What GRUPPORETI does

Gruppo Reti is an Italian entrepreneurial group founded in 2000 that provides R&D, technology innovation, and management consulting services primarily to small, medium, and large enterprises (PMI) in Italy. The group operates through four wholly-owned subsidiaries: SmarterLab (an innovative startup and applied neuroscience research institute conducting R&D projects and neuromarketing research), OneApp (a PMI Innovativa focused on technological innovation plan design), LVC Management (temporary management and corporate consulting), and Fortress (an innovative ICT startup). The parent legal entity, Smarter Lab S.r.l., is registered in Napoli with additional offices in Bari and Saronno.

The group's core offering combines applied neuroscience research (using EEG, eye-tracking, and cognitive analysis) with AI/ML capabilities (including NLP, computer vision, predictive analytics, and RPA) to help Italian enterprises execute R&D projects, access subsidized finance instruments at regional, national, and EU levels (Innovation, Digitalization, Industry 4.0), and implement process automation and digital transformation initiatives. The company maintains research collaborations with four Italian universities and institutional partners including GTechnology Foundation, Fondazione Ampioraggio, and ConfInternational.

Gruppo Reti monetizes through project-based professional services across four primary revenue streams: R&D consulting, facilitated finance advisory, technology implementation (including AI/ML, RPA, IoT, and ERP/MES/CRM integration), and directional management consulting. Pricing is custom and not publicly disclosed; the go-to-market is sales-led direct B2B engagement with enterprise clients. The company is privately held with no disclosed external funding, no public revenue figures, and founder-led ownership under Massimo De Toma.

Name

GRUPPORETI

Legal name

Smarter Lab S.r.l.

Website

https://grupporeti.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Reti is an Italian private entrepreneurial group founded in 2000 that delivers R&D consulting, applied neuroscience research, AI/ML and automation services, and subsidized finance advisory to small, medium, and large Italian enterprises through four subsidiaries including SmarterLab.

Ownership category

akta.pro rank

Product category

R&D and Innovation Consulting

NAICS

Scientific Research and Development Services (5417), Computer Systems Design and Related Services (5415)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• R&D consulting
• Innovation management
• Facilitated finance
• Applied neuroscience
• AI implementation

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Research & Development Consulting: Custom R&D project design and management services for enterprises, including prototyping and experimental development delivered through SmarterLab research institute.
2. Facilitated Finance Advisory: Technical and strategic support for accessing regional, national, and EU funding programs including monitoring, feasibility analysis, business plan development, and reporting services.
3. Technology Implementation Services: Automation, AI/ML integration, and digital transformation services for process optimization across enterprise systems including ERP, MES, CRM, and supply chain management.
4. Directional Consulting: Management consulting for corporate governance, strategy, and ordinary/extraordinary corporate operations, including temporary management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gruppo Reti is an Italian entrepreneurial group providing R&D consulting, experimental development, AI/ML and automation implementation, applied neuroscience research, and facilitated (subsidized) finance advisory services to small, medium, and large enterprises. The group delivers custom projects through four subsidiaries (SmarterLab research institute, OneApp, LVC Management, Fortress) combining neuroscientific models with AI, accessing regional, national, and EU funding programs to optimize innovation project costs.

Product overview

GRUPPORETI is a business group consisting of four subsidiaries: SmarterLab (innovative startup/research institute conducting R&D and applied neuroscience), OneApp (innovative SME for technological innovation planning), LVC Management (temporary management and business consulting), and Fortress (innovative ICT startup). The group offers integrated services combining Research & Development, AI and machine learning solutions, applied neuroscience, IT automation, incentivized finance consulting, and management consulting. Services are delivered through the subsidiaries' complementary competencies, enabling SMEs to implement innovation projects using neuroscientific models and AI technologies within institutional programs including Innovation, Digitalization, and Industry 4.0 initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• SmarterLab: Startup Innovativa – Istituto di Ricerca for R&D projects 'Extramuros'
• OneApp
• LVC Management
• Fortress

Products and services

• Informatica e Automazione (IT and Automation) Automation consulting services for physical and digital process automation covering AI, ML, RPA, IoT, 3D printing, AR/VR, robotics, cloud, cybersecurity, and big data analytics, targeted at enterprise clients seeking digital transformation.
• Intelligenza Artificiale (Artificial Intelligence) AI and ML project management services for research projects including algorithm development, data mining, chatbot development, and content/sentiment analysis for service virtualization, targeted at enterprises implementing AI-driven innovation.
• Neuroscienze Applicate (Applied Neuroscience) Applied neuroscience research conducted through SmarterLab to improve innovation project management processes using EEG, eye-tracking, and cognitive analysis methods, targeted at enterprises seeking neuromarketing insights and behavioral research.
• Finanza Agevolata (Incentivized Finance) Technical and strategic support for accessing regional, national, and EU funding programs including monitoring, feasibility analysis, business plan development, and reporting services, targeted at SMEs and enterprises seeking subsidized finance for innovation projects.
• Consulenza Direzionale (Management Consulting) Managerial and consulting interventions supporting corporate governance, strategy, and management of ordinary and extraordinary company operations, including temporary management services, targeted at enterprises requiring strategic directional support.
• Ricerca e Sviluppo (Research and Development) Experimental research services to identify and manage the most recent scientific solutions for SMEs, bridging the gap between scientific discoveries and practical business implementation, targeted at enterprises seeking innovation through applied research.
• Sviluppo Sperimentale (Experimental Development) Experimental development creating prototypes and pilot plants for innovative products, processes, or services, providing tangible and measurable results for SMEs, targeted at enterprises seeking to validate innovative concepts through pilot implementations.

Quantifiable outcome

• Prototypes and pilot plants representing innovative character of interventions
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GTechnology (Fondazione GTechnology)coreStrategic or Co-development PartnerGTechnology is a scientific foundation and research organism without profit purpose. Gruppo Reti founder Massimo De Toma served as delegate from 2015-2019. The foundation conducts basic research, industrial research, experimental development, and dissemination of results.
• Fondazione AmpioraggiocoreStrategic or Co-development PartnerFoundation focused on technology and innovation. Gruppo Reti founder Massimo De Toma serves as board member. Partnership supports innovation and entrepreneurship development initiatives.
• ConfInternationalminorStrategic or Co-development PartnerInternational confederation. Gruppo Reti founder Massimo De Toma serves on the Executive Committee. Partnership supports international business development and network expansion.
• Università di BariminorStrategic or Co-development PartnerAcademic collaboration for research and development projects and talent development.
• Università del SalentominorStrategic or Co-development PartnerAcademic partnership including Pierfelice Rosato serving as associate professor. Collaboration in local development and destination management research.
• Università del SanniominorStrategic or Co-development PartnerAcademic collaboration for research and development projects.
• Università degli Studi di Napoli Federico IIminorStrategic or Co-development PartnerAcademic collaboration for research and development projects.
• Puglia PromozioneminorStrategic or Co-development PartnerRegional development agency. Collaboration on public policy analysis and regional tourism/promotion initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reply S.p.A. Italian technology consulting firm offering digital transformation, AI/ML, and innovation services to enterprises. Closely comparable business model combining consulting with technology implementation for enterprise clients across multiple industries.
• Lutech: Italian IT consulting and system integration firm serving SMEs and large enterprises on digital innovation projects. Comparable in customer base (Italian mid-market) and combined consulting + technology implementation model.
• Engineering Group: Italian consulting and IT services company providing digital transformation, system integration, and innovation services to enterprises. Comparable as a B2B professional services firm with similar target market of Italian SMEs and large enterprises seeking technology innovation.
• 1to1 Lab: Italian neuromarketing research firm specializing in applied neuroscience and behavioral research for business clients. Highly comparable niche specialty; Gruppo Reti's SmarterLab Director Riccardo Trecciola previously worked at 1to1 Lab, indicating direct methodological overlap.

Emerging players

• PoliHub: Italian innovation hub and startup accelerator supporting technology ventures. Luca Vittorio Canepa (Gruppo Reti's executive advisor) serves as advisor to PoliHub, indicating direct ecosystem overlap in Italian innovation and startup support services.

Broad incumbents

• Capgemini Italy: Global consulting and technology services firm with Italian operations serving enterprise clients on innovation and digital transformation. Competes for similar innovation and AI/ML implementation engagements, particularly with larger Italian enterprises.
• Accenture Italy: Global consulting leader with Italian operations covering strategy, technology, and operations consulting. Competes for the same SME and enterprise innovation and transformation budgets as Gruppo Reti, but with significantly broader capability portfolio and brand recognition.
• Deloitte Italy: Big 4 professional services firm with strong Italian presence in consulting, technology implementation, and innovation advisory. Overlaps with Gruppo Reti's R&D consulting, technology integration, and innovation advisory offerings as part of a much larger service portfolio.
• NTT Data Italia: Global IT services and consulting firm with Italian operations delivering digital transformation, AI, and innovation projects to enterprises. Overlaps with Gruppo Reti's IT automation and AI/ML implementation capabilities, but at significantly larger scale.

Others

• Fondazione GTechnology: Italian research foundation conducting basic research, industrial research, and experimental development. Strategic partner of Gruppo Reti; comparable as a research organism in applied technology, though operating as a non-profit rather than commercial consulting entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupporeti

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPPORETI