Axioo

What Axioo does

Axioo is an Indonesia-headquartered wedding photography and videography studio operating under the legal entity PT. AXIOO CERITA CINTA, anchored in Bali with an additional Australian subsidiary (Axioo Australia). It serves premium couples planning weddings in Bali and a growing set of international destinations including France, Japan, Turkey, and the United States, and also offers adjacent life-stage services covering pre-wedding shoots, family, baby, maternity, and portraiture sessions. The public-facing client references and blog output position the brand at the upper end of the Indonesian wedding-photography market, with named celebrity clients such as Jessica Iskandar.

The studio produces its deliverables through an in-house team of specialist photographers and videographers, organized with named Director-level leads for video (Wilson, Gerald) and a dedicated photographer lead (Colin). Pricing is not publicly disclosed and sales are conducted on a contact / quote basis rather than through published rate cards, consistent with the bespoke nature of wedding assignments. Service offerings are presented through a marketing website and an active blog catalog of real weddings and shoots, which functions as the primary demand-generation channel alongside word-of-mouth and social-media exposure from celebrity work.

The business model is service-based and project-priced, with revenue driven by individual wedding engagements and adjacent portrait commissions rather than recurring contracts, subscriptions, or licensing. International destination weddings are an explicit revenue vector, and the Australia subsidiary provides a structural channel for inbound inquiries from Australian couples marrying in Bali. There is no disclosed funding, no investor base, and no public revenue data — the company operates as a privately held, for-profit creative-services SME with headcount in the 11–50 range.

Name

Axioo

Legal name

PT. AXIOO CERITA CINTA

Website

https://axioo.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Axioo is an Indonesia-based wedding photography and videography studio, anchored in Bali with an Australian subsidiary, serving premium couples for destination weddings in Bali, France, Japan, Turkey, and the USA, alongside adjacent family and portraiture shoots.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Photography Services: Full-service wedding day photography capturing the ceremony, reception, and key moments throughout the celebration. Professional photographers document weddings with a storytelling approach.
2. Pre-wedding Photography: Pre-wedding photo sessions often conducted at scenic or meaningful locations before the wedding day. These sessions capture couples in romantic or adventurous settings.
3. Wedding Videography: Cinematic wedding films capturing moving images, speeches, ceremonies, and celebrations. Videos are edited with storytelling approach emphasizing emotional moments.
4. Baby & Family Photography: Portrait photography services for babies, families, and maternity sessions. Separate contact line suggests this is a distinct service offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Axioo is a wedding photography and videography studio based in Bali, Indonesia, offering professional visual storytelling services for weddings, prewedding sessions, families, babies, maternity, and portraiture. The team of photographers, cinematographers, designers, editors, and stylists delivers end-to-end coverage including ceremony documentation, romantic prewedding shoots, and cinematic wedding films, with international destination wedding capability. The company operates under PT. AXIOO CERITA CINTA with regional branches in Bali and Australia.

Product overview

Axioo is a wedding photography and videography studio offering a comprehensive suite of visual storytelling services. The core offerings include wedding photography (Tying The Knot), prewedding photography (She Said Yes), family photography, baby & maternity photography, portraiture, and videography services including wedding films and prewedding videos. The company operates as a unified service offering under the PT. AXIOO CERITA CINTA legal entity, with teams of photographers, cinematographers, designers, editors, and stylists working together to deliver complete wedding visual coverage. No modular software architecture exists as this is a service-based business rather than a technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Axioo Bali: Regional operations in Bali, Indonesia for wedding photography and videography
• Axioo Australia

Products and services

• Wedding Photography
• Prewedding Photography
• Family Photography
• Baby & Maternity Photography
• Portraiture
• Wedding Videography
• Prewedding Videography
• Wedding Films

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Pixieset: Pixieset provides online galleries, client delivery, and store software built specifically for photographers including wedding studios. It is comparable to Axioo as a vendor-side technology platform used in the wedding photography workflow for client deliverables, but it is an infrastructure provider rather than a service competitor.
• SLR Lounge: SLR Lounge is an education, community, and business resource platform serving professional wedding and portrait photographers. It is comparable to Axioo as a reference point for the professional wedding photography industry, though its function is industry enablement and education rather than service delivery.
• ShootDotEdit: ShootDotEdit is a specialized outsourced post-production editing service targeted at wedding and portrait photographers. It is comparable to Axioo as a wedding photography ecosystem service - addressing the editing bottleneck that high-volume wedding studios face - though it operates as a B2B vendor rather than a direct client-facing studio.
• The Knot Worldwide: The Knot Worldwide operates a leading global wedding marketplace and planning platform that aggregates vendor listings and reaches engaged couples at the top of the funnel. It is comparable to Axioo as the dominant discovery channel for wedding photography services and as a potential distribution channel, but it is not a direct photography competitor.
• HoneyBook: HoneyBook is a SaaS platform for creative service businesses including wedding photographers, providing CRM, contracts, invoicing, and booking workflows. It is comparable to Axioo as the operating software backbone used across the wedding photography industry and as an ecosystem enabler, though it does not itself produce wedding content.

Direct peers

• Brancoprata: Brancoprata is an Indonesia-based wedding photography and videography studio offering prewedding, wedding day, and engagement coverage with a similar storytelling-led aesthetic. It is a direct competitor to Axioo in the Indonesian/Bali premium wedding segment, serving the same couple demographics and destination wedding use cases.

Broad incumbents

• George Street Photo & Video: George Street Photo & Video is a long-established US-based wedding photography and videography chain operating across multiple cities with a large studio model. It is comparable to Axioo in core offering (photo + video wedding packages) but at much greater scale and primarily serving North American clients, making it a broader incumbent in the same service category.

Emerging players

• Light & Lace Studios: Light & Lace Studios is a boutique wedding photography brand working in the same light, airy, romantic aesthetic that Axioo's Joe Setiawan uses. It is an emerging player in the premium wedding photography category targeting a similar couple demographic, but it has a smaller team and more limited international destination coverage than Axioo.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/axioo
• Facebookfacebook.com/axioo
• LinkedInlinkedin.com/company/axioo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axioo