AKI

Name

AKI

Legal name

Association of Kenya Insurers

Website

https://akinsure.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Trade Association

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Insurance trade association
• Industry advocacy services
• Consumer insurance education
• Insurance market research
• Industry training programs

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: AKI operates as an industry association funded by membership fees from insurance companies operating in Kenya. As a consultative and advisory body for the insurance industry, it provides member services including research, training, awards, and advocacy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AKI operates as a non-profit industry trade association representing insurance companies in Kenya, delivering member services including industry research and statistics, training programs, advocacy with regulators, annual awards, and consumer education. It also provides digital platforms such as the AKI e-Procurement Platform, Bima Yangu consumer mobile app, Claims Registration Application, and Virtual Motor Insurance Certificates to support the Kenyan insurance ecosystem.

Product overview

The Association of Kenya Insurers (AKI) is a professional industry association serving the Kenyan insurance sector. Rather than a single product company, AKI operates as an umbrella organization offering a portfolio of services including industry research and publications (AKI Journal, market reports), digital platforms for consumers (Bima Yangu App, Understand Insurance Portal, Pata Bima) and industry stakeholders (e-Procurement Platform), member services, training programs, and advocacy initiatives. The organization coordinates industry-wide initiatives such as motor insurance certificate verification,Fake insurance crackdown campaigns, and the annual AKI Awards program.

Differentiator

Problem solved

Functional benefit

Brands

• Bima Yangu: Self-service insurance mobile application launched by AKI for consumers.
• E-Procurement Platform
• Claims Registration Application (CRA)

Products and services

• AKI e-Procurement Platform Secure online platform for supplier pre-qualification and bid management, enabling transparent procurement processes for the insurance industry.
• Bima Yangu App Consumer self-service insurance mobile application launched to enable easy access to insurance services for Kenyans.
• Understand Insurance Portal Website dedicated to helping consumers learn more about insurance products and services.
• Pata Bima Consumer information portal helping Kenyans access insurance coverage information.
• AKI Journal Comprehensive insurance industry journal containing well-researched articles and professional opinions on insurance issues.
• Claims Registration Application (CRA) Mobile application launched to ease motor insurance claims process for customers.
• Virtual Motor Insurance Certificate Digital motor insurance certificate rolled out to the industry for electronic verification.
• Insurance Industry Market Reports Annual and periodic market reports on Kenya's insurance industry performance, including under IFRS-17 standards.
• AKI Awards Annual awards program recognizing outstanding achievements in Kenya's insurance industry.

Quantifiable outcome

• Insurance industry posted solid performance in 2024 as players navigated the second year of IFRS-17 adoption.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered associate member, innovation, training and core.

• Continental Reinsuranceassociate memberStrategic or Co-development Partner · 25 April 2024Continental Reinsurance Company was admitted as an Associate Member during the 37th Annual General Meeting, expanding AKI's representation of reinsurance capacity in the Kenyan market.
• Caava VantagePoint AI (CVPAI)innovationStrategic or Co-development Partner · 1 January 2024AKI in partnership with Caava VantagePoint AI launched an Artificial Intelligence challenge for the insurance industry to drive innovation and technology adoption.
• ZEP RE AcademytrainingImplementation/ SI/ Consulting Partner · 19 May 2023AKI in conjunction with ZEP RE Academy hosted a medical insurance workshop for industry professionals, providing specialized training on medical insurance topics.
• SCR Academy Re, MoroccotrainingImplementation/ SI/ Consulting Partner · 30 November 2022AKI partnered with SCR Academy Re, Morocco to train insurance industry leaders on new financial reporting standards for insurance contracts, specifically IFRS-17.
• Moroccan Federation of Insurers and ReinsurerscoreStrategic or Co-development Partner · 28 March 2022AKI and the Moroccan Federation of Insurers and Reinsurers signed a cooperation agreement for knowledge sharing, training, and professional development between the two insurance markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Insurance Information Institute (Triple-I): US insurance industry source for data, research, and consumer education; analogous to AKI's research, statistics, and consumer education mandate, but at far larger scale.
• Insurance Council of Australia: Australian insurance industry body representing insurers; comparable in mandate (advocacy, research, consumer education) to AKI but operating in a far more mature insurance market.
• LIMRA: Global insurance industry research and trade organization; comparable to AKI's research, training, and benchmarking activities, though operating at a much larger international scale.
• Association of British Insurers (ABI): The UK insurance industry trade association, structurally analogous to AKI but at much greater scale and maturity, serving as a benchmark for AKI's role.
• Insurance Regulatory Authority (IRA): Kenya's statutory insurance regulator that AKI partners with; an incumbent government body with overlapping scope in industry oversight, data publication, and consumer protection.

Regional players

• South African Insurance Association: Represents non-life insurers in South Africa; comparable trade-association structure for an African insurance market at a more advanced stage of development than Kenya.
• African Insurance Organisation (AIO): Continental umbrella body for African insurance markets; comparable to AKI in serving an insurance-industry-coordination function but at pan-African rather than national level.

Direct peers

• Insurance Institute of Kenya (IIK): Kenya-based insurance industry professional body linked from AKI's own website, offering training and professional development for the same Kenyan insurance market.
• College of Insurance (COI): Kenyan insurance training institution also linked from AKI's website, providing specialized insurance education for the same member base AKI serves.
• Moroccan Federation of Insurers and Reinsurers (FMSAR): Moroccan insurance industry federation and AKI's cooperation partner; directly comparable as a national insurance trade body with similar member services and policy advocacy functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/AKI_Kenya
• Facebookfacebook.com/AKIKenya
• LinkedInlinkedin.com/company/aki-kenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKI