What Norges Bondelag does

Norges Bondelag is Norway's largest professional organization for farmers, founded in 1896 and operating as an independent, member-owned association headquartered at Landbrukets Hus in Oslo. It serves Norwegian farmers and agricultural professionals across all farm types (dairy, grain, livestock, horticulture) through a hierarchical structure of 14 county chapters (fylkeslag) and approximately 500 local chapters (lokallag), and serves as the primary negotiating body in the annual jordbruksoppgjøret (agricultural settlement) with the Norwegian government.

The organization's product portfolio spans a member mobile application, an e-learning portal (kurs.bondelaget.no) delivering certifications such as KSL and sprøytesertifikat, an e-commerce nettbutikk selling branded merchandise, a Babycall emergency service for farm families, and a legal/economic advisory division (Jus og økonomi). Member benefits are extended through partnerships with Gjensidige (personal insurance), Agrol, Landbruks- og tingforsikring, Tun Media, and county-wide networks of collaborating accounting firms and law firms. The organization also runs the annual Åpen Gård (Open Farm Day), drawing over 100,000 visitors, and the international Malawi solidarity project 'Bønder støtter bønder' in partnership with Utviklingsfondet.

Revenue is generated principally through recurring annual membership fees, supplemented by merchandise sales, e-learning and certification fees, publication sales, and partner benefit commissions. Specific fee tiers and total revenue are not publicly disclosed. The organization is governed by an annual meeting (årsmøtet), a board, and led by Leader Bjørn Gimming (re-elected 2026) and Secretary General Sigrid Hjørnegård, with no parent company, external ownership, or public listing.

Name

Norges Bondelag

Legal name

Norges Bondelag

Website

https://bondelaget.no

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

51–100 employees

Short description

Norges Bondelag is Norway's largest farmers' professional organization, founded in 1896 and serving individual Norwegian farmers through 14 county and 500 local chapters. It provides policy advocacy, legal and economic advisory, training, insurance benefits, and digital member services.

Ownership category

akta.pro rank

Product category

Agricultural Association / Farmer Union Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Farm Management Services (115116)

SIC

Services-Membership Organizations (8600), Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE), Succession, Governance & Ownership Transition Advisory (AFACAJAO)

Keywords

• Agricultural advocacy services
• Farmer union membership
• Agricultural policy representation
• Farmer advisory services
• Rural member services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership fees: Farmers and those interested in Norwegian agriculture pay membership fees to join Norges Bondelag, Norway's largest professional organization for farmers. Membership provides access to legal advice, insurance benefits, financial services, and representation.
2. Online store (nettbutikk): Norges Bondelag operates an e-commerce store selling branded merchandise including shirts, clothing, and promotional items.
3. Publications and resources: Sale of publications, guides, and communication resources including the organization's communication strategy documents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Norges Bondelag is Norway's largest professional organization for farmers, providing membership-based services including policy advocacy in the annual jordbruksoppgjøret (agricultural settlement), legal and economic advisory, insurance and accounting partnerships, e-learning and certification courses, a member mobile app, and an online store for branded merchandise. Members access these services through a nationwide network of 14 county chapters and approximately 500 local chapters.

Product overview

Norges Bondelag operates as a membership organization with a portfolio of member-facing digital products and services. The core offerings include a member app for mobile access, an e-learning platform (kurs.bondelaget.no) for farmer education and certification, and a web-based online store. Additional services include the Babycall emergency service, legal and economic advisory services through the RJR division, and member benefit partnerships. The organization also runs the Åpen Gård public engagement program and the Malawi development project 'Bønder støtter bønder' as international solidarity initiatives. The product ecosystem is designed to serve Norwegian farmers as a unified professional association rather than a SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Åpen Gård: Annual open farm event where farmers across Norway open their gates to the public, attracting over 100,000 visitors each year
• Bønder støtter bønder
• Bondelagets Kommunikasjonsstrategi

Products and services

• Medlemsapp (Member Application) Mobile application for members of Norges Bondelag providing access to member services, information, and benefits on the go.
• Nettbutikk (Online Store) Online store selling branded merchandise including clothing (t-shirts, shirts), promotional items, and gifts supporting Norwegian agriculture, available to members and supporters.
• E-læringskurs (E-Learning Courses) Online learning platform offering courses for farmers including KSL (Quality System in Agriculture), pesticide certification (sprøytesertifikat), and Inn på tunet certification.
• Babycall Emergency Alert Service Emergency alert service for farm families providing safety monitoring and rapid response capabilities on the farm.
• Jus og økonomi (Legal and Economic Advisory) Legal and economic advisory services for members covering contracts, insurance guidance, tax matters, and agricultural accounting support, delivered through the RJR division and partner network.

Quantifiable outcome

• Over 100,000 visitors participate in Åpen Gård (Open Farm Day) annually, building public awareness and consumer-farmer connections.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Utviklingsfondet (The Development Fund)coreStrategic or Co-development Partner · 1 January 2013Since 2013, Norges Bondelag has partnered with Utviklingsfondet on the 'Bønder støtter bønder' (Farmers Support Farmers) solidarity project supporting farmers in Malawi. The agreement was renewed in 2024, providing an annual framework of 350,000 kr through 2027. The project trains model farmers who train other farmers in climate-smart agriculture, seed banks, savings groups, and cooperatives. The project has trained over 4,000 model farmers who have in turn trained 100,000+ other farmers.
• Norges Bygdeungdomslag (Norwegian Rural Youth Association)coreStrategic or Co-development PartnerNorges Bondelag and Norges Bygdeungdomslag collaborate on the Malawi solidarity project 'Bønder støtter bønder', with joint delegations visiting project sites in Malawi.
• AgrolminorOthersAgrol is a collaboration partner providing member benefits to members of Norges Bondelag. Agrol's logo appears in the member benefits section of the Bondelaget website.
• Landbruks- og tingforsikringminorOthersInsurance partner providing member benefits to members of Norges Bondelag through preferential pricing on insurance products.
• Bondelagets personforsikringer (Personal insurance with Gjensidige)minorOthersNorges Bondelag has a partnership with Gjensidige for personal insurance products offered to members at member prices. Also connected to Gjensidige's sustainability fund.
• Tun MediaminorOthersPartner providing member benefits including bank services and loans to members of Norges Bondelag.
• Collaborating accounting firmsminorOthersNorges Bondelag maintains a network of collaborating accounting firms (samarbeidende regnskapskontor) across all counties, providing accounting services to members.
• Collaborating law firmsminorOthersNorges Bondelag maintains a network of collaborating law firms (samarbeidende advokatkontor) across all counties, providing legal services to members.
• NHO Mat og Drikke (Federation of Norwegian Food and Drink Industries)coreStrategic or Co-development PartnerNorges Bondelag and NHO Mat og Drikke, along with NNN (Norwegian Food Workers Union), are jointly calling on the government to establish a national food emergency council (nasjonalt matberedskapsråd) for the entire value chain from farm to fork.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Farmers' Union (UK): Largest farming membership organization in England and Wales. Comparable in representing farmers in policy negotiation, providing member services, and running public engagement campaigns; broader in scale than Norges Bondelag.
• American Farm Bureau Federation: The largest U.S. farmers' organization, providing advocacy, member benefits, and insurance services. Comparable in mission and member-benefit structure, but a far broader incumbent operating at national and state level.

Regional players

• Deutscher Bauernverband: Germany's principal farmers' association. Comparable as a large national farmers' organization providing member advocacy, services, and policy representation, though operating in a much larger agricultural economy.
• LRF (Lantbrukarnas Riksförbund): Sweden's largest farmers' organization and trade association. Directly comparable in mission, structure, and member services, but operating in the Swedish market rather than competing head-to-head in Norway.

Others

• NHO Mat og Drikke: Federation of Norwegian Food and Drink Industries. Adjacent industry partner that collaborates with Norges Bondelag (e.g., joint advocacy for a national food emergency council), representing downstream food and drink value chain interests.
• Norges Bygdeungdomslag: Norwegian Rural Youth Association. Direct strategic partner (joint Malawi project, delegation visits) addressing the same succession and youth recruitment agenda that Norges Bondelag identifies as a structural priority.
• Landkreditt: Norwegian cooperative bank serving agriculture. Closely allied with Norges Bondelag (co-sponsor of the 'God bonde-prisen' award) and provides financial services analogous to Norges Bondelag's accounting and insurance partnerships.
• Gjensidige Forsikring: Major Norwegian insurer providing the personal insurance product offered to Norges Bondelag members. Functions as a key commercial partner analogous to how the union monetizes member benefits.

Direct peers

• Norsk Bonde- og Småbrukarlag: The other principal Norwegian farmers' union, representing small and medium-scale farmers. Directly comparable as a competing membership organization advocating for Norwegian farmers in the same policy and jordbruksoppgjøret arenas.
• Norsk Landbrukssamvirke: Coordinating body for Norwegian agricultural cooperatives. Directly comparable as a parallel industry representation structure serving Norwegian farmers across the same value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NorgesBondelag
• YouTubeyoutube.com/channel/bondelaget
• Facebookfacebook.com/bondelaget
• LinkedInlinkedin.com/company/norges-bondelag
• Instagraminstagram.com/bondelaget

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Bondelag