Chantelle
Chantelle Group is a privately held, family-owned Parisian lingerie design house founded in 1876, operating six brands (Chantelle, Chantelle X, EasyFeel, Pulp, Femilet, Lab) and selling lingerie and loungewear direct-to-consumer across ten-plus country markets.
- Company typePrivate
- Founded1876
- HeadquartersCachan, France
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chantelle does
Chantelle Group is a privately held, family-owned lingerie design studio headquartered in Paris and founded in 1876, operating a portfolio of six brands — Chantelle (the flagship), Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab — that collectively address women consumers across premium, comfort, innovation, and Nordic market segments. The group's core activity is the design of lingerie, intimate apparel, sleepwear, and loungewear, with manufacturing historically run in-house and partially divested in October 2025 when Hop Lun acquired parts of the Morocco manufacturing operations and approximately 800 employees.
The group monetizes primarily through direct-to-consumer e-commerce via country-specific owned e-shops (France, Germany, USA, Denmark, Netherlands, Italy, Spain, Belgium, Sweden, and international) supplemented by physical retail stores and wholesale distribution; pricing is not publicly disclosed. Post-divestiture headcount stands at 501-1,000 employees, supporting the design, brand, and DTC operations across the multi-brand portfolio. Brand marketing is executed through organic social channels (Instagram, Facebook, LinkedIn) with no disclosed AI/ML capabilities, integrations, or digital platform partnerships.
From a strategic standpoint, the 2025 Hop Lun transaction marks a shift from a vertically integrated production model toward a brand-and-design operating model, while continued investment in DTC storefronts and sub-brand creation (notably Chantelle Lab) signals ongoing effort to broaden the consumer surface. No external institutional investors, public listing, funding rounds, named management team, or financial disclosures are present in the available data, leaving ownership, governance, and financial trajectory substantially opaque.
Chantelle firmographics
Firmographics- Name
- Chantelle
- Legal name
- Chantelle Group
- Website
- https://group.chantellelingerie.com
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chantelle Group is a privately held, family-owned Parisian lingerie design house founded in 1876, operating six brands (Chantelle, Chantelle X, EasyFeel, Pulp, Femilet, Lab) and selling lingerie and loungewear direct-to-consumer across ten-plus country markets.
- Ownership category
- akta.pro rank
Chantelle industry classification
Industry- Product category
- Women's Intimate Apparel
- NAICS
- Footwear Manufacturing (31621)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Loungewear (Home Comfort Basics) (CRAAAIAF)
Keywords
Where Chantelle is headquartered
LocationHeadquarters
- HQ city
- Cachan
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Chantelle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Apparel Sales: Revenue generated from designing, manufacturing, and selling lingerie, sleepwear, and loungewear products under multiple brand portfolios including Chantelle, Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Chantelle product offering
Product offeringCore offering
Chantelle Group is a Paris-based family-owned lingerie design studio that designs, manufactures, and sells intimate apparel — including lingerie, sleepwear, loungewear, and swimwear — under six owned brands (Chantelle, Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab). Products are sold directly to women consumers through country-specific e-commerce sites in Europe and the United States and through physical retail stores.
Product overview
Chantelle Group is a family business and lingerie design studio based in Paris since 1876, operating as a platform comprised of six distinct brands: Chantelle (the flagship brand), Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab. The brands are founded on principles of collaboration and innovation, collectively offering a comprehensive portfolio of intimate apparel and swimwear products across multiple market segments through e-commerce operations in France, Germany, USA, Denmark, Netherlands, Italy, Spain, Belgium, Sweden, and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Chantelle: Core lingerie brand
- Chantelle X
- Chantelle EasyFeel
- Chantelle Pulp
- Femilet
- Chantelle Lab
Products and services
- Chantelle Flagship lingerie brand of the Chantelle Group, designing and manufacturing French-designed intimate apparel since 1876 for women seeking premium heritage lingerie.
- Chantelle X
Companies that use Chantelle
Customer profileSegments1 record
Ideal customer profiles1 record
Chantelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chantelle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hop LunmajorHop Lun, a global manufacturer of intimate apparel and swimwear, signed agreements to acquire two manufacturing facilities in Morocco, including parts of the Chantelle Group. This acquisition expands Hop Lun's production capacity and market access in Europe, adding approximately 800 employees. The transaction represents a significant strategic shift for Chantelle Group's manufacturing operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Chantelle competitors and assessment
Company assessmentBroad incumbents
- Calvin Klein (PVH intimates): Calvin Klein, owned by PVH, is a major global intimates and underwear brand. Comparable as a broad incumbent with overlapping intimates product category and global retail/wholesale distribution, though positioned as a mass-premium mainstream brand.
- Victoria's Secret: Victoria's Secret is the largest global lingerie specialty retailer and brand. Comparable as a broad incumbent in the same intimates category with extensive multi-channel retail and DTC operations worldwide.
Direct peers
- Princesse tam.tam: Princesse tam.tam is a French lingerie and homewear brand with a multi-channel DTC and retail model. Highly comparable as a French-headquartered intimates and loungewear brand with similar product mix and customer base.
- Aubade: Aubade is a French heritage lingerie brand headquartered in France with a similar positioning in premium French-designed intimates. Most directly comparable peer given shared country of origin, premium positioning, and traditional specialty lingerie focus.
- Wolford: Wolford is an Austrian hosiery, bodywear, and lingerie brand with international DTC operations. Comparable on premium European heritage, multi-country e-commerce, and adjacent intimates/bodywear product mix.
- La Perla: La Perla is a global luxury lingerie and intimates brand with European heritage. Comparable on premium positioning, multi-country retail/DTC distribution, and category leadership in high-end intimates.
- Cosabella: Cosabella is an Italian-founded premium lingerie and intimates brand sold through DTC and wholesale channels. Comparable on premium positioning, European design heritage, and multi-channel distribution.
Emerging players
- Savage X Fenty: Savage X Fenty is a digitally-native intimates brand with inclusive sizing and a strong social media-led brand. Comparable as an emerging player competing for the same women's intimates customer, particularly younger demographics.
- ThirdLove: ThirdLove is a US-based DTC intimates brand known for half-cup sizing and digital-first positioning. Comparable as an emerging player reshaping consumer expectations in the same intimates category, particularly around fit and digital experience.
- Aerie (American Eagle Outfitters): Aerie is the intimates and loungewear sub-brand of American Eagle Outfitters with a digitally-led, body-positive positioning. Comparable as a younger, digitally native entrant reshaping the intimates and loungewear category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Chantelle social profiles
Digital presenceChantelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chantelle leadership team
Management profileNumber of profiles
Chantelle subsidiaries and ownership
Company hierarchySubsidiaries2 records
Chantelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chantelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chantelle
What does Chantelle do?
Chantelle Group is a Paris-based family-owned lingerie design studio that designs, manufactures, and sells intimate apparel — including lingerie, sleepwear, loungewear, and swimwear — under six owned brands (Chantelle, Chantelle X, Chantelle EasyFeel, Chantelle Pulp, Femilet, and Chantelle Lab). Products are sold directly to women consumers through country-specific e-commerce sites in Europe and the United States and through physical retail stores.
Is Chantelle a public or private company?
Chantelle is a private company. It is classified as family owned and is currently operating.
When was Chantelle founded?
Chantelle was founded in 1876. It employs 501 to 1,000 people.
Where is Chantelle based?
Chantelle is headquartered in Cachan, France, in the Europe region.
How does Chantelle make money?
One revenue line is on record: apparel Sales.
Who are Chantelle's main competitors?
Broad incumbents on record are Calvin Klein (PVH intimates) and Victoria's Secret. Direct peers are Princesse tam.tam, Aubade, Wolford, La Perla and Cosabella. Emerging players are Savage X Fenty, ThirdLove and Aerie (American Eagle Outfitters).
Does Chantelle have an API?
No public API is recorded for Chantelle.
What industry is Chantelle in?
Chantelle's product category is Women's Intimate Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAD, Lingerie & Seduction (Sets, Bodysuits, Teddies). Its NAICS code is 31621 and its SIC code is 5621.