Devi - Stairlifts

Name

Devi - Stairlifts

Website

https://upwebshop.com

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Devi - Stairlifts B.V. is a privately held Dutch manufacturer founded in 2017 that designs and produces residential stairlifts, including the UP Stairlift, UPKIT Straight, and UPKIT Curved, serving end-users needing home mobility solutions.

Ownership category

akta.pro rank

Product category

Stairlifts and Mobility Equipment

NAICS

Elevator and Moving Stairway Manufacturing (333921)

akta.pro primary industry

Stair Lifts & Residential Platform Lifts (HSAPANAC)

akta.pro secondary industry

Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)

Keywords

• Stairlift manufacturer
• Mobility equipment
• Accessibility solutions
• Curved stairlifts
• Straight stairlifts

Headquarters

HQ city

Opmeer

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Devi - Stairlifts B.V. develops and produces stairlifts for residential and commercial accessibility use. The company's product line includes the UP Stairlift, the UPKIT Curved (for curved staircase configurations), and the UPKIT Straight (for straight staircase configurations). The firm is registered in Opmeer, Netherlands, and operates its commercial web presence at upwebshop.com.

Differentiator

Problem solved

Functional benefit

Products and services

• UP Stairlift

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Acorn Stairlifts: One of the world's largest dedicated stairlift manufacturers, producing both straight and custom curved rail units sold direct-to-consumer. Acorn's direct-sales model and product line directly overlap with Devi's UP Stairlift offering.
• Handicare (Savaria): Stairlift and accessibility manufacturer (acquired by Savaria), offering both straight and curved rail stairlifts plus platform lifts across Europe and North America. Handicare's curved-rail product most directly mirrors Devi's UPKIT Curved SKU.
• Bruno Independent Living Aids: US-based manufacturer of stairlifts, vertical platform lifts, and vehicle lifts sold through a dealer network. Comparable product architecture and dealer-led GTM model to Devi.
• Otolift Stairlifts: Dutch manufacturer of straight and curved residential stairlifts, headquartered in the Netherlands — Devi's home market. Otolift is the most direct domestic competitor, with an established dealer network across Benelux.
• Stannah Stairlifts: UK-headquartered, family-owned manufacturer of straight and curved residential stairlifts with a global dealer and installer network. Stannah is the most direct comparable to Devi's UP and UPKIT product architecture and serves overlapping Benelux/European customer segments.

Emerging players

• Platinum Stairlifts: UK-based stairlift manufacturer focused on dealer-supply of straight and curved rail units. Comparable scale and product line to Devi, positioned as a value-channel alternative to Stannah and Acorn.
• MediTek Stairlifts: UK manufacturer and refurbisher of straight and curved stairlifts sold through dealers. Smaller and more specialized than Stannah/Acorn, but operates a similar curved-rail fabrication model to Devi.

Broad incumbents

• Savaria Corporation: Canadian accessibility products company (parent of Handicare) offering stairlifts, home elevators, wheelchair lifts, and vehicle lifts. Comparable end-customer demographic and reimbursement-driven sales motion, but at materially larger scale and broader product portfolio.
• ThyssenKrupp Accessibility: Division of the global ThyssenKrupp engineering group producing home elevators, stairlifts, and platform lifts. Much larger scale and broader accessibility portfolio than Devi, but overlapping product category and customer base.

Regional players

• Lifta (a brand of Hiro Lift): Leading German residential stairlift brand with deep Pflegekasse reimbursement channel relationships. Competes with Devi for cross-border German-speaking customers but does not currently serve the Dutch market at scale.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devi - Stairlifts