Reliable Appraisal

What Reliable Appraisal does

Reliable Appraisal is a private professional services firm founded in 1993 and headquartered in Mississauga, Ontario, that delivers real estate appraisal and quantity surveying services across the Greater Toronto Area (GTA). The firm is staffed by 13 team members, including designated appraisers holding CRA, AACI, P.App, and PLE credentials from the Appraisal Institute of Canada, with lead principal Terence Wong having personally conducted or reviewed over 100,000 appraisals across 30+ years and a 30-year AIC membership. Core service lines include mortgage financing appraisals, power of sale appraisals, capital gains appraisals, employee relocation appraisals, estate settlement appraisals, matrimonial asset division appraisals, assessment reviews, and pre-purchase/pre-sale valuations, supplemented by a Professional Quantity Surveying department led by PQS-designated Dean Aziz that provides construction cost consulting, project scheduling, and procurement services.

The firm operates a primarily referral-driven, sales-led go-to-market model anchored by long-standing institutional relationships with all major Canadian chartered banks (RBC, TD, CIBC, Scotiabank, HSBC, National Bank of Canada, Bank of China, ICBC), CMHC, Genworth Financial, mortgage lenders (MCAP, CMLS, Invis), and multiple Appraisal Management Companies (Solidifi, Nationwide, Centract, FNF Canada, Conspect). An Online Appraisal Request platform supports self-serve order submission with a two-business-hour response commitment, and an Expedited Appraisal Service addresses urgent lender and broker needs. The customer base also extends to corporate relocation firms (Brookfield, Crown, Passages), government bodies (Region of Peel), family law practices requiring expert witness testimony, and private individuals needing valuations for estate, tax, or asset division purposes.

Revenue is generated almost entirely through one-time, quote-based fees per completed appraisal assignment, with pricing determined by property type, appraisal type, and urgency; fees are not publicly disclosed. The firm does not operate proprietary technology beyond its online request portal and has no disclosed AI or automation capability; its competitive position rests on the experience of its designated appraisers, decades-long institutional client relationships, and brand reputation in the GTA market. No external funding, acquisitions, ownership changes, or material corporate restructuring events have been disclosed across 30+ years of continuous operation.

Name

Reliable Appraisal

Legal name

Reliable Appraisal

Website

https://reliableappraisal.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliable Appraisal is a private, 30-year-old real estate appraisal and quantity surveying firm headquartered in Mississauga, Ontario, serving banks, lenders, AMCs, government, and individuals across the Greater Toronto Area with designated appraisers and expedited service.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Residential Property Appraisal (BPAJAKAA), Commercial Property Appraisal (BPAJAKAB), Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ)

Keywords

• Real estate appraisal
• Property valuation
• Mortgage appraisal
• Quantity surveying
• Commercial appraisal

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Appraisal Services: One-time fees for individual property appraisals. Services include full appraisals, desktop appraisals, drive-by appraisals, full appraisals with market rental, market rent/schedule A, progress inspections, and commercial property appraisals. Revenue is generated per completed appraisal assignment.
2. Quantity Surveying Services: Professional quantity surveying services for residential, commercial, and industrial projects, including procurement, cost estimating, project management, and advisory services. Separate professional service engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Reliable Appraisal provides professional real estate appraisal services for residential, commercial, industrial, condominium, multiplex, vacant land, new construction, and investment properties across the Greater Toronto Area. Services include mortgage financing appraisals, power of sale appraisals, capital gains appraisals, employee relocation appraisals, estate settlement appraisals, asset division appraisals, assessment reviews, and pre-purchase/pre-sale appraisals, as well as quantity surveying for construction projects. The firm supports banks, lenders, mortgage brokers, lawyers, realtors, and private individuals with expedited turnaround and expert witness testimony.

Product overview

Reliable Appraisal is a real estate appraisal company serving the Greater Toronto Area since 1993, offering a comprehensive portfolio of specialized appraisal services. The core offering consists of property valuation services including Mortgage Financing Appraisal, Power of Sale Appraisal, Capital Gain Appraisal, Employee Relocation Appraisal, Estate Settlement Appraisal, Asset Division Appraisal, Assessment Reviews, and Pre-Purchase/Pre-Sale Appraisals. These services support residential, commercial, industrial, condominium, multiplex, vacant land, new construction, and investment properties. The company also provides specialized Quantity Surveying services for construction projects and an Expedited Appraisal Service for urgent needs. Services are delivered through both traditional engagement methods and an Online Appraisal Request platform. The company is staffed by certified appraisers with designations including CRA, AACI, P.App, and PLE from the Appraisal Institute of Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Financing Appraisal

Quantifiable outcome

• Responds to appraisal requests within two business hours
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Brookfield Relocation ServicescoreStrategic or Co-development PartnerRelocation company for which Reliable Appraisal provides property valuations to facilitate employee relocations. Services ensure smooth transitions for employees being relocated by corporate clients.
• Passages RelocationminorStrategic or Co-development PartnerRelocation services partner requiring appraisal services for client property valuations during corporate relocations.
• RelonatminorStrategic or Co-development PartnerRelocation company partner providing employee relocation services with support from Reliable Appraisal valuations.
• TransferEase RelocationminorStrategic or Co-development PartnerRelocation services provider engaged for employee relocation appraisals to ensure fair property valuations.
• SolidificoreChannel Partner/ Reseller/ DistributorAppraisal Management Company (AMC) partner that orders appraisals from Reliable Appraisal for their lender clients. Part of nationwide network of appraisal services.
• NationwidecoreChannel Partner/ Reseller/ DistributorAppraisal Management Company ordering appraisals from Reliable Appraisal for their lender and mortgage industry clients.
• CentractcoreChannel Partner/ Reseller/ DistributorAppraisal Management Company partner providing appraisal ordering services for financial institution clients.
• FNF CanadaminorChannel Partner/ Reseller/ DistributorFidelity National Financial Canada subsidiary providing title and settlement services with appraisal ordering through Reliable Appraisal.
• ConspectminorChannel Partner/ Reseller/ DistributorAppraisal management company partner providing appraisal services for financial and real estate industry clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marrick & Associates Appraisals Ltd. Independent GTA-area real estate appraisal firm offering residential and commercial valuations. Comparable as a similarly sized GTA-focused appraisal practice competing for the same lender and broker order flow.
• Nationwide Appraisal Services: Appraisal management company partnering with lender clients in Canada and routing orders to appraiser networks that include GTA-based firms such as Reliable Appraisal. Comparable in distribution role across the residential appraisal value chain.
• Solidifi: Canadian appraisal management company (AMC) that channels orders to independent appraisers including Reliable Appraisal. Comparable as a direct partner/competitor in the GTA residential appraisal supply chain for lender clients.

Broad incumbents

• Colliers International: Global real estate services firm with a substantial valuation and advisory practice in Canada. Comparable through commercial property appraisal and advisory services, though it operates as a broader CRE services platform rather than a niche appraisal firm.
• JLL (Jones Lang LaSalle): Global real estate services firm with valuation advisory in Canada. Overlaps with Reliable Appraisal on commercial, industrial, and investment-property appraisals for major financial institutions and corporate clients.
• CBRE Group: World's largest commercial real estate services firm with dedicated Valuation & Advisory Services in Toronto. Overlaps with Reliable Appraisal on commercial and specialty property appraisal assignments for lender and institutional clients.
• Cushman & Wakefield: Global real estate services firm offering valuation and appraisal services across Canada. Comparable in commercial property valuation for institutional and lender clients, though it operates as a diversified CRE platform.
• Altus Group: Canadian-headquartered commercial real estate services and appraisal firm. Comparable because it offers CRE valuation and advisory services across Canada; broader scale but overlapping core service in property valuation.
• Avison Young: Canadian-founded global CRE services firm with valuation and appraisal capabilities in Toronto. Comparable through real estate valuation services for lender, investor, and corporate clients in the GTA market.

Emerging players

• Royal LePage Appraisal Services: Appraisal arm tied to a major Canadian real estate brokerage network, providing residential valuations in the GTA. Comparable through the residential appraisal offering for lender and broker clients, though anchored to a real estate brand rather than an independent panel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ReliableApprais
• Facebookfacebook.com/Reliable-Appraisal-181669435865742
• LinkedInlinkedin.com/company/reliable-appraisal-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Appraisal