HANEN

Rural Tourism & Local Food Directoryhanen.no

HANEN, founded in 2004 and based in Oslo, Norway, operates an interactive map and directory platform that connects users to Norwegian rural tourism, locally produced food, farm shops, and countryside activities.

Company typePrivate
Founded2004
HeadquartersOslo, Norway
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What HANEN does

HANEN is a Norwegian for-profit, privately held company founded in 2004 and headquartered in Oslo. According to its firmographic description, HANEN operates an interactive map and directory platform that connects users to rural tourism experiences, locally produced food, farm shops, and farm- or countryside-based activities. Its end users appear to be Norwegian consumers and visitors interested in agritourism and short-supply-chain food, while the supply side is made up of rural operators — farms, farm shops, and activity providers — listed on the platform.

The platform model implies a directory/aggregator structure built on geographic visualization (map) and categorical browsing (directory). Specific technology stack details — front-end framework, mapping provider, CMS, or data layers — are not disclosed in the available source material, and the company website returned only a loading/verification page at crawl time, providing no additional first-party product detail. There is no disclosed API (api_exists is recorded as false), and no proprietary features, patents, or technology components are documented.

The revenue model is not disclosed. The source material provides no pricing tiers, no listing-fee structure, no advertising offering, no commission mechanics, no transaction flows, and no headcount breakdown beyond the 1-10 employee band. With no public funding rounds, no partnership disclosures, no named customers, and no M&A or leadership-change history in the input, the commercial mechanics of HANEN cannot be characterized with confidence; the firmographic profile is consistent with a small association-adjacent or grant-supported directory, but this is an inference based on data thinness rather than direct evidence.

HANEN firmographics

Firmographics

Name: HANEN
Website: https://hanen.no
Company type: Private
Founded year: 2004
Headcount range: 1–10 employees
Short description: HANEN, founded in 2004 and based in Oslo, Norway, operates an interactive map and directory platform that connects users to Norwegian rural tourism, locally produced food, farm shops, and countryside activities.
Ownership category
akta.pro rank

HANEN industry classification

Industry

Product category: Rural Tourism & Local Food Directory
NAICS: Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals and All Other Information Services (519290)
akta.pro primary industry: POI, Local Listings & Business Directory Platforms (BPAMANAD)
akta.pro secondary industries: Local & City Guide Content Aggregators (MPACAKAJ), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

Rural tourism directory
Local food marketplace
Farm shop listings
Interactive travel map
Agritourism platform

Where HANEN is headquartered

Location

Headquarters

HQ city: Oslo
HQ country: Norway
HQ region: Europe

Markets served

HANEN business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

HANEN product offering

Product offering

Core offering

HANEN operates an online interactive map and directory that connects users to rural tourism experiences, local food producers, farm shops, and countryside activities. The platform serves as a discovery and browsing tool for consumers seeking authentic Norwegian rural and agritourism offerings, aggregating third-party businesses onto a single searchable interface.

Differentiator

Problem solved

Functional benefit

Products and services

HANEN Interactive Rural Tourism & Local Food Map

Companies that use HANEN

Customer profile

Ideal customer profiles1 record

HANEN technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

HANEN competitors and assessment

Company assessment

Broad incumbents

Booking.com: Booking.com operates a global accommodation and attractions marketplace with growing rural and local experience inventory, competing for the same traveler discovery intent that HANEN targets.
Yelp: Yelp is a leading local business directory and review platform, sharing the directory/POI aggregation model that HANEN uses for rural businesses, shops, and food venues.
Tripadvisor: Tripadvisor is a global travel discovery and review-led booking platform covering restaurants, attractions, and local experiences — overlapping with HANEN's local food and activity discovery use cases.
Airbnb Experiences: Airbnb's Experiences platform aggregates tours, activities, and rural/agri-tourism offerings globally, overlapping directly with HANEN's activities marketplace and farm-stay adjacency.
Google Maps: Google Maps is the dominant map-based local discovery platform globally, listing points of interest including farms, restaurants, and rural attractions — directly comparable to HANEN's interactive map directory model.

Direct peers

Rent a Farmhouse (Landfolk): Landfolk is a Danish-founded Nordic platform curating rural and countryside vacation rentals and local experiences, directly comparable to HANEN's Norwegian rural tourism and farm-stay discovery focus.

Regional players

Matmerk: Matmerk is a Norwegian organization promoting local food and specialities through labeling and curated information, overlapping with HANEN's local food and farm shop aggregation role in Norway.
Visit Norway: Visit Norway is the official national tourism board of Norway, promoting rural and regional travel experiences through curated content and discovery tools — directly comparable to HANEN's rural tourism and local food curation mission.
Farm Stay UK: Farm Stay UK is a regional directory of farm-based accommodation and rural experiences in the UK, conceptually parallel to HANEN's curated Norwegian rural tourism offering though serving a different geography.

Others

Norges Bondelag: Norges Bondelag is the Norwegian Farmers Union representing rural producers and farming communities, thematically aligned with HANEN's farm shop and rural tourism supplier base though not a consumer-facing platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

HANEN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HANEN leadership team

Management profile

Number of profiles

HANEN funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HANEN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANEN

What does HANEN do?

When was HANEN founded?

HANEN was founded in 2004. It employs 1 to 10 people.

Where is HANEN based?

HANEN is headquartered in Oslo, Norway, in the Europe region.

Who are HANEN's main competitors?

Broad incumbents on record are Booking.com, Yelp, Tripadvisor, Airbnb Experiences and Google Maps. Rent a Farmhouse (Landfolk) is listed as a direct peer. Regional players are Matmerk, Visit Norway and Farm Stay UK. Norges Bondelag is listed as an others.

Does HANEN have an API?

No public API is recorded for HANEN.

What industry is HANEN in?

HANEN's product category is Rural Tourism & Local Food Directory. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 5192.