Videk

What Videk does

Videk Ltd is a privately held UK specialist distributor of IT connectivity infrastructure, headquartered at Kingsbury Trading Estate in London. Founded in 1978 and operating with 1-10 employees, the company sells a multi-thousand-SKU portfolio across four categories: networking (copper and fibre patch cables, cabinets, cable management, network testers), audio/video (cables, display adaptors, KVM, room booking), power (mains cables, PDUs, UPS, intelligent rack PDUs, environmental monitoring), and connectivity (USB, industrial Ethernet, telephone/ADSL). Own-brand VIDEK products — notably a UK-manufactured range of PDUs in vertical 0U, horizontal, sequential start, digital ammeter, and surge-protected variants, plus slim Cat6 LSZH patch cables and MTP/MPO fibre solutions — sit alongside accredited reseller lines from APC, ATEN, Raritan, Adder, Austin Hughes, Humanscale, Trend Networks, Brainboxes, Masterplug, and Peli.

The business operates a dual go-to-market: a transactional B2B e-commerce storefront at videk.co.uk with next-day delivery on stocked items and unit pricing (e.g., slim Cat6 cables from £3.42 incl. tax; IEC socket PDUs from £52.30 excl. tax), complemented by dedicated account managers providing consultative support for enterprise buyers. Revenue is generated almost entirely through one-time hardware sales with volume discounts available on select SKUs. Marketing is intentionally lean, relying on a technical-sales LiveChat function staffed by humans during business hours, occasional email outreach, and a LinkedIn corporate presence.

Customer segments target IT infrastructure professionals (network engineers, data centre operators), enterprise workspace and facilities managers (flexible power, ergonomic setups), and AV system integrators (KVM, room booking), served primarily within a UK domestic geographic footprint. No external investors, parent entities, funding rounds, or M&A activity are disclosed, and the company appears to operate as an independent, owner-managed specialist with multi-decade staff tenure (up to 40 years of domain experience on the team) being a stated differentiating asset.

Name

Videk

Legal name

Videk Ltd

Website

https://videk.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Videk is a UK-based specialist distributor of IT connectivity infrastructure, supplying networking, power, AV, and connectivity products — including own-brand VIDEK-manufactured PDUs — alongside accredited reseller lines from APC, ATEN, Raritan and others, to IT professionals, workspace managers, and AV integrators via B2B e-commerce and dedicated account management.

Ownership category

akta.pro rank

Product category

IT Infrastructure Hardware

NAICS

Wiring Device Manufacturing (33593), Communication and Energy Wire and Cable Manufacturing (33592), Fiber Optic Cable Manufacturing (335921), Current-Carrying Wiring Device Manufacturing (335931), Electronic Connector Manufacturing (334417)

SIC

Computer Communications Equipment (3576), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Network cabling products
• Power distribution units
• Fibre optic solutions
• IT connectivity hardware
• Data centre infrastructure

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of IT connectivity products including network cables, fibre optics, power distribution units, AV cables, USB/connectivity products, and accessories through e-commerce platform and account-managed sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Videk is a UK-based IT connectivity and infrastructure hardware provider selling network patch cables (Cat5e-Cat8), fibre optic cables (OM1-OS2), power distribution units (PDUs), AV cables and KVM solutions, USB/connectivity products, cabinets, and cable management accessories. They manufacture their own VIDEK-branded PDUs and slim patch cables in the UK while also reselling complementary solutions from partner brands (ATEN, Raritan, Adder, Austin Hughes, APC, Trend Networks, Brainboxes, Humanscale, Masterplug, Peli) to serve IT infrastructure, data centre, and workspace connectivity needs.

Product overview

Videk is a specialist IT connectivity and infrastructure solutions provider offering a comprehensive portfolio of physical technology products organized across four main categories: Networking (copper and fibre patch cables, network components, cabinets, cable management, and testing equipment), Audio & Video (AV cables, display adapters, KVM solutions, workspace solutions, and AV distribution), Power (mains cables, PDUs, UPS systems, power adapters, intelligent rack PDUs, and environmental monitoring), and Connectivity (USB cables/adapters, industrial Ethernet, telephone/ADSL, and PC cables). The company's own VIDEK branded products include slim Cat6 patch cables, MTP/MPO fibre solutions, HDMI cables, and a comprehensive range of power distribution units including UK-manufactured PDUs with various configurations (horizontal/vertical, 0U, sequential start, surge protected, and digital ammeter variants). Videk also resells products from partner brands including Aten, Raritan, Adder, Austin Hughes, Humanscale, Trend Networks, Brainboxes, APC, Masterplug, and Peli for specialized solutions like KVM switches, intelligent PDUs, UPS systems, industrial Ethernet, and ergonomic workspaces.

Differentiator

Problem solved

Functional benefit

Brands

• VIDEK: Own brand product line for power distribution units (PDUs), patch cables, and cable management solutions manufactured in the UK.

Products and services

• VIDEK Slim Cat6 UTP LSZH Patch Cables Slim Cat6 network patch cables offering greater flexibility and reduced rack congestion for high-density patching environments; supports POE++ and features clear boot design for Etherlighting visibility.
• VIDEK MTP/MPO Fan-Out Cables High-density, high-performance MTP/MPO fibre optic fan-out cables designed to optimise network connectivity and scalability in data centres and server rooms with rapid deployment capabilities.
• VIDEK HDMI v2.1 8K Cables HDMI v2.1 cables supporting 8K resolution for high-performance audio and video connectivity in professional and consumer AV installations.
• VIDEK 19" Horizontal IEC C13 Socket PDUs Horizontal 19-inch rack-mountable power distribution units with IEC C13 outlets, UK-manufactured, for reliable power management in data centres and server rooms.
• VIDEK Vertical 0U Sequential Start PDUs Vertical 0U format PDUs that reduce inrush current by powering outlets in timed sequence, ideal for rack-mounted equipment and sensitive systems.
• VIDEK Vertical 0U PDUs with Digital Ammeter Vertical power distribution units fitted with a digital ammeter providing clear indication of load rating attributed to connected devices.
• VIDEK Vertical 0U Surge Protected UK Mains Socket PDU Vertical 0U surge-protected PDUs manufactured in the UK for server cabinets, with integrated surge filter for added protection of attached equipment.
• VIDEK Vertical 0U Mixed Socket PDUs Hybrid vertical 0U PDUs featuring a combination of IEC C19 and C13 sockets for flexible power distribution across mixed equipment types.
• VIDEK IEC Power Adaptors Power adaptors featuring IEC C14 plug to two IEC C13 socket configuration, acting as useful splitters for mains or extension cables.
• VIDEK Room Booking System (VK430) 10.1-inch room booking system panel from ATEN for scheduling and managing meeting room availability in modern workspaces.
• USB Type-C Cables & Adapters Range Comprehensive range of USB Type-C cables and adapters including USB 3.1 and USB 3.2 variants, display cables, and hubs for IT and AV connectivity.
• ATEN Intelligent Rack PDUs Intelligent power distribution units from ATEN with remote monitoring and management capabilities for data centre environments.
• Raritan Intelligent Rack PDUs Intelligent PDUs from Raritan providing intelligent power management and environmental monitoring for server rooms and data centres.
• APC UPS Systems Uninterruptible power supply systems from APC by Schneider Electric for protecting critical equipment from power outages and fluctuations in data centres and IT environments.
• Trend Network & Cable Testers Professional network and cable testing equipment from Trend Networks including continuity testers, network certifiers, fibre optic testers, and tone & probe testers.
• Brainboxes Industrial Ethernet Solutions Industrial-grade Ethernet connectivity solutions from Brainboxes including light industrial, standard, and hardened variants for demanding environments.
• Humanscale Workspace Solutions Ergonomic workspace solutions from Humanscale including monitor arms, seating, and workstation tools for creating comfortable and productive work environments.

Quantifiable outcome

• Reduce rack cable congestion with slim cable designs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• HumanscalecoreChannel Partner/ Reseller/ DistributorPartnership to offer Humanscale ergonomic workspace products including monitor arms, seating, and workstation tools alongside Videk's connectivity solutions for complete workspace setups.
• AddercoreChannel Partner/ Reseller/ DistributorAdder AV & KVM Solutions offered as part of Videk's audio/video distribution product range. Adder is an accredited partner.
• RaritancoreChannel Partner/ Reseller/ DistributorRaritan intelligent rack PDUs, environmental monitoring, and KVM & serial console solutions distributed through Videk. Raritan is an accredited partner.
• ATENcoreChannel Partner/ Reseller/ DistributorATEN intelligent rack PDUs, environmental monitoring, UPS systems, AV & KVM solutions, room booking systems, and serial & parallel adaptors offered through Videk.
• Austin HughescoreChannel Partner/ Reseller/ DistributorAustin Hughes KVM solutions and intelligent rack PDUs available through Videk as part of comprehensive data centre power and AV solutions.
• Trend NetworkscoreChannel Partner/ Reseller/ DistributorTrend network & cable testers, fibre optic cable testers, network certifiers, tone & probe testers, and accessories offered through Videk for network testing and certification.
• MasterplugminorChannel Partner/ Reseller/ DistributorMasterplug power products including trailer sockets, USB chargers, power adapters, and extension cables available through Videk.
• BrainboxesminorChannel Partner/ Reseller/ DistributorBrainboxes industrial connectivity solutions including light industrial Ethernet, industrial Ethernet, hardened industrial Ethernet, embedded Ethernet, and serial/parallel cards & adapters distributed through Videk.
• APC (by Schneider Electric)coreChannel Partner/ Reseller/ DistributorAPC UPS systems offered through Videk to provide uninterruptible power supply solutions for data centres and IT environments.
• PeliminorChannel Partner/ Reseller/ DistributorPeli protective equipment cases (Protector, Storm, and Air lines) offered for protecting sensitive equipment during transport and storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Networks Centre: UK specialist distributor of structured cabling, fibre optics, network components, cabinets, and connectivity products. Directly competes with Videk's core networking category and serves similar IT infrastructure and data centre customers.
• Black Box: Global specialist in IT infrastructure, KVM, networking, and AV connectivity solutions. Comparable to Videk in KVM and AV distribution focus but operates globally and at much larger scale.
• Mayflex: UK-based distributor of IT infrastructure products including cabling, networking, power, and AV solutions to integrators and resellers. Closely comparable to Videk in product mix (copper/fibre cabling, PDUs, KVM) and UK-focused B2B distribution model.
• Cabletime: UK distributor of AV cables, connectivity, and IT accessories, serving both consumer and B2B segments. Overlaps with Videk's AV cable and connectivity categories with a similar online retail focus.
• CIE-Group / CIE Network Services: UK-based distributor of professional AV, connectivity, and networking solutions serving integrators and resellers. Comparable go-to-market (B2B distribution to integrators) and overlapping product categories with Videk.
• Comms Express: UK online B2B retailer of network cables, fibre, cabinets, PDUs, and connectivity products with same-day or next-day delivery. Highly comparable e-commerce-led model, product breadth, and customer base to Videk.

Broad incumbents

• RS Components: One of the largest UK/European broad-line electronics and industrial product distributors (owned by RS Group). Competes with Videk across cables, connectors, and networking but at vastly greater scale and breadth, including many categories outside Videk's scope.
• Farnell / element14: Global broad-line electronic component and IT connectivity distributor serving the UK market. Overlaps with Videk on cabling, connectors, and basic networking components but operates at significantly larger scale with broader product lines.

Emerging players

• Trend Networks: UK-based manufacturer of network and cable testers, fibre testers, and certifiers that Videk resells. Comparable technology/category focus on cable certification and testing within the same target customer base.
• Brainboxes: UK manufacturer of industrial Ethernet, serial connectivity, and embedded networking products also distributed by Videk. Overlaps in industrial connectivity and serves similar IT/OT integration customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/videk-ltd
• Facebookfacebook.com/videkuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videk