LLC is a Silver Star Distributor of Rx Destroyer drug disposal products, offering comprehensive drug neutralization solutions that comply with DEA Non-Retrievable Standard 21 CFR and EPA 40CFR requirements.
• AccuRx HoldingcoreStrategic or Co-development PartnerStrategic partnership for allergy and immunotherapy testing services, providing certified allergy technicians, onsite skin testing, and instant results with immunotherapy support.
• HealthLogic PharmacycoreStrategic or Co-development PartnerPartnership for topical medications dispensing program serving orthopedics, pain management, internal medicine, podiatry, and dermatology specialties with high insurance coverage.
• BrightDrive HCScoreStrategic or Co-development PartnerHealthcare billing solutions partnership providing denial management, insurance credentialing, payer contracting, and enrollment services for laboratory partners.
• Clinical Laboratory PartnerscoreStrategic or Co-development PartnerStrategic laboratory partnerships across the United States enabling toxicology, pathology, COVID, wound, nail/fungal, UTI, STI, pharmacogenetics, cancer genomics, respiratory, strep, and flu testing services.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Cardinal Health: Cardinal Health operates one of the largest US medical product distribution networks serving clinics, hospitals, and ambulatory care — broad incumbent comparable in the wholesale distribution of medical supplies and lab testing consumables.
• Stericycle: Stericycle is a regulated waste disposal services provider including pharmaceutical waste management under DEA and EPA compliance — comparable to the Rx Destroyer product line that Precision Marketing distributes, with much broader service scope.
• Henry Schein: Henry Schein is a Fortune 500 distributor of medical, dental, and healthcare supplies to clinics and physician offices — a broad incumbent that competes with Precision Marketing across medical supplies and POC testing, but at far greater scale and product breadth.
• Medline Industries: Medline is the largest privately held medical supply manufacturer and distributor in the US, offering gloves, specimen collection, PPE, and disinfectants — directly comparable to Precision Marketing's medical supplies line but at massive scale.
• McKesson Medical-Surgical: McKesson is the largest US wholesale distributor of medical-surgical supplies, pharmaceuticals, and POC diagnostics to clinics and health systems — a broad incumbent providing direct competition to Precision Marketing on medical supplies and drug testing distribution.
• QuidelOrtho: QuidelOrtho is a major diagnostics manufacturer producing rapid point-of-care tests (COVID, strep, mono, drugs of abuse) sold through clinic distributors — comparable as the upstream manufacturer whose products Precision Marketing and similar distributors channel to end users.

Direct peers

• Confirm BioSciences: Confirm BioSciences is a CLIA-waived drug and health testing product distributor offering rapid diagnostic cups, oral swabs, and lab-based testing services to clinics — overlapping with Precision Marketing's product catalog and customer base.
• 12 Panel Now: 12 Panel Now is a direct-to-clinic distributor of multi-panel drug test cups and oral fluid testing devices, competing head-on with Precision Marketing on the same drug-of-abuse testing products sold per unit with bulk discounts.
• Premier Biotech: Premier Biotech manufactures and distributes rapid drug screening products (cups, dip cards, oral swabs) and toxicology testing services to clinics and workplaces — directly comparable to Precision Marketing's POC drug testing product line.
• CLIAwaived Inc. CLIAwaived is a specialty distributor of CLIA-waived point-of-care diagnostic tests, drug test cups, and rapid testing supplies to clinics and physician offices — the closest direct competitor to Precision Marketing's POC testing and medical supplies distribution business model.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/precision-marketing-lc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Marketing