Rolling Hills
Rolling Hills Mobile Home Park is a family-owned residential real estate operator in Maxwell, Iowa that rents mobile home lots (starting at $300/month) and campground spaces (short-term $25/day or $300/month long-term) to working families and RV/camper users, managed through the AppFolio platform.
- Company typePrivate
- Founded2007
- HeadquartersMaxwell, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rolling Hills does
Rolling Hills Mobile Home Park is a privately held, family-owned residential real estate operator founded in 2007 in Maxwell, Iowa, by CEO Jose Leaños and VP Ana Garcia. The company operates as a direct-to-consumer landlord for two asset classes on a single parcel located at 31100 653rd Ave, Maxwell, IA 50161: (1) mobile home lot rentals with starting lot rent of $300 per month that bundles water and sewer service, and (2) campground spaces offered on both short-term ($25 per day) and long-term ($300 per month) terms. The customer base is composed of individual working families seeking affordable housing in the Des Moines Metro Area and individual RV/camper users, with no enterprise or institutional tenants.
The business is run on a thin technology stack consisting of a Wix-hosted marketing website, the AppFolio property management platform for online rental applications, tenant screening (including a $40 non-refundable per-adult application fee), payment processing, and resident portal access, and a Facebook social media presence for community engagement. There is no proprietary technology, no mobile application, no API integrations, and no disclosed data assets. The company has 11–50 employees, is privately held with no external funding rounds or parent company, and operates as a single-site, single-jurisdiction Iowa corporation (Leanos Properties INC). Leasing is handled through a self-serve online application plus in-person and virtual property tours, and the company holds a self-attested fair housing compliance posture covering all federally protected classes.
Economically, revenue is generated almost entirely through recurring monthly lot rent and campground rent subscriptions, supplemented by one-time $40 application fees. Distribution is fully direct (no intermediaries, no resellers, no third-party channels), and the marketing mix is limited to the company website, Facebook, phone/email outreach, and property tours. Geographic scope is restricted to Iowa, with no stated plans for multi-property or out-of-state expansion in the available source material. The business model has minimal product complexity but is exposed to single-asset, single-market risk given that all revenue is generated from one location.
Rolling Hills firmographics
Firmographics- Name
- Rolling Hills
- Legal name
- Leanos Properties INC
- Website
- https://rollinghillsmhp.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rolling Hills Mobile Home Park is a family-owned residential real estate operator in Maxwell, Iowa that rents mobile home lots (starting at $300/month) and campground spaces (short-term $25/day or $300/month long-term) to working families and RV/camper users, managed through the AppFolio platform.
- Ownership category
- akta.pro rank
Rolling Hills industry classification
Industry- Product category
- Mobile Home Park and Campground Rentals
- NAICS
- Rental and Leasing Services (532), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Services-To Dwellings & Other Buildings (7340), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Manufactured Housing / Mobile Home Park Management (BPAJAFAG)
- akta.pro secondary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
Keywords
Where Rolling Hills is headquartered
LocationHeadquarters
- HQ city
- Maxwell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rolling Hills business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Mobile Home Lot Rentals: Monthly rental income from mobile home lot spaces. Water and sewer services included in lot rent.
- Campground Space Rentals: Short-term daily rentals at $25/day and long-term monthly rentals at $300/month for RV/camper spaces. Water and sewer included.
- Rental Application Fees: Non-refundable $40 application fee per adult applicant for rental screening and processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Short-term campground: $25/day |
| Subscription | Monthly | Long-term campground: $300/month |
| Subscription | Monthly | Mobile home lot rental: starting at $300/month |
| One time/ perpetual license | Pay-as-you-go | Rental application fee: $40 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rolling Hills product offering
Product offeringCore offering
Rolling Hills rents mobile home park lots and campground spaces in Maxwell, Iowa, with water and sewer utilities included in the rent. The business is operated through AppFolio, which supports an online rental application and a resident portal for tenant communication, payments, and service requests.
Product overview
Rolling Hills Mobile Home Park operates as a residential community offering mobile home lot rentals and campground spaces. The primary offerings include mobile home lot rentals with water included (starting at $300/month), and campground spaces for short-term ($25/day) or long-term ($300/month) stays. The company supplements its core housing services with an online rental application system and a resident portal for tenant management. All properties are managed through AppFolio property management software, and the business is operated by Leanos Properties INC.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Home Park Lot Rentals
- Campground Space Rentals
Companies that use Rolling Hills
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rolling Hills technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rolling Hills partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Rolling Hills competitors and assessment
Company assessmentDirect peers
- Carefree Communities: Operator of manufactured housing and RV communities, recently acquired by Sun Communities. Directly comparable dual MH/RV business model to Rolling Hills at the small-operator level.
- Yes Communities: Privately held manufactured housing community operator with a similar affordable-housing positioning and long-term lot-lease model. Comparable in tenant demographic and Midwest market focus.
- Thousand Trails: Network of membership-based RV resorts and campgrounds. Closely comparable to Rolling Hills' long-term monthly RV/camper site rentals at $300/month, particularly for extended-stay and seasonal campers.
- Flagship Communities: Public REIT focused on affordable manufactured housing communities, primarily in the Midwest and Southeast. Closely matches Rolling Hills' affordable-lot-lease model and working-family tenant segment.
- UMH Properties: Public REIT specializing in manufactured housing communities in the Midwest and East Coast. Comparable to Rolling Hills' core mobile home lot rental business in similar geographies and tenant demographics.
Broad incumbents
- RHP Properties: Largest privately held operator of manufactured housing communities in the U.S. Comparable operating model (long-term lot rentals, family-tenant base) to Rolling Hills, with similar geographic Midwestern presence.
- Equity LifeStyle Properties: Public REIT focused on RV resorts and manufactured housing communities. Operates the same dual MH/RV lot-rental model as Rolling Hills and represents the closest large-scale public comparable for both the mobile home and campground revenue streams.
- Sun Communities: Largest publicly traded REIT owning and operating manufactured housing and RV communities across the U.S. Directly comparable business model (MH + RV lot rentals) at vastly larger scale; relevant as a comparable for valuation and as a potential acquirer of stabilized parks like Rolling Hills.
- Kampgrounds of America (KOA): Largest U.S. franchised network of private campgrounds. Comparable to the campground side of Rolling Hills' business in offering RV/camper sites with utility hookups for short- and long-term stays.
Emerging players
- Aspen Group: Owns and operates manufactured housing and self-storage communities across the Midwest. Comparable to Rolling Hills in geography, tenant base, and lot-rental revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rolling Hills social profiles
Digital presenceRolling Hills compliance and trust
Trust signalCompliance1 record
Rolling Hills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolling Hills leadership team
Management profileNumber of profiles
Profiles2 records
Rolling Hills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolling Hills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolling Hills
What does Rolling Hills do?
Rolling Hills rents mobile home park lots and campground spaces in Maxwell, Iowa, with water and sewer utilities included in the rent. The business is operated through AppFolio, which supports an online rental application and a resident portal for tenant communication, payments, and service requests.
Is Rolling Hills a public or private company?
Rolling Hills is a private company. It is classified as family owned and is currently operating.
When was Rolling Hills founded?
Rolling Hills was founded in 2007. It employs 11 to 50 people.
Where is Rolling Hills based?
Rolling Hills is headquartered in Maxwell, United States, in the North America region.
How does Rolling Hills make money?
Three revenue lines are on record. Mobile Home Lot Rentals are the primary driver. The others are campground Space Rentals and rental Application Fees.
Who are Rolling Hills's main competitors?
Direct peers on record are Carefree Communities, Yes Communities, Thousand Trails, Flagship Communities and UMH Properties. Broad incumbents are RHP Properties, Equity LifeStyle Properties, Sun Communities and Kampgrounds of America (KOA). Aspen Group is listed as an emerging player.
Does Rolling Hills have an API?
No public API is recorded for Rolling Hills.
What industry is Rolling Hills in?
Rolling Hills's product category is Mobile Home Park and Campground Rentals. Its primary akta.pro industry code is BPAJAFAG, Manufactured Housing / Mobile Home Park Management, with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 532 and its SIC code is 7340.