1-2-3-Kinowerbung.de

What 1-2-3-Kinowerbung.de does

1-2-3-Kinowerbung.de is a German self-service online booking portal for cinema advertising, operated by 1-2-3-Plakat.de GmbH and headquartered in Bünde, Germany. The platform aggregates advertising inventory across approximately 3,845 cinema screens in roughly 1,014 cinemas nationwide, presenting the breadth as effectively all of Germany's cinema screens. Customers select cinemas, upload advertising materials, and complete transactions directly through the website without sales-rep or agency intermediation; the offering supports both static image formats (DaF / Dia auf Film) and video commercials (Cine-Spot / DCP), with spots running for one month before each film screening in the selected cinemas. The company is managed by Christian Finkemeier and Tim-Nico Finkemeier as Geschäftsführer (Managing Directors), with no external investors or parent company disclosed.

The business model rests on two revenue streams: transaction-based commissions or margins on cinema advertising bookings, and a fixed-price professional spot production service priced at €998 plus VAT that bundles slide-show creation, animations, voice-over, and music. Pricing for advertising bookings is quote-based and not publicly disclosed, while payment options include SEPA direct debit (with a 2% Skonto discount for early payment), invoice, prepayment, and PayPal. The product is positioned as a one-stop-shop, with bundled spot handling and format-conversion services reducing friction for customers without in-house cinema ad expertise.

Go-to-market is primarily direct-to-customer via the proprietary online portal and organic search, supplemented by cross-promotion across the sister 123plakat network of advertising portals covering posters, online ads, taxi ads, and cross-media campaigns. The primary customer segment comprises small and medium-sized German businesses (Gewerbetreibende) and freelancers (Freiberufler) seeking local or regional cinema reach, with national brands and agencies as a secondary segment. The company is privately held, founder-managed, and operates exclusively within Germany.

Name

1-2-3-Kinowerbung.de

Legal name

1-2-3-Plakat.de GmbH

Website

https://123kinowerbung.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

1-2-3-Kinowerbung.de operates a self-service online portal aggregating cinema advertising across approximately 3,845 screens in ~1,014 German cinemas, serving Gewerbetreibende and Freiberufler (SMBs and freelancers) with booking, spot production, and spot-handling services.

Ownership category

akta.pro rank

Product category

Cinema Advertising

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Cinema advertising
• Online booking platform
• Advertising spot production
• Out-of-home advertising
• Media buying platform

Headquarters

HQ city

Bünde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cinema advertising booking: Commission or margin-based revenue from booking cinema advertising spots across ~3,845 screens in ~1,014 cinemas in Germany. Spots run for one month before each film screening.
2. Spot production services: Fixed-price professional cinema spot production including slide-show creation, animations, voice-over, and music. Additional revenue stream from ad creation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The company operates an online self-service booking portal that aggregates cinema advertising inventory across approximately 3,845 screens in 1,014 cinemas in Germany, allowing businesses and freelancers to directly book DaF (slide-on-film) and Cine-Spot/DCP (digital cinema spot) advertising slots. In addition to the booking portal, it offers a fixed-price professional cinema spot production service and full spot-handling services, including delivery, billing, and reporting to participating cinemas.

Product overview

1-2-3-Kinowerbung.de operates as a self-service online booking portal for cinema advertising in Germany. The core offering is the internet portal enabling customers to book advertising across approximately 3,845 cinema screens in about 1,014 cinemas nationwide. The platform offers two advertising formats: DaF (Dia auf Film) for static image advertisements and Cine-Spot/DCP for video commercials. The service includes production assistance and spot handling as bundled offerings, with a fixed-price professional spot production option (€998.00 plus VAT) available for customers needing help creating their cinema advertisements. Spots run for one month before each film screening, with durations from 15 to 60 seconds.

Differentiator

Problem solved

Functional benefit

Products and services

• Online-Buchungsportal für Kinowerbung (Cinema Advertising Booking Portal) Self-service web portal for booking cinema advertising slots (DaF and Cine-Spot/DCP) across a nationwide network of approximately 3,845 screens in 1,014 cinemas in Germany, targeted at Gewerbetreibende and Freiberufler.
• DaF – Dia auf Film (Slide-on-Film Advertising) Classic DaF (Dia auf Film) cinema advertising format in which a still-image slide spot is shown before the film programme; sold via the booking portal to advertisers targeting German cinema audiences.
• Cine-Spot / DCP (Digital Cinema Spot) Digital cinema spot (DCP) format — a moving-image advertisement shown before the main feature in participating German cinemas, bookable through the 1-2-3-Kinowerbung.de self-service portal.
• Professioneller Kinospot zum Festpreis (Professional Cinema Spot at Fixed Price) In-house production service that creates a professional cinema advertising spot at a fixed price for customers booking cinema campaigns through 1-2-3-Kinowerbung.de.
• Spot-Handling (Spot Delivery & Administration) End-to-end spot handling service that delivers produced spots to all participating cinemas, manages scheduling, handles billing with cinema operators, and provides reporting to the advertiser.

Quantifiable outcome

• One cinema spot broadcast for one month before every film screening in booked cinemas

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Kinetic Worldwide: WPP-owned specialist agency for out-of-home and place-based media planning. Comparable as an adjacent media-planning intermediary that helps advertisers allocate budgets across venue-based channels including cinema, positioning it as a channel competitor.

Broad incumbents

• Publicis Media: Major global media-buying network within Publicis Groupe. Comparable as it negotiates and buys cinema and OOH inventory for major advertisers, representing a competing procurement channel for the same cinema-ad inventory.
• GroupM: World's largest media investment group (WPP). Comparable as a major media-buying intermediary that procures cinema and place-based advertising on behalf of large advertisers, sometimes disintermediating smaller aggregators like 1-2-3-Kinowerbung.de for national campaigns.
• Clear Channel Outdoor: One of the world's largest OOH advertising companies with a broad portfolio of place-based and transit media. Competes for advertisers targeting audiences in physical venues, including entertainment contexts similar to cinemas.
• Wall GmbH: Major German out-of-home advertising company (street furniture, billboards, transit). Operates in the broader German OOH/place-based media market and competes for share of venue-based advertiser budgets adjacent to cinema advertising.
• Lamar Advertising: Large US-based outdoor advertising operator with growing digital OOH footprint. Comparable as a broad OOH/place-based media competitor that increasingly targets the same venue-media advertiser budgets globally.
• JCDecaux: Global leader in out-of-home advertising including street furniture and place-based media. Comparable as a large-scale venue-media operator whose portfolio of venue advertising competes for the same advertiser budgets as cinema-spot booking.
• Ströer: Germany's largest out-of-home media company, operating a broad portfolio of OOH formats including place-based media. Comparable as a competing aggregator of venue-based advertising inventory, though cinema is only one channel within Ströer's portfolio.
• Dentsu: Global advertising and media services network. Comparable as a full-service incumbent that handles cinema and place-based media buying for major advertiser clients, competing with specialist cinema aggregators for national campaign budgets.

Direct peers

• Weischer (Weischer.Cinema): Germany's leading cinema advertising sales house, representing cinema operators directly. Closely comparable as it offers national cinema advertising booking and production services across Germany — the same core business 1-2-3-Kinowerbung.de targets via a self-serve model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/123plakat
• LinkedInlinkedin.com/company/123plakat.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1-2-3-Kinowerbung.de