Horne Management Group

What Horne Management Group does

Horne Management Group (HMG) is a privately-held, Provo, Utah-based real estate investment and management company founded in 1990. It operates a diversified portfolio spanning hotels, multi-family and single-family residential real estate, office buildings, and golf courses, with active operations in Utah (Salt Lake City, Park City, Lehi, Saratoga Springs) and Alaska (Anchorage). HMG's responsibilities span the full lifecycle of its holdings, including operational management, budgeting, capital expenditures, and facilities maintenance, and the company states its executive team has well over 100 years of combined industry experience.

The company generates revenue through contractual management arrangements with property owners, charging fees to operate and develop hotels, residential real estate, office buildings, golf courses, and related investments. Pricing and management-fee terms are negotiated individually with owners and are not publicly disclosed. HMG operates several hotel properties under major brand franchises, including the Salt Lake City Plaza Hotel, Best Western Plus Landmark Inn (Park City), Best Western Timpanogos Inn (Lehi), Talonscove (Saratoga Springs), Home 2 Suites by Hilton Midtown Anchorage, and the JC Penney Building (Salt Lake City). It is additionally developing a Courtyard by Marriott Midtown Anchorage, marking its third major hotel brand relationship after Best Western and Hilton.

HMG employs 101-250 staff and pursues a direct, B2B enterprise field-sales motion — outreach to property owners and real estate investors to secure management contracts — with downstream distribution to end consumers (hotel guests, tenants) supplied through brand partnership reservation systems and loyalty programs (e.g., Hilton HHonors). Customer segmentation is horizontal across asset classes (hotels, residential, office, recreation), with property owners/investors as the primary segment and hotel guests/travelers as a secondary persona. No proprietary technology platform, software stack, or AI/ML capability is publicly disclosed, and there is no record of external funding, M&A, or institutional investors.

Name

Horne Management Group

Legal name

Horne Management Group

Website

https://hornemg.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Horne Management Group is a privately-held, Provo, Utah-based real estate investment and management company that operates hotels, residential properties, office buildings, and golf courses across Utah and Alaska under Best Western, Hilton, and Marriott brand franchises, primarily serving property owners and real estate investors through contractual management arrangements.

Ownership category

akta.pro rank

Product category

Hotel and Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hotel management
• Property management
• Commercial real estate
• Hospitality operations
• Real estate development

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel and Property Management Fees: The company generates revenue through management fees charged to property owners for operating and developing hotels, residential real estate, office buildings, golf courses, and other investments. Revenue appears to come from contractual management arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Horne Management Group is a Utah-based real estate investment and management company that operates and develops hotels (under Best Western, Hilton, and Marriott brand franchises), residential real estate (both multi-family and single-family), office buildings, and golf courses. The company handles all phases of development and operations, including operational management, budgeting, capital expenditures, and facilities maintenance, generating revenue through contractual management fees from property owners alongside hotel operations across Utah and Alaska.

Product overview

Horne Management Group operates as a diversified real estate investment and management company. The company manages a portfolio of hotel properties under various brand affiliations (Plaza Hotel, Best Western Plus, Best Western, Home 2 Suites by Hilton, Courtyard by Marriott), commercial real estate (JC Penney Building, office buildings), residential real estate (multi-family and single-family), and recreational properties (golf courses). The portfolio includes seven named hotel properties, with one additional hotel in development, plus various other real estate investments. All properties are managed across operational, budgeting, capital expenditure, and facilities maintenance functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel and Property Management Services Full-service hotel and real estate property management covering operational management, budgeting, capital expenditure oversight, and facilities maintenance for property owners and real estate investors across hotel, residential, office, and recreational assets.

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Best WesterncoreChannel Partner/ Reseller/ DistributorHMG operates Best Western Plus Landmark Inn in Park City, Utah and Best Western Timpanoogos Inn in Lehi, Utah under the Best Western brand franchise. This partnership provides brand recognition, loyalty programs, and reservation systems.
• HiltoncoreChannel Partner/ Reseller/ DistributorHMG operates Home 2 Suites by Hilton Midtown Anchorage under the Hilton brand. The partnership provides access to Hilton's reservation system, HHonors loyalty program, and brand marketing.
• MarriottcoreChannel Partner/ Reseller/ DistributorHMG is developing Courtyard by Marriott Midtown Anchorage, expanding their brand partnership portfolio to include Marriott properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm providing property management, leasing, and investment sales. Comparable to HMG's commercial office management activity as a broad incumbent.
• Aimbridge Hospitality: One of the largest independent hotel management companies in North America, operating franchised properties across virtually all major brands. Comparable as a broad incumbent in the same third-party hotel management space as HMG.
• Highgate Hotels: Large-scale hotel management, investment, and development company operating thousands of properties across major brands. Comparable to HMG in core hotel management activity, but substantially larger and broader in portfolio.

Direct peers

• InnVentures: Hotel management and development firm focused on IHG and select branded properties, often operating as owner/manager. Comparable in scale and hybrid model to HMG.
• Pyramid Hotel Group: Hotel management company operating branded full-service, select-service, and extended-stay properties across the U.S. Comparable to HMG through third-party management of franchise hotels under major brands.
• Concord Hospitality Enterprises: Hotel development and management firm operating Marriott, Hilton, Hyatt, and IHG-branded properties in the U.S. Comparable to HMG in its branded-select-service focus and owner-operator hybrid model.
• TPG Hotels & Resorts: Third-party hotel management company operating branded properties across the U.S. under major franchise systems. Comparable in operating model and brand mix to HMG.
• Marshall Hotels & Resorts: Mid-sized third-party hotel management company operating franchised properties across multiple U.S. states, including Hilton, Marriott, IHG, and Best Western brands. Closely comparable to HMG in size, brand mix, and contract management model.
• Sage Hospitality Group: Denver-based hotel management, development, and investment firm operating independent and branded hotels. Comparable to HMG in its hybrid management/ownership model and mid-sized scale, with similar branded-franchise exposure.

Emerging players

• Asset Living: Large U.S. residential property management company. Comparable to HMG's residential management arm but operating at substantially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horne Management Group