Redbirds Lacrosse Club

What Redbirds Lacrosse Club does

Redbirds Lacrosse Club is a community-based, non-profit youth lacrosse organization serving Newmarket, Aurora, East Gwillimbury, and surrounding areas in Ontario, Canada. Founded in 1997 as the Newmarket Redbirds Lacrosse Association, it operates five core programs: a coed House League Box program for ages 5 to U17, a competitive Rep Box program competing in Zone 10 of the Ontario Lacrosse Association (OLA), a Minor Field program for U9 to U17, a Women's Field program governed by Ontario Women's Field Lacrosse (OWFL), and a Referee development program for youths aged 14 and older. The club runs programs out of municipal recreation facilities including the Ray Twinney Complex, Magna Centre, Aurora Community Centre, and Stronach Aurora Recreation Centre, and augments its seasonal operations with the annual Conrad Rollings Memorial Tournament and specialty clinics such as goalie training with Guardian Goalie Academy.

The organization's business model is straightforward community-sports economics: it derives revenue from annual player registration fees (e.g., $475 per player for the 2025 Minor Field Program), tournament entry fees, clinic fees, and corporate sponsorships administered through an exclusive partnership with Kidspired Media since March 2022. Sponsors include Boston Pizza, No Frills, NT Power, and Fully Complete. Technology is non-proprietary; the club uses the SportzSoft online registration portal, a TeamSnap Sites website, and a Lions Share Apparel merchandise storefront. Tournament proceeds support a charitable trust called Conrad's Kids for low-income players.

Operationally, the club is governed by a volunteer Board of Directors (with publicly available AGM minutes and Directors Reports dating back to at least 2022) and has no external parent or institutional investor. The competitive differentiator is its documented alumni pipeline, with more than 20 former players advancing to NCAA lacrosse programs at DI, DII, and DIII schools across the United States, alongside a developmental pathway into local Junior B lacrosse via an affiliation with the Newmarket Saints.

Name

Redbirds Lacrosse Club

Legal name

Redbirds Lacrosse Club

Website

https://redbirdslacrosse.teamsnapsites.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Redbirds Lacrosse Club is a non-profit community youth lacrosse organization founded in 1997 in Newmarket, Ontario, offering House League, Rep Box, Field, and Women's Field programs for ages 5 to U17, with a documented NCAA alumni pipeline.

Ownership category

akta.pro rank

Product category

Youth Sports & Recreation Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Club Sports Programs (EDALAIAB)

Keywords

• Youth lacrosse programs
• Community sports clubs
• Box lacrosse leagues
• Field lacrosse training
• Youth sports registration

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Player Registration Fees: Annual registration fees charged to players for participation in House League, Rep Box, and Field programs. Fees vary by program type.
2. Sponsorship Revenue: Corporate sponsorships through Kidspired Media agency partnership. Includes local businesses and regional partners gaining access to families in York region.
3. Tournament Fees: Revenue from the Conrad Rollings Memorial Tournament, including team application fees.
4. Clinic and Skills Sessions: Revenue from specialized clinics such as goalie clinics (e.g., Guardian Goalie Academy sessions). No refunds for clinics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Redbirds Lacrosse Club is a community-based youth lacrosse organization that runs seasonal player registration programs across multiple formats: House League Box (coed recreational, ages 5-U17), Rep Box (competitive teams in OLA Zone 10), Minor Field (outdoor field lacrosse, U9-U17), and Women's Field (OWFL-governed competitive play). The club also offers a Referees Program for ages 14+ and operates the annual Conrad Rollings Memorial Tournament. Programs are delivered through municipal recreation facilities in Newmarket and Aurora, Ontario, with registration processed in advance via the SportzSoft platform.

Product overview

Redbirds Lacrosse Club is a community lacrosse organization serving Newmarket, Aurora, East Gwillimbury and surrounding areas. The club operates a multi-program structure consisting of: Minor Field Program (outdoor field lacrosse for youth U9-U17), Women's Field Program (rep-level competitive play under OWFL governance), House League Box Program (coed indoor box lacrosse for ages 5-U17), Rep Box Program (competitive teams in OLA Zone 10), Referees Program (officials development), and the annual Conrad Rollings Memorial Tournament. The programs collectively support player development from beginner to competitive rep levels, with pathways to college scholarships and junior lacrosse.

Differentiator

Problem solved

Functional benefit

Products and services

• Minor Field Program Outdoor field lacrosse program for youth offering U9, U11, U13, U15, and U17 age divisions with expert coaching, competitive play, and scholarship pathway opportunities. Open to boys and girls in York Region, Ontario.
• Women's Field Program Women's field lacrosse program governed by Ontario Women's Field Lacrosse (OWFL), offering rep-level competitive play for girls and women in York Region, Ontario.
• House League Box Program Coed indoor box lacrosse house league for youth aged 5 to U17, operating since 1997, focusing on skill development, teamwork, and fun in a friendly competitive environment at the Ray Twinney Recreation Complex in Newmarket.
• Rep Box Program Competitive box lacrosse rep teams competing in Zone 10 of the Ontario Lacrosse Association (OLA), with practice once weekly and game play 1-2 times per week, competing in OLA Provincial Championships and offering pathways to Jr. B (Newmarket Saints) and Jr. A programs.
• Referees Program Referee development program for youth aged 14+ offering training sessions, officiating clinics, and progression opportunities including provincial championship participation led by the Co-Referees-In-Chief.
• Conrad Rollings Memorial Tournament Annual memorial tournament held end of May each year in Newmarket, Ontario, honoring Conrad Rollings with proceeds supporting 'Conrad's Kids' charitable trust for low-income players; team application fees are charged to participating teams.

Quantifiable outcome

• Over 20 former players have earned NCAA collegiate lacrosse scholarships
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kidspired MediacoreGTM or Marketing Partner · 1 March 2022Exclusive sponsorship agency partnership announced March 2022. Kidspired Media provides consultative approach to building custom marketing and promotional solutions for local and regional businesses, connecting them with community youth sports organizations. Ted Gendron, Principal, and Anil Rodrigues, Regional Director, manage the partnership.
• Ontario Lacrosse Association (OLA)coreStrategic or Co-development PartnerGoverning body for box lacrosse. Redbirds Rep Box teams compete in Zone 10 of the OLA. The OLA organizes Provincial Championships and officiating clinics.
• Ontario Women's Field Lacrosse (OWFL)coreStrategic or Co-development PartnerGoverning body for women's field lacrosse in Ontario. OWFL organizes and co-ordinates all sanctioned competitions and related activities for women's field lacrosse in the province.
• Newmarket Saints Jr. B LacrosseminorStrategic or Co-development PartnerJunior B affiliate program. Many Redbirds Rep Box players advance to play at the Jr. B level with the Saints or other Jr. A programs across the province.
• Guardian Goalie AcademyminorOthersAndrew Dowdell from Guardian Goalie Academy provides specialized goalie instruction for field lacrosse. Two goalie clinics planned for April 2025.
• Boston PizzaminorOthersLocal sponsor supporting the Redbirds Lacrosse Club
• No FrillsminorOthersLocal sponsor supporting the Redbirds Lacrosse Club
• NT PowerminorOthersLocal sponsor supporting the Redbirds Lacrosse Club
• Fully CompleteminorOthersLocal sponsor supporting the Redbirds Lacrosse Club

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brampton Excelsiors Lacrosse: Major Ontario youth/minor lacrosse program with house league and competitive rep teams under OLA governance. Comparable in structure (multi-tier programming, OLA affiliation, registration-fee revenue model) and serves a similar youth lacrosse demographic in a neighbouring municipality.
• Orangeville Northmen Lacrosse: Long-standing Ontario youth/minor lacrosse club with rep and house league programs, governed by OLA. Comparable as a community-based competitive lacrosse program with a scholarship and development pathway focus similar to Redbirds.
• Whitby Warriors Lacrosse: Durham Region youth lacrosse club offering house league, rep, and field programs. Comparable as an Ontario community lacrosse organization with a multi-format programming model and OLA governance.
• Toronto Lakeshore Neighbours Lacrosse Club: A Greater Toronto Area youth lacrosse club offering house league, rep, and field programs for boys and girls. Directly comparable to Redbirds as a community-anchored Ontario youth lacrosse club operating under OLA governance with multi-format programming.
• Oakville Buzz Lacrosse Club: Oakville-based youth lacrosse club offering house league and rep programs in field and box lacrosse. Comparable as a Greater Toronto Area community lacrosse club competing for similar demographic participants and OLA Zone competition.

Broad incumbents

• Ontario Lacrosse Association: Provincial governing body that sanctions Redbirds' rep competition and sets developmental standards. Comparable as the broad umbrella organization within which Redbirds operates, defining competitive structure and pathways.

Emerging players

• Edge Lacrosse: Ontario-based lacrosse training and development organization offering camps, clinics, and skill sessions. Comparable as an adjacent lacrosse-specific training provider competing for the same skill-development and clinic spend.
• Toronto Sports Academy: Multi-sport youth training academy in the GTA offering skill-development programming across several sports including lacrosse. Comparable as a competing youth sports instruction provider in the same geographic catchment competing for facility slots and family registration dollars.

Regional players

• Newmarket Saints Jr. B Lacrosse: Junior B affiliate partner organization that Redbirds rep players feed into. Operates at a higher competitive tier (Jr. B / Jr. A) in the same Newmarket geography; comparable as a regional lacrosse pathway organization.

Others

• Kidspired Media: Exclusive sponsorship agency partner of Redbirds since March 2022, connecting the club with local and regional brand sponsors. Comparable as an ecosystem enabler whose performance materially affects Redbirds' sponsorship revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redbirdslax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redbirds Lacrosse Club