What Mayflex does

Mayflex is a UK-based, trade-only value-added distributor of converged IP solutions spanning security, networking, and infrastructure products. The company is headquartered in Birmingham with additional offices in London and Dubai (Mayflex MEA DMCC), and operates as a subsidiary of Sonepar Group, a global B2B electrical products leader. Mayflex sells through its own e-commerce platform, a physical trade counter, and dedicated account managers serving security integrators, IT infrastructure installers, data centre operators, AV integrators, and enterprise customers across the UK and EMEA.

The company's product portfolio combines three proprietary brands — Excel Networking (end-to-end copper and optical fibre infrastructure, holding a 22% UK structured cabling market share and #1 position across copper and Cat 6A categories), Elevate (data centre solutions launched in March 2025, including high-density MPO/MTP/VSFF fibre and intelligent PDU offerings), Aura (AV solutions), and Environ (racks and cabinets) — with distribution rights for over 40 partner brands including Avigilon, Axis Communications, Hikvision, Pelco, Paxton, Milestone Systems, Fluke Networks, Ruijie/Reyee, nVent, and APC. Notable proprietary technology assets include online Rack, MPO, and Fibre Configurators with 3D visualisation, a fibre termination facility for high-density data centre solutions, and the ReelCycle returnable-reel sustainability programme.

Mayflex generates revenue primarily through distribution mark-up on hardware sales to channel partners, resellers, and installers, supplemented by value-added configuration services (pre-terminated fibre and copper, pre-configured racks, pre-staging IP devices, laser engraved labelling, camera bracket spraying, cable cutting, and on-site rack assembly). Pricing is trade-account-based and not publicly disclosed. The company pursues a multi-channel go-to-market combining e-commerce, trade counter, and direct account management, and supports customers through the Mayflex Academy with CNet-certified training courses (CNIT, CNIDP, CNCI, CDCDP, CDCTP, CDCMP, CDCAP) alongside vendor-specific certifications. The company holds ISO 27001, ISO 45001, ISO 9001, ISO 14001, Cyber Essentials, and EcoVadis credentials.

Name

Mayflex

Legal name

Mayflex UK Limited

Website

https://mayflex.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Mayflex is a UK value-added B2B distributor of converged security, networking, and infrastructure products, operating Excel, Elevate, and Aura own brands plus 40+ partner brands through trade channels across the UK and EMEA under Sonepar Group ownership.

Ownership category

akta.pro rank

Product category

Network Infrastructure Distribution

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Telecommunications & Network Equipment (TLAIALAN)

Keywords

• Network infrastructure distribution
• Structured cabling solutions
• IP security systems
• Value-added distribution
• Data centre infrastructure

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Mayflex generates revenue primarily through distribution of security, networking and infrastructure products. They act as a value-added distributor for multiple technology partners including Excel, Avigilon, Axis, Hikvision, Pelco, Paxton, Milestone, and others. Revenue comes from the mark-up on products sold to channel partners, installers, and end customers.
2. Configuration and Customisation Services: Revenue generated from pre-configuration services including Pre-Configured Racks, Pre-Staging IP Devices, Pre-Terminated Copper and Fibre, Laser Engraved Labelling, and Camera Bracket Spraying. These value-added services enhance margins on product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mayflex is a trade-only B2B distributor of converged IP solutions spanning infrastructure, networking, and electronic security products. The company distributes partner brands such as Hikvision, Axis, Avigilon, Pelco, Paxton, Milestone, and Fluke Networks, while also selling its own brands — Excel Networking (copper and fibre structured cabling), Elevate (data centre solutions), Aura (AV products), and Environ (racks and cabinets). It supplements distribution with value-added services including pre-terminated cabling, pre-configured racks, pre-staging of IP devices, cable cutting, laser engraving, and online configurator tools for racks, MPO, and fibre assemblies.

Product overview

Mayflex is a trade-only B2B distributor of security, networking and infrastructure products, operating as part of the Sonepar Group. The company offers a portfolio of three own brands: Excel Networking (end-to-end copper and optical fibre infrastructure solutions, market leader with 22% UK market share), Elevate (future-ready data centre solutions), and Aura (AV products including HDMI extenders and over-IP streaming). Beyond own brands, Mayflex distributes products from over 40 partner brands including Hikvision, Axis Communications, Avigilon, Pelco, Milestone, Paxton, Ruijie/Reyee, Fluke Networks, and many others across CCTV/security, structured cabling, switching, wireless, and data centre categories. The company supplements product distribution with configuration services including pre-terminated fibre/copper, pre-configured racks, ReelCycle returnable reels, cable cutting, and laser engraving. Online tools include Fibre, MPO, and Racks Configurators for custom specification. The product portfolio spans IP cameras, access control, PoE switches, fibre optic cabling (OM3/OM4/OM5/OS2), structured copper cabling (Cat5e to Cat8), racks and cabinets, PDUs, and audio-visual equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Excel: End-to-end copper and optical fibre infrastructure solution brand, market leader in UK structured cabling with 22% overall market share
• Elevate
• Aura
• Environ

Products and services

• Excel Networking End-to-end copper and optical fibre structured cabling brand owned by Mayflex, including patch panels, patch leads, keystone modules, and faceplates; holds the #1 position in the UK structured cabling market with 22% overall share.
• Elevate Data Centre Solutions Mayflex's data centre brand offering high-density fibre connectivity, scalable backbone designs, intelligent PDUs, and power management solutions for enterprise and data centre customers.
• Aura AV Mayflex's own AV brand offering HDMI extenders, switches, splitters, and over-IP streaming encoders/decoders for audio-visual distribution.
• Environ Racks and Cabinets Versatile 600mm and 800mm wide rack range suitable for data, security, audio-visual and telecommunications applications, available in various configurations with glass or steel doors.
• IP Cameras and CCTV Systems Distribution of CCTV security cameras from partner brands including Hikvision, Avigilon, Axis, Mobotix, Pelco, and Paxton, covering IP, dome, bullet, turret, PTZ, thermal, and body-worn camera types.
• Door and Access Control Systems Door entry systems and access control components including maglocks, Paxton controllers, door contacts, intercom systems, biometric solutions from Suprema, and access cards/tokens.
• PoE Network Switches Power over Ethernet switches from Ruijie and Reyee that deliver power and data via a single cable to devices such as IP cameras and wireless access points.
• Fibre Optic Cabling Complete range of fibre optic cable including OM3, OM4, OM5, and OS2 types, featuring LC, SC, and ST connectors, fibre patch leads, pre-terminated solutions, and MPO connectivity.
• Structured Copper Cabling Comprehensive range of structured copper cabling solutions across Cat5e, Cat6, Cat6a, Cat7a, and Cat8 categories for telephony, satellite, and IT applications.
• ReelCycle Returnable Reel Programme Sustainability service providing returnable reels for cut-to-length fibre cables, made from 100% recycled composite material, designed to reduce waste and lower carbon footprint.
• Pre-Terminated Fibre Service Pre-terminated fibre solutions supplied on reusable reels for fast, efficient installations with minimal waste and maximum reliability.
• Pre-Terminated Copper Service Pre-terminated copper cabling solutions for fast, efficient installations with minimal waste and maximum reliability.
• Pre-Configured Rack Assembly Service Rack assembly and pre-configuration service delivering ready-to-deploy rack solutions for customer projects.
• Pre-Staging IP Devices Service Pre-staging and configuration of IP devices before deployment to streamline on-site installation.
• Cable Cutting Service Cable cutting to specified lengths according to individual project requirements.
• Laser Engraved Labelling Service Laser engraved labelling service for cables and equipment identification.
• Camera and Bracket Spraying Service Custom painting and coating service for cameras and brackets.
• On-Site Rack Assembly Service On-site assembly and installation of racks and cabinets at customer locations.
• Fibre Configurator Online tool to build pre-connectorised fibre cable specifying cable construction, fibre type, fibre count, breakouts and connectors, with 3D visualisation, downloadable spec sheet and quote request.
• MPO Configurator Online tool to select fibre type (OS2 or OM4), core count, MPO connector types, polarity method and cable length with 3D visualisation and quote request capability.
• Racks Configurator Online tool to design and customise Environ or Elevate racks to exact specifications with component and accessory selection, 3D visualisation, downloadable specification sheet and quote request.
• Pelco HALO Smart Sensors and HALO Cloud Smart sensor and cloud platform products added to the Pelco security portfolio distributed by Mayflex.

Quantifiable outcome

• 22% overall UK structured cabling market share - number 1 position
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered strategic, core and supporting.

• SunbirdstrategicStrategic or Co-development Partner · 14 March 2025Mayflex and Sunbird partnered to provide data centre infrastructure and intelligent power management solutions to the European data centre market through the Elevate brand.
• Excel Networking SolutionscoreTechnology or IntegrationExcel Networking Solutions is Mayflex's own end-to-end copper and optical fibre infrastructure brand. It is a leading brand in the UK structured cabling market with #1 position across multiple categories including 22% overall market share.
• Elevate Data Centre SolutionscoreTechnology or IntegrationElevate is Excel's data centre brand providing innovation, fast future-ready, high performance solutions for the Enterprise and Data Centre market. Launched in 2025 to bring the future faster to the EMEA data centre market.
• Avigilon (Motorola Solutions)coreChannel Partner/ Reseller/ DistributorMayflex distributes Avigilon Alta and Avigilon Unity security solutions. Has won multiple distributor awards including Highest Overall Sales UK & Europe and Distributor of the Year for both Unity and Alta.
• Axis CommunicationscoreChannel Partner/ Reseller/ DistributorMayflex distributes Axis Communications IP cameras and security solutions as part of their comprehensive security portfolio.
• HikvisioncoreChannel Partner/ Reseller/ DistributorMayflex distributes Hikvision security cameras and video surveillance equipment. Now an authorised stockist (replacing Dahua).
• PelcocoreChannel Partner/ Reseller/ DistributorMayflex distributes Pelco security cameras and video management solutions. Has won Highest Overall Sales UK & Europe award for Pelco.
• Paxton AccesscoreChannel Partner/ Reseller/ DistributorMayflex distributes Paxton door access control systems including Paxton Solo as part of their security solutions portfolio.
• Milestone SystemscoreChannel Partner/ Reseller/ DistributorMayflex distributes Milestone video management software (VMS) as part of their IP security solutions.
• Fluke NetworkscoreChannel Partner/ Reseller/ DistributorMayflex distributes Fluke Networks network test solutions including promotions offering savings up to £8000 on network test equipment. Has won Sales Team of the Year award from Fluke Networks.
• Ruijie and ReyeecoreChannel Partner/ Reseller/ DistributorMayflex appointed as a Value-Added Distributor for Ruijie in the UK, offering Ruijie and Reyee PoE switches and networking equipment. Partnership includes promotions like Win a Samsung 55 4K TV.
• Aura AVcoreChannel Partner/ Reseller/ DistributorAura is Mayflex's own brand for audio visual solutions including HDMI extenders, switches, splitters, and AV over IP products.
• nVentstrategicStrategic or Co-development PartnerMayflex and nVent partnered to provide precision liquid cooling and intelligent power management solutions to the European data centre market. Supports Elevate brand data centre offerings.
• SenkostrategicTechnology or IntegrationSenko Precision Connectivity featured in new High-Performance MPO and VSFF Solutions to serve the booming data centre market. Partnership supports Elevate brand with industry-leading fibre optic connectivity.
• SchleifenbauerstrategicChannel Partner/ Reseller/ DistributorMayflex announced strategic distribution agreement with Schleifenbauer to enhance Elevate brand offering, adding intelligent PDU solutions to the data centre portfolio.
• Secure LogiqcoreChannel Partner/ Reseller/ DistributorMayflex distributes Secure Logiq products including Mini Qube Workstations, HD Servers for enterprise, Client Stations, Analytics Optimised Servers, and Quicksync Optimised Workstations.
• SupremacoreChannel Partner/ Reseller/ DistributorMayflex distributes Suprema biometric access control and security solutions as part of their door and access control portfolio.
• APC by Schneider ElectriccoreChannel Partner/ Reseller/ DistributorMayflex distributes APC power protection and PDU solutions including Rack PDU 2G metered models.
• MobotixcoreChannel Partner/ Reseller/ DistributorMayflex distributes Mobotix IP security cameras as part of their comprehensive CCTV security camera recorder systems portfolio.
• CNet TrainingsupportingImplementation/ SI/ Consulting PartnerMayflex Academy partners with CNet Training for certified telecommunications and network infrastructure courses including CNIT, CNIDP, CNCI, CDCDP, CDCTP, CDCMP, and CDCAP certifications.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• WESCO / Anixter:

Direct peers

• Westcoast: One of the largest UK-based IT distributors, distributing computing, networking, and unified communications products through a trade-only channel partner network. Highly comparable as a UK value-added distributor serving resellers, system integrators, and installers with a similar mix of own-brand and multi-vendor offerings.
• Exclusive Networks: Global cybersecurity and cloud infrastructure value-added distributor serving resellers and integrators across EMEA, APAC, and the Americas. Comparable to Mayflex in its VAD-led channel model and concentration on infrastructure/security technology categories, though its cybersecurity focus is deeper.
• ALSO Group: European IT and communications distributor operating across 30+ countries with a broad vendor portfolio spanning networking, security, and infrastructure. Closely comparable to Mayflex as a multi-country VAD with similar SMB, mid-market, and reseller focus and a comparable mix of distribution, configuration services, and own-brand offerings.

Broad incumbents

• TD SYNNEX: One of the world's largest IT distributors (formed from the merger of Tech Data and SYNNEX), serving resellers globally with broad computing, networking, and security portfolios. Comparable distribution model and customer base, but at significantly greater scale and breadth than Mayflex's UK-centric focus.
• Ingram Micro: Global IT distributor offering a wide portfolio of computing, networking, security, and infrastructure products through channel partners in 200+ countries. Comparable trade-only channel model and product categories to Mayflex, but operates at vastly larger scale across more geographies and verticals.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayflex