Agricultural Appointments
Agricultural Appointments is a Sydney-based, 1979-founded specialist recruitment firm placing candidates across Australian agribusiness, wine, and food manufacturing, from farmhand to CEO, using a human-led (no-AI) model and a 300,000+ talent pool.
- Company typePrivate
- Founded1979
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agricultural Appointments does
Agricultural Appointments (legal entity: The Appointments Group Pty Ltd) is an Australian specialist recruitment firm founded in 1979 and headquartered at 3 Spring Street, Sydney, that places candidates across the agribusiness, wine, and food manufacturing value chain. The firm operates as a human-led, vertical specialist with no AI involvement in hiring decisions, relying instead on a team of former CEOs and senior agribusiness managers (including Managing Director Dr Ray Johnson and GM Dr Belinda Chung) and a talent pool combining a 200,000+ candidate database with a 100,000+ LinkedIn following, for an aggregate reach of 300,000+ professionals. Its service portfolio spans four core modules — Recruitment Services (entry-level to executive), Executive Search (C-suite and board), Outplacement, and Psychometric Testing — supplemented by free employer tools (an Attrition Costs Calculator and DIY Recruitment Guide), a 2026 Salary and Trend Report, and migration sponsorship services via an in-house Registered Migration Agent. Revenue is generated on a professional-services, quote-based placement-fee model (typical of recruitment firms), with no public pricing disclosure, and the firm sells primarily through direct employer engagement rather than self-serve channels.
The business is micro in scale (1-10 employees), independently owned with no parent company, no institutional funding, and no subsidiaries, and serves Australian employers exclusively across all states and regional centres. Notable named clients include SunRice, Free Range Egg Farms, Total Foodtec, Dick Smith Foods, Ballande Group Australasia, KF Specialty Ingredients, Craiglea Pastoral, Lyndcote Holding, and Agricultural Investments Australia, spanning enterprise and SMB accounts. Distribution blends enterprise direct sales with self-serve candidate registration through a Jobadder platform, supported by a multi-channel content and events presence (LinkedIn, Facebook, X, Instagram, newsletter, AIFST Convention, WineTech, Farming Futures Careers Fair). The "Agricultural Appointments" trademark (Trade Mark No. 1120213) is registered to the operating entity in Australia.
Agricultural Appointments firmographics
Firmographics- Name
- Agricultural Appointments
- Legal name
- THE APPOINTMENTS GROUP PTY LTD
- Website
- https://agri.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agricultural Appointments is a Sydney-based, 1979-founded specialist recruitment firm placing candidates across Australian agribusiness, wine, and food manufacturing, from farmhand to CEO, using a human-led (no-AI) model and a 300,000+ talent pool.
- Ownership category
- akta.pro rank
Agricultural Appointments industry classification
Industry- Product category
- Agribusiness Recruitment Services
- NAICS
- Executive Search Services (561312), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Agriculture & Seasonal Field Labor Staffing (BPACAEAJ)
Keywords
Where Agricultural Appointments is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Agricultural Appointments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Recruitment Services: Placement fees for connecting employers with candidates across agribusiness, wine, and food manufacturing sectors. Covers permanent recruitment solutions from entry-level to executive positions.
- Executive Search: Specialized search services for senior executive and C-suite placements in agribusiness organizations
- Psychometric Testing: Candidate psychological profiling matched precisely to job roles, providing objective evaluation
- Outplacement Services: Support services for employees transitioning out of organizations including career advice, interview training, and job search assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service recruitment across all levels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Agricultural Appointments product offering
Product offeringCore offering
Agricultural Appointments is a specialist Australian recruitment firm that places candidates into agribusiness, wine, and food manufacturing organizations across all seniority levels, from CEO/MD/GM through middle management to entry-level farmhands. Core offerings include Recruitment Services, Executive Search for senior leadership, Outplacement Services for transitioning employees, and Psychometric Testing for objective candidate evaluation. The firm leverages a human-led assessment approach by former agribusiness CEOs, supported by a candidate database of over 200,000 professionals and a LinkedIn following of over 100,000.
Product overview
Agricultural Appointments operates as a specialized recruitment services firm with a human-led approach, offering four core service modules: Recruitment Services for general placement across all levels, Executive Search for senior leadership appointments, Outplacement Services for employee transitions, and Psychometric Testing for candidate assessment. The company supplements its core services with free tools including an Attrition Costs Calculator and a DIY Recruitment Guide. The firm covers three primary industry verticals: Agribusiness, Wine/Viticulture, and Food Manufacturing & Retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Recruitment Services
- Executive Search
- Outplacement Services
- Psychometric Testing
Quantifiable outcome
- Talent pool of 300,000+ agribusiness professionals
- +1 more outcomes
Companies that use Agricultural Appointments
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Agricultural Appointments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agricultural Appointments partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Agricultural Appointments competitors and assessment
Company assessmentBroad incumbents
- Randstad Australia: Global staffing leader with significant Australian footprint including agribusiness and food manufacturing vertical, offering scale advantages Agricultural Appointments lacks.
- Programmed: Major Australian staffing and recruitment group with rural and agribusiness labour hire capabilities, serving overlapping clients but with a much broader service portfolio.
- AWX: Australian labour hire and staffing provider with significant agribusiness exposure, including seasonal workforce solutions - broader portfolio than Agricultural Appointments' executive focus.
- Robert Half Australia: Global recruitment firm with strong Australian presence offering executive search and professional placement, including finance roles for agribusiness corporates.
- Chandler Macleod: Large Australian recruitment and workforce solutions firm with dedicated agribusiness practice, offering broader scale but less specialist brand positioning in agriculture.
- Michael Page Australia: Global recruitment firm with established Australian agribusiness and consumer goods practice, competing for mid-to-senior management and executive roles.
- Hays Australia: Global recruitment firm with an Australian agribusiness practice, offering broader sector coverage but less specialized brand equity in agriculture than Agricultural Appointments.
Direct peers
- Rimfire Resources: Australian agribusiness recruitment specialist offering permanent and executive search across the agri-food chain, directly competing with Agricultural Appointments in the same niche verticals.
Regional players
- AgRecruit: New Zealand-based agribusiness and rural recruitment firm serving horticulture, dairy, and farming sectors across Australasia - directly comparable model but geographically focused on NZ.
Emerging players
- Wine Industry Recruitment Network: Niche recruitment platform focused specifically on the Australian wine sector - overlaps directly with Agricultural Appointments' wine industry vertical but as a more specialized online job board.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agricultural Appointments social profiles
Digital presenceAgricultural Appointments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agricultural Appointments leadership team
Management profileNumber of profiles
Profiles7 records
Agricultural Appointments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agricultural Appointments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agricultural Appointments
What does Agricultural Appointments do?
Agricultural Appointments is a specialist Australian recruitment firm that places candidates into agribusiness, wine, and food manufacturing organizations across all seniority levels, from CEO/MD/GM through middle management to entry-level farmhands. Core offerings include Recruitment Services, Executive Search for senior leadership, Outplacement Services for transitioning employees, and Psychometric Testing for objective candidate evaluation. The firm leverages a human-led assessment approach by former agribusiness CEOs, supported by a candidate database of over 200,000 professionals and a LinkedIn following of over 100,000.
Is Agricultural Appointments a public or private company?
Agricultural Appointments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agricultural Appointments founded?
Agricultural Appointments was founded in 1979. It employs 1 to 10 people.
Where is Agricultural Appointments based?
Agricultural Appointments is headquartered in Sydney, Australia, in the Oceania region.
How does Agricultural Appointments make money?
Four revenue lines are on record. Recruitment Services are the primary driver. The others are executive Search, psychometric Testing and outplacement Services.
Who are Agricultural Appointments's main competitors?
Broad incumbents on record are Randstad Australia, Programmed, AWX, Robert Half Australia, Chandler Macleod, Michael Page Australia and Hays Australia. Rimfire Resources is listed as a direct peer. AgRecruit is listed as a regional player. Wine Industry Recruitment Network is listed as an emerging player.
Does Agricultural Appointments have an API?
No public API is recorded for Agricultural Appointments.
What industry is Agricultural Appointments in?
Agricultural Appointments's product category is Agribusiness Recruitment Services. Its primary akta.pro industry code is BPACAEAJ, Agriculture & Seasonal Field Labor Staffing. Its NAICS code is 561312 and its SIC code is 7361.