What Espresso Workshop does

Espresso Workshop Coffee Roasters is a specialty coffee roastery founded in 2007 and headquartered in Auckland, New Zealand. The company operates a roastery in Mangere (closed to the public) and two retail espresso bars — Britomart (11 Britomart Place) and Ōrākei (in collaborative partnership with Ampersand Eatery). Its core offering is small-batch roasted specialty coffee, with four signature house blends (Mr White, Mr Black, Mrs Green organic, and Mōrena), rotating single origins (including El Salvador Monte Sion and Kenya Kamwangi AB), a sugarcane-processed decaf, and award-winning specialty coffee pods compatible with Nespresso capsule systems (Gold — NZ Artisan Awards 2022). The company also retails a curated range of brewing equipment (De'Longhi and Bonavita machines, AeroPress, Chemex, V60, Bialetti stovetop, plus barista accessories such as tampers, milk jugs, and cleaning products).

The business model is multi-channel: direct-to-consumer e-commerce via a Shopify storefront with nationwide New Zealand delivery and Recharge-powered subscriptions (blends and single origin, on weekly, fortnightly, or monthly cadences, up to 20% savings with free shipping); a hardware-plus-coffee 'Nice Package' bundle with De'Longhi machines; and a wholesale B2B channel supplying cafés and restaurants with training and ongoing technical support. Co-development partnerships with De'Longhi (Tutti blend) and a 'Roaster in Residence' arrangement with La Marzocco Home extend the brand into premium home espresso machine purchase funnels. The company is privately held, founder-owned (Andrew Smart), and operates with a headcount of 11–50 across New Zealand, with no disclosed institutional investment, subsidiaries, or M&A activity.

Name

Espresso Workshop

Legal name

Espresso Workshop Coffee Roasters

Website

https://espressoworkshop.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Espresso Workshop Coffee Roasters is an Auckland-based specialty coffee roastery (founded 2007) selling small-batch house blends, single origins, award-winning Nespresso-compatible pods, and brewing equipment to New Zealand consumers via Shopify subscriptions, two Auckland espresso bars, and a B2B wholesale channel.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• Coffee bean blends
• Single origin coffee
• Coffee subscriptions
• Brewing equipment

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct sales of roasted coffee beans including house blends, single origins, and collaborative products through e-commerce and physical cafes.
2. Coffee Subscriptions: Weekly, fortnightly or monthly deliveries of freshly roasted coffee with up to 20% discount and free shipping. Options include blends subscription and single origin subscription.
3. Brewing Equipment Sales: Sales of coffee machines, grinders, soft brew equipment, filters, and stovetop brewers along with barista accessories.
4. Wholesale Coffee Supply: B2B coffee supply for cafes and restaurants including training, tech support, and ongoing partnership relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Espresso Workshop roasts, packages, and retails specialty coffee — a portfolio of four core house blends (Mr White, Mr Black, Mrs Green, Mōrena), rotating single origins (e.g., Kenya Kamwangi AB, El Salvador Monte Sion), single-origin decaf, Nespresso-compatible specialty coffee pods, and collaborative blends such as the De'Longhi x Espresso Workshop Tutti. The company also operates two physical espresso bars in Auckland and supplies wholesale roasted coffee to cafés and restaurants across New Zealand.

Product overview

Espresso Workshop Coffee Roasters is a specialty coffee roastery founded in 2007, offering a comprehensive portfolio centered around specialty coffee products, brewing equipment, and barista accessories. The core product lineup includes four signature house blends (Mr White, Mr Black, Mrs Green, and Mōrena), single origin coffees (Kenya Kamwangi AB, El Salvador Monte Sion), decaf options, and award-winning specialty coffee pods compatible with Nespresso systems. Two subscription programs enable recurring delivery of blends or single origins with up to 20% savings. The equipment range spans automatic and manual espresso machines from De'Longhi and Bonavita, manual brew methods (Aeropress, Chemex, V60, Bialetti), plus barista accessories including tampers, milk jugs, and cleaning products. The company operates Britomart Espresso Bar and a roastery in Auckland, New Zealand, serving both retail/consumers and wholesale B2B partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr White - House Blend Versatile house blend roasted for espresso-based milk drinks, also enjoyable as espresso or long black. Three-origin blend of Brazil Cerrado, El Salvador Monte Sion, and Papua New Guinea Jimi Valley with chocolate, dark stonefruit, and caramel notes. Aimed at home espresso drinkers.
• Mr Black - House Blend House blend crafted for black espresso-based beverages featuring three origins including Tanzania AA, with muscovado sugar, almond, and blackberry notes, complex balanced flavours, body, and crema. Targeted at home black-coffee drinkers.
• Mrs Green - Organic House Blend Organic and ethically traded house blend suitable for all coffee preparation methods. Single origin Mexico Organic from the Chiapas region at 700–1,700 masl, Fair Trade Organic certified, with baker's chocolate, cashew nut, and raisin flavours. Aimed at home brewers seeking traceable, organic specialty coffee.
• Mōrena - House Blend Core house blend featuring El Salvador Monte Sion and Tanzania AA with dark chocolate, salted caramel, and plum notes. Marketed to home espresso drinkers; the name is a transliteration combining English and Māori meaning the casual greeting "good morning."
• Kenya Kamwangi AB - Single Origin Filter Single origin filter coffee from Kamwangi Factory in Kirinyaga County, Kenya. Washed process, light roast with black tea, plum, and cocoa flavours. Varietals include Ruiru 11, SL28, SL34, and Batian. For home filter coffee brewers.
• El Salvador Monte Sion - Single Origin Espresso Single origin coffee from Monte Sion Estate in El Salvador's Apaneca Mountain Range. Shade-grown Bourbon varietal at 1,250–1,400 masl with macadamia, milk chocolate, and peach flavour notes. Aimed at home single-origin drinkers.
• Sugarcane Processed Decaf Water-processed decaf coffee decaffeinated using Ethyl Acetate (EA) derived from sugarcane fermentation. Medium roast suitable for espresso. Colombian origin with honey, jaffa, and sweet lemon flavours. Targeted at home espresso drinkers seeking a decaffeinated option.
• Espresso Workshop Specialty Coffee Pods Award-winning specialty coffee pods (Gold – Non Alcoholic Beverages, NZ Artisan Awards 2022) compatible with Nespresso capsule systems. Box of 12 pods featuring the Mōrena blend with Brazil Cerrado, Colombia Huila Reserve, and Tanzania Ol Doniyo origins. Targeted at Nespresso pod users seeking specialty-grade capsule coffee.
• De'Longhi x Espresso Workshop 'Tutti' Blend Collaborative signature blend with De'Longhi, designed for De'Longhi's fully automatic and pump espresso machines. Predominantly Brazil Diamond with Colombia Santa Maria and Tanzania Ol Doniyo. Full-bodied with bittersweet chocolate, dark plum, and blackcurrant notes. Targeted at owners of De'Longhi fully automatic machines.
• Coffee Subscription - Blends Recurring delivery subscription for house blends with weekly, fortnightly, or monthly scheduling, saving up to 20% off with free shipping. Customers can cycle through Mr White, Mr Black, Mōrena, Mrs Green, and other blends. Targeted at regular home coffee drinkers seeking convenience and freshness.
• Coffee Subscription - Single Origin Recurring delivery subscription for single origin filter coffees with weekly, fortnightly, or monthly scheduling. Starting from $18.00 NZD, saving up to 20% off with free shipping, featuring rotating single origin filter coffees. Targeted at home filter coffee enthusiasts seeking seasonal discovery.
• Nice Package Subscription 12-month subscription term including a De'Longhi espresso machine plus bi-weekly coffee deliveries, with an option to transition to a recurring subscription after the initial term. Targeted at customers new to home espresso seeking a machine-plus-bean bundle.
• De'Longhi Rivelia - Fully Automatic Coffee Machine Fully automatic coffee machine with Bean Switch System (two interchangeable hoppers), Bean Adapt Technology, 16 customisable drink recipes, four personal profiles, LatteCrema Hot Technology, and a 3.5-inch full-colour swipe screen. Sold at NZD $1,599 to home baristas.
• De'Longhi La Specialista Opera - Manual Coffee Machine Manual espresso machine with built-in burr grinder (15 grind settings), Sensor Grinding Technology, Advanced Thermoblock, Dynamic Pre-Infusion, Active Temperature Control, 9-bar pressure, MyLatte Art steam wand, and Cold Extraction Technology. Priced at NZD $1,299 for home baristas.
• Bonavita 8 cup Automatic Coffee Brewer Automatic drip coffee brewer with one-touch operation, a 1,500-watt heater maintaining 91–96 °C brewing temperature, pre-infusion mode, stainless steel thermal carafe, and dishwasher-safe BPA-free components. Aimed at home drip coffee brewers.
• AeroPress GO Portable travel coffee maker engineered for an active lifestyle, brewing American, espresso, and cold brew style coffee. Includes a microwaveable mug and lid that doubles as a travelling case. Priced at NZD $79 for travellers and on-the-go coffee drinkers.
• AeroPress Original Patented 3-in-1 brew technology combining espresso, pour-over, and French press methods. Produces smooth, rich, grit-free coffee with a full-bodied finish. Compact, durable, and lightweight. Priced at NZD $75 for home brewers.
• Chemex Classic (wood collar) Elegant pour-over coffee maker made from non-porous Borosilicate glass with a wood collar. Uses 20–30% thicker filters than other pour-over methods for clean, even extraction. Starting from NZD $70 for home pour-over enthusiasts.
• Hario V60 Glass Server V-shaped dripper with a 60-degree angle designed for pour-over brewing. Japanese glassware brand product for gentle, consistent coffee extraction. Starting from NZD $42 for home pour-over brewers.
• Bialetti Moka Express Original iconic stovetop coffee maker invented by Alfonso Bialetti in 1933. Brews coffee by passing boiling water pressurised by steam through ground coffee. Sold to home stovetop espresso brewers.
• Bialetti Induction Plate Induction cooking plate adapter for Bialetti stovetop brewers, enabling use of induction stovetops with traditional Moka Express brewers. Sold to owners of Bialetti Moka Express brewers with induction cooktops.
• Motta Wood Handle Tamper Professional barista tamper with a wooden handle for ergonomic tamping, helping achieve consistent coffee puck preparation for espresso extraction. Sold to home and professional baristas.
• Rhinowares Tamp Mat - Classic Flat Tamp mat providing a stable surface for tamping espresso while protecting the counter and providing a consistent tamping area. Sold to home and professional baristas.
• Barista Ace Milk Jugs Professional milk jugs designed in New Zealand for baristas, with ergonomic handles, millimetre measurements, and dishwasher-safe construction. Available in 350 ml, 600 ml, and 950 ml sizes. Sold to home and professional baristas.
• Cleaning & Sanitation Products Professional cleaning products including Cafetto Grinder Clean, Cafetto Renew Descaler, PulyCaff espresso machine cleaner, and Pallo Coffee Tool Brush for equipment maintenance. Sold to home and commercial baristas for espresso equipment upkeep.
• Wholesale Coffee Supply B2B wholesale coffee supply service for cafés, restaurants, and offices across New Zealand, including barista training, equipment technical support, and ongoing partnership relationships. Targeted at hospitality operators seeking differentiated specialty coffee with full onboarding support.
• Gift Voucher - Online Shop Digital gift voucher redeemable across the Espresso Workshop product range, available in various denominations up to NZD $300. Marketed as a flexible gift option for coffee enthusiasts.
• Flying Out Music x Espresso Workshop Mug 300mL Collaboration mug with Flying Out Music — 300 mL Acme Bobby Mug in durable, dishwasher-safe porcelain. Sold as a collectible co-branded lifestyle item alongside the 'Fresh Pressin'' collaborative blend for music and coffee enthusiasts.

Quantifiable outcome

• Save up to 20% on coffee purchases through subscriptions
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• La Marzocco HomeminorGTM or Marketing Partner · 5 March 2024'Roaster in Residence' partnership. Customers purchasing La Marzocco Linea Mini or Linea Micra receive complimentary 12-month supply of award-winning single origin Colombia Santa Maria coffee.
• De'LonghicoreStrategic or Co-development PartnerCollaborative partnership resulting in 'Tutti' Blend specifically designed for De'Longhi's fully automatic coffee machines. The blend combines Brazil Diamond, Colombia Santa Maria, and Tanzania Ol Doniyo origins. De'Longhi customers receive complimentary coffee bundles with machine purchases.
• Ampersand EaterycoreStrategic or Co-development PartnerCollaborative café partnership at Ōrākei location. Ampersand provides all-day dining menu overlooking Hobson Bay while hosting Espresso Workshop's specialty coffee focused espresso bar and retail area.
• Flying Out MusicminorGTM or Marketing PartnerCollaboration on Flying Out x Espresso Workshop mug (300mL porcelain) and 'Fresh Pressin'' collaborative blend.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toby's Estate: Australian specialty coffee roaster with international cafe footprint and extensive wholesale penetration. Operates the same third-wave playbook but at significantly greater scale and capital base, positioning it as a broader incumbent reference rather than head-to-head NZ competitor.
• Blue Bottle Coffee: US-born third-wave specialty coffee chain (Nestle majority-owned) with extensive cafe footprint globally. Representative of the scaled, design-led specialty coffee brand Espresso Workshop benchmarks against as a long-term competitive aspirational.
• Stumptown Coffee Roasters: Portland-based third-wave specialty coffee pioneer (now owned by Peet's/Lavazza). A global reference for the small-batch specialty roaster + cafe model Espresso Workshop follows; not a direct competitor but a useful benchmark for specialty brand-building and wholesale relationships.

Others

• La Marzocco: Premium Italian espresso machine manufacturer. Active equipment-side strategic partner of Espresso Workshop via the 'Roaster in Residence' tie-up; classified as OTHERS because it operates adjacent to — not in competition with — Espresso Workshop's coffee business.

Direct peers

• Campos Coffee: Australian specialty coffee roaster with cafes, D2C e-commerce, and large B2B wholesale into cafes and offices. Most comparable trans-Tasman counterpart given matching scale, third-wave ethos, and integrated retail-wholesale model.
• Kokako Organic Coffee: Auckland-based specialty coffee roaster and cafe operator with strong organic and ethical-sourcing credentials, directly comparable to Espresso Workshop's Mrs Green organic house blend and Fair Trade positioning. Overlaps in Auckland metro and D2C space.
• Mojo Coffee: Auckland-founded specialty coffee roaster offering blends, single origins, subscriptions, and wholesale supply. Operates across the same channels as Espresso Workshop and competes for the same home-brewer and B2B segments in NZ.
• Allpress Espresso: Auckland-founded (1989) third-wave specialty coffee roaster with operations across NZ, Australia, and UK. Operates the same D2C + cafe + B2B wholesale model with similar third-wave positioning, making it the most direct competitor for Auckland customers, wholesale cafe accounts, and bean subscriptions.
• Coffee Supreme: New Zealand specialty coffee roaster (founded 1993) with cafe operations across NZ and Australia. Operates a nearly identical multi-channel model (D2C, cafes, wholesale) and competes head-to-head for both retail consumers and wholesale cafe partners.
• Flight Coffee: Wellington-founded specialty coffee roaster with deep B2B wholesale penetration into NZ cafes. Shares Espresso Workshop's third-wave positioning, single-origin focus, and direct-trade ethos, competing for wholesale accounts and direct consumers nationwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EspressoWorkshop
• Instagraminstagram.com/espressoworkshop
• TikToktiktok.com/@espressoworkshop
• Xx.com/espworkshop
• LinkedInlinkedin.com/company/espresso-workshop-roastery-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Espresso Workshop