Mission Pet Health

What Mission Pet Health does

Mission Pet Health is a Birmingham, Alabama-based, veterinarian-led operator of a national network of animal hospitals, specialty practices, urgent care facilities, and pet resorts. Formed through the December 2024 merger of Southern Veterinary Partners (founded 2014 by Dr. Jay Price) and Mission Veterinary Partners, and rebranded in August 2025, the company operates 900+ veterinary locations across 42 US states with more than 20,000 teammates. Its service portfolio spans primary and preventive care, specialty medicine (cardiology, oncology, surgery, dermatology, ophthalmology, dentistry, radiology, internal medicine), 24/7 emergency and critical care, and pet resort/boarding services.

The underlying technology and operational platform is built on three proprietary pillars: (1) the WAG (Work Together, Amaze, Grow) culture framework embedded across onboarding and team development; (2) Clinical Training Programs including a proprietary veterinary technician school, specialty clinical tracks, and a doctor mentorship program; and (3) the Livewell partnership model that allows founding DVMs to retain hospital ownership economics without bearing full financial risk. Centralized shared services — HR, finance, marketing, operations, recruiting, inventory, and analytics — are layered on top of individual hospital operations, while partner practices retain their local brands and medical autonomy.

Mission Pet Health generates revenue through ownership and partnership stakes in its network of acquired veterinary practices, monetizing both the clinical services delivered to pet owners and the operational support provided to partner practices. Its go-to-market for growth is an enterprise field sales motion via 11+ regional VPs of Business Development and a VP of Acquisition Management who source, value (typically within 30-45 days), and close practice partnerships (90-120 day cycle) under multi-year, customized deal structures. Capital deployment is supported by a recurring sale-leaseback relationship with Four Corners Property Trust, including a definitive May 2026 agreement for up to 102 properties at up to $268 million. The company's primary customer segments are pet owners (consumer demand for veterinary services), independent veterinary practice owners (sell-side partnerships), specialty and emergency practices (referral network participation), and veterinary professionals (talent pipeline).

Name

Mission Pet Health

Legal name

Mission Pet Health

Website

https://missionpethealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mission Pet Health is a Birmingham-based, veterinarian-led operator of 900+ animal hospitals, specialty practices, urgent cares, and pet resorts across 42 US states, serving pet owners and partnering with independent veterinary practices through ownership and operational support arrangements.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (541940), Pet Care (except Veterinary) Services (812910)

SIC

Services-Health Services (8000), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD), Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Veterinary care services
• Animal hospital network
• Specialty veterinary medicine
• Veterinary practice partnerships
• Emergency veterinary care

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Practice Partnerships: Mission Pet Health acquires and partners with veterinary hospitals, providing integrated support services (HR, finance, marketing, operations, inventory management) while allowing practices to maintain their brand and medical autonomy. Revenue is generated through ownership/partnership stakes in the acquired practices.
2. Specialty Practice Partnerships: Partnership with specialty veterinary practices including cardiology, surgery, urgent care, dentistry, radiology, internal medicine, oncology, dermatology, and ophthalmology, providing operational support while maintaining local brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mission Pet Health operates a veterinarian-led network of 900+ animal hospitals, specialty practices, urgent care facilities, and pet resorts across 42 U.S. states, delivering primary, specialty, and emergency veterinary care. The company partners with or acquires independent veterinary practices, providing integrated back-office support (HR, finance, marketing, recruiting, operations) while preserving local hospital brands and medical autonomy. Its Livewell partnership model allows founding DVMs to own and operate hospitals without bearing full financial risk.

Product overview

Mission Pet Health is a unified veterinary care platform operating as a network of animal hospitals, specialty practices, urgent care facilities, and pet resorts across 900+ locations in 42 U.S. states. The company provides a comprehensive range of veterinary services including primary care, specialty services (cardiology, surgery, oncology, dermatology, ophthalmology, dentistry, radiology, internal medicine), emergency and critical care, and pet resorts. The platform is built around a partnership model that preserves local hospital autonomy and brand identity while providing centralized support services including HR, finance, marketing, recruiting, operations, and clinical training. Professional development offerings include a proprietary veterinary technician school, clinical specialty tracks, a doctor mentorship program, and the Livewell founding DVM partnership program. The organization was formed in December 2024 through the merger of Southern Veterinary Partners and Mission Veterinary Partners, with the unified Mission Pet Health brand launching in August 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Livewell Founding DVM Partnership Program
• General Veterinary Services
• Specialty Veterinary Services
• Emergency & Critical Care
• Pet Resorts

Quantifiable outcome

• Ranked #2 in America's Top 100 Most Loved Workplaces 2025
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CVCA - Cardiac Care for PetscoreStrategic or Co-development PartnerSpecialty partnership for veterinary cardiology services. CVCA provides cardiac care for pets and is recognized as a partner in the Mission Pet Health specialty network.
• Flower Mound Veterinary Emergency & Specialty CentercoreStrategic or Co-development PartnerEmergency and specialty care partnership including neurology, ophthalmology, and 24/7 emergency services. The center has been recognized for research contributions, including publication in the Journal of Veterinary Dentistry.
• Perkins Road Veterinary HospitalcoreStrategic or Co-development PartnerDentistry and oral surgery specialty partnership providing advanced dental care services for pets.
• MiVU - Mobile Imaging Veterinary UltrasoundminorStrategic or Co-development PartnerMobile veterinary ultrasound imaging services partnership providing convenient diagnostic imaging solutions for partner hospitals.
• VDCNC (Veterinary Dentistry North Carolina)minorStrategic or Co-development PartnerVeterinary dentistry specialty services operating in North Carolina, part of the specialty practice network.
• Bedrock Veterinary SpecialistscoreStrategic or Co-development PartnerSpecialty veterinary care partnership providing advanced medical services through the Mission Pet Health network.
• Southern Veterinary Partners and Mission Veterinary Partners MergercoreStrategic or Co-development PartnerMission Pet Health was formed through the merger of Southern Veterinary Partners and Mission Veterinary Partners, completed in December 2024, with the new brand launched in August 2025. This merger created one of the largest veterinary care organizations in the US.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain operating under Mars Veterinary Health. Comparable specialty and emergency service offering, though focused on the specialty tier rather than full-service general practice.
• VCA Animal Hospitals: Operates a large network of general practice and specialty hospitals as part of Mars Veterinary Health. Comparable services and footprint but operates within a broader corporate parent's portfolio.
• Banfield Pet Hospital: Largest general practice veterinary chain in the US, owned by Mars Petcare. Comparable primary care offering though largely located inside PetSmart retail stores rather than freestanding hospitals.

Direct peers

• National Veterinary Associates (NVA): Private-equity-backed network of more than 1,000 veterinary hospitals across the US, Canada, Australia, and New Zealand. Competes head-to-head with Mission Pet Health for independent practice acquisitions and shares the same partnership model philosophy.
• PetVet Care Centers: Veterinary hospital network operating general practice, specialty, and emergency hospitals across the US. Closely comparable partnership model and growth-by-acquisition strategy.
• Thrive Pet Healthcare: Multi-specialty and general practice veterinary network formed via roll-up of independent and specialty hospitals. Directly comparable in offering mix (primary, specialty, urgent care) and target acquisition universe.
• Mars Veterinary Health: Mars Petcare's veterinary services division encompassing Banfield Pet Hospital, BluePearl, and VCA Animal Hospitals. The largest competitor to Mission Pet Health across general practice, specialty, and emergency veterinary services in the US.

Regional players

• VetStrategy: Canadian veterinary hospital network owned by Pet Lovers (PE-backed). Operates the same partnership/acquisition model as Mission Pet Health but focused on the Canadian market rather than the US.
• CVS Group: UK-listed consolidator of veterinary practices operating general practice, referral, and diagnostic laboratories. Comparable multi-service veterinary roll-up model in a different geography.

Others

• PetIQ: Provider of pet wellness and veterinary services including wellness centers inside retail locations. Adjacent rather than directly competing with Mission's hospital network, but operates in the same pet healthcare services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@missionpethealth
• Facebookfacebook.com/missionpethealth
• LinkedInlinkedin.com/company/mission-veterinary-partners
• Instagraminstagram.com/missionpethealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Pet Health