Unwrapped

Name

Unwrapped

Legal name

Unwrapped Kawartha

Website

https://unwrappedkawartha.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Zero-Waste Retail

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Retail (5900), Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRAHAEAG

Eco-Friendly Household & Zero-Waste Refill Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Zero waste retail
• Refillery store
• Eco-friendly products
• Natural personal care
• Sustainable home goods

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail E-commerce Sales: Online sales of eco-friendly, zero waste products shipped across Canada with free shipping thresholds. Products include personal care, home products, supplements, teas, and accessories.
2. Physical Retail Store Sales: In-store sales at the Lindsay, Ontario location with options for local delivery within 25km radius and store pickup for online orders.
3. Bulk Refill Products: Refillery section offering bulk home and body care products where customers bring their own containers or purchase items in mason jars with deposit returns.
4. Build-Your-Own Gift Box: Customizable gift box service where customers select 5 or more products for free gift wrapping, sold as personal or corporate gifts.
5. Wholesale B2B: Wholesale partnership program via Faire allowing other retailers to stock Unwrapped products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Unwrapped Kawartha is a zero-waste retail store and refillery based in Lindsay, Ontario that curates and sells eco-friendly personal care, home cleaning, supplements, teas, and bulk refill products across 100+ natural brands, plus its own Unwrapped Essentials line. It operates a physical storefront alongside a Shopify e-commerce site with Canada-wide shipping, local delivery, store pickup, and a wholesale program via Faire. Differentiated by its Bring-Your-Own-Container (BYOC) refillery program and Mason Jar Deposit program that reduce single-use plastic waste.

Product overview

Unwrapped Kawartha is a retail zero-waste store and refillery offering eco-friendly, environmentally conscious products. The business operates as a multi-brand retail platform powered by Shopify with the following product portfolio: Personal Care (bath, self-care, skincare, hair, nails, makeup, deodorant, remedies, shave, suncare, dental); Home Products (cleaning, food storage, kitchen, laundry); Supplements (Living Alchemy fermented products); Teas & Lattes (Lake & Oak, Blume); and Bulk Refill Services. Their own-brand line includes Unwrapped Essentials (cleaning products: Swedish Sponge Cloths, Dishwasher Tablets, Floor/Carpet/Glass Cleaners, All-Purpose Cleaner). Key brands carried include Three Ships, Pure Anada, Wildcraft, Routine, Carina Organics, Mad Hippie, Nellie's, Oneka, Birch Babe, Notice Hair Co., The Old Soul Soap Company, The Willow's Bark, Lake & Oak Tea Co., and Tofino Towel Co. Services include Build-Your-Own Gift Box (5+ items with free gift wrapping), in-store refillery (BYOC bulk refills), local delivery (25km radius), and store pickup. The store is located in Lindsay, Ontario serving Kawartha Lakes communities.

Differentiator

Problem solved

Functional benefit

Brands

• Unwrapped Essentials: Own brand line of eco-friendly, minimalist cleaning products including Swedish sponge cloths, dishwasher tablets, floor cleaner tablets, glass cleaner, all-purpose cleaner, and carpet deodorizer.

Products and services

• Unwrapped Essentials
• Refillery / Bulk Refill Service
• Personal Care Collection
• Home Products Collection
• Supplements (Living Alchemy)
• Teas + Lattes Collection
• Build-Your-Own Gift Box
• Gift Certificates
• Teacher's Gift Collection
• Local Delivery Service
• Wholesale Program

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TerraCyclecoreStrategic or Co-development PartnerPartnership with TerraCycle for Zero Waste Box recycling program. Collects oral care waste (toothpaste tubes, toothbrushes, floss containers), writing instruments through Staples Recycling Program, and Gillette razor recycling.
• Pact CollectivecoreStrategic or Co-development PartnerPartnership with Pact Collective Beauty + Wellness Packaging Collection Program. Collects hard-to-recycle beauty and wellness packaging including plastic bottles, jars, tubes, compacts, and косметические containers.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale distribution partnership via Faire marketplace, allowing retailers to become wholesale partners and stock Unwrapped products.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• The Body Shop: Global natural and ethically-sourced personal-care retailer with refill/return schemes. Broad incumbent overlapping in ethical personal care — Unwrapped's customer likely overlaps meaningfully.
• Lush Fresh Handmade Cosmetics: Global natural cosmetics and personal-care retailer with strong ethical/sustainability positioning and refillery/return programs (e.g., naked packaging). Broad incumbent in the natural personal-care category Unwrapped operates in.
• Bulk Barn: Canada's largest bulk-food retailer with refill stations across categories. While more food-focused, Bulk Barn overlaps with Unwrapped's package-free refill model and competes for the same zero-waste-conscious Canadian consumer.

Direct peers

• EarthHero: Online marketplace for sustainable everyday products spanning home, personal care, and lifestyle. Comparable curated eco-brand marketplace model with overlapping supplier brands and sustainability-first positioning.
• The Zero Waste Market: Online-focused Canadian zero-waste retailer offering bulk refills, personal care, and home products. Directly comparable e-commerce-only refillery model with overlapping supplier brands and sustainability positioning.
• Package Free Shop: US-based zero-waste retailer with curated personal care, home, and refill products. Highly comparable assortment philosophy and brand portfolio, though US-focused — useful benchmark for assortment and brand curation strategy.
• Nada Grocery: Canadian package-free grocery and refillery with both retail locations and e-commerce. Closest direct competitor in zero-waste bulk refills, BYOC programs, and curated eco-friendly assortment — same product categories and target buyer.

Regional players

• Goodness Me! Natural Food Market: Ontario-based natural and organic grocer with multiple locations serving health-conscious consumers in Ontario. Regional incumbent competing for the same eco-conscious Ontario shopper with broader grocery footprint.

Emerging players

• BioMe Livmore: Australia-based package-free and refill retailer with curated personal/home brands. Comparable store concept and refillery philosophy; primarily Australian but informative as an emerging-format peer.
• EcoRoots: US-based online zero-waste and refill retailer offering personal care, home, and cleaning essentials. Direct overlap in product mix and refill-first model — emerging online competitor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unwrappedkawartha
• Instagraminstagram.com/unwrappedkawartha
• TikToktiktok.com/@unwrappedstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unwrapped