All & About

What All & About does

All & About (legally "All & About Qatar," also operating as "All & About Talents") is a private talent management and event staffing agency headquartered in Doha, Qatar, founded in 2017 by Markus Hofmeister. The company provides pre-vetted VIP hosts, hostesses, models, MCs, artists, and musicians for corporate events, brand activations, media productions, and high-profile cultural and government functions. Its service portfolio is organized into five talent categories (Host/Promoter, Model, Artist, MC, Musician) and supported by an online Talent Registration Platform where candidates submit profiles for roster consideration; core technology behind the platform is not disclosed.

Revenue is generated on a professional-services basis through booking fees for talent placement, with pricing not publicly disclosed. Go-to-market is direct-to-customer, with outreach to corporate clients, event organizers, luxury hotels, and government entities in Qatar. Named clients span aviation (Qatar Airways), retail (Doha Festival City, Spar, Floward), automotive (Lexus, Audi, Toyota), hospitality (Hilton, Marriott Marquis, W Hotel, Intercontinental, Centara, Double Tree), energy (Total Energies), and government and cultural entities (Qatar Foundation, Qatar Development Bank, Qatar Museums, Katara, Ministry of Culture of Azerbaijan, Embassy of Sweden to Doha, Losail Circuit Sports Club).

The company operates with 1-10 employees from a single Doha office, with no disclosed funding rounds, no parent company, no subsidiaries, no patents or trademarks, no formal partnerships, and no AI/ML capabilities. Geographic reach is primarily Qatar, with occasional international cultural and diplomatic engagements. The business model is asset-light, dependent on the curation and maintenance of a diverse talent roster and on relationships with enterprise and government clients concentrated in a single market.

Name

All & About

Legal name

All & About Qatar

Website

https://allandabout.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

All & About is a private Doha-based talent management and event staffing agency founded in 2017, supplying pre-vetted hosts, hostesses, models, MCs, artists, and musicians to corporate, hospitality, government, and cultural clients primarily in Qatar.

Ownership category

akta.pro rank

Product category

Talent Staffing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industries

Speakers, Hosts & MC Talent Management (HSACAHAC), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Talent booking agency
• Event staffing services
• Brand activation staffing
• VIP hostess services
• Event talent management

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Staffing and Placement: The company provides staffing solutions by supplying VIP hosts, hostesses, models, talent, and production staff for high-profile events, brand activations, and media productions. Revenue is generated through booking fees for talent placement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

All & About is a talent management and premier staffing solutions agency that supplies VIP hosts, hostesses, models, MCs, artists, and musicians for high-profile events, brand activations, and media productions in Qatar. The company operates a unified platform with six service categories and maintains a pre-vetted roster of trained talent available for booking by corporate clients, event organizers, luxury hotels, and government entities.

Product overview

All & About is a talent management and premier staffing solutions company operating as a unified platform offering multiple talent categories. The company provides VIP hosts, hostesses, models, MCs, artists, and musicians for high-profile events, brand activations, and media productions. The core offering consists of six service categories: Host/Promoter Services, Model Services, Artist Services, MC Services, and Musician Services, all accessible through a Talent Registration Platform where individuals can register for consideration. The company serves corporate clients, fashion houses, film productions, and event organizers across Qatar.

Differentiator

Problem solved

Functional benefit

Products and services

• Host / Promoter Services
• Model Services Provides high-caliber models and brand ambassadors for fashion events, commercial shoots, promotional campaigns, and digital platforms.
• Artist Services Provides performers including actors, dancers, and artists who bring emotion, rhythm, and storytelling to stages and events.
• MC Services Provides versatile masters of ceremony for exhibitions, corporate events, gala dinners, and private or government functions.
• Musician Services Provides singers, instrumentalists, and producers for events and entertainment productions.
• Talent Registration Platform Online registration system that allows talent professionals (hosts, models, MCs, artists, musicians) to create profiles with personal information, physical attributes, and professional background for consideration by the agency.

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WME (William Morris Endeavor): One of the world's largest talent agencies representing artists, entertainers, and public figures across music, film, and live events. Overlaps with All & About's artist, MC, and musician booking verticals, though at a vastly larger scale and broader scope.
• Creative Artists Agency (CAA): A leading global talent and entertainment agency representing artists, athletes, and public figures across entertainment verticals. A broad incumbent with comparable artist and talent representation services, operating at much greater scale.
• Wilhelmina Models: A global model and talent management company representing models, talent, and influencers for fashion, commercial, and brand work — a broader incumbent with overlapping services in the model and brand ambassador segments.
• Elite Model Management: A globally established model management company with a broad portfolio of models and talent across fashion, commercial, and endorsement work — a broader incumbent operating at global scale versus All & About's boutique Qatar focus.
• United Talent Agency (UTA): A major global talent agency representing artists, performers, and public figures in entertainment and live events. Comparable in artist, musician, and MC booking functions but operating as a diversified global incumbent rather than a boutique event staffing specialist.
• IMG Models: One of the largest global model management companies, part of IMG, representing a deep roster across fashion and commercial talent. A broad incumbent whose model representation and brand ambassador services overlap with All & About's offerings.

Direct peers

• Vivien's Model Agency: A long-established model and talent agency representing models and brand ambassadors for fashion, commercial, and promotional work — directly comparable in core model and brand ambassador representation to All & About's model service line.
• Storm Management: A London-based model and talent management company representing models, artists, and creative talent for fashion, editorial, and commercial bookings — directly comparable in the model and artist representation segment.
• DNA Model Management: A global model management agency representing fashion and commercial models, comparable in the model talent representation vertical of All & About's service offering.
• Bareface: Bareface is a UK-based model and event hostess agency providing promotional staff, brand ambassadors, and models for corporate events and brand activations — directly comparable in service mix (hosts, brand ambassadors, models) and client use case to All & About.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All & About