Jan van der Hoorn Schaatssport

What Jan van der Hoorn Schaatssport does

Jan van der Hoorn Schaatssport is a privately-held specialty retailer based in Ter Aar, Netherlands, that sells ice skates, inline skates (skeelers) and complementary cycling and running apparel through a single physical showroom at Westkanaalweg 10e and a Dutch-language e-commerce webshop at janvanderhoorn.nl (with an English mirror at janvanderhoorn.com). Founded in 2014 and operating with 1-10 employees, the company carries more than 80 specialized brands (Viking, Zandstra, Powerslide, Luigino, CadoMotus, Graf, Bauer, K2, Rollerblade, Salomon, Orca and others) across long-track, short-track, figure, hockey, combination and cross-country (langlaufschaatsen) skates, plus frames, wheels, bearings, protective gear, helmets, clothing and accessories.

The core operating technology is a standard e-commerce retail platform with payment processing via Rabo OmniKassa (iDEAL, Visa, Mastercard, PayPal), no proprietary technology disclosed, and no AI/ML capabilities referenced. Value-added services differentiate the offering: professional sharpening and rounding delivered with every skate purchase (€12.50-€22.50 per service, with multi-pass strip cards), skate sharpening courses, a dedicated second-hand ('tweedehands') catalog, and rental of cross-country skates for Weissensee (Austria) and Sweden plus long-track skates for children up to age 16. The firm also hosts the JvdH Jeugd Inline Skate Competitie, a youth inline skating competition.

The business model is direct-to-consumer retail plus ancillary services, operating only within the Netherlands (with destination rental tied to Austria and Sweden) and shipping free for orders over €100. Pricing is uniformly unit-based across a wide range from €0.50 bearings and €4 wheels up to €600+ premium speed skates. Customer segments are segmented by use case — competitive and recreational speed skaters, inline skaters, hockey and figure skaters, tour skiers on natural ice, and adjacent cycling/running buyers — with no enterprise accounts or wholesale relationships disclosed.

Name

Jan van der Hoorn Schaatssport

Legal name

Jan van der Hoorn Schaatssport

Website

https://janvanderhoorn.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Jan van der Hoorn Schaatssport is a privately-held Dutch specialty retailer based in Ter Aar that sells ice skates, inline skates, and related apparel and accessories through a single physical store and Dutch-language e-commerce webshop, serving recreational and competitive skaters across multiple disciplines with sharpening, rental and youth competition services.

Ownership category

akta.pro rank

Product category

Skating Equipment Retail

NAICS

Sporting Goods Retailers (45911), Used Merchandise Retailers (4595)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Ice skating equipment
• Inline skate retail
• Skating sports apparel
• Skate sharpening services
• Skate rental services

Headquarters

HQ city

Ter Aar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Sales - Ice Skates: Sale of ice skates including speed skates (langebaan), shorttrack skates, figure skates, hockey skates, combination skates, and children's skates. Also offers skate sharpening services.
2. Retail Sales - Inline Skates (Skeelers): Sale of inline skates, frames, wheels, bearings, and parts/accessories for inline skating.
3. Clothing and Apparel: Sale of skating suits, cycling clothing, running clothing, and accessories including helmets, gloves, socks, and arm/leg warmers.
4. Skate Rental: Rental of skates for Weissensee and Sweden (langlaufschaatsen/long-distance skating), and for children up to 16 years for long-track skating.
5. Second-hand Sales: Sale of second-hand/pre-owned skates and inline skates through dedicated section of the webshop.
6. Sharpening and Maintenance Services: Provides sharpening and grinding services for skates. Products delivered free rounded and sharpened (gratis gerond en geslepen afgeleverd). Also offers courses on sharpening techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jan van der Hoorn Schaatssport is a specialty retailer selling ice skates (long track, short track, figure, hockey, combination, cross-country) and inline skates (skeelers) along with frames, wheels, bearings, skating and cycling apparel, protective gear, and accessories. The company also provides professional skate sharpening and grinding services and rents skates for destination tour skating. Sales are made via a single physical store in Ter Aar, Netherlands, and a nationwide Dutch-language e-commerce webshop, with free shipping on orders over €100.

Product overview

Jan van der Hoorn Schaatssport operates a retail e-commerce platform and physical store in Ter Aar, Netherlands, specializing in skating equipment. The product portfolio centers on two core categories: inline skates (skeelers) including high-top and low-top models with supporting frames, wheels, and bearings; and ice skates spanning long track, short track, figure, hockey, and combination types. The company offers complementary product lines including skating suits, cycling clothing, protective gear, and various accessories. Additional services include skate sharpening and rental. The store carries an extensive range of brands including Rollerblade, K2, Powerslide, Viking, Zandstra, Bauer, Salomon, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Inline Skates (Skeelers)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• Rabo (Rabo OmniKassa)minorOthersPayment processing partner for fast and secure online payments. Customers can pay via iDEAL, Visa, Mastercard, and PayPal through the Rabo OmniKassa system.
• Trisport TriathlonminorOthersLinked swimming and triathlon retailer (trisporttriathlon.nl) referenced on the website, suggesting a business relationship or shared ownership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• INTERSPORT: Global sporting goods chain with Dutch retail and e-commerce presence, offering general skating and winter sports equipment. Comparable as a broader-line competitor but lacks the depth of skating expertise and the free sharpening / rental services that distinguish Jan van der Hoorn.
• Decathlon: Global sporting goods retailer with a Dutch e-commerce and store footprint carrying entry-to-mid-range ice and inline skates. Comparable as a competitor for the entry-level and mainstream skating segments but does not match Jan van der Hoorn's premium speed-skate specialization.
• Sport 2000: European sporting goods retail network with Dutch storefronts and webshop offering skating, cycling, and outdoor gear. Comparable as a generalist competitor in the same Dutch market but does not specialize in speed-skating equipment or provide destination-skate rental.

Direct peers

• SkatePro: International online specialist retailer focused on inline skates, ice skates, and skating accessories with a broad brand portfolio. Closely comparable to Jan van der Hoorn on product category and channel mix (e-commerce-first) but operates at significantly larger geographic scale.

Emerging players

• Powerslide: Inline skating brand and manufacturer that operates its own retail channels in addition to wholesale distribution. Comparable as a skate-specific player with overlapping product range, but positioned as a brand owner rather than an independent multi-brand retailer.
• Rollerblade: Iconic inline skating brand owned by Tecnica Group with brand-operated direct retail in select markets. Comparable as a specialist skating supplier carried by Jan van der Hoorn and a potential direct-to-consumer competitor in the inline skate category.

Others

• Viking Nederland: Dutch distributor of Viking ice skates, inline skates, and cycling shoes that supplies specialty retailers including Jan van der Hoorn. Comparable as a key upstream supplier and potential competitor channel for the same Dutch skating brands carried by the subject retailer.
• Bol.com: Largest Dutch e-commerce marketplace selling a wide range of consumer goods including skating, cycling, and sports equipment from multiple brands. Comparable as a competing channel for the same Dutch skating customers, particularly on price and convenience, though it lacks specialized skating expertise.
• Zandstra: Dutch speed-skating equipment brand specializing in clap skates, frames, wheels, and bearings for long-track and short-track disciplines. Comparable as a supplier to Jan van der Hoorn and as a brand-authorized competitor in the premium Dutch speed-skating equipment market.

Regional players

• Bever: Major Dutch outdoor and sports retailer with both physical stores and a webshop selling skating, cycling, and running gear. Comparable as a Netherlands-based competitor addressing overlapping skating and cycling customers, though Bever's assortment spans broader outdoor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jvdhoornschaats
• LinkedInlinkedin.com/company/jan-van-der-hoorn-schaatssport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jan van der Hoorn Schaatssport