What Casey Electric Sales does

Casey Electric Sales, Inc. is a privately held electrical manufacturer's representative agency founded in April 1972 by Bill Casey and currently led by his son Jeff Casey, who acquired the firm in March 2013 and rebranded it from Bill Casey Electric Sales in 2014. Headquartered in Bensenville, Illinois, Casey operates exclusively through B2B channels, earning commissions from 50+ electrical equipment manufacturers (including Atkore divisions, multiple nVent divisions, RAB Lighting, Hammond Power Solutions, IPEX, and APAR USA) by representing their products to electrical distributors, contractors, and engineering specifiers across eight contiguous Midwestern states (Illinois, Wisconsin, Iowa, Nebraska, Missouri, Kansas, Northwestern Indiana, and the Upper Peninsula of Michigan).

The firm's core operating assets include a 100,000 sq ft facility (89,000 sq ft operational) in Bensenville with 12 loading docks, 3 cutting/paralleling machines, 8 heavy-duty lift trucks, and same-day shipping capability for orders received before 3:00 PM CST. Casey supplements manufacturer representation with value-added services: free lighting design (point-by-point calculations, ROI reports, site surveys), RAB merchandising support, nVent CADDY PreFab solutions, and manufacturer-led training delivered via online and in-person formats. Customers include electrical distributors as the primary channel, electrical contractors as the primary end-buyer, and engineers/specifiers for specification-stage support.

Casey pursues a roll-up growth strategy, completing five acquisitions from 2017 through 2023 (Lawless Sales, Current Solutions, Martin Electric Sales, Open Control, Bixler Marketing Group) that expanded territory and added complementary manufacturer relationships. Revenue mechanics are commission-based on manufacturer sales generated through the rep-distributor-contractor channel; no revenue figures are publicly disclosed. Operations run through outside field sales (15 reps across 8 territories), an inside sales team of approximately 30 staff, and dedicated support functions including marketing, finance, and a long-tenured warehouse team.

Name

Casey Electric Sales

Legal name

Casey Electric Sales, Inc.

Website

https://caseysales.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Casey Electric Sales is a privately held Midwestern manufacturer's representative agency representing 50+ electrical equipment manufacturers to distributors and contractors across eight states, operating from a Bensenville, Illinois headquarters and warehouse facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Bensenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Manufacturer's Representative Commission: Casey Electric Sales operates as a manufacturer's representative agency earning commissions from electrical equipment manufacturers for sales to distributors and contractors across their 8-state territory.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Casey Electric Sales operates as an independent electrical manufacturer's representative agency that sells electrical products and equipment on behalf of more than 50 manufacturers to electrical distributors, contractors, engineers, and specifiers across an 8-state Midwestern U.S. territory. The company provides value-added services including free lighting design and ROI calculations, RAB Lighting merchandising support, nVent CADDY PreFab solutions, and manufacturer training programs, while operating an 89,000 sq ft warehouse facility offering cutting, paralleling, and same-day shipping.

Product overview

Casey Electric Sales is an electrical manufacturer's representative agency serving territories across Illinois, Wisconsin, Iowa, Nebraska, Missouri, and Kansas. The company offers a portfolio of services including lighting design, RAB merchandising support, nVent CADDY PreFab solutions, and manufacturer training programs. Their product portfolio consists of represented electrical brands covering LED lighting (RAB Lighting, Dialight, Delta Breez), electrical safety and power distribution (Ericson), cables and conductors (APAR USA, Anamet), conduit systems (Atkore Calbond, Calbrite, Calconduit, FRE Composites), plumbing and piping (IPEX, Crown Line Plastics), power transmission (Hammond Power Solutions), controls (Intermatic), fastening and support (nVent CADDY), cooling and enclosures (nVent Hoffman), grounding (nVent ERICO), and various electrical accessories (Mulberry, Federal Signal, nVent Gardner Bender, nVent ILSCO). The company operates warehouse and logistics services from their Bensenville, Illinois headquarters with 89,000 sq ft facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Design Services
• RAB Merchandising Services
• Caddy PreFab Solutions
• Manufacturer Training Services

Quantifiable outcome

• Consistent year-over-year growth: 150% in 2015, 108% in 2016, 52% in 2017, 31% in 2018
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered strategic and core.

• Bixler Marketing GroupstrategicStrategic or Co-development Partner · 1 December 2023Acquired in December 2023, growing manufacturer representation in Iowa and Nebraska.
• Open ControlstrategicStrategic or Co-development Partner · 1 June 2022Acquired in June 2022, strengthening manufacturer partnerships in Northern Illinois and Northwestern Indiana.
• NEMRA (National Electrical Manufacturers Representatives Association)coreOthers · 1 February 2022Jeff Casey appointed to NEMRA Board of Directors in February 2022. Industry association for electrical manufacturer representatives.
• Martin Electric Sales Inc.strategicStrategic or Co-development Partner · 1 July 2021Acquired in July 2021, expanding territories to include St. Louis and Southern IL, and increasing manufacturer partnerships.
• Current Solutions, Inc.strategicStrategic or Co-development Partner · 1 January 2019Acquired in 2019, increasing manufacturer partnerships and expanding sales territories to include Kansas and Missouri.
• Lawless Sales, Inc.strategicStrategic or Co-development Partner · 1 January 2017Acquired in 2017, expanding Wisconsin sales territory and manufacturer partners.
• Atkore International (Calbond, Calbrite, Calconduit, FRE Composites)coreChannel Partner/ Reseller/ DistributorAtkore International divisions represented across all territories. Calbond offers PVC conduit for industrial/corrosion protection. Calbrite provides largest stainless steel conduit offering (2,800+ products). Calconduit supplies galvanized rigid and EMT conduit, sweeps, bends. FRE Composites offers fiberglass composite products. Multiple awards received including Budget Buster and Rep of the Year recognition.
• nVent ERICOcoreChannel Partner/ Reseller/ DistributornVent ERICO manufactures Caldweld, Eriflex, grounding products. Casey represents across multiple territories with dedicated sales coverage.
• APAR USAcoreChannel Partner/ Reseller/ DistributorAPAR is a global leader in high-performance Electrical Wire, Cable and Conductor solutions. Serves critical industries like Data Centers, Renewables, Power Generation/Transmission/Distribution. UL-certified cables and wires with fast supply-chain support.
• RAB LightingcoreChannel Partner/ Reseller/ DistributorRAB Lighting committed to high-quality, affordable, energy-efficient LED lighting. Casey provides lighting design services, merchandising support, and sales coverage. Multiple awards including Rep Agency of the Year - Marketing (2023) and Largest Excess Inventory Sales (2022).
• nVent CADDYcoreChannel Partner/ Reseller/ DistributornVent CADDY manufactures fixing, fastening and support products for electrical installation, datacom, telecom, fire protection, seismic and HVAC. Casey offers Caddy PreFab solutions for contractors.
• nVent HoffmancoreChannel Partner/ Reseller/ DistributornVent Hoffman offers automation and electronics cooling solutions. Awarded Casey as Rep of the Year 2025.
• Hammond Power Solutions InccoreChannel Partner/ Reseller/ DistributorHPS is the largest manufacturer of dry-type transformers in North America. Casey reached $100 Million in US Distribution Sales milestone.
• EricsoncoreChannel Partner/ Reseller/ DistributorEricson is an industry leader in electrical safety products - portable power distribution units, lighting, GFCIs, wiring devices. Products include temporary lighting, plugs/connectors, temporary power, cord reels, E-carts.
• Delta BreezcoreChannel Partner/ Reseller/ DistributorDelta Breez is the world leader in brushless DC fans and switching power supplies. Residential bathroom exhaust fans with DC motor technology, all ENERGY STAR qualified. Awarded Casey as Rep of the Year 2018.
• Keystone TechnologiescoreChannel Partner/ Reseller/ DistributorKeystone is a one-stop-shop for lighting needs - LED lamps, drivers, retro kits, fluorescent and HID ballasts. Casey recognized with Illuminators Club (31% growth), Nextgen Technology Trailblazer awards.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caseyelectric-salesinc
• Facebookfacebook.com/caseyelectricsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casey Electric Sales