Kidspired Media

What Kidspired Media does

Kidspired Media is a privately held sponsorship matchmaking company, founded in 2017 and headquartered in Burlington/Ottawa, Ontario, Canada. The company operates as an intermediary connecting youth sports organizations (minor hockey, soccer, baseball, basketball, football clubs) with local and regional businesses seeking community-focused marketing exposure. Kidspired serves two primary customer segments: SMBs across industries (QSR, automotive, retail, healthcare, homebuilding, senior living) and nonprofit youth sports clubs seeking sponsorship revenue.

The company's core product portfolio consists of five sponsorship formats: Team Sponsorship, Events & Booth Space, Player of the Game Rewards (the flagship direct-marketing product distributing branded reward cards to 7,000-10,000 athletes per market per season), Field Sponsorship, and Custom Sponsor Packages. Supporting the sponsorship services is a content media arm, including the "From the Park Bench" podcast (produced with Bartmart Audio) and a Community Stories blog. The technology stack is minimal, built on a Wix-hosted website with standard social media properties (LinkedIn, Instagram, Facebook, YouTube) and no proprietary platform disclosed.

Kidspired generates revenue primarily through transaction fees on sponsorship package sales, with publicly disclosed pricing for the Player of the Game Rewards program at $1,200+hst per season or $2,000+hst for two-season commitments. The go-to-market motion is sales-led, targeting local businesses through direct outreach, website inquiry forms, and email campaigns ([email protected]), while partnering with youth sports clubs as distribution channels that provide access to member families and facilities for activation. The business model relies on the company's established network of youth sports clubs across Ontario (including large partners like West Ottawa Soccer Club and Oakville Rangers Hockey Club) and the trust embedded in its community-marketing positioning, with reported sponsor ROI of 3% and reach of 200,000+ families across markets.

Name

Kidspired Media

Legal name

Kidspired Media

Website

https://kidspired.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidspired Media is a Canadian sponsorship matchmaking company founded in 2017 that connects youth sports organizations in Ontario with local and regional businesses through structured sponsorship programs, distributing branded reward cards to 200,000+ families annually via its flagship Player of the Game Rewards offering.

Ownership category

akta.pro rank

Product category

Sports Sponsorship Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports sponsorships
• Sponsorship marketing
• Community marketing services
• Sponsorship matchmaking
• Minor sports partnerships

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sponsorship Packages: Kidspired Media earns revenue by facilitating sponsorship relationships between businesses and youth sports organizations. They offer multiple sponsorship tiers including Team Sponsorship (branding on multiple teams), Events & Booth Space (tournament and event visibility), Player of the Game Rewards (direct marketing through reward cards), Field Sponsorship (banner and signage placement), and Custom Sponsor Packages tailored to business budgets and marketing needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kidspired Media operates as a sponsorship matchmaking platform connecting youth sports organizations (hockey, soccer, baseball, basketball, football clubs) with businesses across Ontario, Canada. It sells sponsorship packages including Team Sponsorship, Events & Booth Space, Player of the Game Rewards, Field Sponsorship, and Custom Sponsor Packages, facilitating turnkey sponsorship relationships that put brands in front of 200,000+ families. Revenue is earned via transaction-based sponsorship fees, with the Player of the Game Rewards program priced at $1,200+hst for one season or $2,000+hst for two seasons.

Product overview

Kidspired Media operates as a sponsorship matchmaking platform connecting youth sports organizations with businesses across Ontario, Canada. The core offering consists of five main sponsorship programs: Team Sponsorship, Events & Booth Space, Player of the Game Rewards, Field Sponsorship, and Custom Sponsor Packages. The Player of the Game Rewards program is a flagship direct marketing initiative that distributes branded reward cards to approximately 200,000+ families across multiple markets annually. Supporting the sponsorship services is a content media arm including the 'From the Park Bench' podcast and Community Stories blog, which provide educational and entertaining content about minor sports, sponsorship best practices, and community engagement. The company facilitates connections between minor sports clubs and local/national brands seeking community-focused marketing exposure.

Differentiator

Problem solved

Functional benefit

Brands

• From the Park Bench: Podcast focused on minor sports, community building, and sponsorship topics
• Player of the Game Rewards
• #WeAre26

Products and services

• Team Sponsorship Corporate sponsorship program where brands receive minimum six teams branded with their logo or business name across various youth sports, providing team-level visibility throughout the season.
• Events & Booth Space Tournament and end-of-season event sponsorship opportunities with title sponsorship, booth space, and direct access to young families at youth sports events.
• Player of the Game Rewards Flagship direct marketing program distributing branded reward cards to young athletes throughout the season, reaching 200,000+ families with 7,000-10,000 cards per market per season; priced at $1,200+hst for one season or $2,000+hst for two seasons.
• Field Sponsorship Field advertising at youth sports venues including overhead banners, door decals, and allocation boards with company name/logo displayed throughout the entire year.
• Custom Sponsor Packages Tailored strategic sponsorship plans designed to work with any budget, created in collaboration with businesses to meet specific marketing needs and objectives.

Quantifiable outcome

• 200,000+ families reached through sponsorship programs
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered major, core and minor.

• Chick-fil-A CanadamajorGTM or Marketing PartnerChick-fil-A locations in Ontario sponsor youth sports teams and participate in Player of the Game reward programs, with players redeeming FREE Players Meals at restaurants. Notable partnership with Vaughan location showing soccer jerseys at Canada's Wonderland and Vaughan Mills Mall.
• Tim HortonsmajorGTM or Marketing PartnerNational coffee chain sponsors youth sports teams through Kidspired's sponsorship network across Ontario markets.
• Pizza PizzacoreGTM or Marketing PartnerPizza chain participates as sponsor partner with branding on youth sports teams and facilities.
• Big Steel BoxcoreGTM or Marketing PartnerStorage and moving company sponsors youth sports programs as community partner.
• 407 ETRcoreGTM or Marketing PartnerHighway 407 operator sponsors youth sports and community programs, including All-Abilities Program partnerships.
• Palermo OrthodonticscoreGTM or Marketing PartnerOakville and Hamilton orthodontic practice sponsors youth hockey, soccer, basketball and baseball. Supports local teams with players often requesting sponsorship for their clubs.
• Giant TigercoreGTM or Marketing PartnerDiscount retailer participates in Player of the Game redemption program, offering Slushee rewards to young athletes.
• Donnelly Mitsubishi / Donnelly KiacoreGTM or Marketing PartnerKanata automotive dealerships sponsor Kanata Minor Hockey Association U9 Division and support community sports initiatives.
• Whitby SubarucoreGTM or Marketing PartnerAutomotive dealership sponsors youth sports teams in Whitby area.
• FansavesminorGTM or Marketing PartnerDigital savings platform featured as sponsor partner in Kidspired network.
• Mr. LubeminorGTM or Marketing PartnerAutomotive service chain sponsors youth sports programs.
• Lone Star Texas GrillminorGTM or Marketing PartnerRestaurant chain sponsors youth sports teams.
• Heathwood HomesminorGTM or Marketing PartnerHomebuilder sponsors youth sports programs.
• Cambridge Youth Soccer ClubcoreStrategic or Co-development PartnerNon-profit youth soccer organization in Cambridge, Ontario that partners with Kidspired to generate sponsorship revenue for the club.
• West Ottawa Soccer ClubcoreStrategic or Co-development PartnerOne of Canada's largest soccer clubs with 7,000-10,000 players. Kidspired helped manage their Teen Tournament and connects sponsors to the club.
• Pickering Football ClubcoreStrategic or Co-development PartnerFootball club with All-Abilities Program that partnered with Kidspired to find sponsors and reduce participant registration costs.
• Kitchener Soccer ClubcoreStrategic or Co-development PartnerOne of the largest soccer clubs in Waterloo Region with inclusive programs. Kidspired features the club in podcast interviews and connects sponsors.
• Oakville Rangers Hockey ClubcoreStrategic or Co-development PartnerNon-profit minor hockey organization hosting Canada's largest minor hockey tournament (Winter Classic). Kidspired covers events and connects sponsors.
• Kanata Minor Hockey AssociationcoreStrategic or Co-development PartnerLocal hockey association with U9 Division sponsored by Donnelly Mitsubishi. Kidspired facilitates the sponsorship relationship.
• Bartmart AudiocoreStrategic or Co-development PartnerPodcast production company that produces the 'From the Park Bench' podcast with Kidspired, providing mic setup for onsite interviews at events.
• Domino's PizzacoreGTM or Marketing PartnerProud supporter of youth sports events, handing out pizza to players and sponsoring Player of the Game cards at West Ottawa Soccer Club tournament.
• Quadra Solar Corp.minorGTM or Marketing PartnerRenewable energy company (founded 2007) focused on solar power solutions. Provided power for Aqua Haulics water refill station at WOSC tournament.
• Symphony Senior LivingcoreGTM or Marketing PartnerSenior living provider sponsoring U8 boys and girls soccer teams at West Ottawa Soccer Club, with residents attending games.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Endeavor: Endeavor (parent of IMG, WME, UFC) owns sports rights, agencies, and events businesses that connect brands with sports audiences. Comparable to Kidspired as a sports sponsorship and marketing intermediary, but at a global, multi-vertical scale.
• Wasserman Group: Wasserman is one of the largest global sports, music, and entertainment marketing agencies, brokering sponsorships and endorsement deals. Comparable to Kidspired's sponsorship matchmaking function but serving elite/professional properties, not minor sports.
• CSM Sport & Entertainment: CSM is a global sports and entertainment marketing agency offering sponsorship strategy, activation, and athlete representation. Comparable to Kidspired as a sponsorship services provider, but focused on large brand and rights-holder clients rather than youth clubs.
• Octagon: Octagon is a global sports marketing agency representing athletes, brands, and events. Comparable to Kidspired as a sports sponsorship intermediary but operating at vastly greater scale and serving professional sports clients rather than youth clubs.

Emerging players

• Snap! Raise: Snap! Raise is a digital fundraising platform that helps youth sports teams and schools raise money from local sponsors and families. Comparable to Kidspired in monetizing youth sports communities through local business sponsorships, though more fundraising-led.
• Front Office Sports: Front Office Sports (FOS) is a sports business media and events platform covering the business of sports, including sponsorship. Comparable to Kidspired in building authority within the sports sponsorship category through content, though it is media-led rather than a sponsorship marketplace.

Direct peers

• LeagueApps: LeagueApps is a youth sports league management platform with built-in sponsorship and registration tools. It is directly comparable to Kidspired because it sits at the intersection of youth sports club operations and sponsor activation, although it is more software-led.
• SportsEngine (NBC Sports Next): SportsEngine is a leading North American youth sports management platform owned by NBC Sports Next. Comparable to Kidspired because it powers registration, websites, and sponsorship features for thousands of youth clubs — the same target customer.
• Stack Sports: Stack Sports provides youth sports league, registration, and sponsorship management software to organizations such as US Lacrosse and Pop Warner. Comparable to Kidspired in serving the same youth sports club customer base and facilitating sponsor relationships.

Regional players

• GameDay: GameDay is a sports management platform primarily serving Australia and the UK with registration, competition, and sponsorship tools. Comparable to Kidspired as a youth/amateur sports sponsorship enablement platform, but operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KidspiredMedia
• LinkedInlinkedin.com/company/kidspired-media
• Instagraminstagram.com/kidspiredmedia/?hl=en
• Xx.com/kidspired

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidspired Media