Below 100
Below 100 is a US 501(c)(3) nonprofit that delivers the 5 Tenets officer-safety curriculum and Train-the-Trainer certification to US law enforcement agencies, funded by course fees and corporate underwriting, with the mission of reducing annual line-of-duty deaths below 100.
- Company typePrivate
- Founded2011
- HeadquartersGreen Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Below 100 does
Below 100 (legal entity Below100.org) is a 501(c)(3) nonprofit officer-safety initiative founded in 2011 and headquartered in Green Valley, United States, with a stated mission of reducing US law enforcement line-of-duty deaths to fewer than 100 per year. The organization delivers a standardized training curriculum built around a proprietary "5 Tenets" framework addressing the leading preventable causes of officer deaths and injuries, including seat belt usage, body armor compliance, vehicle pursuit safety, tactical operations, and officer wellness. Two core products comprise the offering: the Below 100 Intensive Course (a half-day, unlimited-attendee awareness session) and the Below 100 Train-the-Trainer Course (a certification pathway limited to 15 agency-recognized instructors per session), supplemented by an add-on C.O.P.S. Training module on the psychological traumas of law enforcement. There is no software platform, digital product, or modular architecture; the offering consists entirely of instructor-led training plus downloadable handouts, brochures, posters, and policy templates (with Lexipol providing free policy templates on Body Armor, Seat Belts, and Vehicle Pursuits).
The organization monetizes through a hybrid revenue model. Direct training course fees are charged at $2,000 for an all-inclusive one-day class and $500 per trainer for each additional day, with travel and venue costs borne by the host agency; grants and budget-flexible terms are offered to cost-constrained agencies. A parallel donations and corporate-sponsorship stream funds operations, with DSM Dyneema serving as primary underwriter and Ti Training as sustaining sponsor, alongside a broad partnership ecosystem that includes NLEOMF, NTOA, ILEETA, IADLEST, Lexipol, C.O.P.S., the Officer Down Memorial Page, California POST, and the Federal Law Enforcement Training Center. Delivery is executed by a nationwide network of 30+ volunteer Core Trainers—active and retired law enforcement leaders who travel to host agencies—and a Train-the-Trainer pathway that allows certified instructors within agencies to independently sustain Below 100 content. The primary customer segment is US law enforcement agencies (police departments, sheriff's offices, state police, and police academies), with secondary reach into federal training centers and law enforcement educators. Notable adopters include the Pennsylvania State Police, New York State Police, California Highway Patrol, and the Ohio Peace Officer Training Commission, the last of which has embedded Below 100 into its basic peace officer academy curriculum.
Below 100 firmographics
Firmographics- Name
- Below 100
- Legal name
- Below100.org
- Website
- https://below100.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Below 100 is a US 501(c)(3) nonprofit that delivers the 5 Tenets officer-safety curriculum and Train-the-Trainer certification to US law enforcement agencies, funded by course fees and corporate underwriting, with the mission of reducing annual line-of-duty deaths below 100.
- Ownership category
- akta.pro rank
Below 100 industry classification
Industry- Product category
- Public Safety Training
- NAICS
- Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Safety Training Academies & Standards (Police/Fire/EMS) (BPAIAGAF)
- akta.pro secondary industries
- Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)
Keywords
Where Below 100 is headquartered
LocationHeadquarters
- HQ city
- Green Valley
- HQ country
- United States
- HQ region
- North America
Markets served
Below 100 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Course Fees: Below 100 charges $2,000 for a one-day class (all-inclusive) and $500 per trainer for each additional day if requested. While Core Trainers volunteer their time, travel and organizational expenses must be covered by host agencies. The organization states it is committed to working with agencies facing budget constraints and notes that limited grant funding is available to help.
- Donations and Sponsorships: As a 501(c)3 non-profit organization, Below 100 relies on charitable donations and corporate sponsorships. The initiative is made possible through generous underwriting from DSM Dyneema, with sustaining sponsors like Ti Training providing ongoing financial support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | One-Day Below 100 Intensive Course - $2,000 |
| Unit Pricing | Multi-year contract | Additional Training Days - $500 per trainer |
| Other | Multi-year contract | Train-the-Trainer Course - Included with Intensive |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Below 100 product offering
Product offeringCore offering
Below 100 is a 501(c)(3) non-profit initiative that delivers instructor-led officer safety training to law enforcement agencies across the United States. Its training is built around the proprietary "5 Tenets" framework (seat belts, body armor, vehicle pursuits, and officer wellness) and is delivered through half-day Below 100 Intensive Courses and a Train-the-Trainer certification program, taught by a nationwide cadre of volunteer Core Trainers who travel to host agencies.
Product overview
Below 100 is a single-purpose non-profit training initiative focused on reducing preventable line-of-duty deaths in law enforcement. The organization offers two primary training products: the Below 100 Intensive Course (an awareness-level training open to all attendees with no enrollment limit) and the Below 100 Train-the-Trainer Course (a certification program for agency-recognized instructors, limited to 15 attendees per session). Both courses are delivered by a network of nationally certified Core Trainers who volunteer their time. The organization also coordinates special events, provides class handouts and promotional materials, and partners with law enforcement agencies and associations to expand reach. There is no software platform, digital product, or modular architecture— Below 100's offering consists solely of instructor-led training courses and associated support materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Below 100 Intensive Course A half-day, awareness-level officer safety training course that covers the Below 100 5 Tenets framework, open to any attendees from law enforcement or related agencies with no enrollment limit and delivered on-site by Below 100 Core Trainers.
- Below 100 Train-the-Trainer Course A certification program for agency-recognized instructors that teaches them to deliver Below 100 curriculum within their own departments, limited to 15 attendees per Train-the-Trainer session and requiring prior attendance at the Intensive Course.
- C.O.P.S. Training (Traumas of Law Enforcement) A specialized training module addressing the psychological and emotional impacts of law enforcement work, delivered in partnership with C.O.P.S. (Concerns of Police Survivors) to officer and survivor audiences.
- Training Materials and Resources Downloadable class handouts, brochures, posters, and promotional materials distributed to agencies hosting or conducting Below 100 training, including free Lexipol policy templates covering body armor, seat belts, and vehicle pursuits.
Quantifiable outcome
- Reduced line of duty deaths in participating agencies
- +2 more outcomes
Companies that use Below 100
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Below 100 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Below 100 partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- NLEOMF (National Law Enforcement Officers Memorial Fund)coreNLEOMF serves as a Training Partner for Below 100. The organization is dedicated to honoring and supporting law enforcement officers who have died in the line of duty.
- C.O.P.S. (Concerns of Police Survivors)coreC.O.P.S. provides support for survivors of law enforcement line of duty deaths and is a partner organization for Below 100's C.O.P.S. Training on traumas of law enforcement.
- NTOA (National Tactical Officers Association)coreNTOA has supported Below 100 through its membership organization, enabling classes to be offered across the country. Scot Haug, Chief of Police for Post Falls ID, serves on the NTOA board.
- ILEETA (International Law Enforcement Educators and Trainers Association)coreILEETA is a key partner supporting Below 100's training initiatives. Brian Willis serves as Deputy Executive Director for ILEETA, and multiple Core Trainers are members.
- LexipolcoreLexipol, the leader in public safety policy management, has supported Below 100 since its beginning. Co-founder Gordon Graham states 'If it's predictable, it's preventable.' Lexipol provides three free policies (Body Armor, Seat Belts, Vehicle Pursuits) to agencies implementing Below 100 tenets.
- IADLEST (International Association of Directors of Law Enforcement Standards and Training)coreIADLEST is a strategic partner supporting Below 100's mission to influence law enforcement training standards across the country.
- Officer Down Memorial PagecoreThe Officer Down Memorial Page honors fallen law enforcement officers and is a partner organization supporting Below 100's mission to reduce line of duty deaths.
- SAFETAC TrainingminorSAFETAC Training, led by Travis Yates as Director of Training, is a partner organization. Travis Yates is a co-founder of Below 100 and serves as a Core Trainer.
- Vest for LifeminorVest for Life has donated over 5,000 ballistic vests to officers in need. Co-founded by Below 100 co-founder Travis Yates.
- California POSTminorCalifornia Peace Officer Standards and Training is a partner organization supporting Below 100 training initiatives in California.
- Federal Law Enforcement Training CenterminorFLETC is a partner organization that has hosted Below 100 presentations as part of its training programs for federal law enforcement.
- PoliceTraining.netminorPoliceTraining.net is a partner organization that distributes Below 100 training information and resources.
- Police Driving InternationalminorPolice Driving International is a partner organization supporting Below 100's focus on emergency vehicle operations and officer safety.
- Winning Mind TrainingminorWinning Mind Training, led by Brian Willis, is a partner organization. Brian Willis is an internationally recognized thought leader and serves as Deputy Executive Director for ILEETA.
- PanasonicminorPanasonic is listed as a partner organization supporting Below 100.
- Armor ExpressminorArmor Express, a body armor manufacturer, is listed as a partner organization supporting Below 100.
- International Public Safety AssociationminorInternational Public Safety Association is a partner organization supporting Below 100's mission.
- Law Enforcement Officers Killed in ActionminorLaw Enforcement Officers Killed in Action is a partner organization supporting Below 100.
- Dave Bray USAminorDave Bray USA is a partner organization supporting Below 100's training initiatives.
- United Coalition of Public SafetyminorUnited Coalition of Public Safety is a partner organization supporting Below 100.
- Social Media in Law EnforcementminorSocial Media in Law Enforcement is a partner organization that helps distribute Below 100 information through social media channels.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
Below 100 competitors and assessment
Company assessmentDirect peers
- SAFETAC Training: SAFETAC Training is a public-safety training organization led by Below 100 co-founder Travis Yates. It provides tactical and officer-safety training courses directly comparable to Below 100's Intensive Course offering.
- Ti Training: Ti Training provides law enforcement training including use-of-force, de-escalation, and simulator-based programs to agencies nationwide. It is a Sustaining Sponsor of Below 100 and operates in the same officer-safety training vertical with a similar Train-the-Trainer channel.
- ALERRT Center (Texas State University): ALERRT delivers active-attack and rapid-response training for law enforcement nationwide under a federally funded mandate. Like Below 100, it provides standardized LE officer-safety training through regional trainer networks and academy partnerships.
- Police Driving International: Police Driving International delivers emergency vehicle operations and pursuit-driving training to law enforcement agencies. It overlaps directly with Below 100's vehicle-pursuit tenet and is listed as a Below 100 partner organization.
Broad incumbents
- Police Executive Research Forum (PERF): PERF is a national police research and policy organization that conducts research, publishes training guides, and convenes law enforcement executives. It serves the same senior law enforcement audience that adopts Below 100's programs.
- Lexipol: Lexipol is the leading provider of policy management, training, and wellness content for public safety agencies. Co-founded by Below 100 partner Gordon Graham, Lexipol offers Body Armor, Seat Belts, and Vehicle Pursuits policy templates to Below 100 implementers and competes for the same training budgets.
Emerging players
- ILEETA (International Law Enforcement Educators and Trainers Association): ILEETA is a membership organization for law enforcement trainers that hosts annual conferences and delivers training content. Multiple Below 100 Core Trainers are ILEETA members, making it both a partner ecosystem and a content competitor in the LE trainer market.
- NTOA (National Tactical Officers Association): NTOA provides tactical training, certification, and resources for SWAT and tactical operators. It is a Below 100 partner organization but also operates as a training provider in adjacent public safety categories.
- IADLEST (International Association of Directors of Law Enforcement Standards and Training): IADLEST coordinates state Peace Officer Standards and Training (POST) organizations and accredits training programs. It is a strategic partner of Below 100 and serves as a key channel for embedding Below 100 into state academy standards.
- Winning Mind Training: Winning Mind Training, led by Below 100 board member Brian Willis, delivers officer resilience and performance training to law enforcement. It complements Below 100's wellness tenet while serving the same trainer audience.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Below 100 social profiles
Digital presenceBelow 100 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Below 100 leadership team
Management profileNumber of profiles
Profiles11 records
Below 100 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Below 100 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Below 100
What does Below 100 do?
Below 100 is a 501(c)(3) non-profit initiative that delivers instructor-led officer safety training to law enforcement agencies across the United States. Its training is built around the proprietary "5 Tenets" framework (seat belts, body armor, vehicle pursuits, and officer wellness) and is delivered through half-day Below 100 Intensive Courses and a Train-the-Trainer certification program, taught by a nationwide cadre of volunteer Core Trainers who travel to host agencies.
Is Below 100 a public or private company?
Below 100 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Below 100 founded?
Below 100 was founded in 2011. It employs 11 to 50 people.
Where is Below 100 based?
Below 100 is headquartered in Green Valley, United States, in the North America region.
How does Below 100 make money?
Two revenue lines are on record. Training Course Fees are the primary driver. The others are donations and Sponsorships.
Who are Below 100's main competitors?
Direct peers on record are SAFETAC Training, Ti Training, ALERRT Center (Texas State University) and Police Driving International. Broad incumbents are Police Executive Research Forum (PERF) and Lexipol. Emerging players are ILEETA (International Law Enforcement Educators and Trainers Association), NTOA (National Tactical Officers Association), IADLEST (International Association of Directors of Law Enforcement Standards and Training) and Winning Mind Training.
Does Below 100 have an API?
No public API is recorded for Below 100.
What industry is Below 100 in?
Below 100's product category is Public Safety Training. Its primary akta.pro industry code is BPAIAGAF, Public Safety Training Academies & Standards (Police/Fire/EMS), with a secondary code of EDAOAMAM, Defensive Tactics, Use-of-Force & De-escalation Training. Its NAICS code is 6115 and its SIC code is 8200.