Fairmont Miramar Hotel & Bungalows

What Fairmont Miramar Hotel & Bungalows does

Fairmont Miramar Hotel & Bungalows is a luxury oceanfront hotel property in Santa Monica, California, operating as part of the Fairmont Hotels & Resorts brand under the Accor S.A. portfolio (PAR: AC). The property offers guest rooms, suites, and private bungalow accommodations, complemented by on-site dining venues, wellness and spa services, meeting and event spaces, and wedding venues. Fairmont was founded in 1907 and was acquired by Accor in 2016 as part of the latter's strategic expansion into the luxury hospitality segment; the brand now operates over 80 properties across the Americas, Europe, Middle East & Africa, and Asia Pacific.

The underlying technology infrastructure is the Fairmont brand platform integrated with Accor's booking technology, including a direct booking website, iOS and Android mobile apps, and integration with the ALL (Accor Live Limitless) loyalty program. Revenue is generated across five primary streams: room accommodations (varying by season and room type), dining, spa and wellness, events and weddings, and loyalty-driven repeat bookings. The go-to-market motion is direct-to-consumer, leveraging the brand website, mobile apps, toll-free reservations, social media, email, and high-profile experiential partnerships such as the Vogue World: Hollywood event and the Wellness Without Walls program inspired by Kylian Mbappé.

The customer base is segmented into luxury leisure travelers (primary), business travelers, and event/celebration customers. Sub-brand offerings include Fairmont Gold (exclusive hotel-within-a-hotel tier), Fairmont Heritage Place (vacation ownership), and Fairmont Residences (branded residential living). The property employs between 251 and 500 staff and operates within the broader Accor operational framework, though individual property-level financials are not publicly disclosed.

Name

Fairmont Miramar Hotel & Bungalows

Legal name

Fairmont Miramar Hotel & Bungalows

Website

https://fairmont.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

251–500 employees

Short description

Fairmont Miramar Hotel & Bungalows is a luxury oceanfront hotel in Santa Monica, California, offering rooms, bungalows, dining, spa, and event services as part of the Fairmont brand under Accor S.A., serving luxury leisure and business travelers.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodations
• Oceanfront resort stays
• Bungalow lodging
• Wedding and event venues
• Luxury spa and wellness

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: Luxury hotel rooms and bungalows with varying price points based on room type, season, and availability
2. Dining: On-site restaurants, bars, and cocktail services
3. Spa and Wellness: Wellness services including the 'Wellness Without Walls' program inspired by Kylian Mbappé
4. Events and Weddings: Meeting spaces, conferences, and wedding venues
5. Loyalty Program: ALL Accor loyalty program driving repeat bookings and customer retention

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fairmont Miramar Hotel & Bungalows is a luxury oceanfront hotel in Santa Monica, California, that sells overnight accommodations in guest rooms, suites, and private bungalows as its primary offering. The property supplements this core offering with on-site dining venues, wellness and spa services, the Fairmont Gold exclusive floor concept, event and wedding venues, and access to Fairmont Experiences — all operated within the Fairmont brand standards and Accor's ALL loyalty ecosystem.

Product overview

Fairmont Miramar Hotel & Bungalows is a luxury hotel property in Santa Monica, California, operating as part of the Fairmont Hotels & Resorts global portfolio. The core product is hotel accommodations including guest rooms, suites, and private bungalows. Supporting the core hotel offering are sub-brand experiences including Fairmont Gold (an exclusive hotel-within-a-hotel luxury tier with private lounge access, concierge services, and dining privileges), Fairmont Heritage Place (vacation ownership residences), and Fairmont Residences (branded residential offerings). Additional revenue streams include on-site dining venues (restaurants, bars, cafes), wellness and spa services, golf access at select properties, ski resort experiences, and event services including meetings, conferences, weddings, and social celebrations. The brand also offers curated Fairmont Experiences featuring local adventures and signature moments. The properties integrate with the Accor ALL loyalty program and mobile applications for booking and guest services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairmont Miramar Hotel & Bungalows Accommodations Luxury overnight accommodations in oceanfront Santa Monica, comprising guest rooms, suites, and private bungalows available for individual booking through the Fairmont direct channels.
• Fairmont Gold An exclusive hotel-within-a-hotel experience offering private lounge access, all-day honor bar, complimentary breakfast, afternoon canapés, and dedicated concierge services for discerning guests booking Fairmont Gold rooms.
• Dining (Restaurants, Bars & Cocktails, Cafes & Breakfast) On-site culinary experiences at Fairmont properties, including signature restaurants, bars and cocktail lounges, and casual cafe and breakfast options accessible to both hotel guests and outside visitors.
• Wellness Wellness experiences including spa treatments, fitness facilities, and wellness programming such as the Wellness Without Walls program offered at Fairmont properties.
• Golf Access to Fairmont's celebrated golf courses around the world, including properties in the Canadian Rockies, Atlas Mountains, and Scottish coast.
• Ski Luxury winter escape experiences featuring ski access and winter activities at Fairmont ski resort properties.
• Meetings & Conferences Event and meeting spaces with full-service catering and event planning for corporate meetings and conferences hosted at Fairmont properties.
• Weddings Wedding venues and planning services including ceremony and reception spaces, catering, and coordination at Fairmont properties.
• Social Events & Celebrations Event spaces and services for social gatherings, celebrations, and special occasions hosted at Fairmont properties.
• Fairmont Experiences Curated unique experiences at Fairmont destinations including local adventures, cultural activities, and signature moments bookable as enhancements to a stay.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• AccorflagshipOthersFairmont Miramar Hotel & Bungalows is owned and operated under the Accor portfolio of luxury hotels. Accor provides global distribution, loyalty program infrastructure (ALL), and brand marketing support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Four Seasons Hotel Los Angeles at Beverly Hills: Flagship luxury hotel in the broader LA market with comparable wellness, dining, and event programming. Targets the same affluent leisure, celebrity, and corporate group segments.
• Waldorf Astoria Beverly Hills: Ultra-luxury hotel in the greater Los Angeles market competing for top-tier leisure, wedding, and corporate incentive demand. Relevant comparable for ADR ceilings and luxury group pricing benchmarks.
• The Ritz-Carlton, Marina del Rey: Luxury waterfront hotel in the broader Los Angeles coastal market (Marriott Bonvoy). Competes with Fairmont Miramar for luxury leisure, wedding, and corporate group demand across greater Los Angeles.

Direct peers

• The Georgian Hotel: Historic oceanfront boutique hotel in Santa Monica. Like Fairmont Miramar, it trades on heritage architecture and an irreplaceable beachfront location to attract luxury leisure guests.
• Viceroy Santa Monica: Boutique luxury hotel near the Santa Monica oceanfront targeting a similar affluent leisure traveler with design-driven accommodations, dining, and event venues. Comparable rate positioning and customer base.
• Shutters on the Beach: Direct luxury beachfront competitor located steps away on the Santa Monica oceanfront. Operates comparable full-service luxury accommodations, dining, and event spaces targeting the same affluent leisure and group traveler.
• Fairmont Century Plaza Los Angeles: Sister Fairmont property in the Los Angeles market, sharing brand standards, ALL loyalty integration, and a similar luxury full-service model including meetings, dining, and residences. Closest brand-portfolio comparable for benchmarking.
• Fairmont Grand Del Mar: Fellow Fairmont luxury resort in Southern California with comparable offerings including Fairmont Gold tier, dining, spa, and event venues. Useful proxy for property-level economics under the same brand standards.
• Loews Santa Monica Beach Hotel: Full-service beachfront hotel in Santa Monica with comparable meeting space, dining, and leisure positioning. Competes for both transient luxury leisure and group/business demand in the same micro-market.
• Casa del Mar: Adjacent luxury beachfront hotel in Santa Monica offering rooms, suites, dining, and spa. Directly competes for the same oceanfront leisure, wedding, and corporate group demand as Fairmont Miramar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairmonthotels
• YouTubeyoutube.com/fairmonthotels
• Facebookfacebook.com/fairmonthotels
• Instagraminstagram.com/fairmonthotels
• TikToktiktok.com/@fairmonthotels
• Pinterestfr.pinterest.com/fairmonthotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairmont Miramar Hotel & Bungalows