European Coffee Trip
European Coffee Trip is a Czech-based digital media platform that curates a directory of 6,408 specialty coffee cafes across 275 European cities, serving coffee enthusiasts, independent cafes, and equipment brands through city guides, editorial content, mobile apps, and an annual awards competition.
- Company typePrivate
- Founded2016
- HeadquartersBrno, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What European Coffee Trip does
European Coffee Trip (ECT) is a Brno, Czech Republic-based digital media platform that operates as the most comprehensive curated guide to specialty coffee across Europe. The platform indexes 6,408 specialty cafes across 275 city guides spanning 40+ European countries, delivered through a website, iOS and Android mobile apps, a YouTube channel (372,615 subscribers), an Instagram account (137,700 followers), a Facebook page (28,237 followers), and a weekly email newsletter. Its core editorial products are Barista Stories, Cafe Stories, Roaster Stories, and Brew Guides, alongside the annual ECT Awards competition (mobile-app-exclusive voting, 5,750 verified votes in 2024).
Underlying the consumer-facing products is a curated database of verified specialty cafes, a content management system for editorial output, and mobile applications that integrate discovery with the awards voting mechanism. ECT does not operate a transactional marketplace; revenue is generated through three streams: (1) Premium Profile subscriptions for cafes at €149/year, accessed via the business portal (business.europeancoffeetrip.com); (2) advertising and sponsorships from specialty coffee equipment and coffee brands including Comandante, PUQ (PUQpress), VEXiON Cards, Victoria Arduino, and Wildkaffee; and (3) mobile app distribution that supports awards engagement and indirectly drives Premium Profile conversion.
ECT serves three customer segments: specialty coffee enthusiasts and consumers (free discovery via guides and app), specialty coffee shops and cafes (listed businesses, Premium Profile upgrades, awards participation), and coffee/equipment brands (sponsorship and advertising). The company operates with 1–10 employees, has no disclosed institutional funding or parent company, and positions itself as the authoritative pan-European media channel for the specialty coffee community.
European Coffee Trip firmographics
Firmographics- Name
- European Coffee Trip
- Legal name
- European Coffee Trip
- Website
- https://europeancoffeetrip.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- European Coffee Trip is a Czech-based digital media platform that curates a directory of 6,408 specialty coffee cafes across 275 European cities, serving coffee enthusiasts, independent cafes, and equipment brands through city guides, editorial content, mobile apps, and an annual awards competition.
- Ownership category
- akta.pro rank
European Coffee Trip industry classification
Industry- Product category
- Specialty Coffee Media
- NAICS
- Food Services and Drinking Places (722)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Independent Neighborhood Cafes (THAFADAC)
Keywords
Where European Coffee Trip is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Markets served
European Coffee Trip business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Premium Cafe Profiles: Cafes listed in the ECT guides can upgrade to a Premium Profile (paid feature) to share additional photos and information, increasing visibility in the Guides & Mobile Apps. The Premium Profile is offered at €149 per year as a prize tier.
- Advertising & Sponsorships: European Coffee Trip generates revenue through advertising on its website and app, and through sponsorship arrangements with equipment and coffee brands. Prominent sponsors include Comandante, PUQ (PUQpress), VEXiON Cards, Victoria Arduino, and Wildkaffee. The company also offers a dedicated 'For Business' portal forcafe partners and advertisers.
- Mobile App Distribution: The European Coffee Trip mobile app (available on iOS App Store and Google Play) serves as the primary platform for the annual Awards voting and cafe discovery, contributing to platform engagement and indirectly supporting premium profile conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Profile for Specialty Cafes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
European Coffee Trip product offering
Product offeringCore offering
European Coffee Trip operates a digital media platform that publishes a curated online directory of specialty coffee cafes across 275 European cities, with 6,408 cafes listed. The platform delivers city-by-city guides, editorial stories (Barista, Cafe, Roaster Stories), brew guides, native mobile applications for iOS and Android, and an annual community-voted European Coffee Trip Awards program.
Product overview
European Coffee Trip is a specialty coffee discovery platform providing a curated directory of 6408 specialty cafes across European cities through its City Guides and Mobile App (iOS & Android). The core offering combines editorial content (Magazine with Barista Stories, Cafe Stories, Roaster Stories), educational Brew Guides, and the annual European Coffee Trip Awards. Business services include Premium Profiles for cafes seeking enhanced visibility and paid advertising opportunities. The platform operates as a free consumer-facing directory supplemented by paid B2B services for cafes and coffee businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- European Coffee Trip City Guides
- European Coffee Trip Mobile App
- Barista, Cafe and Roaster Stories
- Brew Guides
- European Coffee Trip Awards
Companies that use European Coffee Trip
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
European Coffee Trip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
European Coffee Trip partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and minor.
- ComandantemajorComandante (premium coffee grinder brand) is a prominent sponsor of European Coffee Trip in 2026. The partnership includes branding on the ECT website and mobile app, sponsorship of Barista Stories content (e.g., grinder reviews, factory tours), and prize contributions to ECT Awards (Comandante X25 Trailmaster Forest grinder).
- PUQ (PUQpress)majorPUQ (PUQpress, coffee equipment brand) sponsors the Barista Stories section of European Coffee Trip content in 2026, contributing prize packages to the ECT Awards (e.g., Master Your Craft in 2026 initiative) and providing promotional support for barista profiles.
- VEXiON CardsminorVEXiON Cards provides digital loyalty card solutions integrated with European Coffee Trip's platform. ECT features VEXiON as a sponsor on its website, and VEXiON offers loyalty card solutions for cafes listed on ECT.
- Victoria ArduinomajorVictoria Arduino (espresso machine manufacturer) partners with European Coffee Trip through the ECT x Victoria Arduino: Black Eagle Maverick CORE campaign, featuring on ECT's website and app. The partnership highlights Victoria Arduino equipment in barista stories and editorial content.
- WildkaffeeminorWildkaffee (Austrian specialty coffee brand) sponsors the European Coffee Trip Awards 2025, contributing a Wildkaffee Brewing Kit signed by Martin Wölfl (World Brewers Cup Champion 2024) as a prize for lucky voters.
- SOLO DripperminorSOLO Dripper sponsors the European Coffee Trip Awards 2025, providing SOLO Dripper Set with HiFlux filter papers as a prize for voters in the awards competition.
- Nordic Brew LabminorNordic Brew Lab (specialty coffee subscription brand from Denmark) sponsors the European Coffee Trip Awards 2025 by providing a 4-month coffee subscription as a prize for lucky voters.
- AeroPress MovieminorAeroPress Movie provides screening licenses as prizes for winning cafes in the ECT Awards (valued at €200), and watch tickets as prizes for lucky voters. Also referenced in barista stories and brew guides.
- CoffeeFest Madrid / Coffee Summit 2026minorEuropean Coffee Trip is mentioned in connection with Coffee Summit 2026 (being held as part of CoffeeFest Madrid 2026 on February 14, 2026), which aims to bring together industry leaders to discuss challenges in the European coffee sector including regulation, market volatility, and sustainability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
European Coffee Trip competitors and assessment
Company assessmentDirect peers
- Sprudge: Sprudge is a leading global specialty coffee media platform publishing news, features, and reviews, and producing sponsored content for coffee brands. It is the closest direct peer to ECT, with overlapping editorial mission, audience (specialty coffee enthusiasts and baristas), and sponsor-driven revenue model.
- Perfect Daily Grind: Perfect Daily Grind is a global specialty coffee media company producing editorial content, industry reports, and sponsored material for coffee professionals. It competes with ECT for the same professional and enthusiast audience and for sponsorship dollars from equipment brands and roasters.
- Caffeine Magazine: Caffeine Magazine is a UK-based print and digital publication covering coffee culture, cafes, and industry trends. It competes with ECT for English-speaking European coffee enthusiasts and for cafe and brand marketing budgets.
- Standart Magazine: Standart is an internationally distributed print and digital magazine focused on specialty coffee culture, featuring stories, interviews, and reviews. It shares ECT's editorial positioning around specialty coffee culture and competes for the same high-end enthusiast and brand sponsorship audience.
- Barista Hustle: Barista Hustle is a specialty coffee education platform offering online courses, articles, and videos aimed at baristas and home enthusiasts. It overlaps with ECT in targeting coffee professionals, and competes for similar brand sponsorship and audience attention.
- Coffee Review: Coffee Review publishes professionally scored coffee bean reviews and cafe coverage with a focus on quality ratings. It is a comparable specialty-coffee content and review platform to ECT, operating under a similar editorial-discovery model for enthusiasts.
Broad incumbents
- Tripadvisor: Tripadvisor is a global travel and restaurant/cafe discovery platform with user reviews, rankings, and advertising products. It is a broad incumbent that competes with ECT in the cafe-discovery use case but lacks specialty coffee curation and editorial depth.
- Yelp: Yelp is a large-scale business discovery and reviews platform with cafe listings, advertising, and premium profile products. It competes with ECT for cafe discovery traffic and for cafe marketing budgets, but does not focus on the specialty coffee niche.
Regional players
- Bean Scene Magazine: Bean Scene is an Australia/New Zealand-focused specialty coffee magazine and digital platform with editorial, reviews, and industry news. It is comparable to ECT in mission and content model but serves a different geography.
Emerging players
- Bean There: Bean There is a specialty coffee discovery app helping users find independent coffee shops. It is comparable to ECT's mobile app use case (cafe discovery) but as a smaller, more product-led emerging player without ECT's editorial depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
European Coffee Trip social profiles
Digital presenceEuropean Coffee Trip financial estimates
Financial estimateRevenue estimate
Valuation estimate
European Coffee Trip leadership team
Management profileNumber of profiles
Profiles1 record
European Coffee Trip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
European Coffee Trip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about European Coffee Trip
What does European Coffee Trip do?
European Coffee Trip operates a digital media platform that publishes a curated online directory of specialty coffee cafes across 275 European cities, with 6,408 cafes listed. The platform delivers city-by-city guides, editorial stories (Barista, Cafe, Roaster Stories), brew guides, native mobile applications for iOS and Android, and an annual community-voted European Coffee Trip Awards program.
Is European Coffee Trip a public or private company?
European Coffee Trip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was European Coffee Trip founded?
European Coffee Trip was founded in 2016. It employs 1 to 10 people.
Where is European Coffee Trip based?
European Coffee Trip is headquartered in Brno, Czechia, in the Europe region.
How does European Coffee Trip make money?
Three revenue lines are on record. Premium Cafe Profiles are the primary driver. The others are advertising & Sponsorships and mobile App Distribution.
Who are European Coffee Trip's main competitors?
Direct peers on record are Sprudge, Perfect Daily Grind, Caffeine Magazine, Standart Magazine, Barista Hustle and Coffee Review. Broad incumbents are Tripadvisor and Yelp. Bean Scene Magazine is listed as a regional player. Bean There is listed as an emerging player.
Does European Coffee Trip have an API?
No public API is recorded for European Coffee Trip.
What industry is European Coffee Trip in?
European Coffee Trip's product category is Specialty Coffee Media. Its primary akta.pro industry code is THAJAGAH, Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722 and its SIC code is 7900.