What Chewsy does

Chewsy is a United Kingdom-based direct-to-consumer consumer goods company developing and selling plastic-free, aspartame-free, and sugar-free chewing gum and mints. The company was founded in 2017 and operates as a small team of 1–10 employees out of London, distributing exclusively through its own Shopify storefront at chewssygum.com to UK consumers. Its customer base targets four overlapping personas: health-conscious consumers concerned about artificial sweeteners, eco-conscious consumers avoiding plastic and microplastics, vegans and plant-based consumers, and diabetic or sugar-conscious users. Geographic reach is currently UK-only, with no retail or wholesale distribution disclosed.

The core technical differentiator is Chewsy's proprietary plant-based gum base, formulated over approximately five years using chicle — a naturally harvested tree sap (rubber) — to replace the petroleum-based plastic gum bases used by mainstream competitors. Products are sweetened with xylitol, a natural sweetener associated with dental benefits including reduction of cavity-causing bacteria and plaque, and flavored using all-natural ingredients. The active range comprises eight chewing gum SKUs (Peppermint, Spearmint, Menthol, Wintergreen, Cinnamon, Lemon, Raspberry, Watermelon) plus a Taster Box assortment, sold as 12-pack boxes of 120 pieces at £15.00, and five mint SKUs sold as 150g bags at £10.00.

The business model is a single-channel DTC e-commerce operation with two revenue streams: one-time purchase and a Subscribe-and-Save subscription delivering every 2 weeks, 1 month, or 2 months, with a 10% discount on subscription orders and free shipping on all orders. Supporting marketing is limited to an email newsletter and on-site content, with no disclosed paid social, retail, or marketplace distribution. The company does not disclose revenue, funding, or investor information in the available data, and ownership is presented as independent and founder-led.

Name

Chewsy

Legal name

Chewsy

Website

https://chewsygum.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Chewsy is a UK direct-to-consumer brand selling plastic-free, aspartame-free, and sugar-free chewing gum and mints made with a plant-based chicle gum base and xylitol sweetener, targeting health-conscious, eco-conscious, vegan, and diabetic consumers via its Shopify storefront and subscription program.

Ownership category

akta.pro rank

Product category

Chewing Gum and Mints

NAICS

Nonchocolate Confectionery Manufacturing (31134)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

Keywords

• Plant-based chewing gum
• Plastic-free gum
• Sugar-free mints
• Natural oral care
• Vegan confectionery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of plastic-free gum and mints through e-commerce website. Products sold in 12-pack boxes (gum) and 150g bags (mints). One-time purchase and subscription options available.
2. Subscription/Recurring Revenue: Subscribe and Save program offering 10% discount with recurring delivery options (every 2 weeks, monthly, or every 2 months). Encourages customer loyalty and predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Chewsy manufactures and sells plastic-free, aspartame-free, sugar-free chewing gum and mints formulated with a plant-based chicle (sustainably harvested tree sap) gum base, naturally sweetened with xylitol. Products are sold direct-to-consumer via a Shopify-powered online store, available as one-time purchases or recurring subscriptions with free shipping.

Product overview

Chewsy is a direct-to-consumer consumer goods company offering a portfolio of plastic-free, plant-based chewing gum and mints. The product line consists of two main categories: (1) Chewing Gum products sold in 12-pack boxes (120 pieces each) in eight distinct flavors—Peppermint, Spearmint, Menthol, Wintergreen, Cinnamon, Lemon, Raspberry, and Watermelon—priced at £15.00 per box, plus a Taster Gum Box variety pack containing all eight flavors; and (2) Mints products sold in 150g bags (approximately 150 pieces) in five flavors—Peppermint, Spearmint, Menthol, Cinnamon, and Orange—priced at £10.00 per bag. All products share a common formulation featuring a natural gum base derived from chicle (sustainably harvested tree sap), xylitol as a natural sweetener, and all-natural flavors. The products are positioned as healthier alternatives to conventional gum, being sugar-free, aspartame-free, vegan, gluten-free, and diabetic-friendly, with xylitol providing dental health benefits including cavity prevention and plaque reduction. Chewsy operates a subscription model offering free shipping and 10% savings, with delivery frequency options of every 2 weeks, monthly, or every 2 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Peppermint Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring all-natural peppermint flavour. Each 12-pack box contains 120 pieces; targeted at health- and eco-conscious consumers.
• Spearmint Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring all-natural spearmint flavour. Each 12-pack box contains 120 pieces.
• Menthol Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol. Menthol flavour provides a strong, clearing effect for nose and breath refreshment. Each 12-pack box contains 120 pieces.
• Wintergreen Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring all-natural wintergreen flavour. Each 12-pack box contains 120 pieces.
• Cinnamon Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring a hot, intense, fiery cinnamon flavour. Each 12-pack box contains 120 pieces.
• Lemon Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring a citrusy, juicy lemon flavour. Each 12-pack box contains 120 pieces.
• Raspberry Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring a berry flavour with a hint of mint. Each 12-pack box contains 120 pieces.
• Watermelon Gum (12-pack) Plastic-free, aspartame-free, sugar-free chewing gum with a plant-based chicle (tree sap) gum base, naturally sweetened with xylitol and featuring a refreshing watermelon flavour. Each 12-pack box contains 120 pieces.
• Taster Gum Box (12-pack) Variety pack containing 12 boxes of gum across all eight flavours (2 Peppermint, 2 Spearmint, 2 Menthol, 2 Wintergreen, 1 Lemon, 1 Cinnamon, 1 Raspberry, 1 Watermelon), totalling 120 pieces. Marketed as a best seller for consumers wanting to try every flavour.
• Peppermint Mints (150g) Sugar-free mints naturally sweetened with xylitol, featuring a refreshing crispy, cool peppermint flavour. Contains 150 pieces per bag. Aspartame-free with all-natural flavours.
• Spearmint Mints (150g) Sugar-free mints naturally sweetened with xylitol, featuring a sweet and refreshing spearmint flavour. Contains 150 pieces per bag. Aspartame-free with all-natural flavours.
• Menthol Mints (150g) Sugar-free mints naturally sweetened with xylitol, featuring a powerful menthol flavour that clears the nose and provides long-lasting breath refreshment. Contains 150 pieces per bag. Aspartame-free with all-natural flavours.
• Cinnamon Mints (150g) Sugar-free mints naturally sweetened with xylitol, featuring a hot and intense fiery cinnamon flavour combining sweet and spicy notes. Contains 150 pieces per bag. Aspartame-free with all-natural flavours.
• Orange Mints (150g) Sugar-free mints naturally sweetened with xylitol, featuring a tangy fruit and citrus orange flavour. Helps fight sweet-tooth cravings and dry mouth. Contains 150 pieces per bag. Aspartame-free with all-natural flavours.

Quantifiable outcome

• Xylitol effectively decreases cavity-causing bacteria in the mouth by up to 90%
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Bite: DTC natural oral-care brand (toothpaste tablets, mouthwash) targeting plastic-free consumers. Not a gum competitor directly, but targets the same eco-conscious oral-care buyer and demonstrates the adjacent category Chewsy could expand into.
• The Humble Co. Sustainability-focused oral-care brand selling bamboo toothbrushes, natural toothpaste, and chewing gum/mints. Comparable eco-positioning and product adjacency (oral care + gum), with retail presence in UK/EU grocers that Chewsy lacks.
• Project 7: Natural-ingredient DTC CPG brand selling gums, mints, and other everyday products with a social-mission angle. Overlaps Chewsy on product format (gum/mints), natural positioning, and DTC distribution model — comparable consumer and channel.

Direct peers

• Simply Gum: US-based DTC brand selling plastic-free, aspartame-free chewing gum with natural chicle-style bases. Closest direct comparable: same product, same DTC distribution, same natural-ingredient positioning, slightly larger scale and US-focused.
• PUR Gum: North American aspartame-free, sugar-free xylitol gum brand sold DTC and through mass retail. Comparable on the aspartame-free/xylitol-sweetened angle though PUR uses a synthetic (non-chicle) gum base, making it a slightly less differentiated direct peer.
• Peppersmith: UK-based natural chewing gum and mint brand using chicle and xylitol, sold DTC and through UK retailers. Materially comparable on product formulation, target consumer (health/eco-conscious UK), and category — Chewsy's most direct UK peer.

Others

• Oddbox: UK DTC subscription brand tackling food waste. Not a gum competitor, but a comparable UK DTC CPG operator targeting eco-conscious consumers — useful as a channel/positioning comparable rather than a product peer.

Broad incumbents

• Perfetti Van Melle: Global confectionery incumbent (Mentos, Airwaves, Chupa Chups) with established gum and mint brands across Europe. Comparable on category but at vastly larger scale — the second-most-likely incumbent to launch a competing plant-based sub-line.
• Mondelez International: Global snacks and gum owner (Trident, Stimorol) with extensive CPG capabilities. Relevant as both competitor (Trident sits in the same sugar-free gum shelf) and potential strategic acquirer with interest in natural/sustainable sub-brands.
• Mars Wrigley: Global chewing gum leader (Extra, Orbit, 5) with massive retail distribution, R&D budget, and trade relationships. Represents the competitive ceiling and the most likely large-strategic acquirer if Chewsy proves the plastic-free gum thesis at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chewsy-gum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chewsy