Belgravia Imports
Belgravia Imports is a privately-held, family-owned specialty food importer founded in 1987 that curates premium European and UK food and beverage brands and distributes them across U.S. retail, foodservice, and e-commerce channels under a one-brand-per-category strategy.
- Company typePrivate
- Founded1987
- HeadquartersMiddletown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Belgravia Imports does
Belgravia Imports is a privately-held, family-owned specialty food, beverage, and confectionery importer and distributor founded in 1987 by Ronnie and Lilly Dick and headquartered in Middletown, Rhode Island. The company curates a portfolio of approximately nine premium European and UK brands — including PHI Sea Salt Flakes (Greece), Tick Tock Tea (Rooibos), Savoursmiths (British crisps), Northern Greens (Danish liquid herbs), Willy's Apple Cider Vinegar (UK), Healsi Water (Portugal), The Drinks Bakery, Wicked Protein Powder, and the upcoming Nordic Powerberries — and brings them to the U.S. market under a strict "one brand per category" positioning that prevents internal cannibalization. Its technology stack is non-existent in the traditional sense; the company operates as a commercial importer/curator, not a software business, with only generic references to data-driven market analytics supporting brand positioning.
The company operates a multi-channel distribution model with three coordinated verticals: retail grocery (Whole Foods Market, Sprouts, Kroger, Safeway, Albertsons, Target), foodservice and beverage (Sysco, U.S. Foods, Performance Food Group), and e-commerce (Amazon brand stores, Walmart.com, Faire wholesale marketplace, Thrive Market). National distributors UNFI and KeHE serve as upstream routing into the natural and specialty channels. Belgravia provides brand partners with full-service U.S. market entry, including import compliance, FDA-related documentation, logistics, sales, and marketing support, generating revenue through wholesale/transaction-fee economics on the products it moves through these channels. Pricing is not publicly disclosed and is set downstream by retailers and e-commerce platforms. The company exhibits regularly at trade shows including the Fancy Food Show and the National Restaurant Association Show to source new brands and generate leads, and it leverages influencer and digital media collaborations for top-of-funnel awareness. No patents, integrations, APIs, or AI/ML capabilities are disclosed. The firm has remained independent and family-controlled for nearly four decades, with no funding rounds, M&A activity, or leadership changes recorded in the source data.
Belgravia Imports firmographics
Firmographics- Name
- Belgravia Imports
- Legal name
- Belgravia Imports
- Website
- https://belgraviaimports.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belgravia Imports is a privately-held, family-owned specialty food importer founded in 1987 that curates premium European and UK food and beverage brands and distributes them across U.S. retail, foodservice, and e-commerce channels under a one-brand-per-category strategy.
- Ownership category
- akta.pro rank
Belgravia Imports industry classification
Industry- Product category
- Specialty Food and Beverage Import Distribution
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Specialty Imported Foods Wholesale (AFAIAIAH)
- akta.pro secondary industries
- Specialty & Ethnic Grocery Wholesale (AFAIABAJ), Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)
Keywords
Where Belgravia Imports is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belgravia Imports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Import Distribution Services: Belgravia Imports generates revenue by importing, marketing, and distributing premium European and UK food, beverage, and confectionery brands across the U.S. market. The company handles the full import process including logistics, compliance, warehousing, and sales through their distributor and retail partner network. They take brands from international producers and make them available through national distributors (UNFI, KeHE, Albertsons), foodservice distributors (Sysco, US Foods, PFG), retail chains (Whole Foods Market, Sprouts, Kroger), and e-commerce platforms (Amazon, Walmart.com).
Go-to-market motion3 records
Distribution channels7 records
Marketing channels4 records
Belgravia Imports product offering
Product offeringCore offering
Belgravia Imports imports and distributes premium European and UK specialty food, beverage, and confectionery brands to the U.S. market through a curated portfolio of nine brands. The company provides full-service import solutions — including market entry advisory, sales and marketing support, logistics, FDA compliance, warehousing, and order fulfillment — channeling brands through national distributors (UNFI, KeHE), foodservice distributors (Sysco, US Foods, PFG), retail chains (Whole Foods, Sprouts, Kroger, Target), and e-commerce platforms (Amazon, Walmart.com).
Product overview
Belgravia Imports is a specialty food, beverage, and confectionery import company that curates and distributes premium European and UK brands to the North American market. Founded in 1987, the company offers a curated portfolio of nine distinct product lines: PHI SEA SALT FLAKES (premium Greek sea salt), TICK TOCK TEA (caffeine-free South African Rooibos), SAVOURSMITHS (luxury British potato chips), NORTHERN GREENS (Danish organic liquid seasonings), WILLY'S APPLE CIDER VINEGAR (UK organic ACV), HEALSI WATER (Portuguese silica-rich spring water), WICKED PROTEIN POWDER (whey protein supplement), THE DRINKS BAKERY (cocktail-pairing biscuits), and the upcoming NORDIC POWERBERRIES (Nordic superfoods). The company provides full-service import solutions including sales, marketing, and distribution through U.S. retail, foodservice, and e-commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- PHI SEA Salt Flakes: Greece's only hand harvested sea salt flake product line featuring pyramid crystals from pristine Greek seas.
- Tick Tock Tea
- Savoursmiths
- Northern Greens
- Willy's Apple Cider Vinegar
- Healsi Water
- The Drinks Bakery
- Wicked Protein Powder
- Nordic Powerberries
Products and services
- PHI Sea Salt Flakes Hand-harvested sea salt flakes crystallized into pyramid crystals from pristine Greek seawater in a closed, controlled environment. Available in Natural, Smoked, and Mini Flake varieties. Targeted at U.S. retail, foodservice, and gourmet consumers via distributors and e-commerce.
- Tick Tock Tea Britain's finest Rooibos collection, naturally caffeine-free, sourced from South Africa's Cederberg coastal mountains with over 100 years of tea expertise. Available in Original, Green, and Earl Grey varieties. Distributed to U.S. retailers and Amazon consumers.
- Savoursmiths Luxury hand-cooked potato chips made with homegrown Cambridgeshire potatoes, available in seven unique flavors including Desert Salt, Truffle & Rosemary, and Somerset Cheddar & Shallot. Free from gluten and MSG. Shortlisted at the Great British Food Awards 2018 and recognized as Best Onboard Snack.
- Northern Greens Danish plant-based organic Liquid Herbs seasonings made by blending fresh herbs with vinegar and sea salt. Includes Basil, Chili, Ginger, and Garlic varieties, designed for long shelf life and reduced food waste. Sold via Amazon and Faire.
- Willy's Apple Cider Vinegar Organic Apple Cider Vinegar with live Mother culture made from 48 wild apple varieties grown in a 300-year-old UK orchard. Available in Original, Turmeric & Eureka Lemon, Fire Cider, and 5L box formats. Sold via retail and online channels.
- Healsi Water Premium Portuguese spring water with exceptional silica content at 61 mg/L, packaged in a diamond-cut bottle. Available in still and sparkling Fuchsia, Turquoise, Crystal, and Red variants. Distributed via Target, Amazon, and other U.S. retail channels. Awarded multiple gold medals between 2018 and 2019.
- Wicked Protein Powder Protein powder providing 23g of protein per serving from ultra-filtered whey protein isolate, supporting muscle development, recovery, and optimal bodily function. Sold primarily through Amazon.
- The Drinks Bakery Savory biscuits and artisan French twists crafted to pair with drinks. Varieties include Aged Gouda Cheese & Red Onion, Italian Hard Cheese & Sweet Basil, Mature Cheddar & Smoked Chilli, and various Drinks Twists. Founded by Andy Murray. Distributed via Amazon and Faire.
Quantifiable outcome
- Multi-million dollar account growth for brand partners transitioning from zero USD to established U.S. market presence
Companies that use Belgravia Imports
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Belgravia Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Belgravia Imports partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and support.
- UNFIcoreNational distributor partner for natural and organic food distribution across the United States. UNFI is one of the primary distribution channels for Belgravia's specialty food and beverage products reaching natural food stores and grocery chains.
- KeHEcoreNational distributor specializing in natural and specialty food distribution. KeHE provides distribution services for Belgravia's portfolio of European and UK specialty brands.
- AlbertsonscoreMajor national grocery chain with regional presence. Albertsons provides retail distribution channels for Belgravia's specialty food products through their grocery store network.
- SyscocoreLeading foodservice distributor providing distribution to restaurants, hotels, and hospitality businesses across the United States. Sysco is a key channel for Belgravia's foodservice and beverage products.
- U.S. FoodscoreMajor foodservice distributor serving restaurants, hotels, and hospitality operators nationwide. U.S. Foods distributes Belgravia's specialty products to foodservice customers.
- Performance Food Group (PFG)coreFoodservice distribution company providing category-specific distribution including HORECA channels. PFG serves as a key foodservice distributor for Belgravia brands.
- Whole Foods MarketcorePremier natural and organic grocery retailer serving as a key retail distribution partner for Belgravia's premium specialty food and beverage products targeting health-conscious consumers.
- Sprouts Farmers MarketcoreHealth-focused grocery chain specializing in fresh, natural, and organic products. Sprouts provides retail distribution for Belgravia's specialty food portfolio.
- KrogercoreOne of the largest grocery retailers in the United States providing mass market distribution for Belgravia's specialty products through their extensive store network.
- SafewaycoreRegional grocery chain operating stores across the United States, serving as a retail distribution channel for Belgravia's specialty food products.
- AmazoncorePrimary e-commerce platform for direct-to-consumer sales. Belgravia maintains Amazon stores for multiple brands including Tick Tock Teas, Healsi Water, Savoursmiths, Willy's ACV, and Northern Greens, enabling consumer purchases across the United States.
- Walmart.commajorMajor e-commerce and retail platform providing direct-to-consumer sales channel for Belgravia's specialty food products through Walmart's online marketplace.
- TargetmajorNational retail chain providing brick-and-mortar retail distribution for Belgravia products such as Healsi Water through Target stores.
- FairemajorWholesale marketplace platform enabling retailers and foodservice buyers to discover and purchase Belgravia brands. Faire provides a digital B2B ordering channel for wholesale accounts.
- National and Regional BrokerscoreBelgravia works with a network of national and regional brokers including both customer and category-specific brokers who are crucial to successful sales strategy and market penetration.
- Trade Show OrganizerssupportExhibition partners including Fancy Food Show, National Restaurant Association Show, and distributor trade shows that provide platforms for Belgravia to showcase brands and connect with buyers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Belgravia Imports competitors and assessment
Company assessmentBroad incumbents
- Hain Celestial Group: Large publicly traded natural and organic food company with an extensive portfolio of brands in similar categories to Belgravia's (tea, snacks, seasonings, superfoods). Comparable as a broader incumbent in the natural/specialty food space overlapping with Belgravia's portfolio.
Direct peers
- Atalanta Corporation: One of the largest U.S. specialty food importers, distributing imported center-store items to retail and foodservice customers. Closely comparable to Belgravia in importing Europe-sourced brands and selling through national distributors and retailers.
- DPI Specialty Foods: Specialty food distributor serving natural, organic, and gourmet retailers across the U.S. with imported and domestic specialty brands. Comparable to Belgravia in supplying natural/specialty retailers through a curated brand portfolio model.
- Lotito Foods: Specialty food importer and distributor offering Italian and European brands through retail and foodservice channels. Comparable to Belgravia in importing European specialty items into U.S. retail and foodservice accounts.
- Lipari Foods: Regional specialty food distributor serving independent grocers, natural food stores, and foodservice operators with a deep portfolio of imported and domestic specialty brands. Comparable to Belgravia in serving natural and specialty retailers across multiple categories.
- World Finer Foods: U.S. importer and distributor of specialty and ethnic food brands across grocery and foodservice channels. Directly comparable to Belgravia in curating imported brands and supplying national grocery and foodservice distributors.
- Americana Food Group: U.S. importer and distributor of specialty European food and beverage brands across grocery, club, and foodservice channels. Directly comparable to Belgravia in product mix and channel coverage.
- Euro-American Brands: Importer and distributor of European specialty food and beverage brands across the U.S. market. Highly comparable to Belgravia in sourcing European SKUs and serving specialty/grocery retailers.
Others
- Faire (Wholesale Marketplace): Wholesale marketplace platform that Belgravia uses to reach independent retailers and foodservice buyers. Comparable as an enabling/digital channel layer that supports Belgravia's specialty brand distribution rather than a direct competitor.
Regional players
- Bayou Companies Foods (Bayou/Brookshire): Regional grocery and specialty food operator in the U.S. South. Not a direct peer but illustrative of the regional retail customers Belgravia reaches through KeHE and UNFI distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Belgravia Imports social profiles
Digital presenceBelgravia Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belgravia Imports leadership team
Management profileNumber of profiles
Profiles2 records
Belgravia Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belgravia Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belgravia Imports
What does Belgravia Imports do?
Belgravia Imports imports and distributes premium European and UK specialty food, beverage, and confectionery brands to the U.S. market through a curated portfolio of nine brands. The company provides full-service import solutions — including market entry advisory, sales and marketing support, logistics, FDA compliance, warehousing, and order fulfillment — channeling brands through national distributors (UNFI, KeHE), foodservice distributors (Sysco, US Foods, PFG), retail chains (Whole Foods, Sprouts, Kroger, Target), and e-commerce platforms (Amazon, Walmart.com).
Is Belgravia Imports a public or private company?
Belgravia Imports is a private company. It is classified as family owned and is currently operating.
When was Belgravia Imports founded?
Belgravia Imports was founded in 1987. It employs 11 to 50 people.
Where is Belgravia Imports based?
Belgravia Imports is headquartered in Middletown, United States, in the North America region.
How does Belgravia Imports make money?
One revenue line is on record: import Distribution Services.
Who are Belgravia Imports's main competitors?
Hain Celestial Group is listed as a broad incumbent. Direct peers are Atalanta Corporation, DPI Specialty Foods, Lotito Foods, Lipari Foods, World Finer Foods, Americana Food Group and Euro-American Brands. Faire (Wholesale Marketplace) is listed as an others. Bayou Companies Foods (Bayou/Brookshire) is listed as a regional player.
Does Belgravia Imports have an API?
No public API is recorded for Belgravia Imports.
What industry is Belgravia Imports in?
Belgravia Imports's product category is Specialty Food and Beverage Import Distribution. Its primary akta.pro industry code is AFAIAIAH, Specialty Imported Foods Wholesale, with a secondary code of AFAIABAJ, Specialty & Ethnic Grocery Wholesale. Its NAICS code is 42449 and its SIC code is 5140.