Northern Maine General

What Northern Maine General does

Northern Maine General is a nonprofit social services organization headquartered in Eagle Lake, Maine, that has served Aroostook County continuously since 1907. The organization delivers a comprehensive portfolio of community-based services across six program lines: Outpatient Mental Health (individual, couples, and family therapy delivered in-person and via HIPAA-compliant Zoom telehealth), Home & Community Supports (CARF-accredited programs for adults with developmental disabilities, brain injuries, and autism under MaineCare Sections 18, 20, 21, and 29), Behavioral Health (including Behavioral Health Home services, Children's Home & Community Treatment, Daily Living Supports, and Skills Development), Targeted Case Management for children and adults with intellectual and developmental disabilities, a Wellness Center offering fee-based professional training (CPR, First Aid, Mandt, CRMA certification, ethics), and Subsidized Apartments managed through Eagle Lake Development Corporation. Services are delivered by Licensed Clinical Social Workers and Direct Support Professionals, with bilingual English/French capability, and are accessed through direct outreach, referrals from healthcare providers, and Maine DHHS program linkages.

The organization's underlying technology stack is modest and operationally focused: a Zoom-based telehealth platform for remote mental health services, an internal Employee Self Service system integrating Attendance on Demand (AOD) for time tracking and an NMG Payroll Portal, and a content website for service information, resources, job postings, and application forms. The organization has no proprietary AI/ML capability, no SDK or public API, and no mobile application; technology is used to extend service reach and streamline internal HR/payroll operations rather than to differentiate clinical delivery.

Revenue mechanics are predominantly government-funded: Northern Maine General operates as an administering agency under MaineCare (Medicaid) Sections 17, 18, 20, 21, 28, and 29 for case management, behavioral health, home and community supports, and residential services. Secondary revenue streams include fee-based professional training ($50-$350 per course), sliding-scale outpatient mental health fees, and rental income from three subsidized apartment complexes where rent is set at 30% of tenant adjusted gross income. Private donations supplement operations but the organization is heavily dependent on Maine DHHS reimbursement rates.

Name

Northern Maine General

Legal name

Northern Maine General

Website

https://nmgeneral.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Northern Maine General is a nonprofit social services organization founded in 1907, headquartered in Eagle Lake, Maine, delivering mental health, behavioral health, developmental disability, brain injury, and subsidized housing services to Aroostook County residents through MaineCare-funded programs, telehealth, and community-based delivery.

Ownership category

akta.pro rank

Product category

Community Behavioral Health and Disability Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Behavioral health services
• Developmental disability supports
• Outpatient mental health
• Brain injury rehabilitation
• Community social services

Headquarters

HQ city

Eagle Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Contracted Services: Northern Maine General receives funding through MaineCare (Medicaid) programs to provide case management, home and community supports, behavioral health services, and residential services to eligible individuals with developmental disabilities, brain injuries, and mental health diagnoses. Services are delivered under various Maine DHHS sections including Sections 17, 18, 20, 21, 28, and 29.
2. Training and Consultation Services: NMG's Wellness Center offers fee-based professional training including CPR, First Aid, Mandt, CRMA certification, and ethics training to other organizations and individuals. Fees range from $50-$350 per person depending on the course.
3. Sliding Scale Outpatient Mental Health: Outpatient mental health therapy services provided on a sliding fee schedule based on family size and income. No one denied access due to inability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Northern Maine General is a nonprofit social services organization that delivers community-based behavioral health, mental health, developmental disability, and brain injury support services to individuals and families throughout Aroostook County, Maine. Core offerings include outpatient mental health therapy, home and community supports, behavioral health homes, targeted case management, professional training (CPR, CRMA, Mandt), subsidized apartment housing, and administration of Shared Living Providers. Services are funded primarily through MaineCare (Medicaid), with a sliding-fee scale for outpatient therapy and unit-based fees for training courses.

Product overview

Northern Maine General is a nonprofit social services organization offering a comprehensive portfolio of care services in Aroostook County, Maine. The organization operates as a unified service provider with multiple integrated programs: Outpatient Mental Health provides clinical therapy services; Home & Community Supports offers disability services and day programs; Behavioral Health delivers community-based mental health services; Targeted Case Management assists individuals with developmental disabilities; Wellness Center provides professional training; and Subsidized Apartments offers housing. The organization also administers the Shared Living Provider Program. Services are available in-person at Eagle Lake and Caribou offices, and via Telehealth. NMG has served the community since 1907.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Licensed Clinical Social Workers provide individual therapy, couples therapy, family therapy, and related mental health care services to clients of all ages in Aroostook County, Maine. Services are offered in-person at the Central Office in Eagle Lake and Caribou office, or remotely via HIPAA-compliant Telehealth using Zoom.
• Home & Community Supports Community-based services including Children's Day Habilitation Program (Section 28), Home Supports for Adults with disabilities and brain injuries, Shared Living Provider administration, and Community Supports for Adults day program. CARF-accredited for Home & Community Supports: Brain Injury Specialty Program (Adults) and Residential Rehabilitation Programs: Brain Injury Specialty Program (Adults).
• Behavioral Health Includes Behavioral Health Home (a licensed community-based mental health service for adults and children), Children's Home & Community Treatment Services (HCT), Daily Living Supports, and a Skills Development program.
• Targeted Case Management Case management services for children ages birth to 20 with mental illness, intellectual disability, or autism, and adults over 18 with intellectual disabilities or autism. Services include screening, assessment, individualized service planning, service linkage, service monitoring, and accessing resources and funding.
• Wellness Center (Consultation Services & Resources) Training services including CPR, First Aid, Bloodborne Pathogens, Mandt, Ergonomic/Visual Display Terminal, Certified Residential Medication Aide (CRMA), and Ethics training, delivered to organizations and individuals on a fee basis.
• Subsidized Apartments Three subsidized apartment complexes in Eagle Lake, Maine — Old Main Street Apartments, Lakeview Apartments, and Summer Street Apartments — managed through Eagle Lake Development Corporation. Available to persons 62+ or disabled regardless of age, with rent set at 30% of adjusted gross income including heat, electricity, water, sewer, garbage removal, and maintenance.
• Shared Living Provider Program Northern Maine General acts as the Administering Agency for Shared Living Providers supporting adults with intellectual disabilities. Includes recruiting, billing, quality assurance, and compliance monitoring for MaineCare-funded services.
• Mercy Home Residential care facility serving vulnerable populations in Aroostook County. Closure was announced on January 17, 2025.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CARF InternationalcoreStrategic or Co-development Partner · 5 March 2024CARF International granted three-year accreditation to Northern Maine General for its residential brain injury program, covering Home & Community Supports: Brain Injury Specialty Program (Adults) and Residential Rehabilitation Programs: Brain Injury Specialty Program (Adults). This accreditation demonstrates adherence to internationally recognized standards for rehabilitation facilities.
• Maine Department of Health and Human ServicescoreImplementation/ SI/ Consulting PartnerNMG operates as an administering agency for Shared Living Providers and delivers services under various MaineCare sections (17, 18, 20, 21, 28, 29) funded through Maine DHHS. The organization also advocates for greater wage reimbursement for Direct Support Professionals through testimony at budget hearings.
• WAGM-TVminorGTM or Marketing PartnerLocal television station partnership for public service announcements covering behavioral health topics, autism treatment, case management, and healthy lifestyle information. PSAs include 'Four Reasons People Visit Counselors,' 'Five Steps to a Healthy Lifestyle,' 'Treatments and Intervention Services for Autism,' and 'How Can a Case Manager Help?'
• Eagle Lake Development CorporationcoreImplementation/ SI/ Consulting PartnerNorthern Maine General manages three subsidized apartment complexes owned by Eagle Lake Development Corporation: Old Main Street Apartments, Lakeview Apartments, and Summer Street Apartments in Eagle Lake, Maine.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• REM Maine: REM Maine is a Maine-based provider of residential and community supports for individuals with intellectual and developmental disabilities, operating under the same Medicaid waiver frameworks (Sections 18/20/21/29) that NMG uses.
• Independence Association: Independence Association is a Maine-based nonprofit serving adults with intellectual and developmental disabilities through residential, day, and community-based supports, mirroring NMG's home & community supports and brain injury residential offerings.
• Spurwink Services: Spurwink Services is a Maine-based nonprofit delivering behavioral health, mental health, and developmental/intellectual disability services to children, adults, and families, operating an integrated community-based care model similar to Northern Maine General's.
• Aspire Living & Learning: Aspire Living & Learning is a New England-based nonprofit providing residential, day, and community-based services for children and adults with intellectual and developmental disabilities and brain injuries — closely comparable to NMG's disability services portfolio.
• Aroostook Mental Health Center: Aroostook Mental Health Center is a nonprofit behavioral health provider serving Aroostook County, Maine — the same service area as Northern Maine General — with outpatient mental health, case management, and community-based services, making it the most direct local peer.
• Tri-County Mental Health Services: Tri-County Mental Health Services is a Maine-based nonprofit mental health agency providing outpatient therapy, case management, and community support programs across multiple rural counties, comparable in scope and population focus to NMG.
• UCP of Maine: UCP of Maine is a Maine nonprofit affiliate of United Cerebral Palsy providing services for individuals with cerebral palsy, developmental disabilities, and brain injuries — directly overlapping with NMG's IDD and brain injury residential/community programs.
• Community Health and Counseling Services: Community Health and Counseling Services is a Maine-based nonprofit providing outpatient mental health, behavioral health home, case management, and community support services across multiple counties, closely matching NMG's integrated service model.

Broad incumbents

• BrightSpring Health Services: BrightSpring Health Services is a large national provider of home and community-based health and human services, including behavioral health, IDD, and pharmacy services — overlapping with NMG's full service spectrum but at vastly greater scale.
• Sevita Health: Sevita Health (formerly The MENTOR Network) is one of the largest national providers of home and community-based services for individuals with intellectual, developmental, and behavioral health needs — directly comparable to NMG's IDD and brain injury service lines but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NMGeneral
• LinkedInlinkedin.com/company/northern-maine-general

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Maine General