Public Safety Psychology Group

What Public Safety Psychology Group does

Public Safety Psychology Group (PSPG) is a privately held LLC founded in 2004 and headquartered in Albuquerque, New Mexico, that delivers mental health and training services exclusively to public safety agencies and their personnel. PSPG provides clinical therapy (including EMDR), pre-employment psychological testing, crisis intervention training, peer support program coordination, critical incident debriefings, and consulting services to more than 500 law enforcement, corrections, fire, communications/dispatch, park service, and EMS agencies across the Southwest United States. The practice operates with a 24/7 response posture and is staffed by a hybrid team of licensed clinicians and current/retired first responders, under the leadership of Agency Director Dr. Troy Rodgers, a Diplomate in Police Psychology.

PSPG's underlying service technology is human-delivered rather than software-based: psychological assessment protocols, EMDR trauma treatment, and a proprietary Reality Based Training Facility (Kinley) featuring mock apartments, convenience stores, restaurants/bars, a jail cell, a tent city, and tactical training rooms for scenario-based instruction. The firm monetizes primarily through professional services fees — per-seat training tuition ranging from $300 to $950 per person, hourly clinical therapy, fixed-fee pre-employment psychological evaluations (typically delivered in 4-5 hour Friday sessions with 2-3 week report turnaround), and consulting engagements. A secondary e-commerce revenue stream sells branded merchandise (challenge coins, hoodies, training books) via a Wix storefront, while major training programs are materially subsidized by healthcare and law enforcement sponsors including HCA Healthcare, NMAC, SV Hospital, BCSO, UNMH, the Sodality Foundation, and others that cover registration costs for agency personnel.

The go-to-market combines sales-led direct agency partnerships, a community-led NM Statewide Peer Support Network, and an annual event-driven Resiliency Summit held in Albuquerque. Distribution is overwhelmingly regional (Southwest US), reflecting both geographic proximity to NM-based agencies and the on-site nature of clinical and training delivery. PSPG is family-owned — operated by Dr. Troy Rodgers alongside Jennifer Rodgers (Special Programs Director) and Shannon Rodgers-Weston (Operations Director) — and has not raised institutional funding, conducted M&A, or expanded into adjacent states at meaningful scale beyond Texas, Colorado, and Arizona.

Name

Public Safety Psychology Group

Legal name

Public Safety Psychology Group LLC

Website

https://pspg-nm.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Public Safety Psychology Group is a private, family-owned mental health practice in Albuquerque, NM, founded in 2004, that delivers clinical therapy, pre-employment psychological screening, peer support coordination, and scenario-based training to more than 500 law enforcement, fire, corrections, and EMS agencies across the Southwest United States.

Ownership category

akta.pro rank

Product category

First Responder Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Emergency and Other Relief Services (624230)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Forensic & Correctional Behavioral Health Services (HLAFACAM)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Disaster Behavioral Health & Psychosocial Support (HLAJAGAM)

Keywords

• First responder mental health
• Crisis intervention training
• Peer support services
• Pre-employment psychological screening
• Reality based scenario training

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Mental Health Services: Direct therapy services for first responders and their families, including individual counseling, trauma treatment, and EMDR therapy
2. Training Programs: Revenue from crisis negotiations, crisis intervention, peer support, leadership, and interview/interrogation training courses ranging from $300-$950 per person
3. Pre-Employment Psychological Testing: Psychological testing and evaluation services for law enforcement, fire, and corrections candidate screening
4. Peer Support Coordination: Statewide peer support network coordination and training for first responder agencies
5. Training Facility Rental: Reality Based Training Facility available for agency training needs with various simulated environments
6. Merchandise Sales: Sale of challenge coins, apparel, and training materials through e-commerce storefront
7. Consulting Services: Critical incident debriefings, risk/threat assessments, consultation, program development, and wellness program oversight for agencies

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Public Safety Psychology Group provides psychological therapy, EMDR trauma treatment, pre-employment psychological testing, peer support program coordination, reality-based scenario training, certification training courses (Crisis Intervention, Crisis Negotiations, Leadership, Interview & Interrogation), critical incident debriefings, wellness program consulting, and an annual Resiliency Summit for law enforcement, fire, corrections, dispatch, and EMS agencies across the Southwest United States.

Product overview

Public Safety Psychology Group (PSPG) is a mental health and training services organization dedicated to the psychological health and wellness of first responders. The company offers a portfolio of integrated services including psychological evaluations and counseling, pre-employment screening, reality-based training facilities, peer support programs, crisis intervention training, and annual resiliency summits. PSPG also provides merchandise including branded challenge coins, apparel, and educational publications such as the Scenario Based Training Book. The services are designed to support first responders across law enforcement, fire, corrections, dispatch, and medical sectors throughout the Southwest United States.

Differentiator

Problem solved

Functional benefit

Brands

• Weight of the Badge Podcast: A podcast featuring interviews with first responders where Dr. Rodgers discusses mental health and experiences with Police, Fire, EMS, and Corrections officers.
• Kinley
• Mountain View Cabin Retreat

Products and services

• Psychological Services for First Responders Mental health therapy, program development, prevention, assessment and evaluation, consultation, critical incident debriefing, and training services for law enforcement, corrections, fire, dispatch, and medical first responders and their families. Service is delivered with 24/7 availability including nights and weekends.
• Pre-Employment Psychological Testing Comprehensive psychological screening for law enforcement, fire, and corrections candidates, combining written testing with psychologist interview sessions, typically delivered in 4-5 hour Friday sessions at the PSPG office, with reports generally available within 2-3 weeks.
• Reality Based Training Facility Kinley location in Albuquerque featuring fully equipped classroom, meeting room, two-story defensive tactic mat room, CNT command post, furnished apartments, convenience store, restaurant/bar, jail, and tent city environments for agency scenario-based training.
• Peer Support Services Development and coordination of peer support programs for first responder agencies, including Critical Incident Stress Management debriefings, run through the NM Statewide Peer Support Network with peer counselors drawn from within first responder departments.
• Training Courses Certification and professional development programs covering Crisis Negotiations (Basic and Advanced), Crisis Intervention Training (CIT Basic and Advanced), Peer Support Training (Basic and Advanced), First Line Supervisor/Advanced Leadership, Interview and Interrogation, Calming the Crisis, Instructor Course, Biennial Refresher, Scenario Facilitator, Verbal De-Escalation, Basic School Resource Officer, and Psychological Survival & Vicarious Trauma, priced from $300 to $950+ tax per person.
• Resiliency Summit Annual multi-day conference bringing together first responders, sponsors, and industry professionals for educational sessions on behavioral health and resilience.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy services delivered by trained clinicians for first responders dealing with trauma and their families.
• Additional Services Consultations, risk/threat assessments, crisis response, mental health referrals, return-to-duty evaluations, peer support, and fitness-for-duty evaluations for public safety agencies.
• Challenge Coins Commemorative challenge coins representing PSPG's mission to support the psychological health and resilience of public safety professionals, sold through the company's e-commerce storefront at $5.00 per coin or $10.00 for ceramic flower vase variant.
• Resilient Hoodies Branded Resilient Hoodies in Black, Green, and Grey colorways, including the 2025 Resiliency Summit Limited Edition, sold at $35.00 each.
• Scenario Based Training Book "Practicing for Real Life: Reality-Based Scenario Training" by Dr. Troy Rodgers, a practical guide for public safety professionals covering decision-making under stress, communication, and scenario-based training, sold at $85.00.
• Black Crewneck Sweatshirt 2025 Resiliency Summit branded crewneck sweatshirt with sponsor logos on back, sold at $20.00.

Quantifiable outcome

• Serving over 500 law enforcement, corrections, fire, dispatch, and medical agencies throughout the Southwest
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• HCA HealthcarecoreStrategic or Co-development PartnerMajor sponsor for training programs including Crisis Intervention Training, Peer Support Training, Calming the Crisis, Verbal De-Escalation, and Psychological Survival courses. Provides scholarship program funding for first responder training participation.
• NMAC (New Mexico Association of Chiefs of Police)coreStrategic or Co-development PartnerSponsors Advanced Leadership Course and First Line Supervisor-Leadership Course, and Advanced Supervisor-Leadership Course. Collaborates on leadership training for law enforcement leadership.
• SV Hospital (Sierra Vista Hospital)secondaryStrategic or Co-development PartnerSponsor for Crisis Intervention Training sessions in Truth or Consequences (T or C) location, supporting training for first responders in rural New Mexico.
• Sodality FoundationcoreStrategic or Co-development PartnerAwarded first grant to Public Safety Psychology Group and provides Advanced Peer Support scholarships. Foundation focused on first responder wellness and support.
• Isleta Resort and CasinosecondaryStrategic or Co-development PartnerVenue partner for Resiliency Summit 2026 at 11000 Broadway Blvd SE, Albuquerque, NM 87105. Provides meeting space and accommodation for conference attendees.
• International Association of Chiefs of Police (IACP)coreStrategic or Co-development PartnerAgency Director Dr. Troy Rodgers serves on the IACP Police Psychology Section ethics committee. Professional organization membership and leadership.
• National Sheriff's AssociationcoreStrategic or Co-development PartnerAgency Director Dr. Troy Rodgers serves as Board Member. Professional organization membership supporting corrections leadership.
• Society for Rural Law Enforcement Executives AssociationsecondaryStrategic or Co-development PartnerAgency Director Dr. Troy Rodgers serves as Board Member. Focus on psychological services for rural law enforcement agencies.
• Society for Police and Criminal PsychologycoreStrategic or Co-development PartnerAgency Director Dr. Troy Rodgers awarded Diplomate in Police Psychology. Professional organization for police psychology specialists.
• Small and Rural Law Enforcement Executives AssociationsecondaryStrategic or Co-development PartnerPSPG featured in Psychological Services Section of the association's resources, providing mental health guidance for small and rural agencies.
• NM State Police (NMSP)coreStrategic or Co-development PartnerOngoing collaboration on mental health training for NMSP recruit classes including Class 106 and 107, with PSPG providing crisis intervention and mental health awareness training.
• Houston Police DepartmentsecondaryStrategic or Co-development PartnerPSPG guided development of pilot program for police officer wellness in Houston, providing expertise on first responder mental health initiatives.
• Santa Fe Police Department (SFPD)secondaryStrategic or Co-development PartnerSFPD serves as sponsor for Psychological Survival & Vicarious Trauma training sessions, supporting officer mental health training.
• Bernalillo County Sheriff's Office (BCSO)secondaryStrategic or Co-development PartnerBCSO serves as sponsor for Calming the Crisis training sessions, supporting crisis intervention skills development.
• UNM Hospital (UNMH)secondaryStrategic or Co-development PartnerUNMH serves as sponsor for multiple Calming the Crisis training sessions, supporting mental health awareness for first responders.
• New Mexico Military Institute (NMMI)secondaryStrategic or Co-development PartnerServing as sponsor for Advanced Leadership Course at NMMI location, supporting leadership development training.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cordico (by Axon): Cordico, acquired by Axon, provides a wellness and peer support mobile platform tailored for first responder agencies. Like PSPG, it targets law enforcement, fire, and EMS behavioral health needs, but competes via a scalable software-plus-content model rather than in-person clinical services.
• Calibre Press: Calibre Press provides police training seminars and the 'Below 100' and Street Survival programs, and is explicitly featured as a presenter at PSPG's Resiliency Summit. It directly competes with PSPG's training-catalog offerings to law enforcement leadership and street officers.
• Safe Call Now: Safe Call Now is a confidential crisis hotline staffed by first responders for first responders, complemented by peer support and referral services. It is a peer to PSPG's Peer Support Network, Critical Incident Debriefing, and clinical referral pathways for officers in crisis.
• International Critical Incident Stress Foundation (ICISF): ICISF is the leading organization providing CISM training, certification, and critical incident stress management education for first responders. It is directly comparable to PSPG's Critical Incident Debriefing and Peer Support training services.
• Below 100: Below 100 is a non-profit training initiative focused on officer wellness, decision-making, and reducing line-of-duty deaths. It is comparable to PSPG's training side around crisis intervention, leadership, and scenario-based instruction for police agencies nationwide.

Emerging players

• Code Green Campaign: Code Green Campaign is a non-profit focused on first responder mental health awareness, education, and peer support resources. It overlaps PSPG's awareness, peer support, and stigma-reduction initiatives but operates primarily through education and advocacy rather than clinical delivery.

Broad incumbents

• Lexipol: Lexipol is a large, established public safety vendor offering policy, training, and wellness content to law enforcement, fire, EMS, and corrections agencies. Its broader portfolio and national footprint overlap with PSPG's agency-training and wellness missions while serving a much wider set of customer needs.
• Police1 (Praetorian Digital): Police1 is a large media, training, and product-review platform serving law enforcement, with adjacent content and grant-funded resources for officer mental health and wellness. It operates at national scale comparable to PSPG's publishing, podcast, and training ambitions, but as media rather than direct clinical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pspg_nm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Safety Psychology Group