Highland Pacific Golf

What Highland Pacific Golf does

Highland Pacific Golf is a family-owned, public-access 18-hole championship golf course located at 450 Creed Rd, Victoria, BC on a 190-acre property straddling Saanich and View Royal municipalities between Thetis Lake Park and Francis King Park. The facility comprises two distinct 9-hole layouts — the Pacific Nine (opened October 2008) and the Highland Nine (opened June 2010) — totaling 6,603 yards with six tee marker options, plus a two-tiered driving range, fully stocked golf shop, on-site Range Cafe restaurant, banquet facility for 36-72 guests, and Audubon Cooperative Sanctuary Program-certified environmental stewardship program. The course is operated year-round and serves individual public golfers, HP Club pass holders (HP Club $199, HP Club Plus $259, HP Junior Club $999), league participants (Ladies Night Monday, Men's Night Wednesday), corporate and private event groups, and junior golfers (ages 5-18).

The business generates revenue across seven distinct streams: pay-as-you-go green fees with seasonal Value Season (Nov-Mar) and Peak Season (Apr-Oct) pricing ranging $69-$115 for 18 holes, cart and club rentals, recurring HP Club memberships, private and group golf lessons ($30 drop-in to $450 five-pack, plus a $180/month subscription), pro shop retail of major equipment and apparel brands (Callaway, Titleist, Taylormade, Puma, Adidas, FootJoy), Range Cafe F&B, and event/tournament hosting. Tee time reservations are processed through Tee-On Golf Systems online booking (7-day public advance window, 10-day HP Club window) and Acuity Scheduling for lessons; the online store extends gift cards, lessons, and memberships via Tee-On's e-commerce platform. Go-to-market is direct-to-consumer through the website, online booking, on-site golf shop, email newsletter, and social media, supplemented by tourism-channel partnerships with Golf Vancouver Island, Golf Central Tours, and Holiday Inn Express & Suites Victoria-Colwood for Stay & Play packages.

The golf academy is staffed by five PGA of Canada certified professionals led by Director of Instruction Tyler Komick (PGA Class A, Teacher of the Year Finalist 2017 and 2018) and Scott Keenlyside (39-year PGA member, 1999 Canadian Golf Professional of the Year), plus TPI Fitness Level 2 lead instructor Jordan Murphy. Leadership comprises General Manager and Executive Professional Jeff Palmer, Head Professional Callum Ashby, and Golf Course Superintendent Geoff Sheffield. The ownership and origin story trace to the late Herb Plasterer, who acquired the property approximately 50 years ago; after his passing, his wife Rose Maria and their six children executed his vision through golf course architect Chris Young. The company is privately held with no parent company or external funding disclosed, holds no patents or trademarks, and operates as a single-asset regional business.

Name

Highland Pacific Golf

Legal name

Highland Pacific Golf

Website

https://highlandpacificgolf.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Pacific Golf is a family-owned public 18-hole championship golf course in Victoria, BC on a 190-acre property between Thetis Lake and Francis King Parks. It serves general public golfers, HP Club members, leagues, corporate events, and juniors via green fees, memberships, lessons, retail, F&B, and tournaments.

Ownership category

akta.pro rank

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf instruction services
• Golf club memberships
• Golf event hosting
• Pro shop retail

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Public green fees for 18-hole and 9-hole rounds, with seasonal pricing (Value Season November-March, Peak Season April-October). Rates vary by day of week (Mon-Thurs vs Fri-Sun) and include junior and senior discounts.
2. Cart and Club Rentals: Power carts (18-hole and 9-hole), single cart rider options, pull carts, and club rentals available for an additional fee per round.
3. HP Club Memberships: Annual pass holder programs offering unlimited standby play, advance booking privileges, range cards, food vouchers, and discounts on green fees, cart rentals, and pro shop merchandise. HP Club ($199), HP Club Plus ($259 with Golf Canada Membership), and HP Junior Club ($999) options.
4. Golf Lessons: Private lessons ($109), three-pack ($285), five-pack ($450), semi-private lessons ($75 per person), drop-in lessons ($30), and monthly subscriptions ($180). Junior programs and group clinics also available.
5. Pro Shop Sales: Fully stocked golf shop selling equipment, clubs, balls, bags, and clothing from brands including Callaway, Titleist, Taylormade, Puma, Adidas, FootJoy, and others.
6. Range Cafe Restaurant: On-site restaurant and cafe serving hot entrees, sandwiches, soups, beverages, and local beer and wine. Also available for private events with catering.
7. Events and Tournaments: Private events, corporate events, and golf tournaments hosted at the banquet facility (capacity 36-72 people) with customized menus and event planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Highland Pacific Golf operates a public 18-hole championship golf facility in Victoria, BC, comprising the Pacific Nine and Highland Nine loops. The property offers tee-time access, cart and club rentals, HP Club membership programs, golf instruction through PGA-certified professionals, a driving range, an on-site Range Cafe restaurant, a fully stocked pro shop, and meeting and tournament event hosting.

Product overview

Highland Pacific Golf is a public golf course in Victoria, BC, consisting of an 18-hole championship course made up of two distinct 9-hole layouts: the Pacific Nine (opened 2008) and the Highland Nine (opened 2010). The core product is golf course access with tee time bookings via Tee-On Golf Systems. The business also operates a Golf Academy offering instruction through PGA of Canada certified professionals, a Golf Shop retail operation, Driving Range, Range Cafe restaurant, and Meetings & Events services for corporate and tournament bookings. Membership benefits are provided through HP Club and HP Club Plus pass holder programs. The facility holds Audubon Cooperative Sanctuary Program certification and emphasizes environmental stewardship across its 190-acre property between Thetis Lake Park and Francis King Park.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Nine: The first 9-hole course at Highland Pacific Golf, opened October 2008, featuring incredible vistas and rolling fairways.
• Highland Nine
• HP Club
• Range Cafe

Products and services

• 18-Hole Public Golf (Pacific Nine + Highland Nine)
• HP Club Membership
• Driving Range
• Golf Lessons and Golf Academy
• Pro Shop
• Range Cafe
• Meetings, Banquets, and Tournament Events
• League Nights

Quantifiable outcome

• Year-round playable golf course
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Golf Vancouver IslandcoreChannel Partner/ Reseller/ DistributorGolf Vancouver Island offers vacation packages on the Vancouver Island Golf Trail, providing Stay & Play packages that include tee times at Highland Pacific Golf along with accommodations, flights, ferry, and rental car reservations.
• Holiday Inn Express & Suites Victoria – ColwoodminorChannel Partner/ Reseller/ DistributorHotel partnership offering golf accommodation packages for visitors to Highland Pacific Golf. Located in the Westshore Community of Victoria, BC with complimentary amenities including WiFi, breakfast, fitness center, and bicycle rentals.
• Golf Central ToursminorChannel Partner/ Reseller/ DistributorGolf tour operator offering tailored golf packages for Victoria and Vancouver Island, working with all courses and able to book up to a year in advance to secure preferred tee times.
• Market on MillstreamminorGTM or Marketing PartnerLeague Night sponsor providing support for golf events. Local market offering organic, gluten-free, locally produced, and vegan food options.
• DEA ElectricminorGTM or Marketing PartnerLocally owned electrical contracting company servicing Victoria and the South Island, and League Night sponsor for Highland Pacific Golf events.
• The Keg VictoriaminorGTM or Marketing PartnerRestaurant partner providing catering for Ladies Night Out and Men's Night shotgun events at Highland Pacific Golf, including the HP Rustic Hall events.
• Tee-On Golf Systems Inc.coreTechnology or IntegrationProvider of the online tee time booking system and online store platform for Highland Pacific Golf.
• PGA of CanadacoreStrategic or Co-development PartnerProfessional golf association providing certification and professional development for the golf instructors at Highland Pacific Golf Academy.
• Golf CanadaminorStrategic or Co-development PartnerNational golf governing body providing handicap tracking services for HP Club Plus members to participate in handicap events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cordova Bay Golf Course: Public 18-hole course in the Saanich Peninsula near Victoria with seasonal play, memberships, lessons, and event hosting. Directly comparable business model, climate exposure, and customer segments in the same Vancouver Island market.
• Olympic View Golf Club: Public-access 18-hole championship course in Greater Victoria serving similar public, league, and tournament customers with comparable green-fee, membership, and lesson programming. Closest like-for-like operational peer in Highland Pacific's home market.
• Glen Meadows Golf & Country Club: Long-standing public-friendly course on the Saanich Peninsula near Victoria offering memberships, leagues, and tournament facilities. Same Vancouver Island catchment with overlapping membership-green fee product structure.
• Victoria Golf Club: Historic private 18-hole club minutes from downtown Victoria offering full club amenities including dining and events. Competes for premium golfers and corporate outings in the same primary service area, with overlap in event and tournament revenue.
• Bear Mountain Resort (Mountain & Valley Courses): Resort-style public golf with two courses in Westshore Victoria offering stay-and-play packages, academy, and events. Comparable in scale, climate, and product mix; adds resort-hotel adjacency Highland Pacific partners with rather than operates.
• Royal Colwood Golf Club: Established private 18-hole club in the Victoria metro that competes for the same golfer's discretionary time and corporate-event spend. Different access model (member-only), but operating in the same catchment with clubhouse F&B and tournament hosting.
• Fairwinds Golf & Country Club: Public-access course near Nanoose Bay on Vancouver Island with semi-private memberships, lessons, and event capabilities. Comparable public-course business model in a similar Pacific Northwest climate and Pacific Island tourism catchment.

Broad incumbents

• GolfNorth Properties: Canada's largest multi-course owner-operator (formerly ClubLink) running public and private clubs across multiple provinces. Relevant as a scaled incumbent demonstrating the operator playbook Highland Pacific could pursue through expansion or partnership.
• Cabot: Multi-property destination-golf developer/operator with resort courses, real estate, and academies in Nova Scotia, Florida, and beyond. Comparable premium public/destination positioning with academies, clubhouse F&B, and event venues, operating at a much larger portfolio scale.

Regional players

• Whistler Golf Club: Municipal public-access course in Whistler, BC offering seasonal rates, academy, and Stay & Play packages. Comparable full-service public-course operating model in a similar BC climate and tourism-driven demand profile, though serving a distinct resort geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/highlandpacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Pacific Golf