Penny Scallan Design
Penny Scallan Design is an Australian direct-to-consumer brand selling printed children's bags, mealtime accessories, and rainwear across eight original-illustration design collections, targeting parents in Australia and New Zealand via a Shopify storefront. The company is currently winding down operations with a closing sale.
- Company typePrivate
- Founded2006
- HeadquartersThebarton, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Penny Scallan Design does
Penny Scallan Design is an Australian direct-to-consumer children's lifestyle brand founded in 2006 and based in Thebarton, Australia. The company designs, sources, and sells printed children's accessories — backpacks and bags, mealtime products, and rainwear — organized around an original-illustration library of eight design collections (Anchors Away, Chirpy Bird, Dino Rock, Kanga Crew, Kipping Koala, Loopy Llama, Rainbow Days, Wild Thing) that are applied across the three core product categories in a cross-licensed design model.
The business runs on a Shopify e-commerce storefront that supports AUD and NZD pricing, targeting parents and caregivers of young children in Australia and New Zealand. There is no disclosed wholesale, marketplace, or B2B distribution; the go-to-market is a single Shopify channel plus email newsletter capture and a content blog. Headcount is 1–10 employees, no external funding rounds are recorded, and the technology stack shows no proprietary platform components beyond standard Shopify tooling.
The company is in the process of closing down. A closing-down sale priced all inventory under $29.98 AUD with a hard end date of 14 April 2025, and founder Carrie communicated that the brand is 'pausing for now… might just pop back up.' Operating status is recorded as closed in the source data, with the pause framing implying a possible future relaunch rather than a permanent liquidation.
Penny Scallan Design firmographics
Firmographics- Name
- Penny Scallan Design
- Legal name
- Penny Scallan Design
- Website
- https://pennyscallan.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Penny Scallan Design is an Australian direct-to-consumer brand selling printed children's bags, mealtime accessories, and rainwear across eight original-illustration design collections, targeting parents in Australia and New Zealand via a Shopify storefront. The company is currently winding down operations with a closing sale.
- Ownership category
- akta.pro rank
Where Penny Scallan Design is headquartered
LocationHeadquarters
- HQ city
- Thebarton
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Penny Scallan Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of children's accessories through their e-commerce storefront. The company is currently in closing down sale mode with all items priced under $29.98, indicating they are winding down operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Final closing sale - all items under $29.98 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Penny Scallan Design product offering
Product offeringCore offering
Penny Scallan Design is an Australian children's lifestyle brand that designs, sources, and sells physical printed children's accessories across three core categories — Bags, Mealtime, and Rainwear — unified by eight original illustrated design collections featuring Australian wildlife and themed artwork. The company sells directly to parents and caregivers of young children via its own Shopify-powered online storefront with AUD and NZD currency support.
Product overview
Penny Scallan Design is an Australian children's lifestyle brand offering a coordinated portfolio of printed kids' products across three core categories: Bags (backpacks and carry bags), Mealtime accessories, and Rainwear. The product line is organized around a library of illustrated design sub-brands — Anchors Away (nautical), Chirpy Bird (birds), Dino Rock (dinosaurs), Kanga Crew (kangaroos, launched 2022), Kipping Koala (koalas, launched 2022), Loopy Llama (llamas), Rainbow Days (rainbows), and Wild Thing (wild animals) — each applied across the three product categories, creating a cross-category licensed-design model. The company operated a direct-to-consumer Shopify storefront and was in the process of closing down operations as of April 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Anchors Away: Nautical-themed design collection
- Chirpy Bird
- Dino Rock
- Kanga Crew
- Kipping Koala
- Loopy Llama
- Rainbow Days
- Wild Thing
Products and services
- Bags
Companies that use Penny Scallan Design
Customer profileSegments1 record
Ideal customer profiles1 record
Penny Scallan Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Penny Scallan Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Penny Scallan Design competitors and assessment
Company assessmentDirect peers
- Lässig: European children's bags and lifestyle accessories brand with a comparable multi-category (bags, mealtime, rainwear) portfolio and design-driven positioning.
- Stephen Joseph: Children's accessories and rainwear brand with illustrated, themed designs — closely comparable to Penny Scallan's printed design sub-brand approach.
- Skip Hop: Direct peer producing children's bags, backpacks, and mealtime accessories with a similar multi-category design-led approach targeting the same parent buyer.
- STATE Bags: Design-led children's and family bags brand with a similar DTC-led model and parent-focused positioning, overlapping primarily in the bags category.
Broad incumbents
- Béaba: Established children's lifestyle brand with broader baby and mealtime product scope; overlaps with Penny Scallan's bags and mealtime categories from a multi-category standpoint.
- Fjällräven Kånken Kids: Iconic children's backpack line within a larger outdoor brand; competes most directly with Penny Scallan's bags category and anchors a comparable premium-kids positioning.
Emerging players
- Bentgo: Specialist in children's mealtime products (the same category Penny Scallan addresses with its 'Eat' line), offering a like-for-like comparison in the mealtime sub-category.
- Baggu: Design-forward bag brand with a strong DTC and pattern-driven catalogue, comparable to Penny Scallan in its illustration-led, reusable-bag aesthetic — though targeting a broader (not kids-only) audience.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Penny Scallan Design social profiles
Digital presencePenny Scallan Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penny Scallan Design leadership team
Management profileNumber of profiles
Profiles1 record
Penny Scallan Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penny Scallan Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penny Scallan Design
What does Penny Scallan Design do?
Penny Scallan Design is an Australian children's lifestyle brand that designs, sources, and sells physical printed children's accessories across three core categories — Bags, Mealtime, and Rainwear — unified by eight original illustrated design collections featuring Australian wildlife and themed artwork. The company sells directly to parents and caregivers of young children via its own Shopify-powered online storefront with AUD and NZD currency support.
Is Penny Scallan Design a public or private company?
Penny Scallan Design is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Penny Scallan Design founded?
Penny Scallan Design was founded in 2006. It employs 1 to 10 people.
Where is Penny Scallan Design based?
Penny Scallan Design is headquartered in Thebarton, Australia, in the Oceania region.
How does Penny Scallan Design make money?
One revenue line is on record: direct Product Sales.
Who are Penny Scallan Design's main competitors?
Direct peers on record are Lässig, Stephen Joseph, Skip Hop and STATE Bags. Broad incumbents are Béaba and Fjällräven Kånken Kids. Emerging players are Bentgo and Baggu.
Does Penny Scallan Design have an API?
No public API is recorded for Penny Scallan Design.