What Powerslide does

Powerslide Sportartikelvertriebs GmbH is a privately held, 100% skater-owned German sporting goods company founded in 1994 and headquartered in Bindlach, Germany. It designs, manufactures, and distributes inline skates, roller skates, ice skates, frames, wheels, bearings, liners, protective gear, apparel, and accessories under a multi-brand portfolio that includes USD (aggressive), Chaya (roller skates), Kizer (frames), MYFIT (liners), Ennui (protection), Wicked (bearings), Playlife (entry-level), Undercover (wheels), Epic (grindshoes), Swings on Wings (premium speed skating), Venerate (cycling), and others such as IQON, Mesmer, and Gawds. Its proprietary technology stack includes the TRINITY 3-point mounting system, TRISKATES geometry, Ultra High Rebound (UHR) wheel compound (Undercover), and Magnesium CNC-machined Swings SL frames, with manufacturing partnerships including Swiss engineering firm WIB SA for Swiss S-Steel bearings.

The company serves all skating segments — Urban/Freeskate, Racing/Speed, Fitness, Aggressive, SUV/Off-road, Roller Skates (derby, park, dance, lifestyle), and Kids — across beginner to Olympic-champion levels, and supports over 100 sponsored professional athletes and ambassadors worldwide. Its revenue model is hardware unit sales through direct-to-consumer e-commerce (powerslide.com), a branded factory outlet (District ONE by Powerslide), a global partner distributor network, and independent retail store locators, with products priced from approximately $110 entry-level to $730+ premium. Recent strategic moves include the 2024 launch of the SWINGS premium speed-skating sub-brand with Olympic champion Bart Swings, the Powerslide ID custom-skate configurator, the Icon Racing Frames, and a 2026 sponsorship of Brad Clarke's Powerslide Suzuki motorcycle racing team.

The business is privately held with no disclosed funding rounds, no public revenue figures, and an 11-50 employee headcount band; product breadth is supported by in-house brand development plus long-standing brand acquisitions beginning with USD in 1997.

Name

Powerslide

Legal name

Powerslide Sportartikelvertriebs GmbH

Website

https://powerslide.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerslide is a 100% skater-owned German company (founded 1994) that designs, manufactures, and sells inline and roller skates, frames, wheels, and accessories through a multi-brand DTC e-commerce and global wholesale portfolio serving skaters from beginner to Olympic level.

Ownership category

akta.pro rank

Headquarters

HQ city

Bindlach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Skate and hardware sales: Primary revenue stream from selling inline skates, roller skates, ice skates, frames, wheels, bearings, and components directly to consumers through e-commerce and retail channels
2. Apparel and accessories: Sale of clothing, bags, protective gear, helmets, and accessories for skating and related sports

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Powerslide manufactures and sells inline skates, roller skates, ice skates, and related components (frames, wheels, bearings, liners, protective gear, and apparel) through a multi-brand portfolio that spans beginner to professional racing tiers. The company distributes its products globally via a direct-to-consumer e-commerce storefront, a German factory outlet, and a network of independent retail partners.

Product overview

Powerslide is a comprehensive inline and roller skating equipment company founded in 1994, operating as a multi-brand portfolio platform. The company offers a unified ecosystem of skating products across multiple segments including inline skates (Urban, Fitness, Aggressive, Racing, SUV/Off-road, Hockey), roller skates, wheels, frames, protective gear, and accessories. Powerslide's portfolio includes sub-brands USD (aggressive skates), Chaya (roller skates), SWINGS (speed skating by Bart Swings), Undercover (wheels), Wicked (bearings), MyFit (liners), Ennui (protection), Kizer (frames), Playlife (affordable skates), Epic (grindshoes), Venerate (cycling shoes), IQON, Mesmer, and Gawds. The company also offers custom skate design through Powerslide ID and operates outlet/clearance channels. Powerslide positions itself as a one-stop shop for all rolling sports equipment, with products ranging from beginner to professional levels, supported by a global distribution network and sponsoring over 100 skaters worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• USD (Universal Skate Design): Premium aggressive inline skates including Aeon, Sway, Carbon and Shadow product lines. Founded in 1997 as a sub-brand focused on aggressive skating with replaceable and customizable parts.
• Chaya
• Kizer
• MYFIT
• Ennui
• Wicked
• Playlife
• Undercover (UC)
• Epic
• Venerate
• Swings on Wings

Products and services

• Powerslide Inline Skates Core inline skate lineup under the Powerslide master brand covering urban, fitness, aggressive, racing, SUV/off-road, and hockey segments, with popular models including Next, HC Evo, Icon, Imperial, Zoom, and Argon. Targets skaters across all skill levels.
• USD Aggressive Skates Premium aggressive inline skates under the USD sub-brand, known for Aeon, Sway, Carbon, and Shadow models, designed for aggressive park and street skating with replaceable parts.
• Chaya Roller Skates Roller skates under the Chaya sub-brand for derby, park, dance, and lifestyle segments, featuring premium plates, wheels, and components. Includes models like Melrose, Kismet, Karma Pro, Jump, and Nomade.
• SWINGS Speed Skating Premium inline speed skating brand co-founded with Olympic champion Bart Swings, offering high-end racing boots, MG and SL racing frames, One Wheels, Swiss Bearings, aero race suits, and backpacks designed for elite competitive racers.
• Undercover Wheels Premium inline wheels under the Undercover (UC) sub-brand for urban and aggressive skating, made in the USA with Ultra High Rebound (UHR) compound technology. Includes Blockbuster, Cosmic, Blank, Apex, and ECO collections.
• Wicked Bearings Precision bearings and tools under the Wicked sub-brand, including ABEC 9 rated bearings, hybrid ceramic bearings, and professional-grade tools designed specifically for rolling sports.
• MyFit Liners Premium liners and fitting parts under the MyFit sub-brand for inline and roller skates, including the Pro Liners collection and specialty fitting accessories.
• Ennui Protective Gear Protective gear under the Ennui sub-brand for urban sports including bike, inline skating, and roller skating. Includes helmets, knee pads, elbow pads, wrist guards, and protective shorts.
• Kizer Frames Aggressive inline skate frames and parts under the Kizer sub-brand utilizing UFS technology. Includes flat frames, antirocker frames, freestyle frames, big wheel frames, SUV frames, and soul system frames.
• Playlife Skates Affordable inline skates, roller skates, ice skates, skateboards, and scooters under the Playlife sub-brand, designed to attract newcomers and beginners to rolling sports with features borrowed from premier Powerslide brands.
• Epic Grindshoes Freeslide footwear under the Epic sub-brand for grinding rails and ledges, designed for aggressive skating tricks and street skating.
• Venerate Cycling Shoes Premium carbon cycling shoes and apparel under the Venerate sub-brand for road and competitive cycling, including Road 2.0, Road Classic models, and Aero Cycling Gloves.
• Powerslide Ice Skates High-quality ice skates including Sabres ice blades, Glacier, Ares Junior, Nemesis, PL Classic, Blue Sky, and Freezer models with multiple mounting options including RIVET, STANDARD SIDE, and TRINITY systems.
• Powerslide ID Custom Skates Custom skate design platform (Powerslide ID) allowing customers to personalize boot uppers from over 25 high-quality options ranging from premium leather to vegan materials, including PS Urban, PS Racing, Chaya, USD, and laser print customizations with approximately 12-week delivery.
• Powerslide Phoenix Wheels High-performance racing wheels in 125mm size with DD (Dual Density) technology for speed and control, part of the Powerslide Phoenix wheel lineup.
• Powerslide Frames Skate frames under the Powerslide brand available in 165mm, 195mm, and proprietary Trinity 3-point mounting systems, including Elite, DH350, Katana, and various frame sets.
• Powerslide Accessories and Parts Full range of skating accessories and parts including bags, clothing, brakes, tools, lights, hardware, spacers, replacement components, and UBC Solar power sources for skaters and rolling sports enthusiasts.
• Ugly Feet Club Socks and Apparel Socks and casual apparel under the Ugly Feet Club sub-brand featuring a unique skater-oriented identity.
• Powerslide Icon Racing Frames Racing frames introduced in 2024, designed for racing performance with advanced frame technology, shipping mid-November 2024.

Quantifiable outcome

• World class skaters trust and believe in Powerslide equipment to give them the edge they need

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Brad Clarke's Powerslide Suzuki teamcoreStrategic or Co-development Partner · 6 March 2026Richard Cooper joins Brad Clarke's Powerslide Suzuki team to campaign a GSX8R Suzuki in the Supertwin/Sportbike class at the North West 200 international road race, demonstrating Powerslide's involvement in motorcycle racing partnerships.
• Bart SwingsflagshipStrategic or Co-development PartnerWorld and Olympic champion Bart Swings collaborated with Powerslide to create the SWINGS brand. Bart has been a key member of the Powerslide racing team for over ten years. The partnership allows Bart's ideas and experiences to directly influence product development.
• Ferre SpruytcoreStrategic or Co-development PartnerFellow champion and friend of Bart Swings, together they channeled experience into creating the SWINGS brand focused on performance, innovation, and quality for champions.
• WIB SAcoreTechnology or IntegrationSwiss engineering partner for Swings Swiss Bearings. WIB SA produces Swiss S-Steel bearings featuring 440C stainless steel balls, heat-treated steel, and Motorex ECOSYNT HEES 15 lubricant for unmatched corrosion resistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rollerblade: Pioneer brand in inline skating and the historical category leader. Rollerblade and Powerslide compete head-to-head in fitness, urban, and recreational inline skates globally, with overlapping product lines and similar DTC-plus-distributor GTM.
• K2 Sports (inline skating): K2 Skates is a major inline and ice skate brand covering similar fitness and recreational segments as Powerslide. K2 competes with Powerslide in soft-boot inline skates and is one of the most direct North American competitors.
• FR Skates (formerly Seba): Specialist inline skate brand strong in freeskate, urban, and wizard skating communities. FR Skates overlaps with Powerslide's urban/freeskate and TRINITY-equivalent hard-boot offerings and pursues a similar enthusiast-DTC model.
• Moxi Skates: Leading roller skate brand in derby, park, and lifestyle. Moxi competes directly with Powerslide's Chaya roller skate line in the quads category and shares the influencer-driven DTC approach in the North American market.
• Riedell Shoes: Long-established US manufacturer of roller and inline skates, including speed and derby segments. Riedell overlaps with Powerslide's Chaya (roller) and Swings (speed) lines in skate boots and plates.
• Sure-Grip International: US-based roller skate and skate parts brand (plates, wheels, bearings, derby). Sure-Grip is a direct competitor in the quad roller skate ecosystem where Powerslide's Chaya plays.
• Bont Skates: Specialist manufacturer of speed skate boots, frames, and roller derby skates. Bont competes with Powerslide's Swings racing line and other boot/platform offerings in competitive and derby skating.

Emerging players

• Adapt Brand: Boutique inline skate brand focused on the freeskate and wizard segments. Adapt overlaps with Powerslide's urban/freeskate and Phuzion/Swell lines, but at a smaller, more fashion-led scale.
• Luigino / Luigino Stride: Independent inline skate brand with comparable freeskate and urban offerings to Powerslide's freeskate lineup, though smaller in scale and brand portfolio breadth.

Regional players

• Powerslide North America (Impulse Skate): North American distribution partner channel for Powerslide products. Regionally analogous to Powerslide's global DTC model, providing comparable access to US/Canadian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/powerslideworld
• YouTubeyoutube.com/powerslideinlineskates
• Facebookfacebook.com/powerslideworld
• LinkedInlinkedin.com/company/powerslideinlineskates
• Instagraminstagram.com/powerslidebrand
• TikToktiktok.com/@powerslidebrand
• Pinterestpinterest.com/powerslide

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerslide