Marc & André
Marc & André is a privately held premium French-origin fashion brand designing lingerie, swimwear, and cashmere knitwear, distributed through 78 wholesale and monobrand stores across 18 countries plus a direct-to-consumer e-commerce platform, targeting sophisticated women seeking quality and design-led intimate apparel.
- Company typePrivate
- Founded1986
- HeadquartersTallinn, Estonia
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marc & André does
Marc & André is a privately held premium fashion brand founded in 1986, originating in France and now operating under parent company MA Fashion Group from Tallinn, Estonia. The company designs and distributes three primary collections — premium swimwear and beachwear, lingerie, and cashmere knitwear — across a portfolio of more than 60 named sub-series and lines, with seasonal releases such as the Beachwear SS2026 "FUSION GENERATION" line and the AW 2025-2026 "Luxe Motions" knitwear line. The core technology is fashion design and apparel manufacturing, with specialized techniques such as lace laser seamless construction and the use of natural fibers (cashmere, merino wool, silk, viscose, modal, cotton), and ongoing collaborations with world-renowned fashion houses and major fashion agencies to maintain trend currency.
The business operates a dual-channel go-to-market: wholesale distribution to 78 retail points across 18 countries combined with a direct-to-consumer e-commerce platform at marcandandre.eu and a network of monobrand retail stores launched in 2011. The target customer is the "Sophisticated Women" persona — modern consumers seeking premium intimate apparel, designer swimwear, and luxury cashmere that combine comfort, aesthetics, and individuality. The company employs 251-500 people, and revenue is generated through one-time retail transactions (direct sales) and wholesale transaction fees, with pricing not publicly disclosed.
Marc & André shows no disclosed AI/ML capabilities, no funding history, no M&A activity, and no public revenue disclosure, positioning it as a mature, privately held European apparel house reliant on brand equity, design talent, and its established multi-channel distribution footprint rather than technology differentiation.
Marc & André firmographics
Firmographics- Name
- Marc & André
- Legal name
- Marc & André
- Website
- https://marcandandre.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Marc & André is a privately held premium French-origin fashion brand designing lingerie, swimwear, and cashmere knitwear, distributed through 78 wholesale and monobrand stores across 18 countries plus a direct-to-consumer e-commerce platform, targeting sophisticated women seeking quality and design-led intimate apparel.
- Ownership category
- akta.pro rank
Marc & André industry classification
Industry- Product category
- Premium Intimate Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Swimwear & Beachwear Cut & Sew (IMAOAEAH), Shapewear & Body Contouring (CRAAAIAC), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Where Marc & André is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Marc & André business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Retail sales of premium lingerie, swimwear, and cashmere apparel through direct-to-consumer e-commerce and monobrand retail stores
- Wholesale Distribution: Wholesale distribution of designer swimsuits and accessories to retail partners across 78 stores in 18 countries
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Marc & André product offering
Product offeringCore offering
Marc & André designs, manufactures, and sells premium French-inspired lingerie, designer swimwear, and luxury cashmere knitwear through three seasonal collections (Beachwear SS2026, Lingerie SS2026, Knitwear AW 2025-2026), plus men's beachwear, corset lingerie, seamless underwear, and homewear lines. Products are sold via the brand's own e-commerce platform (marcandandre.eu) and through wholesale distribution to 78 retail stores in 18 countries.
Product overview
Marc & André is a premium French lingerie, swimwear, and cashmere brand offering a diversified portfolio of fashion products across three main collections: Beachwear Collection (Spring/Summer 2026), Lingerie Collection (Spring/Summer 2026), and Knitwear Collection (AW 2025-2026). The beachwear line includes sub-series like FUSION GENERATION and individual named series such as Eye of the Tiger, DARK LUMINOSITY, Hypnotic, and 27 other beachwear series plus accessories. The lingerie collection features the SENSE OF HARMONY series with 17 individual lingerie lines including ADORE, SERENE, GLORIOUS, ANTOINETTE, and others. The knitwear collection centers on the Luxe Motions line with signature series like ETERNAL WAVES, QUIET MOTION, URBAN BLOCK, and 9 additional knitwear lines. Additionally, the brand offers Men's Line of Beachwear, Corset Lingerie Line, Seamless Underwear Line, and Clothing for Home and Leisure.
Differentiator
Problem solved
Functional benefit
Products and services
- Beachwear Collection (Spring/Summer 2026) — Fusion Generation Premium designer swimwear and beachwear line featuring French-inspired designs that combine iconic vintage silhouettes with modern, clean lines. Includes women's and men's beachwear, accessories, zipper swimsuit variants, and basic solid-line options, intended for sophisticated women and men seeking quality swimwear for vacation and beach use.
- Lingerie Collection (Spring/Summer 2026) — Sense of Harmony Premium French-inspired lingerie line celebrating harmony between inner and outer worlds. The collection spans multiple themed series with silk, lace, and other fine materials, designed for sophisticated women seeking refined intimate apparel for everyday and special-occasion wear.
- Knitwear Collection (AW 2025-2026) — Luxe Motions Luxury knitwear line of cashmere, merino wool, and silk sweaters and cardigans in soft silhouettes for everyday and evening wardrobes, including short-sleeve cashmere, embellished, and classic herringbone variants, designed for sophisticated women seeking premium natural-fiber knitwear.
- Men's Beachwear Line Range of premium men's beachwear offered in varied styles and fits, sold alongside women's beachwear in the same collection framework and through wholesale distribution.
- Corset Lingerie Line Corset underwear crafted with noble natural materials to reflect current fashion trends, intended for women building personal style through premium structured intimate apparel.
- Seamless Underwear Line Exclusive seamless underwear line produced using lace laser cutting and corset modeling techniques, designed for women seeking invisible-finish premium intimates.
- Clothing for Home and Leisure (Homewear) Premium homewear and loungewear garments made from viscose, modal, cotton, polyester, and silk, designed for comfortable at-home and leisure wear as part of the brand's intimate apparel portfolio.
Companies that use Marc & André
Customer profileSegments1 record
Ideal customer profiles1 record
Marc & André technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marc & André partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- World-renowned fashion housescoreMarc & André designers cooperate with world-renowned fashion houses and major fashion agencies. Collections are feminine, unique, and in the latest fashion, carrying features from light classic notes to top fashion trends.
- Major fashion agenciescoreCollaboration with major fashion agencies ensures collections maintain current fashion trends while reflecting self-expression and personal style creation.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Marc & André competitors and assessment
Company assessmentDirect peers
- Hanro: Premium Swiss lingerie, loungewear and basics brand. Comparable to Marc & André on premium positioning, intimate apparel focus, European heritage, and multi-channel wholesale plus DTC distribution.
- La Perla: Luxury Italian lingerie, loungewear and swimwear house. Direct competitor at the premium end of lingerie and beachwear, with overlapping customer profile to Marc & André's sophisticated naturals segment.
- Chantelle: Long-standing French lingerie brand spanning premium to accessible premium. Comparable to Marc & André on French design DNA, lingerie focus, and multi-channel wholesale plus DTC distribution.
- Calzedonia: Italian beachwear, swimwear, hosiery and lingerie group with global monobrand retail. Direct peer to Marc & André on beachwear and lingerie categories and on multi-country monobrand store rollout.
- Aubade: French premium lingerie brand with a long heritage of corsetry and seduction lines. Overlaps with Marc & André on premium French positioning, lingerie focus, and wholesale-led European distribution.
- Eres: French luxury lingerie and swimwear maison owned by LVMH. Eres is the most directly comparable peer to Marc & André: similar French heritage, premium positioning, swimwear and lingerie focus, and boutique-led distribution.
- Wolford: Austrian premium hosiery, bodywear and lingerie brand. Comparable to Marc & André on premium positioning, body-contouring product lines, European heritage, and selective global wholesale plus DTC distribution.
- Intimissimi: Italian lingerie and beachwear brand within the Calzedonia Group with extensive monobrand retail. Comparable to Marc & André on lingerie and swimwear assortment and on running branded stores inside wholesale-led networks.
- Princesse tam.tam: French lingerie and homewear brand with a vibrant, design-forward aesthetic. Direct peer to Marc & André across lingerie and beachwear categories, with overlapping French heritage and wholesale plus DTC model.
Broad incumbents
- Victoria's Secret: Large global lingerie and swimwear brand with massive retail and DTC scale. Overlaps with Marc & André on lingerie and swimwear categories, but operates at a far broader, mass-premium positioning rather than Marc & André's premium niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marc & André social profiles
Digital presenceMarc & André financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marc & André leadership team
Management profileNumber of profiles
Marc & André funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marc & André M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marc & André
What does Marc & André do?
Marc & André designs, manufactures, and sells premium French-inspired lingerie, designer swimwear, and luxury cashmere knitwear through three seasonal collections (Beachwear SS2026, Lingerie SS2026, Knitwear AW 2025-2026), plus men's beachwear, corset lingerie, seamless underwear, and homewear lines. Products are sold via the brand's own e-commerce platform (marcandandre.eu) and through wholesale distribution to 78 retail stores in 18 countries.
Is Marc & André a public or private company?
Marc & André is a private company. It is classified as corporate owned and is currently operating.
When was Marc & André founded?
Marc & André was founded in 1986. It employs 251 to 500 people.
Where is Marc & André based?
Marc & André is headquartered in Tallinn, Estonia, in the Europe region.
How does Marc & André make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Marc & André's main competitors?
Direct peers on record are Hanro, La Perla, Chantelle, Calzedonia, Aubade, Eres, Wolford, Intimissimi and Princesse tam.tam. Victoria's Secret is listed as a broad incumbent.
Does Marc & André have an API?
No public API is recorded for Marc & André.
What industry is Marc & André in?
Marc & André's product category is Premium Intimate Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAABAF, Intimates, Lingerie & Sleepwear Retail. Its NAICS code is 315 and its SIC code is 5621.