NORMATEC
- Company typePrivate
- Founded1998
- HeadquartersWetzlar, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
NORMATEC firmographics
Firmographics- Name
- NORMATEC
- Legal name
- Normatec Werkzeugtechnik GmbH
- Website
- https://normatec-automotive.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
NORMATEC industry classification
Industry- Product category
- Automotive Tooling Services
- NAICS
- Architectural, Engineering, and Related Services (5413)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro industry
- Testing, Inspection, Certification & Commissioning (TICx) Technical ServicesBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Engineering & Technical Consulting
Keywords
Where NORMATEC is headquartered
LocationHeadquarters
- HQ city
- Wetzlar
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
NORMATEC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Toolmaking Support: Services related to tooling and production of assemblies including tool assembly, maintenance, try-out on series press, support in series start-up of entire assemblies including hemming, robot programming, joining processes, and quality control. Services are delivered directly at customer sites internationally.
- Staff Leasing and Recruitment: Personnel leasing in accordance with German Personnel Leasing Act (AÜG) with permission from German Federal Employment Agency. Also recruits employees for permanent positions or fixed-term contracts. Member of employers' association GVP.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NORMATEC product offering
Product offeringCore offering
NORMATEC Werkzeugtechnik GmbH provides specialized tooling services for the automotive industry, covering the full tool lifecycle from design support and try-out through series production ramp-up. Core offerings include press, draw, and stamping tool services, external tool try-out on partner presses (500–3000 tons), international project management, lightweight construction via hot stamping and aluminum forming, robot programming for KUKA/FANUC/ABB/COMAU systems, precision hemming for Class A body panels, and personnel leasing/recruitment under German AÜG regulations.
Product overview
NORMATEC is a services company (not a software product company) providing comprehensive tooling and manufacturing support services for the automotive industry. The core portfolio consists of seven interconnected service offerings: (1) Press, Draw, and Stamping Tools services covering tooling lifecycle from manufacturing to series production; (2) Tool Try Out services for validating tools under near-series conditions; (3) International Project Management for coordinating global tooling projects; (4) Lightweight Construction services enabling up to 50% weight reduction through hot stamping and aluminum technologies; (5) Robot Programming for automated manufacturing processes with certified expertise in KUKA, FANUC, ABB, and COMAU systems; (6) Hemming services for precision body panel joining; and (7) Staff Service for personnel recruitment and leasing. These services are designed to work together across the entire tooling lifecycle, from initial development through series production optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Press, Draw, and Stamping Tools (Press-, Zieh- und Stanzwerkzeuge) Comprehensive tooling services for cold and hot forming of sheet metal, including tool assembly, preventive maintenance, try-out on series presses, and support for series production start-up of entire assemblies including hemming, robot programming, welding processes, and quality control. Targeted at automotive manufacturers and Tier 1 suppliers.
- Tool Try-Out (Einarbeitung von Werkzeugen) Tool try-out services performed under near-series conditions on external partner presses ranging from 500 to 3000 tons, covering die dimensions up to 2.5 x 5 meters. Includes spotting picture work, AUTOFORM simulation, and optimization for series production on customer presses.
- International Project Management End-to-end project management for tooling projects at international locations, including tool status tracking, schedule management, quality assurance, procurement support in Asia and Southern Europe, and SOP acceleration for automotive customers.
- Lightweight Construction (Leichtbau) Services supporting up to 50% weight savings through hot stamping technology for ultra-high-strength steels and aluminum solutions, including project management, try-out, optimization, and maintenance of Class A tools, structural aluminum tools, and hot forming tools for EV lightweight construction.
- Robot Programming (Roboterprogrammierung) Robot programming for hemming and joining processes supporting KUKA (VW Vass 5 certified), FANUC, ABB (IRC5 certified), and COMAU robots, covering processes including hemming, MIG welding, gluing, spot welding, riveting, SERRA, TOX-Presso technology, vision systems, and screwing.
- Hemming (Falzen) Precise hemming technique for Class A body panels using roller hemming and Table-Top Hemming methods for steel and aluminum parts, including tool fine-tuning and robot reprogramming.
- Staff Service (Personalservice) Personnel leasing and recruitment services for the automotive tooling industry, operating under German AÜG regulations with GVP membership and collective agreement compliance, supporting local, nationwide, and worldwide placements.
Quantifiable outcome
- 30% productivity increase achieved for Tier 1 supplier in USA, saving over $2 million USD in three years
- +3 more outcomes
Companies that use NORMATEC
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
NORMATEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NORMATEC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- External Try-out Press PartnerscoreNORMATEC partners with external press facilities to offer try-out services on presses from 500 to 3000 tons capacity, covering die dimensions up to 2.5 x 5 meters. Approximately 15 toolmakers work in three shifts at these partner facilities.
- Automation and External Press Capacity ProviderscorePartners providing automation solutions and external press capacity to support NORMATEC's service offerings for automotive toolmaking.
- German Design PartnerscoreDesign capacity partners operating under 'Made in Germany' standards for high-quality tooling design.
- Asian Tool Manufacturing PartnersminorTool manufacturing partners in China and South Korea for cost-effective production while maintaining quality standards.
- European Stamping Parts ManufacturersminorPartners for stamping parts manufacturing for small and medium parts in Europe.
- Engineering Office for Solar Park IndustryminorEngineering office partner in Spain for Solar Park Industry services.
- AUTOFORM Engineering PartnercoreEngineering partner using AUTOFORM software to simulate necessary surface changes in tools, saving correction loops and valuable time for larger parts with tolerance deviations.
- GVP Employers' AssociationminorMember of employers' association GVP. Staff are employed according to current collective agreement and corresponding industry surcharges in compliance with German Personnel Leasing Act.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NORMATEC competitors and assessment
Company assessmentBroad incumbents
- Kirchhoff Automotive: German Tier 1 automotive supplier with structural and chassis metal-forming capabilities including lightweight expertise. Comparable to NORMATEC as a potential customer relationship and as an incumbent competitor in body-in-white tooling services.
- Martinrea International: Canadian Tier 1 automotive metal-forming and lightweight components supplier. Comparable to NORMATEC as a customer and as a competing provider of automotive stamping, lightweight and tooling expertise.
- Gestamp: Spanish-headquartered global Tier 1 supplier specializing in metal automotive components with hot stamping and lightweight capabilities. Directly relevant as a NORMATEC customer and as an incumbent with overlapping lightweight tooling expertise.
- Magna International: Global Tier 1 automotive supplier with body, chassis and tooling capabilities serving most major OEMs. Comparable to NORMATEC as a customer and as a broader incumbent that can either source tooling services from or compete with specialized tooling firms.
Direct peers
- IAV GmbH: German automotive engineering services company specializing in powertrain, vehicle and production development for OEMs worldwide. Comparable to NORMATEC as a high-skill engineering services firm with premium OEM relationships and international project execution.
- Bertrandt AG: German automotive engineering services provider delivering development support across body, powertrain, electronics and production. Directly comparable to NORMATEC as a project-based engineering services firm serving global OEMs with international delivery model.
- Schuler AG: Global press and tooling manufacturer for automotive sheet metal forming. Comparable to NORMATEC in serving automotive body-in-white tooling needs and overlapping as both a supplier and customer relationship in the same ecosystem.
- EDAG Engineering GmbH: Germany-based automotive engineering services firm providing vehicle development, tooling and production support to global OEMs. Comparable to NORMATEC in serving automotive manufacturers with engineering-heavy, project-based services across international locations.
- FISCHER AG & Co. KG: German precision toolmaker serving automotive, electrical and industrial markets with progressive dies, stamping tools and injection molding tools. Directly comparable to NORMATEC as a specialized toolmaking services firm serving premium automotive customers.
Others
- KUKA AG: German robotics and automation manufacturer whose robots NORMATEC programs and certifies against (VW Vass 5). Adjacent ecosystem participant — both a technology supplier and a competence-validating platform for NORMATEC's robot programming service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NORMATEC social profiles
Digital presenceNORMATEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
NORMATEC leadership team
Management profileNumber of profiles
Profiles5 records
NORMATEC subsidiaries and ownership
Company hierarchySubsidiaries4 records
NORMATEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NORMATEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NORMATEC
What does NORMATEC do?
NORMATEC Werkzeugtechnik GmbH provides specialized tooling services for the automotive industry, covering the full tool lifecycle from design support and try-out through series production ramp-up. Core offerings include press, draw, and stamping tool services, external tool try-out on partner presses (500–3000 tons), international project management, lightweight construction via hot stamping and aluminum forming, robot programming for KUKA/FANUC/ABB/COMAU systems, precision hemming for Class A body panels, and personnel leasing/recruitment under German AÜG regulations.
Is NORMATEC a public or private company?
NORMATEC is a private company. It is classified as management employee owned and is currently operating.
When was NORMATEC founded?
NORMATEC was founded in 1998. It employs 51 to 100 people.
Where is NORMATEC based?
NORMATEC is headquartered in Wetzlar, Germany, in the Europe region.
How does NORMATEC make money?
Two revenue lines are on record. Professional Services - Toolmaking Support is the primary driver. The others are staff Leasing and Recruitment.
Who are NORMATEC's main competitors?
Broad incumbents on record are Kirchhoff Automotive, Martinrea International, Gestamp and Magna International. Direct peers are IAV GmbH, Bertrandt AG, Schuler AG, EDAG Engineering GmbH and FISCHER AG & Co. KG. KUKA AG is listed as an others.
Does NORMATEC have an API?
No public API is recorded for NORMATEC.
What industry is NORMATEC in?
NORMATEC's product category is Automotive Tooling Services. Its primary akta.pro industry code is BPAHAIAL, Testing, Inspection, Certification & Commissioning (TICx) Technical Services. Its NAICS code is 5413 and its SIC code is 3559.